Tag: Business Head

Business

Influencer Marketing Report 2024: Influencer Industry expected to hit 5,500 crores by the end of 2024

Sep 23, 2024 by Mansi Praharaj 0 Comments #(IMR), #Arushi Gupta, #Business Head, #co-founder Social Beat and Influencer.in, #Influencer Marketing Industry, #Influencer Marketing Report 2024, #Influencer. in, #Social Beat. Influencer.in, #Suneil Chawla

Chennai, Monday, 23rd September 2024: The Influencer Marketing Report 2024, (IMR) one of the definitive reports on the Influencer Marketing Industry was released today by Influencer.in one of the fastest-growing influencer platforms in the country and an initiative by Social Beat. Influencer.in releases the Influencer Marketing Industry report annually and this is the fourth edition of the report.

The Influencer marketing report presents a comprehensive look at the industry providing insights on Influencer Marketing and its trends. The report for 2024 compiled over a survey of 100 plus brands and responses from over 500 plus creators & influencers reveals what makes influencer marketing successful and offers insights into the influencer industry’s future.

With the creator economy in India experiencing significant growth, driven by a multitude of platforms and an expanding community of tech-savvy individuals. Influencer marketing is becoming essential for brands, with the industry expected to grow by 25% annually. The IMR report offers valuable insights and data on successful collaborations, industry trends, and the role of data analytics in influencer marketing. Top highlights include the estimated industry size for 2024, growth projections, and increasing allocation of marketing budgets to influencer marketing.

Influencer Brand Tango 2024

Suneil Chawla, co-founder Social Beat and Influencer.in, said, “Challenges persist from a return of investment measurement to platform algorithms, the growth opportunities are vast. By embracing trends like the rise of micro-influencers, leveraging dominant platforms like Instagram, YouTube and Linkedin and using influencer analytic tools effectively, brands and creators can continue to thrive in this ever evolving marketing landscape. As we look to the future, the key will be staying adaptable, innovative and aligned with the values of an increasingly discerning audience.”

Arushi Gupta, Business Head, Influencer.in, said, “Both influencers and brands share the goal of building authentic connections with audiences. Influences seek long term collaborations to maintain and enhance their credibility and engagement. Brands aim to partner with influencers who can deliver high-quality content and align with their brand values enhancing overall campaign effectiveness There is a mutual aspiration for transparency, accountability and leveraging emerging opportunities such as influencer analytic tools.”

The Indian influencer marketing industry is projected to grow significantly in the coming years. Brands now prioritize content quality and authentic connections, leading to a preference for micro and nano influencers over high follower counts.

Here are the industry highlights:

– Industry size estimated to be INR 5,500 crores by 2024

– The Influencer industry represents 11% of the Digital media industry

– Anticipated industry growth of 20% in 2024 and 25% annually from 2024 to 2026

– By 2028, over 80% of brands are projected to allocate up to 30% of their marketing budgets to influencer marketing

– 40 – 57% of brands in categories like FMCG, e-commerce, and automobiles are expected to increase spending on influencer marketing by 10% by 2026.

Key trends in 2024:

– The rise of mid-tier influencers.

– Platform dominance in influencer marketing:

– Instagram is the top choice for both creators and brands.

– The low adoption of LinkedIn among creators at 4.4% contrasts with 19.5% of brands using it for influencer marketing. Brands should educate or onboard creators to this platform, especially those capable of delivering professional content.

– Brands need to recognize the underutilization of YouTube Shorts, with 75% of creators using short-form content for engagement.

– It is crucial; for brands to focus on creating short-form content through Shorts and Reels to expand their audience reach.

Today, over 40% of brands spend more on influencer marketing, but influencers feel that budget constraints limit partnerships. There’s a need for brands to move beyond transactional relationships, recognize the power of creators, and empower them with creative freedom. Creators should align with brand objectives while showcasing their unique value proposition for more authentic, engaging campaigns.

Challenges for brands

– Measuring ROI.

– Establishing influencer brand fit.

– Challenges with the budget.

Challenges for creators.

– Building a loyal audience.

– Fair compensation and brand support.

– Creative freedom.

Analytics plays a crucial role in influencer marketing. With the rapid growth of influencers, brands must select the right influencers to drive traffic within their budget and market segment. Analytics tools are essential for creating foolproof pre-launch and post-launch strategies. Selecting influencers based on key metrics such as location, interests, age, gender, and engagement rate is paramount for a successful campaign.

The report ends with identifying the top Influencers in India in the fields of Travel, technology, health & fitness, food, Business, Beauty, comedy and fashion and lifestyle

Business

VST Zetor enters Rajasthan

Jun 11, 2024 by Mansi Praharaj 0 Comments #Business Head, #DI Engine, #HTC Investments, #Mr. K.K. Tiwari, #Rajasthan market, #Sihag Auto & Farm-Tech Pvt Ltd, #Tractors, #UCWLT, #VST & ZETOR, #VST Tillers Tractors, #VST Tillers Tractors Ltd, #VST Zetor range of tractors, #VST Zetor Tractors, #VZ Matic hydraulics

VST Zetor range of tractors, jointly developed by VST Tillers Tractors Ltd and HTC Investments a.s, announced its entry into the Rajasthan market and delivered the first set of tractors to the farmers of Hanumangarh. VST Tillers Tractors and VST Zetor also inaugurated its first dealership in the state, Sihag Auto & Farm-Tech Pvt Ltd, in Hanumangarh. Mr. K.K. Tiwari, Business Head, Tractors, VST Tillers Tractors Ltd. inaugurated the dealership and handed over the first tractor to customers. Over 1500 farmers attended the inaugural event.

Launched in May 2024, VST Zetor offers 3 innovative tractors, VST ZETOR 4211, VST ZETOR 4511, and VST ZETOR 5011 in the 41 to 50 HP range. These products are jointly developed in India by VST & ZETOR after taking valuable inputs from the farming community in India.

VST Zetor tractors feature an indigenously made powerful, best-in-class DI Engine with UCWLT to get the best mileage, fully constant mesh transmission with helical gears, and VZ Matic hydraulics. Its wider Platform, dual diaphragm clutch, optimum turning Radius, adjustable premium seat, dual-acting power steering and aerodynamic styling ensure ease of operation with desired comfort.

VST Zetor enters Rajasthan

VST ZETOR tractors are best suited for a wide range of applications from land preparation to post-harvest operations. It is highly compatible with all heavy-duty non-agriculture tasks along with all primary, secondary tillage and haulage applications of Agriculture.

VST ZETOR

VST ZETOR embodies a groundbreaking collaboration between VST Tillers Tractors Ltd and HTC Investments a.s., dedicated to delivering high-quality tractors to Indian farmers. Rooted in the principle of ‘Global Technology, made in India,’ the collaboration seamlessly combines VST’s renowned FAST & Frugal approach with ZETOR’s cutting-edge engineering. This synergy ensures both immediate relevance and future preparedness to address the dynamic needs of Indian agriculture.

VST Tillers Tractors Ltd

VST pioneers 4WD COMPACT Tractors and dominates the Power tiller market with over 70% share. Our commitment to trust and transparency strengthens bonds with small and marginal farmers, offering user-friendly, affordable, and technologically advanced solutions for seamless productivity. Expanding into the Higher HP Tractor segment with our Fast, Frugal, and Futuristic product approach. VST offers the widest range of products to its channel partners for most profitable business opportunities.

Business

Cosmo Specialty Chemicals Launches Hydrophilic Block Silicone Emulsions for The Textile Industry

Nov 19, 2021 by Rekha Nair 0 Comments #Business Head, #Cosmo Speciality Chemicals, #Mr. Anil Gaikwad

New Delhi: Cosmo Speciality Chemicals, a 100% subsidiary of Cosmo Films Ltd., has developed a hydrophilic block silicone emulsions that exhibits better softening properties because of their lower rotational free energy than C-O bonds as compared with any other traditional non-silicone softeners.

Non-toxic and eco-friendly, the agent is suitable for a wide range of applications while providing an outstanding effect in the textile industry. With remarkable lubricity and hydrophilicity, the innovative softener improves water absorbency and smoothness of the fabric along with improving the efficiency of cutting and sewing in. LYOSIL BHL can be used on cotton like knits, woven, terry towels, etc.

Talking about the new product, Mr. Anil Gaikwad, Business Head, Cosmo Speciality Chemicals said, “We are on a mission to keep bringing innovation to the world with our products to deliver new solutions. We do believe in being specialised and niche in our offerings. We have developed low-cost two sets of products (Lyosil BHL 1E, Lyosil BHL 3I) of Block Silicone Softener.Very few doses of application are required which imparts good absorbency, durable soft feel and non-yellowing etc.These are different than other products available in the market.”

Business

Cosmo Speciality Chemicals– Textile division, develop 5th generation Silicone softener “LOTOSIL BHB” range

Oct 25, 2021 by Rekha Nair 0 Comments #Business Head, #Cosmo Speciality Chemicals, #Group CEO of Cosmo Films Ltd, #Mr. Anil Gaikwad, #Mr. Pankaj Poddar

New Delhi: Cosmo Speciality Chemicals has developed a 5th generation Silicone softener” LOTOSIL BHB” range which can be applied to any substrate like Cotton, Polyester and blends, etc. These are hydrophobic and based on block silicone chemistry.

Speaking on this initiative, Mr. Anil Gaikwad, Business Head, Cosmo Speciality Chemicals said, “We thrive on creating unique goods, and to promote meaningful innovation for the textile industry, allowing us to bring new solutions to a wider audience at a faster speed.

“We have also developed Silicone softeners for a set of four products in LOTOSIL BHB” range which gives excellent inner softness with soft bouncy feel stable to shear force, high liquor TDS temperature, and variation in pH. It is a hydrophobic softener based on block silicon chemistry,” he added.

Silicone softeners increase the quality of textile materials, particularly their handling. The term “handle” refers to the mechanical behavior of fabrics that have been subjected to low pressures similar to those experienced during garment production and usage. It is critical in this day and age for everyone, from youngsters to the elderly, regardless of gender, to have a soft feel and be amazed by the lightness and bulkiness of materials. In this day and age, comfort is a requirement of society.

There are four set of products in this range: 1.LOTOSIL BHB1; 2.LOTOSIL BHB;3.LOTOSIL BHB2L; 4.LOTOSIL BHB2P

Mr. Pankaj Poddar, Group CEO of Cosmo Films Ltd said “At Cosmo, we pride ourselves on being specialized and niche in its offerings. Thus, innovation is comes as part of our DNA, driven by the consumer needs and backed by strong tech infrastructure”.

The basic feature of LOTOSIL BHB ranges include excellent inner softness coupled with surface smoothness, exhibits soft and bouncy handle, exhibits stability to shear forces, high liquor TDS and temperature, and variation in pH.

The substrate of this 5th generation Silicone softener can be overdyed without stripping after being finished with LOTOSIL BHB ranges, is easily miscible with water in all proportions, and is very effective on Knits and Woven. The product is also easily miscible with water in all proportions, suitable by exhaust and Pad application techniques apart from being compliant to GOTS.

Business World, News

Moneycontrol Pro amongst the world’s top-ranked digital news subscription services

Jun 18, 2021 by Rekha Nair 0 Comments #B2C Revenue, #Business Head, #Manoj Nagpal, #Moneycontrol

India: Continuing to rule the roost, Moneycontrol Pro cements its leadership position in the digital business and finance segment. As per the recently released Global Digital Subscription Snapshot of 2021 Q2 Update Report by FIPP in association with CeleraOne – Moneycontrol Pro is ranked in the Top 20 list of Global Digital News Subscription Services and top 3 Digital News Subscription Services in Asia. With this – the platform joins the league of the world’s leading news publishing platforms in the likes of The New York Times, Washington Post, Wall Street Journal amongst others.

Moneycontrol Pro amongst the world's top-ranked digital news subscription servicesSince its launch in April 2019, Moneycontrol PRO has become the country’s fastest growing subscription-based product – owing to its best-in-class services, innovative offerings, and in-house expert led team of market pioneers. It offers comprehensive research on the industry, curated markets data, exclusive trading recommendations, independent equity analysis, and actionable investment ideas that help investors to stay on top of their stock market game. Throughout its journey, Moneycontrol PRO kept on expanding its offerings through transformative services and collaborations, best exemplified by the editorial content partnership with global publishers, monthly webinars, online summits, exclusive interviews with India’s top fund managers. Through a platform-agnostic approach it continues to provide its diverse &ever-growing subscriber base of 3 lac+ active users premium, relevant and exclusive content.

Sharing his thoughts on the achievement, Manoj Nagpal, Business Head, B2C Revenue, Moneycontrol said, “In our endeavor to serve our users with finest services adept with the latest technology – we have gained the trust of people from all over the world. This is very well testified by the global recognition showcased in the report. In the past year, we gained more subscribers as people started to pay more attention to their investments to increase their earnings to cope with the market uncertainties. Content has always been one of the key differentiators for us. The period saw us go beyond the ordinary and build a comprehensive catalogue of webinars, conversations, and associations. This certainly is an encouraging win for the entire Moneycontrol team for their undeterred hard-work and determination. We are now, even more motivated to continue and bring the best-in-class offerings for our subscribers.”

Moneycontrol PRO’s innovative offerings, services and deals have always been in line with users’ best interests, making it an undisputed leader in the business and finance segment. Every milestone PRO has witnessed is a testament to its increasing popularity.

Business World

Cosmo Speciality Chemicals announces the launch of environment-friendly Microenz BS for Textile Industries

May 27, 2021 by Neel Achary 0 Comments #Business Head, #Cosmo Speciality Chemicals, #Mr. Anil Gaikwad

New Delhi, May 2021: Cosmo Speciality Chemicals Pvt Ltd, a wholly Indian subsidiary of Cosmo Films Ltd., announces the development of Microenz BS sourced through enzymatic process, making it an environment-friendly alkaline pectatelyase. Thus, it helps eliminating the challenges posed by the chemical when sourced through traditional processes such as high ETP load, usage of very harsh chemicals, wastage of water and time etc.

Embarked on the key product innovation principles of multi-functionality (performance oriented), process optimisation (energy, water and time saving) and sustainability (eco-friendliness), the advancement of Microenz BS ensures less fabric and garment damage as Pectatelyase degrades the pectin from the primary cell wall of cotton without degrading the cotton itself, improved functional finish, lower yarn coefficient of friction, increased yarn elongation for improved weaving efficiencies, improved emerising and brushing properties, no degradation of cellulose and lower weight loss while being safe and easy to use as well as eco-friendly.

The chemical Microenz BS works in a way which is specially designed for the end users using alkaline pectatelyase as pectatelyase degrades the pectin from the primary cell wall of cotton without degrading the cotton itself. Microenz BS can also be used successfully for combined desizing and bio-sourcing (CDB). The dosage used for application is exhaust with doses 1.0% to 1.2%.

On this new innovation by the company, Mr. Anil Gaikwad, Business Head, Cosmo Speciality Chemicals said “For medium and darker shades on cotton yarn & knitwear, we suggest a one-bath-two-step pretreatment process. We propose an enzymatic pectinase treatment with Microenz BS 1.0 to 1.2% in combination with a mild peroxide bleach. This process includes a pectinase treatment as well as a mild peroxide bleach. The mild conditions lead to a softer handle in comparison to alkali-treated goods. Furthermore, bio-scoured cotton shows relatively good hydrophilic properties.”

For more details about the product – https://www.cosmochem.in/products/pre-treatment/Microenz-bs

Business World

Experience The Laptops Of Tomorrow with the newest edition of ASUS ZenBook Dual Screen Laptops in India

Apr 14, 2021 by Neel Achary 0 Comments #Asus India, #Business Head, #Consumer and Gaming PC, #Mr. Arnold Su, #System Business Group

New Delhi, 14th April 2021: Taiwanese tech giant, ASUS launched the latest additions – ZenBook Duo 14 and ZenBook Pro Duo 15 OLED, to their already expansive ZenBook range, today at an online launch event. The “laptops of tomorrow” ZenBook Pro Duo 15 OLED and ZenBook Duo 14 feature a dual display with a four-sided frameless NanoEdge display, that’s incredibly bright, along with ultra slim bezels for a complete immersive experience. Asus’s latest offerings encourage their users to push beyond their boundaries and “Live out of Line” much like ASUS has with their dual screened laptop. Aligning with their theme of “Be bold. Be crazy. Be Unbiased”, the newly launched laptops are designed to offer the best of functionality without sacrificing the portability of a laptop, making it ideal for the creators and people who prefer to work on multiple displays.

The ZenBook Duo 14 (UX482EA) is Intel® Evo™ verified and features up to 11th Gen Intel® Core™ i7 processor with Intel® Iris® Xe graphics. It also comes with the option of an NVIDIA® GeForce® MX450 GPU. The ZenBook Duo boasts of a 14” LED-backlit Full HD 1080p display with 100% sRGB coverage.

Apart from the dual screen, the ZenBook Pro Duo 15 OLED offers more than enough fire power under the hood to make the best use of the two displays without making any compromises. The ZenBook Pro Duo comes loaded with up to 10th Gen Intel® Core™ i9 processor backed by NVIDIA® GeForce® RTX 3070 and 32 GB of DDR4 RAM.

Commenting on the new device, Mr. Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “At ASUS, our job is to keep pushing the limits on innovation and try to go above and beyond the expectations of our consumers. The ASUS ZenBook Pro Duo 15 OLED and the ZenBook Duo 14 are testaments to that resolve. The sheer functionality of this laptop automatically makes it the laptop of tomorrow. An extra screen has always worked in the favor of productivity, be it cross referencing multiple images or multiple tabs. While it is fairly easy to add an extra monitor to a desktop, doing the same to a laptop tends to sacrifice its portability. The new additions to our ZenBook series address this issue with a second screen, making the laptop excellent for productivity without sacrificing its portability. We are very excited to introduce this product to the Indian market, encouraging our consumers to push boundaries and ‘Live out of Line’.”

Rahul Malhotra, Director – Consumer Sales, Intel India said, “Intel is committed to working with the PC ecosystem to enable seamless, distraction-free experiences for consumers, delivering portability and ease of use with powerful performance, battery life, responsiveness and connectivity. The 11th Gen Intel® Core™ powered Intel Evo verified designs are co-engineered to help people get the things done that matter most, ensuring an exceptional mobile experience from anywhere.”

Seamless Dual Display:

The laptops also feature the new tilting ScreenPad Plus, a secondary touchscreen that automatically tilts up to 9.5° angle for the ZenBook Pro Duo 15 OLED and up to 7º for the ZenBook Duo 14, reducing glare and reflections for improved readability. One can enjoy seamless visuals across both displays, with easy multitasking with the built-in ScreenPad Plus-optimized apps.

In addition to the four-sided frameless NanoEdge OLED 4K display, the new ZenBook Pro Duo 15 OLED also features ultra-slim bezels to provide a holistic experience to the users. Both laptops offer PANTONE® Validated displays for delivering professional-grade color accuracy, and have received the TUV Rheinland-certification for low blue-light emissions, making it comfortable to use during long creative sessions.

ScreenPad Plus:

The updated secondary display, called the ASUS ScreenPad Plus, features the new ScreenXpert 2 software. The new Control Panel app allows the users to boost their productivity with the built-in apps, and customize it to suit their workflows. While working with compatible software, the Control Panel app enables users to change brush size, saturation, adjust layer opacity, and much more.

The users can choose from Dial, Button, Slider, and Scroll. Each control designed to work in a unique way to boost creative workflow. The Control Panel is fully customizable and integrates with Adobe Photoshop, Lightroom Classic, Premiere Pro and After Effects. Since the ScreenXpert app is now available for third party applications, we can expect more compatible apps to be released soon.

Enhanced productivity on the go:

The ZenBook Pro Duo 15 OLED measures less than 22mm and weighs merely 2.35kg. It’s slimmer too as it sheds 2.5 mm Z-height over the previous generation. This was made possible by the tilting ScreenPad Plus design, which challenged us to rearrange the internals. Battery life is also boosted by an astounding 29.5%, thanks to a new overhauled battery design. Furthermore, the precision-engineered ErgoLift hinge tilts the keyboard upwards by up to 4° for ergonomic, fatigue-free typing and it further improves the airflow while delivering a better overall audio experience.

Evolved cooling:

The ZenBook Duo 14 and ZenBook Pro Duo 15 OLED our powered with a unique Active Aerodynamic System (AAS+). It makes the ScreenPad Plus an integral part of the cooling system. As the laptop lid opens, the secondary display rises, delivering a better view, while paving a massive intake for up to 49% higher airflow. At the same time, the laptop lifts the bottom chassis up from the desk. The new AAS Plus design helps sustain the performance users need for multi-tasking and to tear through light content creation workflow.

Business World

Asus brings new laptops under its celebrated ZenBook and VivoBook Series

Mar 31, 2021 by Neel Achary 0 Comments #Arnold Su, #Asus India, #Business Head, #Consumer and Gaming PC, #System Business Group

 Taiwanese tech giant, ASUS, today announced the expansion of its consumer laptop portfolio with the launch of all new ZenBook and VivoBook laptops, powered by the latest AMD Ryzen 5000 U-Series. The ramp up consists of the premium ZenBook 13 OLED (UM325UA),  an array of VivoBook notebooks such as VivoBook S S14 (M433), VivoBook Ultra K14/K15 (KM413/KM513), VivoBook Flip 14 (TM420), ASUS VivoBook 15 (M515) and VivoBook 17 (M712). The line-up aims to provide an immersive experience to the consumers with power-packed performance and long battery life.

While the bold and youthful ASUS VivoBook series is designed for the Gen Z,  and comes packed with top-notch performance, innovative features and NanoEdge display, for unmatched productivity, ZenBook 13 OLED on the other hand is top-of-the-line consumer PC, pining to make smarter technology an everyday reality for the most discerning consumers. Further, with ultra-thin profile and light weight, the offerings are not just about being productive but can also be slipped into the backpack and carried around effortlessly.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “With the launch of  the new VivoBook and ZenBook laptops, we have further pushed our boundaries to empower consumers with the latest technology which makes multitasking seamless and boost productivity at the same time. Consumer experience has always been the core of our innovation, and the new ZenBook and VivoBook, featuring the latest AMD Ryzen 5000 U-Series Mobile Processors, are designed to meet the different needs of users while uplifting their overall experience.”

 

“PCs have become more essential than ever for work, study, play, entertainment and beyond. Consumers want performance on-the-go with outstanding battery life in an ultra-mobile form factor”, shares Vinay Sinha, Managing Director – India Sales, AMD. “AMD Ryzen 5000 U-Series is built on the new “Zen 3” architecture and is designed to deliver the perfect blend of performance and efficiency. The new ASUS ZenBook and VivoBook is for notebook users who want to do more without any compromise on style.”

 

 

ZenBook 13 OLED (UM325UA) – The Powerful beauty

ZenBook 13 UM325 is a portable everyday ultrabook with the highly efficient AMD Ryzen™ 5000 U-Series 7nm processor and the Full HD NanoEdge OLED display. The laptop is backed by a 67Wh battery and can deliver up to 16 hours of battery life on a single charge. Weighing merely 1.11 kg compact, the laptop provides a 178° wide viewing angle and delivers enhanced display with PANTONE® Validation. Further, the laptop comes with ASUS WiFi Master Technology. It not only uses the built-in Intel WiFi 6 wireless chip for faster wireless transmission performance, but also adds ASUS exclusive WiFi SmartConnect and WiFi Stabilizer functions, which provides greater distance, stability, and a seamless wireless network experiences for users.

ASUS VivoBook S S14 (M433) – Style meets elegance

Powered by up to AMD Ryzen™ 5 5500U Mobile Processor, the VivoBook S S14 runs the latest integrated AMD Radeon™ graphics for efficient multitasking and light gaming on the go. The laptop pushes the boundary by showcasing what’s possible with its NanoEdge display. Further slimmed down top and side display bezels contribute to an astounding 85% screen-to-body ratio for unrivalled immersion, in a notably compact package. In addition, the wide viewing angle on VivoBook S S14’s Full-HD LED panel offers great color reproduction to experience stunning visuals, even when sharing the screen with family, friends or colleagues.

ASUS VivoBook Ultra K14/K15 (KM413/KM513) – Upgraded performance with immersive visuals

ASUS VivoBook Ultra K14/K15 follow up after the VivoBook S S14/S15 series. The new laptops offer notable design improvements over the previous generation.  The laptop is powered by up to the latest AMD Ryzen™  7 5700U Mobile Processors which offer a boost frequency of up to 4.3 GHz[i]. The integrated Radeon graphics offers up to 15% more graphical performance over AMD’s previous generation embedded graphics solution. Paired with up to 8GB RAM and a super-fast PCIe SSD solution to offer a powerful machine capable of delivering impressive performance. The 14 inch and 15.6 inch Full HD NanoEdge display on the new VivoBook Ultra laptop creates a whole new viewing experience.

ASUS VivoBook Flip 14 (TM420) – Flip for your creative vibe

The ASUS VivoBook Flip 14 lets you unleash your creativity as it is powered by AMD Ryzen™ 7 5700U Mobile Processor, which offers a boost frequency of up to 4.3 GHz The 14-inch thin-bezel NanoEdge display provides incredibly immersive viewing experiences, allowing a 14-inch panel to fit into a 13-inch-class chassis. As a result, the Flip 14 offers more compact dimensions with an impressive screen-to-body ratio. The display also offers wide viewing angles and exceptional color reproduction for truly vivid visuals. The astounding 82% screen-to-body ratio features unmatched interaction. VivoBook Flip 14 is designed for the ultimate touch experience, with a touch-enabled display that detects even the subtlest fingertip movements. ASUS Pen support allows you to let your creativity flow with a natural responsive feel. The bundled pen holder simply sticks onto the VivoBook Flip 14 lid, to keep your ASUS Pen always within reach.

 

ASUS VivoBook 15 (M515): Classy looks and performance

ASUS VivoBook 15 M515 is a stylish and feature-rich 15-inch laptop that arguably delivers the best value among all similar options in the market today. The 15.6-inch Full HD two sided NanoEdge display on the new VivoBook 15 pushes the boundaries of what’s possible with even further slimmed down bezels all around the display. This results in a notable 83% screen-to-body ratio for immersive viewing, which comes in a compact package. To add on, the Full-HD LED panel offers good color reproduction with stunning visuals.

ASUS VivoBook 17 (M712): See more, carry less

Whether at work or play, the incredibly compact ASUS VivoBook 17 immerses you in an ultimate experience in whatever you set o.ut to do. Its new thin-bezel display provides an amazing 85% screen-to-body ratio for visuals that draw you in, while the ErgoLift hinge tilts the keyboard to give you a comfortable typing position. VivoBook 17 is powered by the latest AMD Ryzen™ 5 5000 Series Mobile Processor with integrated Radeon™ graphics

 

Some of the new laptops come equipped with ASUS Intelligent Performance technology or AIPT, the new intelligent performance optimization technology by ASUS that balances a devices CPU Performance, system temperature, air flow, fan noise and power consumption. The AIPT technology is capable of boosting the system’s performance by up to 40% while delivering a full day of battery life, while preventing it from overheating. It also gives users the flexibility to choose between optimum performance or optimum battery life by switching between Whisper Mode, Balanced Mode and Performance mode.

Model

Starting Price

Availability

ZenBook 13 OLED (UM325UA)

 ₹ 79,990

Channel

ASUS VivoBook S S14 (M433)

 ₹ 65,990

Channel

ASUS VivoBook Ultra K14/K15

 ₹ 58,990

Channel

ASUS VivoBook Flip 14 (TM420)

 ₹ 59,990

Channel

ASUS VivoBook 15 (M515)

 ₹ 54,990

Channel

ASUS VivoBook 17 (M712)

 ₹ 62,990

Channel & Flipkart

Business World

CarDekho forays into Connected Vehicle Tech with UPLINK

Mar 15, 2021 by Neel Achary 0 Comments #Business Head, #CarDekho, #Mr. Sushant Bhatt, #Tech Solutions

Mumbai, 15 March 2021: CarDekho, the leading auto-tech firm, today launched UPLINK, an advanced and compact GPS Vehicle Tracking System. UPLINK is powered by a compact plug-and-play device that can be connected to any vehicle allowing users to gain real-time access to a host of information such as Live tracking, Rash Driving Alerts, Trips History, Driving Analysis, Geofence Alerts, Usage Stats, and much more. So vehicle owners can ensure round the clock safety, security and surveillance of the vehicle with Uplink.

Uplink Telematics Unit i.e. GPS device is one of the most compact devices in its segment, ensuring easy and hidden installation and being plug and play means that it does not require any technician for installation and there is no fear of wire cutting during installation. Further, it paves the way for advanced connectivity, ensuring continuous communication between the customer with well-designed and User friendly Mobile Apps available on both Android and iOS Platform along with a web portal as well.

Mr. Sushant Bhatt, Business Head, Tech Solutions, CarDekho Group, said: “Today technology is an integral part of our life, extending to our valuable assets like Home and Vehicles through IoT. Uplink enables vehicle owners to stay connected with their vehicle 24X7 ensuring total peace of mind. Being true to our name “Cardekho”, you can keep track of your vehicle on your device”.

“Uplink is a testament to CarDekho’s mission of digitizing the auto ecosystem and making the vehicle ownership journey easy for the customer. Uplink addresses the market need for a reliable Connected Vehicle Solution at affordable pricing with a dedicated customer support team to assure uninterrupted service to customers. We are confident that with the launch of UPLINK, CarDekho will create another benchmark in automobile technology.”

CarDekho Uplink offers complete peace of mind. The device can be easily installed by the user in the 12V port or the OBD port (depending upon the variant) of the car. As the device fits into an existing accessory port of the vehicle, it is safe and does not affect the guarantee and warranty of the vehicle. Further CarDekho Uplink comes with optimized circuitry and a smart sleep mode that understands battery consumption and does not drain the vehicle battery when the vehicle is parked for a long duration.

To ensure a hassle-free experience, the Uplink device comes pre-installed with a SIM along with the product with an annual plan. Customer support service is the backbone of any offering at CarDekho and UPLINK also comes with a dedicated call centre team that is available to support the customers. CarDekho Uplink is available at Rs 4999/ along with oneyear subscription and a GPS device with one year Warranty. It can be purchased online on Amazon and Cardekho.

Business World, News

ASUS strengthens its TUF series with the launch of TUF Dash F15 Gaming Laptop in India

Mar 10, 2021 by Rekha Nair 0 Comments #Arnold Su, #Asus India, #Business Head, #Consumer and Gaming PC, #Director – Consumer Sales, #Intel India, #Rahul Malhotra, #System Business Group

New Delhi: Taiwanese tech giant, ASUS India, announced the expansion of its TUF laptop portfolioin India with the launch of new TUF Dash F15, a super slim 15-inch device that represents portability and thin & light design. Engineered to empower users with the ability to game, work, and stay productive anywhere, the new Asus laptopcomes with the latest11th Gen Intel® Core™i7-11370H processorand GeForce RTX™ 3070/ 3060 GPU, for an unbeatable performance. The laptop was unveiled globally during a virtual conference at CES 2021 and is finally set to make a mark in India.

Its powerful core experience is equipped with high-end features not typically seen at accessible price points, such as a tournament-level gaming panel with up to a 240Hz refresh rate, a versatile Thunderbolt™ 4 port, and Two-Way AI Noise Cancelation technology. With an expansive battery that nets up to 16.6 hours of video playback and Type-C charging that extends battery life from a variety of adapters and power packs, gamers can be productive longer on the go. The TUF Dash F15fits all these features in a chassis that is stylish, easy to carry and boosts productive without sacrificing the TUF Gaming series’ signature military-grade durability.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “We at ASUS aim at empowering our consumers with products that boost their productivity whileuplifting their performance with industry-leadingtechnologies. Our TUF Gaming series resonates this synergy and is designed to augment the gaming experience by making it accessible to all. Powered with 11th Gen Intel® Core processors, TUF Dash F15is all set tocreate new experiences and replicate the success of the series by creating new milestonesin the India market.We are attunedwith evolving consumer requirements and have them at the very core of our product development strategy,and with our latest offering we further aim at elevating theirgaming experience.”

Rahul Malhotra, Director – Consumer Sales, Intel India said, “Intel’s new line of 11th Gen Intel Core H-series mobile processors pushes the limits of what is possible for enthusiast-level gaming in ultraportable form factors. This combination of performance and sleek design is built for anyone who needs a laptop that can go anywhere and do everything.”

Slim and stylish design to suit every lifestyle:

The all-new Dash F15 is lighter and thinner than standard TUF Gaming laptops, with only 19.9 mm thin and 2kg weight, while still meeting MIL-STD-810H military standards. It has been rigorously tested to survive everything from extreme environments and ambient vibration to accidental knocks and bumps, making it a device that’s reliable to take on the road.

Because it represents such a new direction for TUF Gaming, the Dash F15 was designed with a streamlined new look and feel. Moonlight White and Eclipse Gray color options are both professional and understated, accentuated by bolt blue backlighting on the keyboard. The refreshed TUF logo boasts a modern look that evokes the strength of the series, while the thin lettering across the lid underscores the slim new design direction.

Latest11th Gen Intel Core laptopthat goes everywhere and does everything:

Users can do more than game with the latest 11th Gen Intel® Core™ i7-11370H processor. The CPU clocks up to an astounding 4.8GHz, nearly matching the frequency of the fastest desktop processors – enabling amazing performance in a thin chassis. It also features four lanes of CPU-attached PCI Gen 4 for high bandwidth to connect the latest discrete graphics, accelerating everything from gaming and streaming to intensive tasks like compiling code.

Intel shares the ROG vision of powerful ultra-slim gaming laptops that let users work and play in more places. The TUF Dash is a result of close collaboration with fine-tuned performance that allows the processor reaches its full potential and sustain high speed while gaming.

Room for up to 32 GB of DDR4-3200MHz memory means there’s enough RAM for productive multitasking and content creation. Everything loads at warp speed thanks to a PCI Express® SSD that makes systems feel more responsive. Up to 1 TB of space holds a massive collection of games, while an additional SSD slot makes it easy to add terabytes of extra capacity for massive multimedia files and more.

The Dash F15 features an easy-upgrade design that puts the SO-DIMM slot and both M.2 slots just behind the bottom panel, held in place with standard Philips screws. A special pop-open screw pushes the bottom corner away from the chassis so it’s easy to get under the hood fast. The surrounding hooks holding the edges together are smaller and stronger than conventional counterparts, making it easy to lift off the panel without scuffing the body or special tools.

Powered by Ampere

Graphics power is assured with up to a GeForce RTX™ 3070/3060 GPU clocked up to 1390 MHz at 80W with ROG Boost, allowing it to pump out massive frame rates in the latest blockbuster games and popular esports titles alike.
Built on NVIDIA’s latest Ampere architecture, this all-new GPU blends traditional CUDA processing cores with 2nd generation RT and 3rd generation Tensor cores to accelerate ray tracing and artificial intelligence. This combination of cores enables realistic in-game lighting and effects, and it also speeds up other computationally intensive work like AI deep learning.

A powerful GPU puts triple-digit FPS within reach in popular games, but a fast display is essential to get the full effect. A gaming panel with up to a 240 Hz refresh rate offers gamers the same edge as esports athletes, with a 3ms response time that reduces motion blur to make fast-paced target tracking more precise. This top IPS-level panel option covers 100% of the sRGB spectrum, the most widely used digital color space, letting users game, create, and do more in true color.

Other configurations of the Dash F15 feature a 144 Hz display that still offers competitive gaming speed, more than doubling the refresh rate of conventional laptop displays. Its panel maintains colors and contrast across wide viewing angles, so you can sit off to the side while playing games or streaming videos with friends.

Adaptive-Sync support across all display options enables ultra-smooth gameplay by synchronizing the refresh rate with the GPU’s frame rate, reducing lag, minimizing stuttering, and eliminating visual tearing. The display is framed by 6.2 mm super-narrow bezels that minimize distractions from the action. The slim border shrinks the footprint of the chassis, too, making the laptop more compact.

Portable power

Working anywhere is more flexible with ample battery life. Up to 16.6 hours of continuous video playback time means gamers can stream or take care of other tasks without tethering themselves to an outlet. When a full recharge is needed, new fast-charging technology takes the battery from 0% to 50% in under 30 minutes. Battery life can be extended even further with Type-C charging support that can top off a charge from compatible adapters and power packs.

Type-C adapters up to 100W are supported, meaning users can travel lighter and save the standard AC adapter for gaming or other intensive tasks that need full performance. The Type-C port works with Thunderbolt™4 and USB4, so it connects to the latest generation of premium devices.

Thunderbolt™4 lets users plug in a docking station to drive a desktop setup or hook up an external GPU to boost gaming performance and overall graphics power on demand. The Dash F15 is also equipped with a wide variety of additional ports keep users flexible for any situation.

Three USB 3.2 Type-A ports make room for vital peripherals like a gamepad, mouse, and external storage. HDMI 2.0b can be connected to a wide range of displays at resolutions up to 4K. The Type-A port also doubles as a DisplayPort 1.4 output, making it simple to connect a secondary display. Getting online is easy with ultrafast Wi-Fi 6 (802.11ax). It’s hard to beat the convenience of wireless networking, but wired connections have lower latency for serious multiplayer gaming, so Gigabit Ethernet is also included.

Comprehensive cooling

Advanced cooling enables the Dash F15 to fit top tier processors in a super slim form factor. A substantial heat spreader and five copper heat pipes distribute thermal energy from the CPU, GPU, VRAM, and VRM into four heatsinks, each lined with thin fins that maximize surface area for heat dissipation and minimize resistance to airflow.

Dual fans channel air through four outlets that expel heat faster and with less noise than typical ultra-slim designs. The n-Blade fans are specially sculpted to move more air. They’re made from a special liquid crystal polymer that makes enough space to fit 83 blades per fan and still ensure that each blade is strong enough to hold up at high RPMs. Such a high blade density means each fan can draw and push more air per rotation, cooling components faster. With 0dB Technology, the fans switch off completely when CPU and GPU temperatures drop below 50°C in the Silent operating mode. This makes cooling truly silent under light workloads.

The self-cleaning cooling module maintains long-term stability and performance by preventing build-up on critical components like fan blades and heatsink fins. Updated anti-dust tunnels are shorter to create more space for airflow around the fan, while still redirecting particles away from crucial hardware. Users can take fine-tuned control of the Dash F15 with Scenario Profiles, which can be set to switch seamlessly between three operating modes that mix different cooling and performance profiles.

Turbo mode delivers maximum performance and fan speeds for intensive tasks, while Performance mode optimizes speed and acoustics for the best gaming experience. Silent mode reduces power and noise for lighter loads like web surfing and video streaming. Scenario Profiles can be set to trigger automatically when you launch specific apps and games, and they can also change additional system settings, like the display profile and behavior of the Windows key.

Premium sound

The Dash F15 is topped off with a range of premium features that enhance its everyday user experience for gaming, entertainment, and more.

Voice chat is crystal clear thanks to new Two-Way AI Noise Cancelation technology. This advanced technology removes a broad range of unwanted background noise from both input and output audio, meaning that both the user’s voice and incoming communications are fuzz-free. It supports any input device, and noise cancelation settings can be applied and adjusted for specific apps, so unwanted sounds can be filtered out of voice chat software without adversely affecting game audio or music apps. Best of all, this technology runs on the CPU, allowing the GPU to focus all its resources on maximizing gaming performance.

A new, quiet keyboard design keeps inputs under 30dB. Commands can be input freely and discreetly no matter where users want to play. Its desktop-style design is optimized for gaming, with four dedicated hotkeys allow for quick access to essential features like volume, mic mute, and Armoury Crate. Function keys are separated in the usual groups to make shortcuts more intuitive, while arrow keys are offset for effortless navigation. The stealthy keyboard switches have a 1.7mm travel distance that makes typing more comfortable.

Entertainment experiences are more immersive with DTS:X Ultra technology that brings 7.1-channel virtual surround sound to stereo headsets or speakers. Users can choose between built-in presets for games, movies, and sports or try customizing their tuning with the embedded equalizer.

AVAILABILITY AND PRICING:

Product Color &Price Availability

 

Product Color &Price Availability
ASUS TUF Dash F15 §  Eclipse Grey – INR 1,39,990/

§  Moonlight White –  INR 1,40,990/

 End of March’21 – Across all channels – Online (Flipkart * Amazon) & Offline, ASUS Exclusive Stores & ROG Stores

 


SPECIFICATIONS
Processor 11th Gen Intel® Core™i7-11370H
Graphics NVIDIA® GeForce RTX™ 3070, 8 GB GDDR6 VRAM

NVIDIA® GeForce RTX™ 3060, 6 GB GDDR6 VRAM
Operating system Windows 10 Home
Display IPS FHD, 240Hz/3ms, 100% sRGB, Adaptive sync

IPS FHD, 144Hz
Memory DDR4-3200MHz

1*On board support up to 8GB, 1*SO-DIMM support up to 32GB
Storage Up to 2 x M.2 2230 PCIe SSD 1TB
Keyboard 1.7mm travel distance/Bolt-blue backlight
Audio 2 speakers, DTSX: Ultra

Two-Way AI Noise Cancelation
WiFi / Bluetooth Wi-Fi 6 802.11AX + BT 5.2 (The Version of BT may change as OS upgrades)
I/O Ports 1 x Thunderbolt™4 (Support USB4.0, Display port 1.4a, PD3.0)

3 x USB 3.2 Gen1 (Type-A)

1 x HDMI 2.0

1 x 3.5mm audio jack

1 x Kensington lock

1 x RJ45

About ASUS

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers. Along with an expanding range of superior gaming, content-creation and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2019 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.