Tag: InterMiles

Business, News

The Minimalist bags the digital creative mandate of InterMiles

Jul 5, 2021 by Rekha Nair 0 Comments #Ashish Dhruva, #Chirag Gander, #co-Founder, #InterMiles, #Marketing and Customer Engagement, #Sahil Vaidya, #Senior Vice President, #The Minimalist

Mumbai: The Minimalist, a creative solutions group company based out of Mumbai with presence in Bengaluru and Delhi NCR has been accorded the digital creative mandate of InterMiles, an internationally acclaimed award-winning Travel and Lifestyle Rewards Programme (part of the Etihad Aviation Group). The enormous win was achieved by the agency after a multi-agency pitch which was the result of the two entities sharing the common vision of creating impactful and unique digital experiences for not only local, but global programme users.

The agency will be responsible for shaping the brand’s digital journey by striking the right balance between data driven approach and creative conceptualization. As their Creative Partner, The Minimalist will handle InterMiles’ Social Media Platforms and Direct Marketing across digital touchpoints.

Speaking on the new win, Chirag Gander, Co-Founder, The Minimalist said, “We are thrilled to partner with InterMiles on expanding their digital journey across various digital and social platforms. As a digital first creative group company, we have always believed in exploring new-age technology that syncs in with the changing tastes and preferences of the audience. We are very excited to embark on a new journey with InterMiles, who are the epitome of change and always come out successful through all odds, to create great synergy.”

“The world has seen a massive dependence on Digital Platforms and InterMiles and our team at The Minimalist see this as a great opportunity. We plan to leave no stone unturned in exploring the newest and the most effective strategies to deliver exceptional and creative digital solutions to the brand. We look forward to our association with InterMiles.” Sahil Vaidya, Co-Founder, The Minimalist added.

Ashish Dhruva, Senior Vice President, Marketing and Customer Engagement, InterMiles said, “As a programme with 10 million plus member-base, we constantly aim at creating value for our members to ensure every transaction with us counts. With the ongoing digital transition taking across businesses, we were looking for an agency that could transcribe our growth plan into reality and The Minimalist perfectly fit the ask. We are impressed by the team’s creative drive as well as solution-oriented approach for our brand and are looking forward to establishing a mutually beneficial partnership. InterMiles is driven to make a difference in our members’ lives, and we are optimistic that The Minimalist will be an able partner in our journey towards achieving this goal.”

Business World

Edelweiss General Insurance partners with InterMiles to introduce Free Cancellation Travel Insurance

Mar 10, 2021 by Neel Achary 0 Comments #CEO, #ED & CEO, #Edelweiss General Insurance, #InterMiles, #Manish Dureja, #Shanai Ghosh

Mumbai, March 10, 2021: In its endeavour to add meaningful value to customers, Edelweiss General Insurance (EGI), India’s first cloud-native and one of the fastest growing insurers, has launched Edelweiss Group Domestic Travel Insurance in partnership with InterMiles, a leading travel and lifestyle rewards programme. This product is a free cancellation air travel policy, that takes care of all cancellation concerns customers may have, thus allowing them to be stress free in a volatile environment, where travel plans may keep shifting.

Customers, booking tickets on InterMiles, for travel anywhere in India, can opt for Zero Cancellation, by paying a nominal amount, at the time of booking. The Edelweiss Free Cancellation policy is a full proof cover for travellers, since it covers most of the reasons that lead to ticket cancellation. This policy will allow customers to cancel their flights up to 24 hours before departure in case they are unable to fly due to unavoidable circumstances. Claims will be settled digitally, as per the insurance policy. Free Cancellation allows InterMiles members to get a full refund on airline cancellation penalty and offers complete flexibility to book flight tickets. Members can add the free cancellation policy to their booking regardless of them using cash or Miles to purchase the ticket.

Commenting on the launch, Shanai Ghosh, ED & CEO, Edelweiss General Insurance, said, “Our travel plans sometimes change due to circumstances not under our control and it can end up costing us quite a bit. This hurts especially in current times where people are looking to save all they can. We are excited to partner with InterMiles to help customers plan their travel without any stress. We have integrated our platforms to offer a seamless experience to the customer, especially for claims which is also completely digital. We are consistently looking for opportunities to provide innovative and simple digital solutions to the customers to protect their Health, Lifestyle and other prized possessions.”

Manish Dureja, CEO, InterMiles, said “At InterMiles, our members have always been at the heart of everything we do. Our recent studies and surveys have indicated growing, positive travel sentiment amongst Indians who are craving to break away from mundane daily routines or even just take advantage of a change in scenery offered by the existing work-from-anywhere situation. However, with a constant finger on our members’ pulse, we do understand that there are underlying apprehensions when it comes to making and booking travel plans in today’s dynamic, ever-evolving scenario. Our free cancellation product powered by our platform in partnership with Edelweiss has been introduced to reassure our members and help make their travel decisions smoother and easier. This product will give members a full refund of the airline cancellation fee in case their travel plans change thus, empowering them to book worry-free.” 

In the business of loyalty, customer experience is top priority. Displaying agility in business and communication strategies, InterMiles is constantly reinventing to keep up with evolving times, while simultaneously ensuring that every engagement members have with the platform is fulfilling and rewarding.

News

Flat 50% off Real Deals on Dineout’s Great Indian Restaurant Festival this March

Feb 25, 2021 by Rekha Nair 0 Comments #CEO & Co-founder - Dineout, #Gurpreet Singh, #Head, #InterMiles, #Marketing, #Mr. Ankit Mehrotra, #Mr. Vikas Chandak, #Senior VP & Head – Business & Strategic Partnerships, #United Breweries Ltd

Every advertising & marketing campaign often comes with a catch. But Dineout – India’s largest dining out and restaurant tech solutions platform, is promising its users that there are no hidden conditions or limitations when they say Flat 50% off on restaurant bills. They announced the 6th edition of Dineout Great Indian Restaurant Festival (GIRF), India’s largest and most awaited annual restaurant festival, slated to take place from 26th February to 31st March, 2021 at 10,000 leading restaurants across 20 cities. Some popular chains participating in this festival are S cafe, Indore Kitchen, Constellation, The Creative Kitchen, House of Malts, The Eighteen, The Piano Project, Pizza Hut, Burger King, Barbeque Nation, Cafe Delhi Heights & many more.

2020 was a year of shutdown and loss of income for the restaurant industry. Dineout aims to bring back users to dine out again with GIRF and help elevate the restaurant industry back on its feet stronger. Based on the simple insight of how Indians love to save and get value for their money, marrying it with their love for food and how it is enjoyed best when served hot and fresh. Their campaign tells users that “Dineout Par Dekho” if they want real 50% off deals unlike others who only give Rs. 100 off using new age enticing ASMR (autonomous sensory meridian response) content.

To make their offering even more lucrative, they have continued their partnership with some top of the game brands like HDFC Bank, InterMiles and Kingfisher. From cashback on buying deals to getting an extra 15% off (over and above the 50% off) using existing HDFC Bank Credit Cards, users can get a massive 65% off on their bills! InterMiles users can earn 1 InterMile for every Rs. 40 spent via Dineout Pay.

Commenting on the latest edition of GIRF, Mr. Ankit Mehrotra, CEO & Co-founder – Dineout said, “Our biggest issue was communicating to users that when we say 50% off we mean it. In the age of online sales where brands often use big % discounts and not mean them, customers lose trust. Dineout Par Dekho reduces that gap and further enables the trust in users with the end result being more footfall & business for restaurants! Moreover we saw a massive spike this Valentine’s Day with 40% more users dining out as compared to last year. Which means 2021 is going to be a good year for all of us!”

“This is our 4th edition in the row partnering with Dineout for their Great Indian Restaurant Festival. Dining out is an important category for us where our existing cardholders frequently use our services on a large scale. Our partnership with Dineout is like a glove that fits perfectly ensuring a growth for both the brands and making users the ultimate winners from this association!” says, a spokesperson from HDFC Bank.

Mr. Vikas Chandak, Senior VP & Head – Business & Strategic Partnerships, InterMiles said, “The 2021 edition of GIRF is our third consecutive year of an immensely successful association with Dineout, which over the years have helped us create a robust presence for InterMiles as a location agnostic Dining rewards currency. In the last few months we have also strengthened the Dine platform on the InterMiles App where our members can earn & redeem miles as well as leverage InterMiles as a currency to secure additional savings on dining bills at over 10,000 restaurants across India, over and above Dineout offers. We are encouraged by the revival of the F&B industry and hopeful that our differentited value proposition will make InterMiles the most preferred Dining Rewards destination for our members on an everyday basis”

Speaking on the association, Gurpreet Singh, Head, Marketing, United Breweries Ltd said. “We are delighted to have Kingfisher associated with Dineout’s Great Indian Restaurant Festival and sponsor their beverage category. With unmatched deals on food and beverage, we look forward to keeping the good times flowing for our patrons. This is a perfect time to make the most of some great deals and enjoy the good times with limitless options”

Dineout has a legacy of having organized 5 successful editions of GIRF since 2017. Last year, Dineout seated 5 million diners and generated 550Cr revenue for their restaurant partners. It also helped its participating restaurants garner higher revenue than the usual days. They are optimistic about this year’s addition too with dining out being one of the prime forms of entertainment and being profitable for the restaurant industry.