Tag: Arnold Su

Technology

ASUS expands its retail footprint in India, opens its 5th Select Store in Nagpur

Jun 25, 2024 by Sujata Muguda 0 Comments #5th ASUS Select Store in Nagpur, #5th Select Store in Nagpur, #Arnold Su, #ASUS, #Asus India, #Footprint in India, #Nagpur, #the Taiwanese technology

Nagpur, 25th June 2024: ASUS, the Taiwanese technology giant  announced the opening of its 5th ASUS Select Store in Nagpur, Maharashtra. The Select Store extends a touchpoint to the residents of Nagpur to explore and purchase refurbished ASUS technology that has been thoroughly tested and backed by a 1-year warranty at discounted rates.

Nagpur Select Store launch_1

The 270 sqft Nagpur ASUS Select Store located near the popular Yashwant Stadium is an endeavour by the brand to contribute towards strengthening the e-waste circular economy and institutionalising the refurbished PC market in the country. The showcased products have undergone a rigorous, multi-check inspection that comprises an exhaustive process of testing, meticulous restoration, and ASUS certification, thereby ensuring their compliance with standards akin to those of brand-new products.

Commenting on the launch of the store, Arnold Su, Vice President of the Gaming and Consumer Segment at ASUS India, shared, “Our select stores are a valuable depiction of two strong pillars of the ASUS ideology, a strong retail presence and the introduction of sustainable interventions at multiple checkpoints across the PC industry. In an effort to strengthen our commitment, I am elated to announce the opening of our fifth ASUS Select Store in the promising city of Nagpur.”

“Over the last few years we have seen an increase in demand for pre-loved PCs in Maharashtra and the opening of our Select Store in the state is an endeavour to address this growing demand. We believe that our Select Stores are an important enabler towards a sustainable future while also offering customers access to budget-friendly prices.” Added Arnold Su.

In addition to the recently launched Select Store in Nagpur, Delhi, Mumbai, Kolkata and Hyderabad also boast of the presence of ASUS Select Stores. Nagpur also houses 2 ASUS Exclusive Stores that are operational at key locations to allow potential customers to experience the products. Adding the ASUS Exclusive Stores in Nagpur, Maharashtra has a total of 36 ASUS Exclusive Stores in the state and is planning to increase the number by multi-folds in the coming years.

Business World

Asus brings new laptops under its celebrated ZenBook and VivoBook Series

Mar 31, 2021 by Neel Achary 0 Comments #Arnold Su, #Asus India, #Business Head, #Consumer and Gaming PC, #System Business Group

 Taiwanese tech giant, ASUS, today announced the expansion of its consumer laptop portfolio with the launch of all new ZenBook and VivoBook laptops, powered by the latest AMD Ryzen 5000 U-Series. The ramp up consists of the premium ZenBook 13 OLED (UM325UA),  an array of VivoBook notebooks such as VivoBook S S14 (M433), VivoBook Ultra K14/K15 (KM413/KM513), VivoBook Flip 14 (TM420), ASUS VivoBook 15 (M515) and VivoBook 17 (M712). The line-up aims to provide an immersive experience to the consumers with power-packed performance and long battery life.

While the bold and youthful ASUS VivoBook series is designed for the Gen Z,  and comes packed with top-notch performance, innovative features and NanoEdge display, for unmatched productivity, ZenBook 13 OLED on the other hand is top-of-the-line consumer PC, pining to make smarter technology an everyday reality for the most discerning consumers. Further, with ultra-thin profile and light weight, the offerings are not just about being productive but can also be slipped into the backpack and carried around effortlessly.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “With the launch of  the new VivoBook and ZenBook laptops, we have further pushed our boundaries to empower consumers with the latest technology which makes multitasking seamless and boost productivity at the same time. Consumer experience has always been the core of our innovation, and the new ZenBook and VivoBook, featuring the latest AMD Ryzen 5000 U-Series Mobile Processors, are designed to meet the different needs of users while uplifting their overall experience.”

 

“PCs have become more essential than ever for work, study, play, entertainment and beyond. Consumers want performance on-the-go with outstanding battery life in an ultra-mobile form factor”, shares Vinay Sinha, Managing Director – India Sales, AMD. “AMD Ryzen 5000 U-Series is built on the new “Zen 3” architecture and is designed to deliver the perfect blend of performance and efficiency. The new ASUS ZenBook and VivoBook is for notebook users who want to do more without any compromise on style.”

 

 

ZenBook 13 OLED (UM325UA) – The Powerful beauty

ZenBook 13 UM325 is a portable everyday ultrabook with the highly efficient AMD Ryzen™ 5000 U-Series 7nm processor and the Full HD NanoEdge OLED display. The laptop is backed by a 67Wh battery and can deliver up to 16 hours of battery life on a single charge. Weighing merely 1.11 kg compact, the laptop provides a 178° wide viewing angle and delivers enhanced display with PANTONE® Validation. Further, the laptop comes with ASUS WiFi Master Technology. It not only uses the built-in Intel WiFi 6 wireless chip for faster wireless transmission performance, but also adds ASUS exclusive WiFi SmartConnect and WiFi Stabilizer functions, which provides greater distance, stability, and a seamless wireless network experiences for users.

ASUS VivoBook S S14 (M433) – Style meets elegance

Powered by up to AMD Ryzen™ 5 5500U Mobile Processor, the VivoBook S S14 runs the latest integrated AMD Radeon™ graphics for efficient multitasking and light gaming on the go. The laptop pushes the boundary by showcasing what’s possible with its NanoEdge display. Further slimmed down top and side display bezels contribute to an astounding 85% screen-to-body ratio for unrivalled immersion, in a notably compact package. In addition, the wide viewing angle on VivoBook S S14’s Full-HD LED panel offers great color reproduction to experience stunning visuals, even when sharing the screen with family, friends or colleagues.

ASUS VivoBook Ultra K14/K15 (KM413/KM513) – Upgraded performance with immersive visuals

ASUS VivoBook Ultra K14/K15 follow up after the VivoBook S S14/S15 series. The new laptops offer notable design improvements over the previous generation.  The laptop is powered by up to the latest AMD Ryzen™  7 5700U Mobile Processors which offer a boost frequency of up to 4.3 GHz[i]. The integrated Radeon graphics offers up to 15% more graphical performance over AMD’s previous generation embedded graphics solution. Paired with up to 8GB RAM and a super-fast PCIe SSD solution to offer a powerful machine capable of delivering impressive performance. The 14 inch and 15.6 inch Full HD NanoEdge display on the new VivoBook Ultra laptop creates a whole new viewing experience.

ASUS VivoBook Flip 14 (TM420) – Flip for your creative vibe

The ASUS VivoBook Flip 14 lets you unleash your creativity as it is powered by AMD Ryzen™ 7 5700U Mobile Processor, which offers a boost frequency of up to 4.3 GHz The 14-inch thin-bezel NanoEdge display provides incredibly immersive viewing experiences, allowing a 14-inch panel to fit into a 13-inch-class chassis. As a result, the Flip 14 offers more compact dimensions with an impressive screen-to-body ratio. The display also offers wide viewing angles and exceptional color reproduction for truly vivid visuals. The astounding 82% screen-to-body ratio features unmatched interaction. VivoBook Flip 14 is designed for the ultimate touch experience, with a touch-enabled display that detects even the subtlest fingertip movements. ASUS Pen support allows you to let your creativity flow with a natural responsive feel. The bundled pen holder simply sticks onto the VivoBook Flip 14 lid, to keep your ASUS Pen always within reach.

 

ASUS VivoBook 15 (M515): Classy looks and performance

ASUS VivoBook 15 M515 is a stylish and feature-rich 15-inch laptop that arguably delivers the best value among all similar options in the market today. The 15.6-inch Full HD two sided NanoEdge display on the new VivoBook 15 pushes the boundaries of what’s possible with even further slimmed down bezels all around the display. This results in a notable 83% screen-to-body ratio for immersive viewing, which comes in a compact package. To add on, the Full-HD LED panel offers good color reproduction with stunning visuals.

ASUS VivoBook 17 (M712): See more, carry less

Whether at work or play, the incredibly compact ASUS VivoBook 17 immerses you in an ultimate experience in whatever you set o.ut to do. Its new thin-bezel display provides an amazing 85% screen-to-body ratio for visuals that draw you in, while the ErgoLift hinge tilts the keyboard to give you a comfortable typing position. VivoBook 17 is powered by the latest AMD Ryzen™ 5 5000 Series Mobile Processor with integrated Radeon™ graphics

 

Some of the new laptops come equipped with ASUS Intelligent Performance technology or AIPT, the new intelligent performance optimization technology by ASUS that balances a devices CPU Performance, system temperature, air flow, fan noise and power consumption. The AIPT technology is capable of boosting the system’s performance by up to 40% while delivering a full day of battery life, while preventing it from overheating. It also gives users the flexibility to choose between optimum performance or optimum battery life by switching between Whisper Mode, Balanced Mode and Performance mode.

Model

Starting Price

Availability

ZenBook 13 OLED (UM325UA)

 ₹ 79,990

Channel

ASUS VivoBook S S14 (M433)

 ₹ 65,990

Channel

ASUS VivoBook Ultra K14/K15

 ₹ 58,990

Channel

ASUS VivoBook Flip 14 (TM420)

 ₹ 59,990

Channel

ASUS VivoBook 15 (M515)

 ₹ 54,990

Channel

ASUS VivoBook 17 (M712)

 ₹ 62,990

Channel & Flipkart

Business World, News

ASUS strengthens its TUF series with the launch of TUF Dash F15 Gaming Laptop in India

Mar 10, 2021 by Rekha Nair 0 Comments #Arnold Su, #Asus India, #Business Head, #Consumer and Gaming PC, #Director – Consumer Sales, #Intel India, #Rahul Malhotra, #System Business Group

New Delhi: Taiwanese tech giant, ASUS India, announced the expansion of its TUF laptop portfolioin India with the launch of new TUF Dash F15, a super slim 15-inch device that represents portability and thin & light design. Engineered to empower users with the ability to game, work, and stay productive anywhere, the new Asus laptopcomes with the latest11th Gen Intel® Core™i7-11370H processorand GeForce RTX™ 3070/ 3060 GPU, for an unbeatable performance. The laptop was unveiled globally during a virtual conference at CES 2021 and is finally set to make a mark in India.

Its powerful core experience is equipped with high-end features not typically seen at accessible price points, such as a tournament-level gaming panel with up to a 240Hz refresh rate, a versatile Thunderbolt™ 4 port, and Two-Way AI Noise Cancelation technology. With an expansive battery that nets up to 16.6 hours of video playback and Type-C charging that extends battery life from a variety of adapters and power packs, gamers can be productive longer on the go. The TUF Dash F15fits all these features in a chassis that is stylish, easy to carry and boosts productive without sacrificing the TUF Gaming series’ signature military-grade durability.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “We at ASUS aim at empowering our consumers with products that boost their productivity whileuplifting their performance with industry-leadingtechnologies. Our TUF Gaming series resonates this synergy and is designed to augment the gaming experience by making it accessible to all. Powered with 11th Gen Intel® Core processors, TUF Dash F15is all set tocreate new experiences and replicate the success of the series by creating new milestonesin the India market.We are attunedwith evolving consumer requirements and have them at the very core of our product development strategy,and with our latest offering we further aim at elevating theirgaming experience.”

Rahul Malhotra, Director – Consumer Sales, Intel India said, “Intel’s new line of 11th Gen Intel Core H-series mobile processors pushes the limits of what is possible for enthusiast-level gaming in ultraportable form factors. This combination of performance and sleek design is built for anyone who needs a laptop that can go anywhere and do everything.”

Slim and stylish design to suit every lifestyle:

The all-new Dash F15 is lighter and thinner than standard TUF Gaming laptops, with only 19.9 mm thin and 2kg weight, while still meeting MIL-STD-810H military standards. It has been rigorously tested to survive everything from extreme environments and ambient vibration to accidental knocks and bumps, making it a device that’s reliable to take on the road.

Because it represents such a new direction for TUF Gaming, the Dash F15 was designed with a streamlined new look and feel. Moonlight White and Eclipse Gray color options are both professional and understated, accentuated by bolt blue backlighting on the keyboard. The refreshed TUF logo boasts a modern look that evokes the strength of the series, while the thin lettering across the lid underscores the slim new design direction.

Latest11th Gen Intel Core laptopthat goes everywhere and does everything:

Users can do more than game with the latest 11th Gen Intel® Core™ i7-11370H processor. The CPU clocks up to an astounding 4.8GHz, nearly matching the frequency of the fastest desktop processors – enabling amazing performance in a thin chassis. It also features four lanes of CPU-attached PCI Gen 4 for high bandwidth to connect the latest discrete graphics, accelerating everything from gaming and streaming to intensive tasks like compiling code.

Intel shares the ROG vision of powerful ultra-slim gaming laptops that let users work and play in more places. The TUF Dash is a result of close collaboration with fine-tuned performance that allows the processor reaches its full potential and sustain high speed while gaming.

Room for up to 32 GB of DDR4-3200MHz memory means there’s enough RAM for productive multitasking and content creation. Everything loads at warp speed thanks to a PCI Express® SSD that makes systems feel more responsive. Up to 1 TB of space holds a massive collection of games, while an additional SSD slot makes it easy to add terabytes of extra capacity for massive multimedia files and more.

The Dash F15 features an easy-upgrade design that puts the SO-DIMM slot and both M.2 slots just behind the bottom panel, held in place with standard Philips screws. A special pop-open screw pushes the bottom corner away from the chassis so it’s easy to get under the hood fast. The surrounding hooks holding the edges together are smaller and stronger than conventional counterparts, making it easy to lift off the panel without scuffing the body or special tools.

Powered by Ampere

Graphics power is assured with up to a GeForce RTX™ 3070/3060 GPU clocked up to 1390 MHz at 80W with ROG Boost, allowing it to pump out massive frame rates in the latest blockbuster games and popular esports titles alike.
Built on NVIDIA’s latest Ampere architecture, this all-new GPU blends traditional CUDA processing cores with 2nd generation RT and 3rd generation Tensor cores to accelerate ray tracing and artificial intelligence. This combination of cores enables realistic in-game lighting and effects, and it also speeds up other computationally intensive work like AI deep learning.

A powerful GPU puts triple-digit FPS within reach in popular games, but a fast display is essential to get the full effect. A gaming panel with up to a 240 Hz refresh rate offers gamers the same edge as esports athletes, with a 3ms response time that reduces motion blur to make fast-paced target tracking more precise. This top IPS-level panel option covers 100% of the sRGB spectrum, the most widely used digital color space, letting users game, create, and do more in true color.

Other configurations of the Dash F15 feature a 144 Hz display that still offers competitive gaming speed, more than doubling the refresh rate of conventional laptop displays. Its panel maintains colors and contrast across wide viewing angles, so you can sit off to the side while playing games or streaming videos with friends.

Adaptive-Sync support across all display options enables ultra-smooth gameplay by synchronizing the refresh rate with the GPU’s frame rate, reducing lag, minimizing stuttering, and eliminating visual tearing. The display is framed by 6.2 mm super-narrow bezels that minimize distractions from the action. The slim border shrinks the footprint of the chassis, too, making the laptop more compact.

Portable power

Working anywhere is more flexible with ample battery life. Up to 16.6 hours of continuous video playback time means gamers can stream or take care of other tasks without tethering themselves to an outlet. When a full recharge is needed, new fast-charging technology takes the battery from 0% to 50% in under 30 minutes. Battery life can be extended even further with Type-C charging support that can top off a charge from compatible adapters and power packs.

Type-C adapters up to 100W are supported, meaning users can travel lighter and save the standard AC adapter for gaming or other intensive tasks that need full performance. The Type-C port works with Thunderbolt™4 and USB4, so it connects to the latest generation of premium devices.

Thunderbolt™4 lets users plug in a docking station to drive a desktop setup or hook up an external GPU to boost gaming performance and overall graphics power on demand. The Dash F15 is also equipped with a wide variety of additional ports keep users flexible for any situation.

Three USB 3.2 Type-A ports make room for vital peripherals like a gamepad, mouse, and external storage. HDMI 2.0b can be connected to a wide range of displays at resolutions up to 4K. The Type-A port also doubles as a DisplayPort 1.4 output, making it simple to connect a secondary display. Getting online is easy with ultrafast Wi-Fi 6 (802.11ax). It’s hard to beat the convenience of wireless networking, but wired connections have lower latency for serious multiplayer gaming, so Gigabit Ethernet is also included.

Comprehensive cooling

Advanced cooling enables the Dash F15 to fit top tier processors in a super slim form factor. A substantial heat spreader and five copper heat pipes distribute thermal energy from the CPU, GPU, VRAM, and VRM into four heatsinks, each lined with thin fins that maximize surface area for heat dissipation and minimize resistance to airflow.

Dual fans channel air through four outlets that expel heat faster and with less noise than typical ultra-slim designs. The n-Blade fans are specially sculpted to move more air. They’re made from a special liquid crystal polymer that makes enough space to fit 83 blades per fan and still ensure that each blade is strong enough to hold up at high RPMs. Such a high blade density means each fan can draw and push more air per rotation, cooling components faster. With 0dB Technology, the fans switch off completely when CPU and GPU temperatures drop below 50°C in the Silent operating mode. This makes cooling truly silent under light workloads.

The self-cleaning cooling module maintains long-term stability and performance by preventing build-up on critical components like fan blades and heatsink fins. Updated anti-dust tunnels are shorter to create more space for airflow around the fan, while still redirecting particles away from crucial hardware. Users can take fine-tuned control of the Dash F15 with Scenario Profiles, which can be set to switch seamlessly between three operating modes that mix different cooling and performance profiles.

Turbo mode delivers maximum performance and fan speeds for intensive tasks, while Performance mode optimizes speed and acoustics for the best gaming experience. Silent mode reduces power and noise for lighter loads like web surfing and video streaming. Scenario Profiles can be set to trigger automatically when you launch specific apps and games, and they can also change additional system settings, like the display profile and behavior of the Windows key.

Premium sound

The Dash F15 is topped off with a range of premium features that enhance its everyday user experience for gaming, entertainment, and more.

Voice chat is crystal clear thanks to new Two-Way AI Noise Cancelation technology. This advanced technology removes a broad range of unwanted background noise from both input and output audio, meaning that both the user’s voice and incoming communications are fuzz-free. It supports any input device, and noise cancelation settings can be applied and adjusted for specific apps, so unwanted sounds can be filtered out of voice chat software without adversely affecting game audio or music apps. Best of all, this technology runs on the CPU, allowing the GPU to focus all its resources on maximizing gaming performance.

A new, quiet keyboard design keeps inputs under 30dB. Commands can be input freely and discreetly no matter where users want to play. Its desktop-style design is optimized for gaming, with four dedicated hotkeys allow for quick access to essential features like volume, mic mute, and Armoury Crate. Function keys are separated in the usual groups to make shortcuts more intuitive, while arrow keys are offset for effortless navigation. The stealthy keyboard switches have a 1.7mm travel distance that makes typing more comfortable.

Entertainment experiences are more immersive with DTS:X Ultra technology that brings 7.1-channel virtual surround sound to stereo headsets or speakers. Users can choose between built-in presets for games, movies, and sports or try customizing their tuning with the embedded equalizer.

AVAILABILITY AND PRICING:

Product Color &Price Availability

 

Product Color &Price Availability
ASUS TUF Dash F15 §  Eclipse Grey – INR 1,39,990/

§  Moonlight White –  INR 1,40,990/

 End of March’21 – Across all channels – Online (Flipkart * Amazon) & Offline, ASUS Exclusive Stores & ROG Stores

 


SPECIFICATIONS
Processor 11th Gen Intel® Core™i7-11370H
Graphics NVIDIA® GeForce RTX™ 3070, 8 GB GDDR6 VRAM

NVIDIA® GeForce RTX™ 3060, 6 GB GDDR6 VRAM
Operating system Windows 10 Home
Display IPS FHD, 240Hz/3ms, 100% sRGB, Adaptive sync

IPS FHD, 144Hz
Memory DDR4-3200MHz

1*On board support up to 8GB, 1*SO-DIMM support up to 32GB
Storage Up to 2 x M.2 2230 PCIe SSD 1TB
Keyboard 1.7mm travel distance/Bolt-blue backlight
Audio 2 speakers, DTSX: Ultra

Two-Way AI Noise Cancelation
WiFi / Bluetooth Wi-Fi 6 802.11AX + BT 5.2 (The Version of BT may change as OS upgrades)
I/O Ports 1 x Thunderbolt™4 (Support USB4.0, Display port 1.4a, PD3.0)

3 x USB 3.2 Gen1 (Type-A)

1 x HDMI 2.0

1 x 3.5mm audio jack

1 x Kensington lock

1 x RJ45

About ASUS

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers. Along with an expanding range of superior gaming, content-creation and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2019 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.

News, Technology

ASUS expands its consumer notebook portfolio; Launches power-packed ZenBooks and VivoBooks

Dec 24, 2020 by Rekha Nair 0 Comments #Arnold Su, #Asus India, #Business Head, #Consumer and Gaming PC, #Director – Consumer Sales, #Intel India, #Rahul Malhotra, #System Business Group

Taiwanese tech giant, ASUS, announced the expansion of its consumer laptopportfolio with special focus on convertibles,providing a perfect combination of style, power and portability. The ramp up involves addition of Intel® Evo™ verifiedflagship model, Zenbook Flip S (UX371), accompanied by Zenbook Flip 13 (UX363),the new and advanced Zenbook 14 (UX435) and Vivobook Flip 14 (TP470),among others. Designed to deliver premium experiences and refined craftsmanship through bold innovation, Zenbooks are top-of-the-line consumer PC vertical front pining to make smarter technology an everyday reality for the most discerning consumers. Further, the offerings are even more irresistible withbrilliant 4K NanoEdge OLED display that deliver exceptionally detailed and realistic visuals, with ultra-vivid PANTONE® Validated colour accuracy.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “After championing the thin and light segment, with new convertible laptops we aim to provide the functionality, capability, and usability accompanied with unparalleled performance. The full range is powered with the latest 11th Gen Intel processors along with stunning 4K OLED display for a#BrighterNewWorld and unmatched PC experience in the category. We are attunedwith evolving consumer requirements and have them at the very core of our product development strategy that enables us to offer latest technology and best in class experience to our customers.”

Rahul Malhotra, Director – Consumer Sales, Intel India said, “Intel remains committed to delivering unmatched computing experiences through pathbreaking technology innovation and strong collaboration with the PC ecosystem. Intel Evo verified designs are co-engineered to raise the bar across parameters like responsiveness, battery, performance and connectivity to help people do things that matter most to them from anywhere. The latest 11th Gen Intel Core processors with the Intel Iris Xe graphics engine enable rich collaboration, increased productivity, advanced content creation, immersive entertainment and new gaming experiences in thin and light form factors, offering a major leap forward in real-world processor performance.”

ZenBook Flip S (UX371): Flexible performance and luxurious design

Powered with a 4K UHD NanoEdge OLED HDR display, the luxurious ZenBook Flip S delivers bright enhanced visualswith ultra-vivid PANTONE® Validated color accuracy, making its immersive slim-bezel design a superb all-rounder for both work and play. With Intel® Evo™platform certification onthe ZenBook Flip S, users will get to experience premium mobile performance and outstanding power efficiency. Itpacks the performance of Intel’s 11th Gen Intel® Core™ i7 processor,and Intel® Iris® Xegraphics that makes light work of even the most demanding tasks. Weighing a little over 1 kg and merely 13.9 mm thin, the all new ZenBook Flip S is the perfect take-anywhere laptop for on-the-go productivity and creativity.

ZenBook Flip 13: Versatility with ultimate mobility

Asus ZenBook Flip 13 UX363 is an elegant Windows 10 Home laptop with an immersive 13.3-inch display that offers a 1920×1080 pixelresolution. The powerful Intel® Core™ i7-1165G7 Processor handles computing on the laptop, and the 8GB RAM and 512GB of SSD storage take care of your storage and memory requirements. Get amazing graphical performance on the ZenBook Flip 13 with Intel’s Integrated Iris Xe and to ensure seamless connectivity, the Zenbook Flip 13 packs ample physical ports, a USB 3.2 Gen 1 (Type A), Thunderbolt 4 (Type C), and an HDMI port.

ZenBook 14 (UX435): The elegant way to do more

The ZenBook 14 series comes equipped with a 14-inch 4-sided FHD LED Nanoedge touch display that sports an astounding screen-to-body ratio of 92%. The laptop is powered by Intel’s 11th Gen Core i7 processor, which is paired with an NVIDIA GeForce MX450 GPU. Setting the ZenBook 14 apart from the competition is its revolutionary screen pad with ScreenXpert2.0, which not only changes the way you interact with your laptopbut can also help boost your productivity.

VivoBook Flip 14 (TP470):

The ASUS VivoBook Flip 14 (TP470EZ) lets you unleash your creativity as it is powered by up to 11th Gen Intel® Core™ i5-1135G7 processor, which offers Turbo boost frequency of up to 4.2 GHz. The Flip 14 also features Intel’s first discrete graphics card on a laptop, the Intel® Iris® Xe MAX, which is capable of accelerating workloads and providing reliable and sustained graphical performance. Paired with up to 8GB RAM, a super-fast PCIe SSD solution and a flippable 360-degree Ergolift hinge, you get a powerful machine capable of delivering mighty performance.

ASUS Intelligent Performance technology or AIPT, is the new intelligent performance optimization technology by ASUS that balances a devices CPU Performance, system temperature, air flow, fan noise and power consumption. The AIPT technology is capable of boosting the system’s performance byup to 40% while delivering a full day of battery life, while preventing it from overheating. It also gives users the flexibilityto choose between optimum performance or optimum battery life by switching between Whisper Mode, Balanced Mode and Performance mode.

AVAILABILITY & PRICING
Model Name Starting Price Availability from 17th Dec 2020
ZenBook Flip SUX371EA 149,990 AES/ Flipkart & Amazon/ Reliance Digital / Vijay Sales / Croma/Offline
ZenBook Flip 13UX363EA 94,990 Offline stores
ZenBook 14UX435 99,990 Asus Exclusive Stores/Offline
ZenBook 14UX425EA 77,990 AES/ Online / Reliance Digital / Vijay Sales / Croma/Offline
ZenBook 13UX325EA 79,990 Asus Exclusive Stores/Offline / Flipkart & Amazon
VivoBook S S15S532EQ 72,990 Asus Exclusive Stores/Offline
VivoBook S S14S433EA 65,990 AES / Reliance Digital / Vijay Sales / Offline
VivoBook S S13S333EA 64,990 AES / Croma/Offline
VivoBook Flip 14TP470EA 51,990 AES/ Online/Offline
VivoBook Ultra 15 K513EA/K513EP 42,990/- AES / Reliance Digital /Offline
VivoBook Ultra 15X513EA 43,990/- Channel / Amazon /AES / Digital / Vijay Sales / Croma/Offline
VivoBook Ultra14X413EA/EP 59,990/- Flipkart
 SPECIFICATIONS:

 

Model No Processor Graphics Display RAM Storage
ASUS ZenBook Flip S UX371 Intel Core i7-1165G7 processor Intel® Iris® Xegraphics 13” LED-backlit OLED 4K UHD (3840 x 2160)
400 nits 100% DCI-P3 Pantone Validated display with HDR support
16:9 slim-bezel NanoEdge touchscreen		 16GB 4266MHz LPDDR4X onboard 1TB PCIe 3.0 x4 NVMe SSD
ASUS ZenBook 14 UX435EG Intel® Core™ i7-1165G7 /
Intel® Core™ i5-1135G7		 NVIDIA® GeForce® MX450 with 2GB GDDR6 memory 14.0″ (16:9) LED-backlit Full-HD (1920×1080) 60Hz display (touchscreen only on UX435EG) Up to 16 GB 4266 MHz LPDDR4X onboard Up to 1TB PCIe 3.0 NVMe SSD
ASUS VivoBook Flip 14 (TP470) Intel® Core™ i3 1115G4 / i5 1135G7 Intel® Iris® Xegraphics 14″ Full-HD LED-backlit display with 45% NTSC coverage Up to 8 GB 4266MHz DDR4 RAM Up to 512 GB M.2 NVME PCIe® X2 SSDUpgradable up to 1 TB)
ASUS VivoBook Flip 14 (TP470EZ) Intel® Core™ i5 1135G7 Intel® Iris® XegraphicsMax 4GB LPDDR4X discrete graphics 14″ Full-HD LED-backlit display with 45% NTSC coverage 8 GB 4266MHz DDR4 RAM 512 GB M.2 NVME PCIe® X2 SSD (Upgradable up to 1 TB)
VivoBook S S13 (S333) Intel® Core™ i5-1135G7 Intel® Iris® Xegraphics 13.3″ LED‑backlit FHD (1920 x 1080) IPS panel with 16:9 aspect ratio 8 GB 3200MHz LPDDR4 512GB PCIe 3.0 M.2 X2 SSD (Upgradable up to 1 TB)
VivoBook S S14 (S433) Intel® Core i5 – 1135G7 / ™ i7-1165G7 Intel® Iris® Xegraphics 14″ LED‑backlit FHD (1920 x 1080) IPS panel with 16:9 aspect ratio Up to 8 GB DDR4 on-board 512GB PCIe 3.0 M.2 X2 SSD (Upgradable up to 1 TB) with 32GB Intel Optane memory

1 additional PCIe 3.0 M.2 X2 SSD slot (upgradable up to 1TB)
ASUS VivoBook S S15 (S532) Intel® Core™ i5 1135G7 / i7 1165G7 NVIDIA MX350 2GB GDDR5 15.6″ Full-HD LED-backlit display with 45% NTSC coverage 8 GB DDR4 RAM 512GB PCIe 3.0 M.2 X2 SSD (Upgradable up to 1 TB)

1 additional M.2 SATA 3 SSD slot (upgradable up to 1TB)

1 additional PCIe 3.0 M.2 X2 SSD slot (upgradable up to 1TB)
ASUS Zenbook 13 (UX325EA) Intel® Core™ i5 1135G7 / i7 1165G7 Intel® Iris® Xegraphics 13.3-inch, LCD, FHD (1920 x 1080) 16:9, IPS-level Panel, Anti-glare display, LED Backlit Up to 16 GB 4266 MHz LPDDR4X onboard Up to 1TB PCIe 3.0 NVMe SSD
ZenBook Flip 13 (UX363) Intel® Core™ i5 1135G7/ i7 1165G7 Intel® Iris® Xegraphics Touch screen, 13.3-inch, OLED, FHD (1920 x 1080) 16:9, IPS-level Panel, Glossy display, LED Backlit, 400nits Up to 16 GB 4266 MHz LPDDR4X onboard 512GB M.2 NVMe™ PCIe® SSD with 32GB Intel® Optane™ Memory

 

Business World

Gearing up for the festive season: ASUS strengthens its Pan-India Omni-Channel Strategy

Oct 15, 2020 by Gouri Achary 0 Comments #Arnold Su, #ASUS, #omnichannel

Taiwanese tech giant, ASUS continues its momentum in showcasing technological prowess enabling transformation by opting for an omnichannel approach to engage with customers. The objective is to provide a single and unified experience to customers across all channels. Keeping customers as the core the omnichannel strategy devised by ASUS aims to improve engagement by establishing successful customer connect by providing them a ‘seamless’ and ‘connected’ experience with the brand.

Speaking on the strategy, Arnold Su, Business Head, Consumer & Gaming PC, System Business Group, Asus India, said, “The festive season in India has always been associated with heightened consumer spending, especially on electronic devices. We expect the demand to be even greater this year, as the target audience channelizes the celebratory fervour to shake off the pandemic’s fatigue. We have strengthened our online and offline channels in anticipation of this increase in demand. This Omni-channel focus will make our range of products more accessible and available to consumers across India while also helping us grow our market share in the country.”

ASUS has a strong track record of using consumer feedback and insights to bring highly relevant and best-in-class product experiences for its growing Pan-India customer base. Validating the same, ASUS has an extensive retail expansion strategy in progress and monitored every quarter to serve the evolving needs of customers. Currently there are 100 ASUS exclusive stores (AES) built on various innovative designs.

The latest being the state of the art Pegasus designed facilities which enable a smooth customer shopping experience in a premium designed AES. The target is to complete 200 AES across all key metros and tier II cities by 2021. To ensure easy availability of products offline ASUS has expanded premium Shop-in- Shop(SIS) in multi format retail stores with approximately 100 SIS currently and the brand aims to complete 400 by 2021. To enhance brand visibility in retail stores there are premium styled kiosks around 500 and ASUS aims to complete 2000 by 2021.

With the pandemic era being on the run, online shopping has been in vogue, besides offering ease of operation and personalization e-commerce platforms have the ability to transform and bring to life the entire household at a click of a button. ASUS has strengthened partnerships with various e-commerce players and together during the festive season there is a lot for customers to look forward to. Throughout the festive season, ASUS shall offer incredible deals and a huge line up will be available at a steal during the power-packed festive campaigns.

ASUS believes that the convergence of both online and offline distributions is the most viable way forward. With the aim to exert themselves to manage the customer experience and provide the quintessential experience with easy accessibility and convenience aiding the shopping experience for consumers.

Business World

ASUS ROG is all set to rule with the revolutionary ZEPHYRUS G14

Aug 8, 2020 by Gouri Achary 0 Comments #‘state of the art’ creation, #AMD India., #Arnold Su, #Asus India, #ASUS Republic of Gamers (ROG), #Business Head, #Consumer & Gaming PC, #Managing Director – Sales, #System Business Group, #Vinay Sinha, #Zephyrus G14

Taiwanese tech giant, ASUS Republic of Gamers (ROG) reinforces the vision to deliver an ultimate gaming experience by launching the ‘state of the art’ creation, Zephyrus G14 today.  Asus ROG’s flagship product is powered by the latest AMD Ryzen™ 9 4900HS processor with up to 8 cores and 16 threads offering power-packed performance. It comes with a customized intelligent cooling system, up to an RTX 2060 MaxQ GPU from NVIDIA and up to a UHD resolution, Pantone validated 100% sRGBcolor accurate display to captivate users. ASUS India also ramps up the AMD portfolio by adding ZenBook 14, VivoBook S S14, VivoBook Ultra K15, VivoBook Ultra14/15, VivoBook Flip14 and Zephyrus G15 to it.

Commenting on the launch of the novel product, Arnold Su, Business Head, Consumer & Gaming PC, System Business Group, Asus India, said, “Zephyrus G14 is truly a breathtaking technological and design marvel from ASUS. Emphasizing on thin & light as our prime focus for the first time for a gaming laptop in 14-inch form factor with such powerful AMD Ryzen 4000 series HS processors will provide unrivalled performance to gamers and content creators. The new AMD Ryzen 4000 series HS processors are a great example of the solid collaboration between ASUS and AMD to take performance a notch higher and boost our audience with exceptional capabilities. We are also building our AMD portfolio with thin & light consumer notebooks with the objective to deliver intelligent edge solutions that enhance work and life experiences. We are confident that Zephyrus G14 and the remaining AMD range will be a raging hit with the Indian populace.”

“AMD and ASUS are driven by the common passion for gaming and bringing high-performance computing to everyone. We are excited to strengthen our relationship to the next level with the launch of ROG Zephyrus G14, featuring our new Ryzen™ 9 4900HS mobile processor, and the expansion of the Vivobook portfolio powered by our latest processors”, says Vinay Sinha, Managing Director – Sales, AMD India. “Our 7 nm process technology and Zen 2 core architecture feature up to 8 cores and 16 threads, making the G14 an extremely powerful machine for uninterrupted gaming, content creation and other demanding workloads.”  

Zephyrus G14 Features:

Small in size, huge on impact:

The 17.9 mm thin and 1.6kg ultra-portableZephyrus G14 can be easily carried in laptop bags and backpacks. It’s highly finished Magnesium-Alloy keyboard frame with fingerprint-resistance in a distinctive dot matrix design is produced by a CNC milling process that puts 6,536 precise perforations in the exterior panel. 

The all-new AniMe Matrix™ Display

While the team at ROG always strives to furnish the best in technology and performance, this time they have outdone themselves with the cutting edge anime Matrix™ technology that is available on select models. The monochrome palette and pixelated pattern give ita retro feel with surprising flexibility. The patented design is indeed a testimony to ASUS’s spirit of innovation. 

Amazing graphics for hardcore gaming

The laptop series besides packing in on some astounding designs also feature realistic powerful graphics via the latest GeForce RTX 2060 Max-Q augmented by ROG’s boost up to 1298 MHz at 65W. The NVIDIA Turing architecture accounts for the vivid and enthralling gameplay and streaming ability. The Zephyrus G14 is the first ROG laptop to feature an Ergo-Lift hinge that lifts the keyboard at a more comfortable angle for better typing experience.

The IPS-type panels with wide viewing angles that cover 100% of the sRGB range are framed by exceptionally thin bezels, creating an 85% screen-to-body ratio that makes these screens feel larger and more engrossing no matter what the user is creating, watching, or playing.

Keeping creators in mind who require color accurate displays, the Zephyrus range of products features Pantone validated colour calibrated displays. All display options are colour calibrated right out of the factory.

Features Galore

The revolutionary laptop also comes equipped with a plethora of awesome features such as fingerprint sensor for one-touch log-in with Windows Hello, window 10 Home, fast reliable wireless networking with Intel Wi-Fi 6 and Bluetooth 5.0, 14-inch thin-bezel display, dual display output, the Dolby Atmos™, an exceptional 4-cell 76WHr battery, Type-C charging by 65W adapter, and 180W AC adapter

Intelligent Cooling 

ROG’sintelligent cooling solution can manage thermal output efficiently while also achieving the highest possible performance levels. It also focuses on optimizing the daily use of their gaming notebooks for performing intensive tasks. By maintaining a fine balance between different aspects of the device, the new generation of ROG device offers a significantly better user experience. 

Specifications:ZenBook 14, VivoBook Ultra 14, VivoBook Ultra 15,VivoBook Flip 14 and VivoBook S14

ZenBook 14 is the world’s slimmest 14″ AMD laptop all-metal 14.3 mm-thin chassis that weighs as little as 1.13 kg. It will be available in piney grey colour powered by Ryzen 7 4700U CPU up to 16GB DDR4 RAMcoupled with512G PCIe x2 SSD. It also has FHD 1920*1080P screen and NanoEdge displays with a 90% screen-to-body ratio and supports up to 22 hr battery life.

Vivobook Ultra K15 (KM513), Vivobook Ultra 14 (M413), Vivobook Ultra 15 (M513) and the Vivobook Flip 14 (TM420) are powered with up to the latest AMD Ryzen 7 4700U processor and backed by 8GB of DDR4 RAM coupled with up to 512GB of PCIe Gen 3 x4 SSD. The Convertible 2 in 1 Vivobook Flip 14 comes in the Bespoke Black colour and the Vivobook Ultra 14 &Vivobook Ultra 15 come in the Cobalt Blue / Bespoke Black / Dreamy White colours. Lastly, the Vivobook Ultra K15 will come in the Hearty Gold / Indie Black / Transparent Silver colour variants. Also, The Vivobook Ultra 15 or the M513 comes with a Hybrid storage option of 1TB HDD + 256G PCIe Gen 3 x4 SSD. All variants come with the LED Backlit Full HD screen with a resolution of 1920*1080. The Vivobook Flip 14 being the Convertible 2-in-1 laptop and having the touchscreen display.

The VivoBook S S14 M433 breaks away from the tradition with unique designs. Measuring less than 16 mm and weighing merely 1.4 kg, the ultrathin and light laptop can slip into any messenger bag or backpack. The VivoBook S S14 comes with a three-sided Nano-Edge display: 5.7 mm bezel, 14″ LED-backlit FHD (1920 x 1080) IPS panel, 14-inch screen size, and 85% screen-to-body ratio. It is powered by up to AMD Ryzen7 4700U processor and comes with AMD Radeon graphics for efficient multitasking and gaming on the go. The laptop is also equipped with up to 8 GB DDR4 memory, storage option of 512 GB PCIe 3.0 M.2 X2 SSD (Upgradable up to 1 TB), long-lasting 50 Wh lithium-polymer battery, superfast Intel® WiFi 6 with Gig+ (802.11ax) and an integrated fingerprint sensor with touchpad Trusted Platform Module.

 Available in four distinctive colours; Gaia Green, Resolute Red, Dreamy White and Indie Black, the audio system on the new VivoBook S S14 has been carefully tuned by ASUS Golden Ear team experts and is certified by audio specialists Harman Kardon to ensure the very best sound for any kind of audio content.

Specifications: Zephyrus G15 

Available in two variants in the same Black colour; GTX1660Ti Max-Q&RTX2060 Max-Q, backed by up to 16 GB RAM and up to 1TB SSD along with 15.6 Full HD display with 240 Hz refresh rate and 3msresponse time, and 76Wh battery.

SeriesAvailable channel from 6th Aug Starting price (INR)
Zephyrus G14
with AniMe Matrix™ 		Amazon/Retail store/LFR98,990
Zephyrus G14
without AniMe Matrix™ 		Amazon/Retail store/LFR80,990
Zephyrus G15Flipkart/Retail store104,990
ZenBook 14Amazon/Flipkart/Retail store69,990
Vivobook S S14Amazon/Flipkart/Retail store59,990
Vivobook Ultra K15Retail stores54,990
Vivobook Ultra 14/15M413(Flipkart)/M513(Amazon)47,990
Vivobook Flip 14Retail Stores / Amazon / Flipkart49,990

SPECIFICATIONS – ZEPEHYRUS G14

ProcessorAMD Renoir R9-4900HS 
AMD Renoir R7-4800HS
AMD Renoir R5-4600HS
GPUGA401IV: NVIDIA RTX 2060 (Max-Q)
GA401IU: NVIDIA GTX 1660Ti (Max-Q)
GA401II: NVIDIAGTX 1650Ti
GA401IH: NVIDIA GTX 1650
Operating systemWindows 10 Home
Microsoft officeHome & Student 2019 (lifetime license)(Selected models)
Display14-inch Full HD (1920×1080) IPS-level panel, up to 120Hz, 100% sRGB, Pantone® Validated, AMD® FreeSync™ 
14-inch WQHD (2560×1440) IPS-level panel, 60Hz, 100% sRGB, Pantone® Validated, AMD® Free Sync™ 
Audio2x 2.5W speakers with Smart AMP technology
2x 0.7W tweeter, Array Microphone
With Dolby Atmos technology
KeyboardBacklit Chiclet Keyboard, N-key support, 1.7mm travel distance, 4 Hotkeys, Power key with Fingerprint
Memory & StorageDDR4 3200MHz SDRAM up to 32GB
M.2 NVMe PCIE 3.0 up to 1TB SSD
WirelessIntel® Wi-Fi 6 (802.11ax)
Bluetooth 5.0 *Bluetooth version may vary as the OS upgrades
Connectivity1 x USB3.2 Gen2 Type-C™ with DisplayPort™ 1.4 and Power Delivery
1 x USB3.2 Gen2 Type-C™
2x USB3.2 Gen1 Type-A
1x HDMI 2.0b
1x 3.5mm headphone and microphone combo jack
1x Kensington Lock
Battery76whr
180W Power Adaptor 
Plug Type: ø6.0 (mm)
Output: 20V DC, 9A, 180W
Input: 100~240V AC, 50/60Hz universal
ColoursMoonlight White / Eclipse Grey
Size32.4 (W) x 22.2 (D) x 1.79 (H) cm – Non-AniMe Matrix™  version32.4 (W) x 22.2 (D) x 1.99 (H) cm – AniMe Matrix™  version
Weight1.6 kg – Non-AniMe Matrix™  version
1.7kg – AniMe Matrix™  version