Tag: Sparx

News

Sparx Unveils Its New Spring Summer Range

May 30, 2024 by Sujata Muguda 0 Comments #Exclusive Brand Outlets, #Indian lifestyle, #Mr. Gaurav Dua, #New Delhi Sparx Unveils Its New Spring Summer Range, #Relaxo Footwear Ltd., #Sparx, #Spring Summer Collection 2024, #the most trusted brand among Indian youth

New Delhi: Sparx, the most trusted brand among Indian youth, has launched its product range for Spring Summer Collection 2024. The new range exudes stylish design and seamlessly blends functionality with fashion.

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Sparx’s new collection redefines fashion, style, and comfort with lightweight sandals made from sweat-wicking fabrics. Featuring adjustable fits, the new range support users of all genders and ages in their daily activities. The collection also offers a range of ultra-comfortable and trendy slippers. The digital campaign featuring the tagline “Sparx It’s In Me” has already been launched across various platforms to bolster the company’s marketing efforts.

Sparx has gone all out to secure visibility and space at major retail outlets for the new Spring Summer Collection. Available at over 405 Exclusive Brand Outlets (EBOs) and leading footwear stores, the perfectly tailored collection is also available on www.relaxofootwear.com to meet the demands of the contemporary Indian lifestyle.

Speaking on the launch, Mr. Gaurav Dua, Executive Director, Relaxo Footwear Ltd., said, “We’re thrilled to unveil our new Spring Summer Collection, designed to meet the demands for stylish yet comfortable footwear. Made from lightweight, moisture-wicking materials featuring customizable fits, the versatile designs of the new range are ideal for both casual outings and daily activities. We are committed to providing an exceptional customer experience, and we believe this new collection will become the top choice for those seeking both elegance and practicality this season.”

Business

Relaxo Unveils Experience Store for Sparx, Introduces Doorstep Delivery Service

Feb 10, 2024 by Sujata Muguda 0 Comments #Gaurav Dua, #Ramesh Kumar Dua, #Relaxo Footwears Limited, #Sparx, #Vegas Mall

New Delhi, February 10, 2024: Sparx, the vibrant footwear brand under Relaxo Footwears Limited, proudly inaugurates its experience store, redefining the retail landscape for footwear enthusiasts. Situated at Vegas Mall, Dwarka, this experience store marks a significant milestone in Sparx’s journey, aiming to establish itself as the preferred brand for all consumers.

(L-R)Mr. Nitin Dua, Mr. Ritesh Kumar Dua, Mr Ramesh Kumar, MD, Relaxo Footwears, and Mr Gaurav Dua at the Grand opening of India's first experience store of Sparx at Vegas Mall in Delhi 1

On grand opening of Sparx’s new store, Mr. Ramesh Kumar Dua, Managing Director of Relaxo Footwears Ltd stated, “We are delighted to inaugurate Sparx’s experience store, that would offer unparalleled convenience and choice to our customers. This milestone underscores Relaxo’s strategic shift towards premium categories, demonstrating our focus upon driving positive change in the footwear industry. With Sparx, we are turning the journey of buying a footwear into an experience.” Sparx is offering customers the opportunity to visit the store and hand-pick their desired pair of shoes. These preferences are then swiftly delivered to any location Delhi/NCR, reflecting our dedication to seamless shopping and doorstep product delivery.

Mr. Gaurav Dua, Executive Director of Relaxo Footwears Ltd, emphasised the significance of the Sparx Experience Store launch, marking the brand’s first step towards premiumisation. He remarked, “The experience store will showcase the finest selection of Sparx products under one roof, providing an interactive experience for the youth to connect with our brand. Overall, this would set the standards high for footwear buying experience in the industry.”

India's First Experience Store of Sparx 2

As Sparx ventures into the vertical of premium footwear, the brand has reaffirmed its emphasis upon excellence. The experience store reflects Relaxo’s relentless emphasis on quality, craftsmanship, and innovation. By expanding its product portfolio and enhancing the retail experience, Sparx aims to upscale its brand presence and cater to the ever-growing preferences of consumers.

Business World

Sparx riding the T 20 wave

Oct 19, 2020 by Gouri Achary 0 Comments #Gaurav Dua, #IPL, #Relaxo Footwears Limited, #Sparx

This year, Sparx enters the IPL bandwagon as an on-air partner for Super 4s in Indian Premier League 2020, India’s most-watched sports event. Sparx will bring alive the IPL fever and add to the wow moment every time a player hits a four on your television screens.

Based on the insight that live matches have a high engagement rate, this will build recall and strengthen brand equity for Sparx. The digital campaign “T 20 ke Sparx” further taps the pulse of cricket enthusiasts with its peppy cheerleader rap music video and encourages them to participate in exciting Play & Win contests.

Commenting on the campaign, Gaurav Dua, Executive Director, Relaxo Footwears Limited, said, “Cricket is associated with youth and endurance, attributes similar to those of our brand. We are happy to associate with IPL T 20 this year and are sure the audience will appreciate our pop-inspired digital campaign. We are a cricket-loving nation and wish all players the very best for this season”.