Tag: IPL

Become an event management expert with NIEM

Pune, 26th March 2024; NIEM The Institute of Event Management – A vision crafted by Dr. Hoshi Bhiwandiwalla, established in 2000, Asia’s leading event management institute, renowned for its innovative approach. Dr. Bhiwandiwalla’s contributions, honored with the Rajiv Gandhi Rashtriya Ekta Award, have elevated NIEM’s stature, earning accolades like the EEMAX Global, Maharashtra Gaurav Award to name a few.

NIEM students expertise was showcased at their in-house event, the Event Manager of the Year Award on March 15th, attracting over 650 attendees. Participants from renowned institutions like D. Y. Patil College, JSPM University, MIT World Peace University, Prof. Ramkrishna More College, MMCC, AIMS College, Pratibha College, Modern College, Symbiosis College, VIT College, VIIT College competed fiercely, with Marathwada Mitra Mandal College, Symbiosis College of Arts and Commerce, and Allana Institute of Management Science emerging as winners.

The event featured captivating performances, highlighting NIEM students exceptional organizational skills. Distinguished guests like Sharad Sankla, TMKOC fame, and Dr. M. D. Lawrence, Vice Chancellor at Allana Institute graced the occasion, adding to its prestige.

NIEM The Institute of Event Management

The institute offers industry-recognized courses covering Event Production, Marketing, Accounts, Set Designing, Presentation Skills, Sound and Light Production, Wedding Planning and Decor, and much more emphasizing practical training with 70% of the curriculum dedicated to hands-on experience. While the celebration was joyous, Dr. Hoshi Bhiwandiwalla’s absence served as a poignant reminder of his visionary leadership. NIEM pays homage to his enduring legacy and invites individuals to contribute to its ongoing excellence in event management education.

As NIEM celebrates this milestone, it invites aspiring event managers to join its legacy. Only students at NIEM get the opportunity to work on renowned events like Filmfare, Zee Cine Awards, IPL, National and International Destination Weddings, Live Concerts, and more. NIEM also proudly boasts its 97% placement track record year after year in event planning & production, wedding decor & design, artist management companies, luxury event venues, and more. Admissions for the 2024-25 batch are open, offering individuals passionate about event management an opportunity to embark on a transformative educational journey.

Upstox Joins IPL As Official Partner

Mumbai : The Indian Premier League Governing Council (IPL GC) today announced Upstox, one of India’s leading and fastest-growing digital brokerage firms, as an official partner for IPL, which will begin on April 9th, 2021. This will be a multi-year partnership.

Founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors, Upstox provides online investments in Stocks, Mutual funds, Digital Gold, Derivatives, and ETFs for both investors and traders. Backed by marquee investors such as Tiger Global, Upstox currently has over 2.8 million customers.

Mr Brijesh Patel, Chairman, IPL, said “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.”

Commenting on the partnership, Mr. Ravi Kumar, Co-founder & CEO, Upstox said “We are thrilled to partner with BCCI for IPL 2021. In India, Cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country.”

For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create awareness about this category.

Housing.com’s IPL-focused #BestHomeCommentator contest a roaring success on Twitter

Real estate portal Housing.com has announced the winners of its IPL-focused #BestHomeCommentator contest on microblogging site, Twitter. A total of 60 winners were announced by the digital real estate firm at the end of the contest, which was launched with the aim to make the IPL 2020 fun event even more entertaining for viewers by providing them with an opportunity to share their live commentary about the matches right from the comfort of their homes.

The winners of the Twitter campaign had to follow Housing.com on the micro-blogging site and use #BestHomeCommentator while sharing their witty comments and observations about the cricket match to win the exciting prizes.

The idea of the campaign was based on an in-depth social listening activity, that revealed an insight that the Twitterati enjoys sharing fun observations about the match, players, and teams during a live match, which is similar to a live commentary. And in 2020, this commentary was being done entirely from home. This opened up the opportunity to have fun banter around the players and matches online and at the same time place the brand Housing.com in the conversation.

According to Snehil Gautam, Head, Growth, and Marketing, Housing.com, Makaan.com & PropTiger.com, “since the brand cater to a wide range of audiences from buyers, tenants, and PG seekers to homeowners, property agents and developers, IPL was the right choice for the brand to reach out to all its stakeholders across the country.”

Housing.com in fact advertised during IPL on both TV and digital, with an aim to cash in on the mega event in order to increase its reach among the viewers.

“The pandemic did act as a spoilsport for cricket lovers in India, as they were forced to watch the matches on television sets and other digital devices alone, within their homes. Hence with an aim to increase the fun for viewers and cricket lovers, we launched our #BestHomeCommentator contest. From a brand awareness point of view, the contest has been highly successful, resulting in over a million organic impressions on Twitter with this campaign,” said Gautam.

 

Sparx riding the T 20 wave

This year, Sparx enters the IPL bandwagon as an on-air partner for Super 4s in Indian Premier League 2020, India’s most-watched sports event. Sparx will bring alive the IPL fever and add to the wow moment every time a player hits a four on your television screens.

Based on the insight that live matches have a high engagement rate, this will build recall and strengthen brand equity for Sparx. The digital campaign “T 20 ke Sparx” further taps the pulse of cricket enthusiasts with its peppy cheerleader rap music video and encourages them to participate in exciting Play & Win contests.

Commenting on the campaign, Gaurav Dua, Executive Director, Relaxo Footwears Limited, said, “Cricket is associated with youth and endurance, attributes similar to those of our brand. We are happy to associate with IPL T 20 this year and are sure the audience will appreciate our pop-inspired digital campaign. We are a cricket-loving nation and wish all players the very best for this season”.

 

Experience IPL with TCL’s latest QLED TV: Available at Exciting Prices

With IPL around the corner, TCL, a global Top-2 TV Corporation TCL has rolled out special offers on 3 of its stunning QLED & 4K UHD models – C715 S6500, P8, respectively. While S6500 will come in two variants, 32-inch at INR 12,490 and 43-inch at INR 21,990; P8 and C715 will have only one variant, 55-inch at INR 35,990 and 50-inch at INR 45,990, respectively. Users can buy them at any of the TCL offline stores present across India. The offer will remain active from 15th September to 30th September 2020.

Commenting on the same, TCL spokesperson said, “Since inception, IPL has been a crazy festival for Indian fans who love to support their favourite teams and players while experiencing the match offline. Now that COVID-19 has ceased that fun moment, we at TCL have come out with our premium QLED models at affordable prices, enabling users to watch and experience live sports from their home’s comforts. With this, we aim to give users another reason to enjoy the upcoming IPL series at home while keeping themselves safe and sound.”

C715

This one of the best QLED models offered by the brand, with Quantum Dot the vibrancy of the images get enhanced in terms of colour gamut and brightness, and Dolby Vision adds up for better vibrant and cinematic visuals. Additionally, hands-free voice control that allows the user to control the device with simple voice commands, and Dolby Atmos ensures sound fit for your theatrical content – for amazing, immersive entertainment.

P8

This model has a super narrow bezel design and offers wider viewing through a large field of vision. It also comes packed with 4K UHD and HDR 10 for a truly immersive viewing experience and Dolby Audio for optimized audio output. If you are looking for a smart TV with premium features under 40K, this model will perfectly meet your requirements.

S6500

With the mix of premium looks and cutting-edge features, S6500 is one of the best FHD models available at such affordable price points. It offers HDR for enhanced viewing, IPQ engine for a richer display effect, micro dimming for effects that pamper your eyes, smart volume for eliminating sudden sound fluctuations when switching channels, etc.