Post the grand success of offline edition, PropTiger launches online version of its “Right to Home 2021 expo”
Online real estate brokerage firm PropTiger.com has announced the launch of the online version of its Right to Home 2021 expo from 18th to 19th March 2021, which is a follow-up to its highly successful offline edition held in February this year.
The online version of the expo will see over 70 real estate developers showcasing a total of 19k+ housing units in various price segments, primarily falling in the range of Rs 45 lakh to Rs 4.5 crore.
The expo will showcase a host of properties catering to various segments, from affordable to mid-segment to luxury housing. Some of the prominent developers, which are on board for the expo organised by The Elara Technologies-owned portal, include Adani, Godrej, Purvankara, Shapoorji Pallonji, Signature, Wadhwa, Runwal, TVS and Kalptaru, among others.
“After the grand success of our second edition of the “Right To Home Expo” event, held offline in February this year, we have come up with an online version of the expo, through which we hope to reach over 2 million people across the country. We wish to cater to a wider network of prospective buyers and investors, taking advantage of the obvious ease of doing business a virtual event has to offer. The expo will enable homebuyers to bag great discount offers from some of the leading brands in the industry. Dedicated property experts with specialized understanding of micro-markets will handhold the buyer throughout this important yet complex home buying process thus making it hassle-free for the buyer,” said Mr. Rajan Sood, Business Head, PropTiger.com.
With participation from some of the leading brands in the industry, the event will provide prospective homebuyers and investors an opportunity to select an ideal property from the comfort of their homes where they can either join live information sessions through video conference or see a recorded video as per their convenience. Prospective buyers would also get the opportunity to have real time discussions directly with builders by visiting their preferred builder’s virtual booth or choose to have a guided experience.
The event will help buyers grab attractive offers on purchase of select RERA-approved projects, including on-spot offers, lowest price guarantees, tailor-made payment plans, GST and stamp duty waivers in some projects, assured gold coin on bookings and home loan assistance among many other attractive propositions.
The online event, where buyers will be able to browse from a vast variety of projects from leading developers in a city of their choice after registering for the virtual expo, will also provide buyers with a platform to engage with sector experts and developers on a real-time basis to develop a better understanding of the property market and growth prospects.
Highlights of Offline Event concluded in February 2021:
Held at various locations across India’s top eight prime residential markets between February 6 and 7, 2021, the offline event was a grand success for the online brokerage firm, where nearly 22,000 people registered themselves to select properties from over 70 leading developers who participated to showcase their projects. Whereas PropTiger helped facilitate sales of 250 units across the country worth Rs.165 Crores, the highest participation during the two-day event was recorded in the southern markets of Hyderabad, Chennai and Bengaluru, followed by western markets of Mumbai and Pune.
Housing.com’s IPL-focused #BestHomeCommentator contest a roaring success on Twitter
Real estate portal Housing.com has announced the winners of its IPL-focused #BestHomeCommentator contest on microblogging site, Twitter. A total of 60 winners were announced by the digital real estate firm at the end of the contest, which was launched with the aim to make the IPL 2020 fun event even more entertaining for viewers by providing them with an opportunity to share their live commentary about the matches right from the comfort of their homes.
The winners of the Twitter campaign had to follow Housing.com on the micro-blogging site and use #BestHomeCommentator while sharing their witty comments and observations about the cricket match to win the exciting prizes.
The idea of the campaign was based on an in-depth social listening activity, that revealed an insight that the Twitterati enjoys sharing fun observations about the match, players, and teams during a live match, which is similar to a live commentary. And in 2020, this commentary was being done entirely from home. This opened up the opportunity to have fun banter around the players and matches online and at the same time place the brand Housing.com in the conversation.
According to Snehil Gautam, Head, Growth, and Marketing, Housing.com, Makaan.com & PropTiger.com, “since the brand cater to a wide range of audiences from buyers, tenants, and PG seekers to homeowners, property agents and developers, IPL was the right choice for the brand to reach out to all its stakeholders across the country.”
Housing.com in fact advertised during IPL on both TV and digital, with an aim to cash in on the mega event in order to increase its reach among the viewers.
“The pandemic did act as a spoilsport for cricket lovers in India, as they were forced to watch the matches on television sets and other digital devices alone, within their homes. Hence with an aim to increase the fun for viewers and cricket lovers, we launched our #BestHomeCommentator contest. From a brand awareness point of view, the contest has been highly successful, resulting in over a million organic impressions on Twitter with this campaign,” said Gautam.