Tag: Consumer and Gaming PC

Business World

Experience The Laptops Of Tomorrow with the newest edition of ASUS ZenBook Dual Screen Laptops in India

Apr 14, 2021 by Neel Achary 0 Comments #Asus India, #Business Head, #Consumer and Gaming PC, #Mr. Arnold Su, #System Business Group

New Delhi, 14th April 2021: Taiwanese tech giant, ASUS launched the latest additions – ZenBook Duo 14 and ZenBook Pro Duo 15 OLED, to their already expansive ZenBook range, today at an online launch event. The “laptops of tomorrow” ZenBook Pro Duo 15 OLED and ZenBook Duo 14 feature a dual display with a four-sided frameless NanoEdge display, that’s incredibly bright, along with ultra slim bezels for a complete immersive experience. Asus’s latest offerings encourage their users to push beyond their boundaries and “Live out of Line” much like ASUS has with their dual screened laptop. Aligning with their theme of “Be bold. Be crazy. Be Unbiased”, the newly launched laptops are designed to offer the best of functionality without sacrificing the portability of a laptop, making it ideal for the creators and people who prefer to work on multiple displays.

The ZenBook Duo 14 (UX482EA) is Intel® Evo™ verified and features up to 11th Gen Intel® Core™ i7 processor with Intel® Iris® Xe graphics. It also comes with the option of an NVIDIA® GeForce® MX450 GPU. The ZenBook Duo boasts of a 14” LED-backlit Full HD 1080p display with 100% sRGB coverage.

Apart from the dual screen, the ZenBook Pro Duo 15 OLED offers more than enough fire power under the hood to make the best use of the two displays without making any compromises. The ZenBook Pro Duo comes loaded with up to 10th Gen Intel® Core™ i9 processor backed by NVIDIA® GeForce® RTX 3070 and 32 GB of DDR4 RAM.

Commenting on the new device, Mr. Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “At ASUS, our job is to keep pushing the limits on innovation and try to go above and beyond the expectations of our consumers. The ASUS ZenBook Pro Duo 15 OLED and the ZenBook Duo 14 are testaments to that resolve. The sheer functionality of this laptop automatically makes it the laptop of tomorrow. An extra screen has always worked in the favor of productivity, be it cross referencing multiple images or multiple tabs. While it is fairly easy to add an extra monitor to a desktop, doing the same to a laptop tends to sacrifice its portability. The new additions to our ZenBook series address this issue with a second screen, making the laptop excellent for productivity without sacrificing its portability. We are very excited to introduce this product to the Indian market, encouraging our consumers to push boundaries and ‘Live out of Line’.”

Rahul Malhotra, Director – Consumer Sales, Intel India said, “Intel is committed to working with the PC ecosystem to enable seamless, distraction-free experiences for consumers, delivering portability and ease of use with powerful performance, battery life, responsiveness and connectivity. The 11th Gen Intel® Core™ powered Intel Evo verified designs are co-engineered to help people get the things done that matter most, ensuring an exceptional mobile experience from anywhere.”

Seamless Dual Display:

The laptops also feature the new tilting ScreenPad Plus, a secondary touchscreen that automatically tilts up to 9.5° angle for the ZenBook Pro Duo 15 OLED and up to 7º for the ZenBook Duo 14, reducing glare and reflections for improved readability. One can enjoy seamless visuals across both displays, with easy multitasking with the built-in ScreenPad Plus-optimized apps.

In addition to the four-sided frameless NanoEdge OLED 4K display, the new ZenBook Pro Duo 15 OLED also features ultra-slim bezels to provide a holistic experience to the users. Both laptops offer PANTONE® Validated displays for delivering professional-grade color accuracy, and have received the TUV Rheinland-certification for low blue-light emissions, making it comfortable to use during long creative sessions.

ScreenPad Plus:

The updated secondary display, called the ASUS ScreenPad Plus, features the new ScreenXpert 2 software. The new Control Panel app allows the users to boost their productivity with the built-in apps, and customize it to suit their workflows. While working with compatible software, the Control Panel app enables users to change brush size, saturation, adjust layer opacity, and much more.

The users can choose from Dial, Button, Slider, and Scroll. Each control designed to work in a unique way to boost creative workflow. The Control Panel is fully customizable and integrates with Adobe Photoshop, Lightroom Classic, Premiere Pro and After Effects. Since the ScreenXpert app is now available for third party applications, we can expect more compatible apps to be released soon.

Enhanced productivity on the go:

The ZenBook Pro Duo 15 OLED measures less than 22mm and weighs merely 2.35kg. It’s slimmer too as it sheds 2.5 mm Z-height over the previous generation. This was made possible by the tilting ScreenPad Plus design, which challenged us to rearrange the internals. Battery life is also boosted by an astounding 29.5%, thanks to a new overhauled battery design. Furthermore, the precision-engineered ErgoLift hinge tilts the keyboard upwards by up to 4° for ergonomic, fatigue-free typing and it further improves the airflow while delivering a better overall audio experience.

Evolved cooling:

The ZenBook Duo 14 and ZenBook Pro Duo 15 OLED our powered with a unique Active Aerodynamic System (AAS+). It makes the ScreenPad Plus an integral part of the cooling system. As the laptop lid opens, the secondary display rises, delivering a better view, while paving a massive intake for up to 49% higher airflow. At the same time, the laptop lifts the bottom chassis up from the desk. The new AAS Plus design helps sustain the performance users need for multi-tasking and to tear through light content creation workflow.

Business World

Asus brings new laptops under its celebrated ZenBook and VivoBook Series

Mar 31, 2021 by Neel Achary 0 Comments #Arnold Su, #Asus India, #Business Head, #Consumer and Gaming PC, #System Business Group

 Taiwanese tech giant, ASUS, today announced the expansion of its consumer laptop portfolio with the launch of all new ZenBook and VivoBook laptops, powered by the latest AMD Ryzen 5000 U-Series. The ramp up consists of the premium ZenBook 13 OLED (UM325UA),  an array of VivoBook notebooks such as VivoBook S S14 (M433), VivoBook Ultra K14/K15 (KM413/KM513), VivoBook Flip 14 (TM420), ASUS VivoBook 15 (M515) and VivoBook 17 (M712). The line-up aims to provide an immersive experience to the consumers with power-packed performance and long battery life.

While the bold and youthful ASUS VivoBook series is designed for the Gen Z,  and comes packed with top-notch performance, innovative features and NanoEdge display, for unmatched productivity, ZenBook 13 OLED on the other hand is top-of-the-line consumer PC, pining to make smarter technology an everyday reality for the most discerning consumers. Further, with ultra-thin profile and light weight, the offerings are not just about being productive but can also be slipped into the backpack and carried around effortlessly.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “With the launch of  the new VivoBook and ZenBook laptops, we have further pushed our boundaries to empower consumers with the latest technology which makes multitasking seamless and boost productivity at the same time. Consumer experience has always been the core of our innovation, and the new ZenBook and VivoBook, featuring the latest AMD Ryzen 5000 U-Series Mobile Processors, are designed to meet the different needs of users while uplifting their overall experience.”

 

“PCs have become more essential than ever for work, study, play, entertainment and beyond. Consumers want performance on-the-go with outstanding battery life in an ultra-mobile form factor”, shares Vinay Sinha, Managing Director – India Sales, AMD. “AMD Ryzen 5000 U-Series is built on the new “Zen 3” architecture and is designed to deliver the perfect blend of performance and efficiency. The new ASUS ZenBook and VivoBook is for notebook users who want to do more without any compromise on style.”

 

 

ZenBook 13 OLED (UM325UA) – The Powerful beauty

ZenBook 13 UM325 is a portable everyday ultrabook with the highly efficient AMD Ryzen™ 5000 U-Series 7nm processor and the Full HD NanoEdge OLED display. The laptop is backed by a 67Wh battery and can deliver up to 16 hours of battery life on a single charge. Weighing merely 1.11 kg compact, the laptop provides a 178° wide viewing angle and delivers enhanced display with PANTONE® Validation. Further, the laptop comes with ASUS WiFi Master Technology. It not only uses the built-in Intel WiFi 6 wireless chip for faster wireless transmission performance, but also adds ASUS exclusive WiFi SmartConnect and WiFi Stabilizer functions, which provides greater distance, stability, and a seamless wireless network experiences for users.

ASUS VivoBook S S14 (M433) – Style meets elegance

Powered by up to AMD Ryzen™ 5 5500U Mobile Processor, the VivoBook S S14 runs the latest integrated AMD Radeon™ graphics for efficient multitasking and light gaming on the go. The laptop pushes the boundary by showcasing what’s possible with its NanoEdge display. Further slimmed down top and side display bezels contribute to an astounding 85% screen-to-body ratio for unrivalled immersion, in a notably compact package. In addition, the wide viewing angle on VivoBook S S14’s Full-HD LED panel offers great color reproduction to experience stunning visuals, even when sharing the screen with family, friends or colleagues.

ASUS VivoBook Ultra K14/K15 (KM413/KM513) – Upgraded performance with immersive visuals

ASUS VivoBook Ultra K14/K15 follow up after the VivoBook S S14/S15 series. The new laptops offer notable design improvements over the previous generation.  The laptop is powered by up to the latest AMD Ryzen™  7 5700U Mobile Processors which offer a boost frequency of up to 4.3 GHz[i]. The integrated Radeon graphics offers up to 15% more graphical performance over AMD’s previous generation embedded graphics solution. Paired with up to 8GB RAM and a super-fast PCIe SSD solution to offer a powerful machine capable of delivering impressive performance. The 14 inch and 15.6 inch Full HD NanoEdge display on the new VivoBook Ultra laptop creates a whole new viewing experience.

ASUS VivoBook Flip 14 (TM420) – Flip for your creative vibe

The ASUS VivoBook Flip 14 lets you unleash your creativity as it is powered by AMD Ryzen™ 7 5700U Mobile Processor, which offers a boost frequency of up to 4.3 GHz The 14-inch thin-bezel NanoEdge display provides incredibly immersive viewing experiences, allowing a 14-inch panel to fit into a 13-inch-class chassis. As a result, the Flip 14 offers more compact dimensions with an impressive screen-to-body ratio. The display also offers wide viewing angles and exceptional color reproduction for truly vivid visuals. The astounding 82% screen-to-body ratio features unmatched interaction. VivoBook Flip 14 is designed for the ultimate touch experience, with a touch-enabled display that detects even the subtlest fingertip movements. ASUS Pen support allows you to let your creativity flow with a natural responsive feel. The bundled pen holder simply sticks onto the VivoBook Flip 14 lid, to keep your ASUS Pen always within reach.

 

ASUS VivoBook 15 (M515): Classy looks and performance

ASUS VivoBook 15 M515 is a stylish and feature-rich 15-inch laptop that arguably delivers the best value among all similar options in the market today. The 15.6-inch Full HD two sided NanoEdge display on the new VivoBook 15 pushes the boundaries of what’s possible with even further slimmed down bezels all around the display. This results in a notable 83% screen-to-body ratio for immersive viewing, which comes in a compact package. To add on, the Full-HD LED panel offers good color reproduction with stunning visuals.

ASUS VivoBook 17 (M712): See more, carry less

Whether at work or play, the incredibly compact ASUS VivoBook 17 immerses you in an ultimate experience in whatever you set o.ut to do. Its new thin-bezel display provides an amazing 85% screen-to-body ratio for visuals that draw you in, while the ErgoLift hinge tilts the keyboard to give you a comfortable typing position. VivoBook 17 is powered by the latest AMD Ryzen™ 5 5000 Series Mobile Processor with integrated Radeon™ graphics

 

Some of the new laptops come equipped with ASUS Intelligent Performance technology or AIPT, the new intelligent performance optimization technology by ASUS that balances a devices CPU Performance, system temperature, air flow, fan noise and power consumption. The AIPT technology is capable of boosting the system’s performance by up to 40% while delivering a full day of battery life, while preventing it from overheating. It also gives users the flexibility to choose between optimum performance or optimum battery life by switching between Whisper Mode, Balanced Mode and Performance mode.

Model

Starting Price

Availability

ZenBook 13 OLED (UM325UA)

 ₹ 79,990

Channel

ASUS VivoBook S S14 (M433)

 ₹ 65,990

Channel

ASUS VivoBook Ultra K14/K15

 ₹ 58,990

Channel

ASUS VivoBook Flip 14 (TM420)

 ₹ 59,990

Channel

ASUS VivoBook 15 (M515)

 ₹ 54,990

Channel

ASUS VivoBook 17 (M712)

 ₹ 62,990

Channel & Flipkart

Business World, News

ASUS strengthens its TUF series with the launch of TUF Dash F15 Gaming Laptop in India

Mar 10, 2021 by Rekha Nair 0 Comments #Arnold Su, #Asus India, #Business Head, #Consumer and Gaming PC, #Director – Consumer Sales, #Intel India, #Rahul Malhotra, #System Business Group

New Delhi: Taiwanese tech giant, ASUS India, announced the expansion of its TUF laptop portfolioin India with the launch of new TUF Dash F15, a super slim 15-inch device that represents portability and thin & light design. Engineered to empower users with the ability to game, work, and stay productive anywhere, the new Asus laptopcomes with the latest11th Gen Intel® Core™i7-11370H processorand GeForce RTX™ 3070/ 3060 GPU, for an unbeatable performance. The laptop was unveiled globally during a virtual conference at CES 2021 and is finally set to make a mark in India.

Its powerful core experience is equipped with high-end features not typically seen at accessible price points, such as a tournament-level gaming panel with up to a 240Hz refresh rate, a versatile Thunderbolt™ 4 port, and Two-Way AI Noise Cancelation technology. With an expansive battery that nets up to 16.6 hours of video playback and Type-C charging that extends battery life from a variety of adapters and power packs, gamers can be productive longer on the go. The TUF Dash F15fits all these features in a chassis that is stylish, easy to carry and boosts productive without sacrificing the TUF Gaming series’ signature military-grade durability.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “We at ASUS aim at empowering our consumers with products that boost their productivity whileuplifting their performance with industry-leadingtechnologies. Our TUF Gaming series resonates this synergy and is designed to augment the gaming experience by making it accessible to all. Powered with 11th Gen Intel® Core processors, TUF Dash F15is all set tocreate new experiences and replicate the success of the series by creating new milestonesin the India market.We are attunedwith evolving consumer requirements and have them at the very core of our product development strategy,and with our latest offering we further aim at elevating theirgaming experience.”

Rahul Malhotra, Director – Consumer Sales, Intel India said, “Intel’s new line of 11th Gen Intel Core H-series mobile processors pushes the limits of what is possible for enthusiast-level gaming in ultraportable form factors. This combination of performance and sleek design is built for anyone who needs a laptop that can go anywhere and do everything.”

Slim and stylish design to suit every lifestyle:

The all-new Dash F15 is lighter and thinner than standard TUF Gaming laptops, with only 19.9 mm thin and 2kg weight, while still meeting MIL-STD-810H military standards. It has been rigorously tested to survive everything from extreme environments and ambient vibration to accidental knocks and bumps, making it a device that’s reliable to take on the road.

Because it represents such a new direction for TUF Gaming, the Dash F15 was designed with a streamlined new look and feel. Moonlight White and Eclipse Gray color options are both professional and understated, accentuated by bolt blue backlighting on the keyboard. The refreshed TUF logo boasts a modern look that evokes the strength of the series, while the thin lettering across the lid underscores the slim new design direction.

Latest11th Gen Intel Core laptopthat goes everywhere and does everything:

Users can do more than game with the latest 11th Gen Intel® Core™ i7-11370H processor. The CPU clocks up to an astounding 4.8GHz, nearly matching the frequency of the fastest desktop processors – enabling amazing performance in a thin chassis. It also features four lanes of CPU-attached PCI Gen 4 for high bandwidth to connect the latest discrete graphics, accelerating everything from gaming and streaming to intensive tasks like compiling code.

Intel shares the ROG vision of powerful ultra-slim gaming laptops that let users work and play in more places. The TUF Dash is a result of close collaboration with fine-tuned performance that allows the processor reaches its full potential and sustain high speed while gaming.

Room for up to 32 GB of DDR4-3200MHz memory means there’s enough RAM for productive multitasking and content creation. Everything loads at warp speed thanks to a PCI Express® SSD that makes systems feel more responsive. Up to 1 TB of space holds a massive collection of games, while an additional SSD slot makes it easy to add terabytes of extra capacity for massive multimedia files and more.

The Dash F15 features an easy-upgrade design that puts the SO-DIMM slot and both M.2 slots just behind the bottom panel, held in place with standard Philips screws. A special pop-open screw pushes the bottom corner away from the chassis so it’s easy to get under the hood fast. The surrounding hooks holding the edges together are smaller and stronger than conventional counterparts, making it easy to lift off the panel without scuffing the body or special tools.

Powered by Ampere

Graphics power is assured with up to a GeForce RTX™ 3070/3060 GPU clocked up to 1390 MHz at 80W with ROG Boost, allowing it to pump out massive frame rates in the latest blockbuster games and popular esports titles alike.
Built on NVIDIA’s latest Ampere architecture, this all-new GPU blends traditional CUDA processing cores with 2nd generation RT and 3rd generation Tensor cores to accelerate ray tracing and artificial intelligence. This combination of cores enables realistic in-game lighting and effects, and it also speeds up other computationally intensive work like AI deep learning.

A powerful GPU puts triple-digit FPS within reach in popular games, but a fast display is essential to get the full effect. A gaming panel with up to a 240 Hz refresh rate offers gamers the same edge as esports athletes, with a 3ms response time that reduces motion blur to make fast-paced target tracking more precise. This top IPS-level panel option covers 100% of the sRGB spectrum, the most widely used digital color space, letting users game, create, and do more in true color.

Other configurations of the Dash F15 feature a 144 Hz display that still offers competitive gaming speed, more than doubling the refresh rate of conventional laptop displays. Its panel maintains colors and contrast across wide viewing angles, so you can sit off to the side while playing games or streaming videos with friends.

Adaptive-Sync support across all display options enables ultra-smooth gameplay by synchronizing the refresh rate with the GPU’s frame rate, reducing lag, minimizing stuttering, and eliminating visual tearing. The display is framed by 6.2 mm super-narrow bezels that minimize distractions from the action. The slim border shrinks the footprint of the chassis, too, making the laptop more compact.

Portable power

Working anywhere is more flexible with ample battery life. Up to 16.6 hours of continuous video playback time means gamers can stream or take care of other tasks without tethering themselves to an outlet. When a full recharge is needed, new fast-charging technology takes the battery from 0% to 50% in under 30 minutes. Battery life can be extended even further with Type-C charging support that can top off a charge from compatible adapters and power packs.

Type-C adapters up to 100W are supported, meaning users can travel lighter and save the standard AC adapter for gaming or other intensive tasks that need full performance. The Type-C port works with Thunderbolt™4 and USB4, so it connects to the latest generation of premium devices.

Thunderbolt™4 lets users plug in a docking station to drive a desktop setup or hook up an external GPU to boost gaming performance and overall graphics power on demand. The Dash F15 is also equipped with a wide variety of additional ports keep users flexible for any situation.

Three USB 3.2 Type-A ports make room for vital peripherals like a gamepad, mouse, and external storage. HDMI 2.0b can be connected to a wide range of displays at resolutions up to 4K. The Type-A port also doubles as a DisplayPort 1.4 output, making it simple to connect a secondary display. Getting online is easy with ultrafast Wi-Fi 6 (802.11ax). It’s hard to beat the convenience of wireless networking, but wired connections have lower latency for serious multiplayer gaming, so Gigabit Ethernet is also included.

Comprehensive cooling

Advanced cooling enables the Dash F15 to fit top tier processors in a super slim form factor. A substantial heat spreader and five copper heat pipes distribute thermal energy from the CPU, GPU, VRAM, and VRM into four heatsinks, each lined with thin fins that maximize surface area for heat dissipation and minimize resistance to airflow.

Dual fans channel air through four outlets that expel heat faster and with less noise than typical ultra-slim designs. The n-Blade fans are specially sculpted to move more air. They’re made from a special liquid crystal polymer that makes enough space to fit 83 blades per fan and still ensure that each blade is strong enough to hold up at high RPMs. Such a high blade density means each fan can draw and push more air per rotation, cooling components faster. With 0dB Technology, the fans switch off completely when CPU and GPU temperatures drop below 50°C in the Silent operating mode. This makes cooling truly silent under light workloads.

The self-cleaning cooling module maintains long-term stability and performance by preventing build-up on critical components like fan blades and heatsink fins. Updated anti-dust tunnels are shorter to create more space for airflow around the fan, while still redirecting particles away from crucial hardware. Users can take fine-tuned control of the Dash F15 with Scenario Profiles, which can be set to switch seamlessly between three operating modes that mix different cooling and performance profiles.

Turbo mode delivers maximum performance and fan speeds for intensive tasks, while Performance mode optimizes speed and acoustics for the best gaming experience. Silent mode reduces power and noise for lighter loads like web surfing and video streaming. Scenario Profiles can be set to trigger automatically when you launch specific apps and games, and they can also change additional system settings, like the display profile and behavior of the Windows key.

Premium sound

The Dash F15 is topped off with a range of premium features that enhance its everyday user experience for gaming, entertainment, and more.

Voice chat is crystal clear thanks to new Two-Way AI Noise Cancelation technology. This advanced technology removes a broad range of unwanted background noise from both input and output audio, meaning that both the user’s voice and incoming communications are fuzz-free. It supports any input device, and noise cancelation settings can be applied and adjusted for specific apps, so unwanted sounds can be filtered out of voice chat software without adversely affecting game audio or music apps. Best of all, this technology runs on the CPU, allowing the GPU to focus all its resources on maximizing gaming performance.

A new, quiet keyboard design keeps inputs under 30dB. Commands can be input freely and discreetly no matter where users want to play. Its desktop-style design is optimized for gaming, with four dedicated hotkeys allow for quick access to essential features like volume, mic mute, and Armoury Crate. Function keys are separated in the usual groups to make shortcuts more intuitive, while arrow keys are offset for effortless navigation. The stealthy keyboard switches have a 1.7mm travel distance that makes typing more comfortable.

Entertainment experiences are more immersive with DTS:X Ultra technology that brings 7.1-channel virtual surround sound to stereo headsets or speakers. Users can choose between built-in presets for games, movies, and sports or try customizing their tuning with the embedded equalizer.

AVAILABILITY AND PRICING:

Product Color &Price Availability

 

Product Color &Price Availability
ASUS TUF Dash F15 §  Eclipse Grey – INR 1,39,990/

§  Moonlight White –  INR 1,40,990/

 End of March’21 – Across all channels – Online (Flipkart * Amazon) & Offline, ASUS Exclusive Stores & ROG Stores

 


SPECIFICATIONS
Processor 11th Gen Intel® Core™i7-11370H
Graphics NVIDIA® GeForce RTX™ 3070, 8 GB GDDR6 VRAM

NVIDIA® GeForce RTX™ 3060, 6 GB GDDR6 VRAM
Operating system Windows 10 Home
Display IPS FHD, 240Hz/3ms, 100% sRGB, Adaptive sync

IPS FHD, 144Hz
Memory DDR4-3200MHz

1*On board support up to 8GB, 1*SO-DIMM support up to 32GB
Storage Up to 2 x M.2 2230 PCIe SSD 1TB
Keyboard 1.7mm travel distance/Bolt-blue backlight
Audio 2 speakers, DTSX: Ultra

Two-Way AI Noise Cancelation
WiFi / Bluetooth Wi-Fi 6 802.11AX + BT 5.2 (The Version of BT may change as OS upgrades)
I/O Ports 1 x Thunderbolt™4 (Support USB4.0, Display port 1.4a, PD3.0)

3 x USB 3.2 Gen1 (Type-A)

1 x HDMI 2.0

1 x 3.5mm audio jack

1 x Kensington lock

1 x RJ45

About ASUS

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers. Along with an expanding range of superior gaming, content-creation and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2019 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.

News, Technology

ASUS expands its consumer notebook portfolio; Launches power-packed ZenBooks and VivoBooks

Dec 24, 2020 by Rekha Nair 0 Comments #Arnold Su, #Asus India, #Business Head, #Consumer and Gaming PC, #Director – Consumer Sales, #Intel India, #Rahul Malhotra, #System Business Group

Taiwanese tech giant, ASUS, announced the expansion of its consumer laptopportfolio with special focus on convertibles,providing a perfect combination of style, power and portability. The ramp up involves addition of Intel® Evo™ verifiedflagship model, Zenbook Flip S (UX371), accompanied by Zenbook Flip 13 (UX363),the new and advanced Zenbook 14 (UX435) and Vivobook Flip 14 (TP470),among others. Designed to deliver premium experiences and refined craftsmanship through bold innovation, Zenbooks are top-of-the-line consumer PC vertical front pining to make smarter technology an everyday reality for the most discerning consumers. Further, the offerings are even more irresistible withbrilliant 4K NanoEdge OLED display that deliver exceptionally detailed and realistic visuals, with ultra-vivid PANTONE® Validated colour accuracy.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “After championing the thin and light segment, with new convertible laptops we aim to provide the functionality, capability, and usability accompanied with unparalleled performance. The full range is powered with the latest 11th Gen Intel processors along with stunning 4K OLED display for a#BrighterNewWorld and unmatched PC experience in the category. We are attunedwith evolving consumer requirements and have them at the very core of our product development strategy that enables us to offer latest technology and best in class experience to our customers.”

Rahul Malhotra, Director – Consumer Sales, Intel India said, “Intel remains committed to delivering unmatched computing experiences through pathbreaking technology innovation and strong collaboration with the PC ecosystem. Intel Evo verified designs are co-engineered to raise the bar across parameters like responsiveness, battery, performance and connectivity to help people do things that matter most to them from anywhere. The latest 11th Gen Intel Core processors with the Intel Iris Xe graphics engine enable rich collaboration, increased productivity, advanced content creation, immersive entertainment and new gaming experiences in thin and light form factors, offering a major leap forward in real-world processor performance.”

ZenBook Flip S (UX371): Flexible performance and luxurious design

Powered with a 4K UHD NanoEdge OLED HDR display, the luxurious ZenBook Flip S delivers bright enhanced visualswith ultra-vivid PANTONE® Validated color accuracy, making its immersive slim-bezel design a superb all-rounder for both work and play. With Intel® Evo™platform certification onthe ZenBook Flip S, users will get to experience premium mobile performance and outstanding power efficiency. Itpacks the performance of Intel’s 11th Gen Intel® Core™ i7 processor,and Intel® Iris® Xegraphics that makes light work of even the most demanding tasks. Weighing a little over 1 kg and merely 13.9 mm thin, the all new ZenBook Flip S is the perfect take-anywhere laptop for on-the-go productivity and creativity.

ZenBook Flip 13: Versatility with ultimate mobility

Asus ZenBook Flip 13 UX363 is an elegant Windows 10 Home laptop with an immersive 13.3-inch display that offers a 1920×1080 pixelresolution. The powerful Intel® Core™ i7-1165G7 Processor handles computing on the laptop, and the 8GB RAM and 512GB of SSD storage take care of your storage and memory requirements. Get amazing graphical performance on the ZenBook Flip 13 with Intel’s Integrated Iris Xe and to ensure seamless connectivity, the Zenbook Flip 13 packs ample physical ports, a USB 3.2 Gen 1 (Type A), Thunderbolt 4 (Type C), and an HDMI port.

ZenBook 14 (UX435): The elegant way to do more

The ZenBook 14 series comes equipped with a 14-inch 4-sided FHD LED Nanoedge touch display that sports an astounding screen-to-body ratio of 92%. The laptop is powered by Intel’s 11th Gen Core i7 processor, which is paired with an NVIDIA GeForce MX450 GPU. Setting the ZenBook 14 apart from the competition is its revolutionary screen pad with ScreenXpert2.0, which not only changes the way you interact with your laptopbut can also help boost your productivity.

VivoBook Flip 14 (TP470):

The ASUS VivoBook Flip 14 (TP470EZ) lets you unleash your creativity as it is powered by up to 11th Gen Intel® Core™ i5-1135G7 processor, which offers Turbo boost frequency of up to 4.2 GHz. The Flip 14 also features Intel’s first discrete graphics card on a laptop, the Intel® Iris® Xe MAX, which is capable of accelerating workloads and providing reliable and sustained graphical performance. Paired with up to 8GB RAM, a super-fast PCIe SSD solution and a flippable 360-degree Ergolift hinge, you get a powerful machine capable of delivering mighty performance.

ASUS Intelligent Performance technology or AIPT, is the new intelligent performance optimization technology by ASUS that balances a devices CPU Performance, system temperature, air flow, fan noise and power consumption. The AIPT technology is capable of boosting the system’s performance byup to 40% while delivering a full day of battery life, while preventing it from overheating. It also gives users the flexibilityto choose between optimum performance or optimum battery life by switching between Whisper Mode, Balanced Mode and Performance mode.

AVAILABILITY & PRICING
Model Name Starting Price Availability from 17th Dec 2020
ZenBook Flip SUX371EA 149,990 AES/ Flipkart & Amazon/ Reliance Digital / Vijay Sales / Croma/Offline
ZenBook Flip 13UX363EA 94,990 Offline stores
ZenBook 14UX435 99,990 Asus Exclusive Stores/Offline
ZenBook 14UX425EA 77,990 AES/ Online / Reliance Digital / Vijay Sales / Croma/Offline
ZenBook 13UX325EA 79,990 Asus Exclusive Stores/Offline / Flipkart & Amazon
VivoBook S S15S532EQ 72,990 Asus Exclusive Stores/Offline
VivoBook S S14S433EA 65,990 AES / Reliance Digital / Vijay Sales / Offline
VivoBook S S13S333EA 64,990 AES / Croma/Offline
VivoBook Flip 14TP470EA 51,990 AES/ Online/Offline
VivoBook Ultra 15 K513EA/K513EP 42,990/- AES / Reliance Digital /Offline
VivoBook Ultra 15X513EA 43,990/- Channel / Amazon /AES / Digital / Vijay Sales / Croma/Offline
VivoBook Ultra14X413EA/EP 59,990/- Flipkart
 SPECIFICATIONS:

 

Model No Processor Graphics Display RAM Storage
ASUS ZenBook Flip S UX371 Intel Core i7-1165G7 processor Intel® Iris® Xegraphics 13” LED-backlit OLED 4K UHD (3840 x 2160)
400 nits 100% DCI-P3 Pantone Validated display with HDR support
16:9 slim-bezel NanoEdge touchscreen		 16GB 4266MHz LPDDR4X onboard 1TB PCIe 3.0 x4 NVMe SSD
ASUS ZenBook 14 UX435EG Intel® Core™ i7-1165G7 /
Intel® Core™ i5-1135G7		 NVIDIA® GeForce® MX450 with 2GB GDDR6 memory 14.0″ (16:9) LED-backlit Full-HD (1920×1080) 60Hz display (touchscreen only on UX435EG) Up to 16 GB 4266 MHz LPDDR4X onboard Up to 1TB PCIe 3.0 NVMe SSD
ASUS VivoBook Flip 14 (TP470) Intel® Core™ i3 1115G4 / i5 1135G7 Intel® Iris® Xegraphics 14″ Full-HD LED-backlit display with 45% NTSC coverage Up to 8 GB 4266MHz DDR4 RAM Up to 512 GB M.2 NVME PCIe® X2 SSDUpgradable up to 1 TB)
ASUS VivoBook Flip 14 (TP470EZ) Intel® Core™ i5 1135G7 Intel® Iris® XegraphicsMax 4GB LPDDR4X discrete graphics 14″ Full-HD LED-backlit display with 45% NTSC coverage 8 GB 4266MHz DDR4 RAM 512 GB M.2 NVME PCIe® X2 SSD (Upgradable up to 1 TB)
VivoBook S S13 (S333) Intel® Core™ i5-1135G7 Intel® Iris® Xegraphics 13.3″ LED‑backlit FHD (1920 x 1080) IPS panel with 16:9 aspect ratio 8 GB 3200MHz LPDDR4 512GB PCIe 3.0 M.2 X2 SSD (Upgradable up to 1 TB)
VivoBook S S14 (S433) Intel® Core i5 – 1135G7 / ™ i7-1165G7 Intel® Iris® Xegraphics 14″ LED‑backlit FHD (1920 x 1080) IPS panel with 16:9 aspect ratio Up to 8 GB DDR4 on-board 512GB PCIe 3.0 M.2 X2 SSD (Upgradable up to 1 TB) with 32GB Intel Optane memory

1 additional PCIe 3.0 M.2 X2 SSD slot (upgradable up to 1TB)
ASUS VivoBook S S15 (S532) Intel® Core™ i5 1135G7 / i7 1165G7 NVIDIA MX350 2GB GDDR5 15.6″ Full-HD LED-backlit display with 45% NTSC coverage 8 GB DDR4 RAM 512GB PCIe 3.0 M.2 X2 SSD (Upgradable up to 1 TB)

1 additional M.2 SATA 3 SSD slot (upgradable up to 1TB)

1 additional PCIe 3.0 M.2 X2 SSD slot (upgradable up to 1TB)
ASUS Zenbook 13 (UX325EA) Intel® Core™ i5 1135G7 / i7 1165G7 Intel® Iris® Xegraphics 13.3-inch, LCD, FHD (1920 x 1080) 16:9, IPS-level Panel, Anti-glare display, LED Backlit Up to 16 GB 4266 MHz LPDDR4X onboard Up to 1TB PCIe 3.0 NVMe SSD
ZenBook Flip 13 (UX363) Intel® Core™ i5 1135G7/ i7 1165G7 Intel® Iris® Xegraphics Touch screen, 13.3-inch, OLED, FHD (1920 x 1080) 16:9, IPS-level Panel, Glossy display, LED Backlit, 400nits Up to 16 GB 4266 MHz LPDDR4X onboard 512GB M.2 NVMe™ PCIe® SSD with 32GB Intel® Optane™ Memory