Housing.com kicks off its annual gala “Mega Home Utsav”, Expects to reach over 25 million home seekers
National, 6th October 2020: With an aim to cash in on the upcoming festive season and the recent surge in online demand, boosted by increased digital adoption during the lockdowns, India’s leading real estate portal Housing.com has launched the 2020 edition of its annual event, “Mega Home Utsav”, which will run from 7th October to 14th November this year. The event will witness prominent builders showcasing their properties through first of its kind video-based virtual experiences such as Webinars, Real-time Live Video Tours, Instant Video Connect and various other digital tools, for a safe, convenient and enhanced discovery experience.
Housing.com expects to reach over 25 million home seekers through the event, which would see participation from over 100 builders, including marquee developers such as Tata Housing, Panchsheel Group and Kalpataru among many others. The online portal has also collaborated with over 1,000 channel partners along with prominent banking partners to conduct the event.
The event that will run for over a month, starting 7th October, will have projects from 10 major cities of India, namely, Ahmedabad, Bengaluru, Chennai, Delhi, Gurgaon, Hyderabad, Kolkata, Mumbai, Noida (Gr. Noida) and Pune.
To increase awareness about the event, the Elara Technologies-owned portal that also owns PropTiger.com and Makaan.com is running an advertising campaign, featuring actors Kiara Advani and Vicky Kaushal, throughout the IPL matches both on television and digital platforms.
“The current pandemic has given birth to many technology innovations and has boosted digital adoption. We have spearheaded the transformation in the Proptech sector by launching pioneering products to help people search for their dream homes while following social distancing norms. All of these tech advancements and increased digital adoption along with attractive pricing available on properties has led to a demand surge on our online portals. The government has also been very supportive in boosting buyer sentiment through home loan rate reduction, stamp duty reduction and many such initiatives by state bodies. All these factors give us reason to believe that this edition of our annual Mega Home Utsav would create a new audience record,” said Amit Masaldan, Business Head, Housing.com & Makaan.com.
“Even though price discounts are very attractive right now, positively impacting demand, a key imperative among homebuyers during this pandemic is to avoid social contact. In this completely virtual edition of our Mega Home Utsav, we are not only facilitating purchases at discounted rates but also ensuring utmost safety of our customers by assisting them in finding their dream homes through video-based virtual experiences” said Snehil Gautam, Head, Growth & Marketing, Housing.com, Makaan.com & PropTiger.com.
Housing.com’s IPL-focused #BestHomeCommentator contest a roaring success on Twitter
Real estate portal Housing.com has announced the winners of its IPL-focused #BestHomeCommentator contest on microblogging site, Twitter. A total of 60 winners were announced by the digital real estate firm at the end of the contest, which was launched with the aim to make the IPL 2020 fun event even more entertaining for viewers by providing them with an opportunity to share their live commentary about the matches right from the comfort of their homes.
The winners of the Twitter campaign had to follow Housing.com on the micro-blogging site and use #BestHomeCommentator while sharing their witty comments and observations about the cricket match to win the exciting prizes.
The idea of the campaign was based on an in-depth social listening activity, that revealed an insight that the Twitterati enjoys sharing fun observations about the match, players, and teams during a live match, which is similar to a live commentary. And in 2020, this commentary was being done entirely from home. This opened up the opportunity to have fun banter around the players and matches online and at the same time place the brand Housing.com in the conversation.
According to Snehil Gautam, Head, Growth, and Marketing, Housing.com, Makaan.com & PropTiger.com, “since the brand cater to a wide range of audiences from buyers, tenants, and PG seekers to homeowners, property agents and developers, IPL was the right choice for the brand to reach out to all its stakeholders across the country.”
Housing.com in fact advertised during IPL on both TV and digital, with an aim to cash in on the mega event in order to increase its reach among the viewers.
“The pandemic did act as a spoilsport for cricket lovers in India, as they were forced to watch the matches on television sets and other digital devices alone, within their homes. Hence with an aim to increase the fun for viewers and cricket lovers, we launched our #BestHomeCommentator contest. From a brand awareness point of view, the contest has been highly successful, resulting in over a million organic impressions on Twitter with this campaign,” said Gautam.