Tag: Marketing

Education

Become an event management expert with NIEM

Mar 26, 2024 by Praveen 0 Comments #Accounts, #AIMS College, #Allana Institute of Management Science, #D. Y. Patil College, #Dr. Hoshi Bhiwandiwalla, #EEMAX Global, #Event Manager of the Year Award, #Event Production, #Filmfare, #IPL, #JSPM University, #Live Concerts, #Maharashtra Gaurav Award, #Marketing, #MIT World Peace University, #MMCC, #Modern College, #National and International Destination Weddings, #NIEM students, #NIEM The Institute of Event Management, #Pratibha College, #Presentation Skills, #Prof. Ramkrishna More College, #Set Designing, #Sound and Light Production, #Symbiosis College, #Symbiosis College of Arts and Commerce, #the Rajiv Gandhi Rashtriya Ekta Award, #VIIT College competed fiercely, #VIT College, #Wedding Planning and Decor, #with Marathwada Mitra Mandal College, #Zee Cine Awards

Pune, 26th March 2024; NIEM The Institute of Event Management – A vision crafted by Dr. Hoshi Bhiwandiwalla, established in 2000, Asia’s leading event management institute, renowned for its innovative approach. Dr. Bhiwandiwalla’s contributions, honored with the Rajiv Gandhi Rashtriya Ekta Award, have elevated NIEM’s stature, earning accolades like the EEMAX Global, Maharashtra Gaurav Award to name a few.

NIEM students expertise was showcased at their in-house event, the Event Manager of the Year Award on March 15th, attracting over 650 attendees. Participants from renowned institutions like D. Y. Patil College, JSPM University, MIT World Peace University, Prof. Ramkrishna More College, MMCC, AIMS College, Pratibha College, Modern College, Symbiosis College, VIT College, VIIT College competed fiercely, with Marathwada Mitra Mandal College, Symbiosis College of Arts and Commerce, and Allana Institute of Management Science emerging as winners.

The event featured captivating performances, highlighting NIEM students exceptional organizational skills. Distinguished guests like Sharad Sankla, TMKOC fame, and Dr. M. D. Lawrence, Vice Chancellor at Allana Institute graced the occasion, adding to its prestige.

NIEM The Institute of Event Management

The institute offers industry-recognized courses covering Event Production, Marketing, Accounts, Set Designing, Presentation Skills, Sound and Light Production, Wedding Planning and Decor, and much more emphasizing practical training with 70% of the curriculum dedicated to hands-on experience. While the celebration was joyous, Dr. Hoshi Bhiwandiwalla’s absence served as a poignant reminder of his visionary leadership. NIEM pays homage to his enduring legacy and invites individuals to contribute to its ongoing excellence in event management education.

As NIEM celebrates this milestone, it invites aspiring event managers to join its legacy. Only students at NIEM get the opportunity to work on renowned events like Filmfare, Zee Cine Awards, IPL, National and International Destination Weddings, Live Concerts, and more. NIEM also proudly boasts its 97% placement track record year after year in event planning & production, wedding decor & design, artist management companies, luxury event venues, and more. Admissions for the 2024-25 batch are open, offering individuals passionate about event management an opportunity to embark on a transformative educational journey.

Business

Revolutionizing Lead Generation: How AI-Powered Leadzen.ai is Transforming the Marketing Landscape

Jan 8, 2024 by Sujata Muguda 0 Comments #Advanced Geotargeting Capabilities, #AI-Driven Data, #AI-Powered Leadzen.ai, #Cutting-Edge Real-Time Analytics, #Efficient Email Discovery and Verification, #Filtering, #Lead Generation, #Marketing

In the ever-evolving world of marketing, staying ahead of the curve is crucial. Lead generation, a critical aspect of any business’s growth strategy, is undergoing a transformative shift thanks to the advent of AI technology. At the forefront of this revolution is Leadzen.ai, a platform that is redefining the way businesses approach lead generation using cutting-edge AI tools. Here’s an in-depth look at how Leadzen.ai is changing the game and setting new standards in the industry.

1. AI-Driven Data Enhancement

The era of sifting through mountains of data manually is over. Leadzen.ai leverages AI to process and refine vast datasets, ensuring that businesses have access to the most accurate and relevant information about potential leads. This AI-driven data enhancement not only saves time but also significantly increases the precision of targeting, making marketing efforts more effective and efficient.

2. Advanced Geotargeting Capabilities

Understanding and reaching the right audience is key to successful marketing. Leadzen.ai’s sophisticated geotargeting tool allow businesses to pinpoint their audience with incredible accuracy. Whether it’s targeting a specific city, neighborhood, or even a particular demographic within an area, Leadzen.ai’s AI algorithms provide unparalleled insights, enabling highly targeted and personalized marketing campaigns.

3. Cutting-Edge Real-Time Analytics

In today’s fast-paced market, real-time data is invaluable. Leadzen.ai offers real-time analytics, giving businesses a significant edge by allowing them to respond swiftly to market trends and customer behaviors. This immediacy ensures that marketing strategies remain relevant and impactful, greatly enhancing the chances of converting leads into customers.

4. Efficient Email Discovery and Verification

Email marketing remains a powerful tool in lead generation. Leadzen.ai’s AI-powered email finder tool streamlines the process of building a robust email list. By efficiently identifying and verifying email addresses, businesses can ensure their messages reach the right people, reducing bounce rates and increasing the effectiveness of email marketing campaigns.

5. Customizable Smart Filtering

Every business has unique needs when it comes to lead generation. Leadzen.ai’s smart filtering system allows for highly customized searches, enabling businesses to narrow down their focus to the most relevant leads. Whether it’s filtering by industry, job title, education, or other criteria, Leadzen.ai ensures that businesses spend their resources targeting the leads that matter most to them.

The Future of Lead Generation

As we look to the future, it’s clear that AI and automation will continue to play a pivotal role in lead generation. With platforms like Leadzen.ai leading the charge, businesses can expect more innovative tools and strategies to emerge, further enhancing their ability to connect with potential customers in meaningful and effective ways.

Leadzen.ai is not just a tool; it’s a game-changer in the realm of lead generation. By harnessing the power of AI, it offers businesses a smarter, more efficient, and more effective way to identify and engage with potential customers. As the landscape of marketing continues to evolve, Leadzen.ai stands as a beacon of innovation, leading the way towards a more data-driven, targeted, and successful approach to lead generation.

L to R -Mr. Nitin Gupta - President- Sales,Marketing,and CRM (Head) at Mantra Properties and Developers & Mr. Rohit Gupta - CEO Mantra Properties
Business

Mantra Properties enters into commercial real estate Unveils its first exclusive commercial project Mantra Business Centre at Upper Koregaon Park, Pune

Dec 6, 2021 by Rekha Nair 0 Comments #and CRM (Head) at Mantra Properties and Developers, #CEO, #Mantra Properties, #Marketing, #Mr. Nitin Gupta President- Sales, #Mr. Rohit Gupta

Pune… Mantra Properties, Pune-based renowned developer and creator of lifestyle homes, the youngest and the fastest growing real estate company in Pune, is all set to make its mark in the commercial real estate market in Pune. Mantra Properties unveiled their flag ship commercial project Mantra Business Centre. The promising new project is located between the IT hubs of Kharadi and Hadapsar on one side and the upscale Koregaon Park on the other. The key highlight of the project being it offers minimal travel time for working professionals. Upper Koregaon Park is a residential/industrial area that is gaining popularity as a promising real estate destination due to its proximity to the city’s major IT hubs. Upper Koregaon Park, as the proposed riverside road is named, will improve connectivity from Koregaon Park, making it even more accessible.

In keeping with Mantra’s promise to provide premium experiences to its customers, the new launch features a 1-acre premium sector within an 8-acre land parcel. It will consist of two residential towers and one commercial tower with integrated retail that will offer office space. The design incorporates well-planned spaces with minimal common walls and zero waste. Upper Koregoan Park is conveniently located, giving visitors easy access to everything they need. The project makes it simple to get to the IT hubs of Kharadi, Magarpatta, Kalyaninagar, and VimanNagar, among others. The projects are close to a number of well-known hospitals. In general, the project is in a good location for those looking to upgrade.

Pune has evolved over the years from an educational town to one of the most sought-after IT hubs in the suburbs, with multiple infrastructural projects flocking the region. Mantra Business Centre’s sought-after location puts you just minutes away from malls, hospitals, schools, and other amenities. High-street retail, EV charging, power backup, and other services are all available at Mantra Business Centre, “Superior by birth”.

At the press conference, Mr. Rohit Gupta, CEO, Mantra properties said, “Mantra Properties has become a beacon of light to the Pune realty sector especially in the aspirational mid-segment housing. We have grown at path-breaking speed. Continuing the legacy, in our 15th year, we are entering the commercial real estate with the launch of Mantra Business Centre. We’ve seen how India’s corporate sector has had to adapt to a work-from-home culture in the last year. Despite the significant challenges posed by the Covid-19 pandemic, businesses have expressed a strong desire to return to traditional office spaces. As covid regulations become less onerous, people are returning to their offices and migrating to different cities in search of better opportunities. Pune is a top destination for IT companies and tech start-ups. At Mantra, our goal is to provide the best options for young and dynamic entrepreneurs.”

Mr. Nitin Gupta President- Sales, Marketing, and CRM (Head) at Mantra Properties and Developers said, “After creating disruption in the residential real estate segment, we have now decided to take the next step in Mantra Properties’ success story and venture into commercial real estate. With our expertise and dedicated efforts to provide best-in-class experiences to our customers, we are sure that this project too will become a customer-favourite. We are excited to open up the project to customers and hear their thoughts about our new venture.”

Mantra properties have imprinted one of the largest inventory footprints in Pune and PCMC. With 15 ongoing projects and 7.7 million sq. Ft under development, Mantra Properties has one of the largest footprints of inventory in Pune and PCMC. Along with that in the current quarter the company achieved a huge success and customer response with its 3 newly launched residential projects, named Mantra Wonderland (4.5 acres)– Keshav Nagar, Mantra Infinity (5 acres) – Upper Koregaon Park and Mantra Benchmark – Akurdi (3.5 Acres) with two more upcoming projects in the pipeline for FY2021-2022 across Pune and PCMC with about 2 million square feet of development.

Suniva Rawat, AVP, Marketing,
Technology

Indus App Bazaar curates apps to keep people informed and prepared

May 14, 2021 by Neel Achary 0 Comments #AVP, #Indus App Bazaar, #Marketing, #Suniva Rawat

Delhi, May 14, 2021: Indus App Bazaar has curated a special category of featured apps under ‘COVID-19 Resources’ to equip people with the right information around solutions to tackle the ongoing pandemic. The category includes apps like 1 mg, Practo, BigBasket, Country Delight, Bajaj Finserv Health, and Paytm, to name a few.

Amid this global upheaval, people constantly lookout for solutions around health, finance, and essentials – the three key elements for sustenance. These are trying times for everyone, and Indus App Bazaar believes that humanity can serve as one of the greatest tools to weather this crisis. The availability of curated apps underlines the brand’s commitment to supporting people and helping them sail through the black swan event using the power of apps.

Speaking about the Covid-19 curation, Suniva Rawat, AVP, Marketing, Indus App Bazaar said, “India is grappling with COVID-19 and we wanted to make the discovery of use apps extremely easy. This curation has been done with the needs of Indians who are staying at home. This is especially useful for Indians who require assistance to go digital.”

Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil, and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content.

redbus
Business World

redBus salutes the spirit of women behind the wheels; releases a special video for International Women’s Day

Mar 10, 2021 by Neel Achary 0 Comments #at RedBus, #Marketing, #Pallavi Chopra, #VP-Brand & Head

Bengaluru: redBus India’s largest online bus ticketing platform, has released a 2-minute video, depicting the spirit and enthusiasm of women bus drivers and conductors, across India, on account of International Women’s Day. redBus spoke to women drivers and conductors from various states across India and captured the narration of their life experiences on camera in order to showcase their journey to the nation and inspire thousands of other women to take a bold step towards achieving their dreams and goals in life.

While bus driving is primarily a male-dominated occupation, there are a number of women, who are breaking stereotypes and manoeuvring their way through the busy streets and highways of India. They have even led from the front during the course of the pandemic and have safely transported thousands of people within and across cities.

As the market leader in the online bus ticketing space and as a brand that champions gender equality, redBus decided to celebrate women bus drivers and conductors, by offering them a platform to share their views and experiences. In addition, the theme of this year’s International Women’s Day, #ChooseToChallenge, seemed a perfect fit for the organization’s efforts to celebrate the Sheroes, who are challenging archaic beliefs and stereotyping of women.

Ms. Vasanthakumari, Asia’s first women bus driver, who worked with TNSTC and retired in 2017 after decades of service, said, “Irrespective of the profession, women should always put their foot forward, understand the basics of the industry. Even if someone discourages us, we should be fearless to succeed.”

Link to the video: https://fb.watch/45VDHnQtxK/

The video is up on all redBus social media handles- FB, LinkedIn, Instagram & Twitter

What other women drivers and conductors had to say?

Ms. M Priyadarshini, who works with APSRTC, said “There is no men and women classification in my department. Everyone is treated as equal.” Ms. Sheela, who works with KSRTC (Kerala), said ”I have always been passionate about driving. I really love it and I am grateful to be doing this as a profession.”

Speaking on the video tribute to women drivers and conductors, Pallavi Chopra, VP-Brand & Head, Marketing, at RedBus, said, “As a woman, I am extremely proud to have redBus present an account of the astonishing achievements of women in the bus transport sector. We salute the attitude and resolve of women, who have not only challenged societal norms, but their own capabilities and have stood distinguished. The objective of honouring them with a video, is to recognise their achievement and encourage thousands like them to take up and excel at so-called traditional male jobs or occupations. On behalf of the redBus team, I’d like to wish women in India on the occasion of International Women’s Day and also thank the Regional Transport Corporations for allowing us to talk to their employees.”

Flat 50% off Real Deals on Dineout’s Great Indian Restaurant Festival this March
News

Flat 50% off Real Deals on Dineout’s Great Indian Restaurant Festival this March

Feb 25, 2021 by Rekha Nair 0 Comments #CEO & Co-founder - Dineout, #Gurpreet Singh, #Head, #InterMiles, #Marketing, #Mr. Ankit Mehrotra, #Mr. Vikas Chandak, #Senior VP & Head – Business & Strategic Partnerships, #United Breweries Ltd

Every advertising & marketing campaign often comes with a catch. But Dineout – India’s largest dining out and restaurant tech solutions platform, is promising its users that there are no hidden conditions or limitations when they say Flat 50% off on restaurant bills. They announced the 6th edition of Dineout Great Indian Restaurant Festival (GIRF), India’s largest and most awaited annual restaurant festival, slated to take place from 26th February to 31st March, 2021 at 10,000 leading restaurants across 20 cities. Some popular chains participating in this festival are S cafe, Indore Kitchen, Constellation, The Creative Kitchen, House of Malts, The Eighteen, The Piano Project, Pizza Hut, Burger King, Barbeque Nation, Cafe Delhi Heights & many more.

2020 was a year of shutdown and loss of income for the restaurant industry. Dineout aims to bring back users to dine out again with GIRF and help elevate the restaurant industry back on its feet stronger. Based on the simple insight of how Indians love to save and get value for their money, marrying it with their love for food and how it is enjoyed best when served hot and fresh. Their campaign tells users that “Dineout Par Dekho” if they want real 50% off deals unlike others who only give Rs. 100 off using new age enticing ASMR (autonomous sensory meridian response) content.

To make their offering even more lucrative, they have continued their partnership with some top of the game brands like HDFC Bank, InterMiles and Kingfisher. From cashback on buying deals to getting an extra 15% off (over and above the 50% off) using existing HDFC Bank Credit Cards, users can get a massive 65% off on their bills! InterMiles users can earn 1 InterMile for every Rs. 40 spent via Dineout Pay.

Commenting on the latest edition of GIRF, Mr. Ankit Mehrotra, CEO & Co-founder – Dineout said, “Our biggest issue was communicating to users that when we say 50% off we mean it. In the age of online sales where brands often use big % discounts and not mean them, customers lose trust. Dineout Par Dekho reduces that gap and further enables the trust in users with the end result being more footfall & business for restaurants! Moreover we saw a massive spike this Valentine’s Day with 40% more users dining out as compared to last year. Which means 2021 is going to be a good year for all of us!”

“This is our 4th edition in the row partnering with Dineout for their Great Indian Restaurant Festival. Dining out is an important category for us where our existing cardholders frequently use our services on a large scale. Our partnership with Dineout is like a glove that fits perfectly ensuring a growth for both the brands and making users the ultimate winners from this association!” says, a spokesperson from HDFC Bank.

Mr. Vikas Chandak, Senior VP & Head – Business & Strategic Partnerships, InterMiles said, “The 2021 edition of GIRF is our third consecutive year of an immensely successful association with Dineout, which over the years have helped us create a robust presence for InterMiles as a location agnostic Dining rewards currency. In the last few months we have also strengthened the Dine platform on the InterMiles App where our members can earn & redeem miles as well as leverage InterMiles as a currency to secure additional savings on dining bills at over 10,000 restaurants across India, over and above Dineout offers. We are encouraged by the revival of the F&B industry and hopeful that our differentited value proposition will make InterMiles the most preferred Dining Rewards destination for our members on an everyday basis”

Speaking on the association, Gurpreet Singh, Head, Marketing, United Breweries Ltd said. “We are delighted to have Kingfisher associated with Dineout’s Great Indian Restaurant Festival and sponsor their beverage category. With unmatched deals on food and beverage, we look forward to keeping the good times flowing for our patrons. This is a perfect time to make the most of some great deals and enjoy the good times with limitless options”

Dineout has a legacy of having organized 5 successful editions of GIRF since 2017. Last year, Dineout seated 5 million diners and generated 550Cr revenue for their restaurant partners. It also helped its participating restaurants garner higher revenue than the usual days. They are optimistic about this year’s addition too with dining out being one of the prime forms of entertainment and being profitable for the restaurant industry.

Mr. Malind Kapur, Senior Vice President, Marketing, Product Marketing, Channel & Business Development, Piaggio Vehicles
Business World

Piaggio launches the Ape’ Electrik FX range of electric vehicles in the Cargo and Passenger segment

Feb 23, 2021 by Neel Achary 0 Comments #Channel & Business Development, #Marketing, #Mr. Malind Kapur, #Piaggio Vehicles, #Piaggio Vehicles Pvt Ltd, #Product Marketing, #Senior Vice President

Piaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group, European leader of the 2Wheeler sector and India’s leading manufacturer of small commercial vehicles today launched their FX range (fixed battery) of electric vehicles in both the cargo and passenger segments.

The new Ape’ E-Xtra FX is the most powerful electric cargo in the segment with 9.5 Kw power output. It comes with a proven full metal body architecture fitted with a useful 6 ft cargo deck length. It is also customizable for applications like the delivery van, garbage collector etc.

The passenger vehicle, Ape’ E-City FX is the most profitable 3 wheeler. Its superior features and comfortable ride ensures higher number of trips and best in class earnings.

Both the products come equipped with top of the range features like blue vision headlamps, automatic transmission, hill hold assist, regenerative braking, dual tone seats, striking body colours and graphics, multi- information instrument cluster, boost mode etc. The FX fixed battery range offers convenient home and office charging features.
Speaking on the occasion, Mr. Diego Graffi, Chairman & MD Piaggio Vehicles Pvt. Ltd. said, “Ape’, a brand with a trust of more than 30 lac happy customers is paving the way for the Indian electric revolution with the FX range of electric vehicles. The Piaggio Group has a rich heritage of developing electric technology over the last four decades which we have leveraged to develop these class leading products for India. Post the launch of Ape’ E-City with Swappable technology in 2019, we are now introducing the Fixed Battery technology solutions to serve the varied needs of customers. This new FX range is a step in realizing Piaggio’s vision which aligns with the government’s initiatives for mass adaption of EVs in India.”

Mr. Saju Nair, EVP and Head of Commercial Vehicle Business, Piaggio India Pvt Ltd. said, “We are launching the FX range after a detailed study covering the industry trends, customer aspirations and segment requirements. The FX range will cater to the needs of our customers, protect the environment and truly revolutionize the industry with the concept of “Ape goes Electric, India goes Electric”.

The Ape E-Xtra FX is the most powerful and versatile cargo vehicle available in India today. It will cater well to a multitude of segments like e-commerce, gas cylinders, mineral water bottles, FMCG, Vegetables, Garbage collection and a host of others. With a running cost of less than 50 paise, it is the most economical mode of last mile goods movement.

The Ape E- City passenger carrier is the epitome of comfort for last mile people transportation with extremely low NVH levels. It will revolutionize transportation in all major cities with its extremely low cost of operations.
We are offering unique service solutions to ensure confidence and peace of mind for our customers. The vehicles are covered with a 3 year/1 lakh kilometer “Super warranty”. In addition to this we are offering a 3 Year Free Maintenance package as an introductory offer to all our customers. The Piaggio I-Connect telematics solution offers real time vehicle data tracking for our customers and for PVPL service initiatives.”

Mr. Malind Kapur, Senior Vice President, Marketing, Product Marketing, Channel & Business Development, Piaggio Vehicles said, “The Piaggio Ape’ Electrik FX range launch is a part of our strategic initiative to provide customers with unique solutions & a wider range to choose from based on specific applications.
We are offering the Ape’ E-Xtra with a 6 feet cargo deck and a Delivery van option for customized applications. The zero emission, low NVH, superior drive & ride comfort makes it the logical choice for last mile transport of modern Indian cities & towns grappling with rising levels of vehicular pollution. With the launch of Ape’ Electrik FX range we have truly positioned ourselves a fuel agnostic player in India offering vehicles in Diesel, CNG, LPG, Petrol & Electric. We are committed to offer a differentiated buying experience by launching new Ape’ Electrik Experience centres across India.”

Fame II subsidy, Price & Booking:
Ape’ Electrik FX range is eligible for the FAME II subsidy and various other benefits related to the registration process. Ape’ E-Xtra FX comes with an introductory ex-showroom price of Rs. 3,12,137* and Ape’ E-City FX comes with an introductory ex-showroom price of Rs. 2,83,878* post fame II subsidy benefit.
Ape’ Electrik FX vehicles can be booked online on www.buyape.in or by calling the toll-free no. 1800-120-7520 . Bulk orders request can be placed on ape.Electric@piaggio.co.in.
For dealership enquiries call +91-9823790876 or mail to cbd@piaggio.co.in.