Tag: Housing.com

Model Tenancy Act: An impactful step to change real estate scenario

-Vikas Wadhawan, Group CFO, Housing.com, Makaan.com and Proptiger.com

One of the extremely bold and positive initiatives by the Union Government -the Model Tenancy Act, 2021 has potential to bring about a change in the real estate scenario. The step among other things seeks to regulate the vast but scattered rental market in the country. It also encourages the landlords to rent out vacant premises thereby increasing the supply of residential units.

The explicit purpose of the model law is to regulate business of renting of premises, protect the interests of landlords as well as tenants and provide a credible mechanism for speedy resolution of disputes between the two parties. The objective is to be achieved by mandatory signing of rent agreement between landlords and tenants, and setting up of Rent Authorities, Rent Courts and Rent Tribunals for expeditious resolution of disputes. In addition, the model law also clearly spells out the rights and obligations of landlords and tenants.

Salient features of model law

After the passage of the law by the state or the UT, it would be mandatory for landlords and tenants to sign a Tenancy Agreement.

It would be obligatory on the part of the landlord and tenant to jointly deposit this agreement with the Rent Authority within two months of the signing from both parties involved. In case they fail to jointly inform the Rent Authority about the execution of the tenancy with the stipulated time, both parties will be required to do it separately within a month after expiry of the two-month period.

The mandatory signing of the Tenancy Agreement will make the relationship between landlord and tenant more structured, enforceable by the law and thus helpful for both the parties. Besides other things, the agreement will have to specify rent, period of tenancy and details about renewal and extension of tenancy as well as rent. The agreement itself is introduced to reduce the scope of unnecessary disputes between landlord and tenant.

Disputes, however, can still arise over the terms of the agreement and its implementation. The model law provides quite an elaborate mechanism for speedy resolution of the disputes.

Security deposit

The model law also seeks to do away with the arbitrary practice of asking exorbitant security deposits by landlords from tenants, especially in large cities. Under the model law, the security deposit being sought by the landlord cannot exceed two month’s rent in case of residential premises and six months in case of non-residential property.

As the security deposit will be mentioned in the Tenancy Agreement, there is no way that landlords will be able to extract large security deposits from tenants who are often desperately looking for a place to live outside their hometown.

The security deposit, it has been specified, will have to be refunded to the tenant on the date of taking over vacant possession of the premises from the tenant, after making due deduction of any liability of the tenant.

It is to be noted here that Act will not apply to premises owned or promoted by the Central or State government, local authority, government undertaking, enterprise, a statutory body or Cantonment Board.

Premises owned by a company, University or organisation given on rent to its employees, premises owned by religious or charitable institutions or auqaf registered, too does not fall under the purview of the Act.

Conclusion

The Model Tenancy Act is a well thought out legislation which will encourage landlords to rent out vacant premises without any fear of losing control of them and on the other hand increase the stock of residential premises. It will also help the tenants to find suitable premises at reasonable rent.

However, everything would depend on how soon the state governments/UTs enact their own laws to implement the Model Tenancy Act, benefitting the landlords as well as prospective tenants. It is, in fact, going to be a win-win situation for landlords as well as tenants.

Elara Technologies Ranked 13th Among Best Companies To Work For In India

National: India’s only full stack real estate technology firm Elara Technologies, has been ranked 13th among the 100 best companies to work for in India, according to the findings of the annual survey by the Great Place to Work® Institute and The Economic Times.

The company also ranked among India’s best workplaces in the e-commerce category.

Elara, which owns industry leading digital real estate portals – Housing.com, Makaan.com & PropTiger.com, has been recognized for its unique organizational culture and has excelled on the five dimensions essential for building a ‘high trust, high performance’ culture.

Commenting on the achievement, Dhruv Agarwala, Group CEO, Housing.com, Makaan.com & PropTiger.com, said: “This acknowledgment is a testimony to the fact that our efforts, as a business that puts employee well-being and customer satisfaction at the very core of its policy formation, are moving in the right direction. It also speaks volumes about our continuing efforts to deliver a consistent, superlative employee experience.”

The company’s initiatives centered around its employees that include global best practices, extensive training modules and superior employee benefits, along with a special focus on employee care during the pandemic, contributed significantly to the company’s strong performance on the list.

The survey places Elara Technologies among an elite group of 50 companies chosen from over 850+ organisations across 20+ industry sectors that provide employees a fun, challenging and learning environment at work.

Elara Technologies, which is India’s only full-stack real estate platform, was ranked 95th in the list in 2017, and 34th in 2019 by the Great Place to Work® Institute.

Using an objective methodology of assessing workplace culture, the Great Place to Work® Institute benchmarked the surveyed companies according to two key parameters that measure employee experience and people practices.

Rohit Hasteer, Group CHRO, Housing.com, Makaan.com & PropTiger.com, said, “Winning a place on this coveted list is a strong affirmation of the trust and confidence that our people repose in us. At Elara, people have always been at the core of our strategy, and this belief has driven us to work tirelessly each day, to build a great work culture that is enabling, fulfilling, and above all, caring.”

“We strive to promote growth, innovation and collaborative teamwork, and ensure that our people get ample opportunities to grow and have impactful careers. Our high rank is an attestation to our ‘people-first’ approach, despite a tough year, and a reiteration of our commitment towards creating a happy workplace,” Mr. Hasteer added.

Over the years, Elara Technologies has striven to build an organisation on the fundamentals of trust, transparency & expertise and it has emerged as one of the most preferred employers in the country. Being a hybrid organization that brings the worlds of real estate and internet technology together, the company has designed customized and robust programs to keep employees at the leading edge of an ever-changing environment.

Recovery of Real Estate to Resume In Coming Months – Mani Rangarajan

The real estate market in the country saw a smart recovery after the first wave of the pandemic started to ebb. The buyer confidence saw renaissance of sorts immediately after the lockdown was eased last year and home sales improved significantly and went on to get better with each passing month since then. However, the recent surge in coronavirus cases across the country is threatening to partly slow the ongoing recovery process in the coming few months. These are cautiously optimistic times for the industry and the recovery is far from coming to a screeching halt.

“After the lockdown was eased last year, the jump in buyer confidence was partly due to efforts of the central and state governments. Various state governments took steps like lowering stamp duties, reducing circle rates, etc. Buyers were also facilitated by the developers and brokers to buy properties with digitization which was adopted in a big way. They also made possible virtual tours of the properties from their homes with use of technologies like 3D Walkthrough, Augmented Reality (AR) and Virtual Reality (VR), says Mani Rangarajan, Group COO, Housing.com, Makaan.com & PropTiger.com.

Mani also adds, “The period of lockdown gave an opportunity to developers to expedite the assimilation of technology that they have been doing over the past few years and bring all the steps in a home purchase process online in an effective manner. It gave an opportunity to the real estate industry in India to be at par with the best in the world in terms of client servicing.”

Marginal Dip

The homes sales in the first three months of the current calendar year saw a decline of 5 percent as compared with the year-ago period. This can be described, at best, as marginal considering the magnitude of the pandemic impact on various industries. The recovery process in the industry, although witnessing a slight derailment presently with the second wave of corona, is likely to resume in the coming months with the vaccine becoming a reality and being given out to the masses.

Mani says, “Even the home loan rates at almost at their lowest levels in the last many decades and this is encouraging a lot of buyers to come forward and buy properties, especially for end use.

The prices of properties remained stable amid all the chaos. The annual growth in property prices among the top cities remained more or less flat. But the Hyderabad and Ahmedabad were exceptions to the rule and recorded about 5 percent growth in the first three months of the current calendar years as compared to the same period of previous year. The prices are likely to remain range bound with single digit increase expected in the coming quarters.”

Second Wave of COVID

“The current surge in corona infections seems to be a temporary phenomenon as it has not been long since the corona vaccination process has been started in the country. Also, the fast pace of digitization adopted by the industry will help it stand in better stead as compared to the last time when the pandemic took a toll. The industry is better poised this time than last year in sales and even new launches of homes by developers will come on track by the next few months.”, concludes Rangarajan.

Housing.com launches full stack rental and allied services platform ‘Housing Edge’

National:  Housing.com, India’s leading real-estate portal owned by Elara Technologies, has announced the launch of ‘Housing Edge’, its unique full stack rental and allied services platform, through which the company enables digitisation of multiple services which tenants and landlords can use, without leaving the comfort of their homes. These services for both, owners and tenants, include packages like online rent payment, online rental agreements, tenant verification, packing & moving, furniture rental, home interiors and home services.

While most Housing Edge services are available in Delhi, Bengaluru, Gurugram, Mumbai, Hyderabad, Chennai and Pune, plans are underway to offer these services in several other cities. The company has also partnered with industry-leading brands to ensure a quality user experience. Over time, more innovative services will be added on to the online platform.

“The Housing Edge platform brings exceptional technology-driven innovations that our brand is well-known for providing. We have already changed the way property transactions take place in India, by way of acting as a one-stop solution for a buyer. With an aim towards replicating the same model in the allied services area, the company is offering innovative technology solutions that will make the journey of a consumer looking for such services, seamless and easy to use,” said Dhruv Agarwala, Group CEO, Housing.comMakaan.com & PropTiger.com.

Agarwala further added: “Rental housing has already emerged as a big opportunity in a developing economy like India, where the pace of urbanisation is accelerating. Even though property ownership will continue to be the preferred choices for people in India, rental housing will allow them to have the option of securing a short-term home of their choice, with convenience and affordability as they move to new cities. Through Housing Edge, we have attempted to make the end-to-end process of renting and moving into a home simple and hassle free.”

Mani Rangarajan, Group COO, Housing.comMakaan.com & PropTiger.com said “Our vision is to provide innovative products and services that would have a strong market impact and help develop the overall eco-system. In pursuit of that objective, we have launched simplified packages to provide professional assistance to both homeowners and home seekers. Also, to make the overall journey hassle-free, we have partnered with some of the top brands in the country that have already built a strong market reputation. These strategic partnerships will truly help Housing Edge become a one-stop-shop for tenants and landlords in India.”

The numbers game

After the company decided to start the online rent agreement feature on Housing Edge in the wake of the coronavirus pandemic that imposed tough restrictions on movement, services have been rendered in over 80+ cities across 14 states, which is an unprecedented reach for any online rent agreement service, made possible only because it is fully digital. Nearly 2,000 users have already made use of the online rent agreement facility. Since the response from users has exceeded expectations, the company plans to launch these services in more states.

The Pay Rent feature on Housing Edge, which we launched simultaneously for all platforms including Android, IOS and web, has received a tremendous response wherein, the company has facilitated more than 2,00,000 transactions in the past seven months and has processed pay rent requests exceeding Rs 600 crores.

According to the firm, its exclusive packages meant for landlords and property seekers, have been well-received in both Tier-I and Tier-II cities. Under the company’s offerings for tenants, over 1,000 users have already availed of the services in the test phase that was launched in Bengaluru, wherein consumers have enjoyed the pocket friendly packages that give access to exclusive properties listed directly by owners and helps customers to manage the transaction themselves and help save on brokerage.

Housing.com has been able to clock significant month-on-month revenue growth on its exclusive owner services, under which the company assists property owners to not only market their properties to a large number of clients but also offers them bespoke listing management plans. In this difficult real estate market, Housing.com is helping landlords to effectively market their properties among tenants through the use of 3D digital tours and assistance through a concierge service, which is again a unique value-added service in the industry.

Assuring quality through collaboration

In an attempt to further widen the scope of its services, Housing.com has tied up with brands such as Urban Company, RentoMojo, Livspace, HappyLocate and AuthBridge to provide renters assisted services on Housing Edge at attractive rates.

Housing.com’s tie up with RentoMojo, India’s largest rental company in furniture and appliances, offers tenants a wide range of products, including furniture and home appliances, to rent.

Its partnership with India’s top home services brand, Urban Company, on the other hand, helps customers have easy access to all their home maintenance needs, including deep cleaning, plumbing and painting among many others. Home-owners can avail of these services in order to get their homes ready for renting.

The company’s partnership with Livspace – India’s and Southeast Asia’s largest home interiors and renovation platform, will help customers get access to trusted, professionally designed interiors for all rooms, including modular kitchens, wardrobes, furniture and false ceilings.

Housing.com’s tie-up with AuthBridge, which has vast experience in providing identity management and verification products, will help home/PG owners to easily verify the identity and do background checks (including criminal records) of their potential tenants and avail of the Tenant Police Registration Services.

Similarly, the tie-up with HappyLocate, a one-stop relocation platform that has partnered with 25+ best packers and movers in India that service over 16,000 PIN codes across the country, will allow consumers to get quality moving services, to ensure a smooth home relocation experience.  

Housing.com’s IPL-focused #BestHomeCommentator contest a roaring success on Twitter

Real estate portal Housing.com has announced the winners of its IPL-focused #BestHomeCommentator contest on microblogging site, Twitter. A total of 60 winners were announced by the digital real estate firm at the end of the contest, which was launched with the aim to make the IPL 2020 fun event even more entertaining for viewers by providing them with an opportunity to share their live commentary about the matches right from the comfort of their homes.

The winners of the Twitter campaign had to follow Housing.com on the micro-blogging site and use #BestHomeCommentator while sharing their witty comments and observations about the cricket match to win the exciting prizes.

The idea of the campaign was based on an in-depth social listening activity, that revealed an insight that the Twitterati enjoys sharing fun observations about the match, players, and teams during a live match, which is similar to a live commentary. And in 2020, this commentary was being done entirely from home. This opened up the opportunity to have fun banter around the players and matches online and at the same time place the brand Housing.com in the conversation.

According to Snehil Gautam, Head, Growth, and Marketing, Housing.com, Makaan.com & PropTiger.com, “since the brand cater to a wide range of audiences from buyers, tenants, and PG seekers to homeowners, property agents and developers, IPL was the right choice for the brand to reach out to all its stakeholders across the country.”

Housing.com in fact advertised during IPL on both TV and digital, with an aim to cash in on the mega event in order to increase its reach among the viewers.

“The pandemic did act as a spoilsport for cricket lovers in India, as they were forced to watch the matches on television sets and other digital devices alone, within their homes. Hence with an aim to increase the fun for viewers and cricket lovers, we launched our #BestHomeCommentator contest. From a brand awareness point of view, the contest has been highly successful, resulting in over a million organic impressions on Twitter with this campaign,” said Gautam.

 

Housing.com kicks off its annual gala “Mega Home Utsav”, Expects to reach over 25 million home seekers

National, 6th October 2020: With an aim to cash in on the upcoming festive season and the recent surge in online demand, boosted by increased digital adoption during the lockdowns, India’s leading real estate portal Housing.com has launched the 2020 edition of its annual event, “Mega Home Utsav”, which will run from 7th October to 14th November this year. The event will witness prominent builders showcasing their properties through first of its kind video-based virtual experiences such as Webinars, Real-time Live Video Tours, Instant Video Connect and various other digital tools, for a safe, convenient and enhanced discovery experience.

Housing.com expects to reach over 25 million home seekers through the event, which would see participation from over 100 builders, including marquee developers such as Tata Housing, Panchsheel Group and Kalpataru among many others. The online portal has also collaborated with over 1,000 channel partners along with prominent banking partners to conduct the event.

The event that will run for over a month, starting 7th October, will have projects from 10 major cities of India, namely, Ahmedabad, Bengaluru, Chennai, Delhi, Gurgaon, Hyderabad, Kolkata, Mumbai, Noida (Gr. Noida) and Pune.

To increase awareness about the event, the Elara Technologies-owned portal that also owns PropTiger.com and Makaan.com is running an advertising campaign, featuring actors Kiara Advani and Vicky Kaushal, throughout the IPL matches both on television and digital platforms.

“The current pandemic has given birth to many technology innovations and has boosted digital adoption. We have spearheaded the transformation in the Proptech sector by launching pioneering products to help people search for their dream homes while following social distancing norms. All of these tech advancements and increased digital adoption along with attractive pricing available on properties has led to a demand surge on our online portals. The government has also been very supportive in boosting buyer sentiment through home loan rate reduction, stamp duty reduction and many such initiatives by state bodies. All these factors give us reason to believe that this edition of our annual Mega Home Utsav would create a new audience record,” said Amit Masaldan, Business Head, Housing.com & Makaan.com.

“Even though price discounts are very attractive right now, positively impacting demand, a key imperative among homebuyers during this pandemic is to avoid social contact. In this completely virtual edition of our Mega Home Utsav, we are not only facilitating purchases at discounted rates but also ensuring utmost safety of our customers by assisting them in finding their dream homes through video-based virtual experiences” said Snehil Gautam, Head, Growth & Marketing, Housing.com, Makaan.com & PropTiger.com.