Tag: Kiara Advani

Real Estate Sector on Repo Rates
Business World

Housing.com kicks off its annual gala “Mega Home Utsav”, Expects to reach over 25 million home seekers

Oct 6, 2020 by Gouri Achary 0 Comments #Amit Masaldan, #Housing.com, #Kiara Advani, #Mega Home Utsav, #Snehil Gautam, #Vicky Kaushal

National, 6th October 2020: With an aim to cash in on the upcoming festive season and the recent surge in online demand, boosted by increased digital adoption during the lockdowns, India’s leading real estate portal Housing.com has launched the 2020 edition of its annual event, “Mega Home Utsav”, which will run from 7th October to 14th November this year. The event will witness prominent builders showcasing their properties through first of its kind video-based virtual experiences such as Webinars, Real-time Live Video Tours, Instant Video Connect and various other digital tools, for a safe, convenient and enhanced discovery experience.

Housing.com expects to reach over 25 million home seekers through the event, which would see participation from over 100 builders, including marquee developers such as Tata Housing, Panchsheel Group and Kalpataru among many others. The online portal has also collaborated with over 1,000 channel partners along with prominent banking partners to conduct the event.

The event that will run for over a month, starting 7th October, will have projects from 10 major cities of India, namely, Ahmedabad, Bengaluru, Chennai, Delhi, Gurgaon, Hyderabad, Kolkata, Mumbai, Noida (Gr. Noida) and Pune.

To increase awareness about the event, the Elara Technologies-owned portal that also owns PropTiger.com and Makaan.com is running an advertising campaign, featuring actors Kiara Advani and Vicky Kaushal, throughout the IPL matches both on television and digital platforms.

“The current pandemic has given birth to many technology innovations and has boosted digital adoption. We have spearheaded the transformation in the Proptech sector by launching pioneering products to help people search for their dream homes while following social distancing norms. All of these tech advancements and increased digital adoption along with attractive pricing available on properties has led to a demand surge on our online portals. The government has also been very supportive in boosting buyer sentiment through home loan rate reduction, stamp duty reduction and many such initiatives by state bodies. All these factors give us reason to believe that this edition of our annual Mega Home Utsav would create a new audience record,” said Amit Masaldan, Business Head, Housing.com & Makaan.com.

“Even though price discounts are very attractive right now, positively impacting demand, a key imperative among homebuyers during this pandemic is to avoid social contact. In this completely virtual edition of our Mega Home Utsav, we are not only facilitating purchases at discounted rates but also ensuring utmost safety of our customers by assisting them in finding their dream homes through video-based virtual experiences” said Snehil Gautam, Head, Growth & Marketing, Housing.com, Makaan.com & PropTiger.com.

myntra
Business World

Myntra announces Bollywood actor, Kiara Advani, as its brand ambassador

Aug 31, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #brand ambassador, #CEO, #Kiara Advani, #Myntra

Bengaluru, August 31, 2020: Myntra announces Bollywood actor and style icon, Kiara Advani, as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion trendsetter is poised to accelerate conversations around Myntra’s apparel segments. She will thus play a pivotal role in connecting one of India’s leading fashion and lifestyle destinations, with millions of fashion-forward consumers.

Kiara is an icon for her filmography and projects across OTT platforms and a well-known fashionista in B-town. Her sublime style quotient is poised to strengthen Myntra’s position as a leading destination for fashion and lifestyle among the customers.

In her role as the brand ambassador, Kiara will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy and entertainment-oriented customers from across the nation. Additionally, her engaging social media presence, high resonance with the country’s youth population, and a strong fan following will help strengthen Myntra’s vision of democratising fashion.

Speaking about her association with Myntra, Kiara said, “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has changed the overall dynamics of online shopping, it’s a platform that has enabled us to find our fashion favourites with just a click. It’s been one of the most liked platforms amongst the youth and it makes me extremely happy to join hands with them and be associated with the brand.”

Speaking on the association, Amar Nagaram, CEO, Myntra, said, “We are ecstatic about our association with Kiara Advani. She personifies fashion and style that appeals to a wide audience across geographies and age groups. Her association will be pivotal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India. This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content.”

The influence of cine stars on fashion is ubiquitous. Those moments in life when fashion takes precedence, trendsetters such as Kiara lead the way for people and influence their fashion and lifestyle choices. Non-metro and smaller cities that are fast emerging as key markets for online fashion commerce are no different. The Bollywood diva is set to feature in the company’s new brand campaign focusing on strengthening Myntra’s position as a fashion expert.