Tag: Mani Rangarajan

Recovery of Real Estate to Resume In Coming Months – Mani Rangarajan

Recovery of Real Estate to Resume In Coming Months – Mani Rangarajan

The real estate market in the country saw a smart recovery after the first wave of the pandemic started to ebb. The buyer confidence saw renaissance of sorts immediately after the lockdown was eased last year and home sales improved significantly and went on to get better with each passing month since then. However, the recent surge in coronavirus cases across the country is threatening to partly slow the ongoing recovery process in the coming few months. These are cautiously optimistic times for the industry and the recovery is far from coming to a screeching halt.

“After the lockdown was eased last year, the jump in buyer confidence was partly due to efforts of the central and state governments. Various state governments took steps like lowering stamp duties, reducing circle rates, etc. Buyers were also facilitated by the developers and brokers to buy properties with digitization which was adopted in a big way. They also made possible virtual tours of the properties from their homes with use of technologies like 3D Walkthrough, Augmented Reality (AR) and Virtual Reality (VR), says Mani Rangarajan, Group COO, Housing.com, Makaan.com & PropTiger.com.

Mani also adds, “The period of lockdown gave an opportunity to developers to expedite the assimilation of technology that they have been doing over the past few years and bring all the steps in a home purchase process online in an effective manner. It gave an opportunity to the real estate industry in India to be at par with the best in the world in terms of client servicing.”

Marginal Dip

The homes sales in the first three months of the current calendar year saw a decline of 5 percent as compared with the year-ago period. This can be described, at best, as marginal considering the magnitude of the pandemic impact on various industries. The recovery process in the industry, although witnessing a slight derailment presently with the second wave of corona, is likely to resume in the coming months with the vaccine becoming a reality and being given out to the masses.

Mani says, “Even the home loan rates at almost at their lowest levels in the last many decades and this is encouraging a lot of buyers to come forward and buy properties, especially for end use.

The prices of properties remained stable amid all the chaos. The annual growth in property prices among the top cities remained more or less flat. But the Hyderabad and Ahmedabad were exceptions to the rule and recorded about 5 percent growth in the first three months of the current calendar years as compared to the same period of previous year. The prices are likely to remain range bound with single digit increase expected in the coming quarters.”

Second Wave of COVID

“The current surge in corona infections seems to be a temporary phenomenon as it has not been long since the corona vaccination process has been started in the country. Also, the fast pace of digitization adopted by the industry will help it stand in better stead as compared to the last time when the pandemic took a toll. The industry is better poised this time than last year in sales and even new launches of homes by developers will come on track by the next few months.”, concludes Rangarajan.

Housing.com launches full stack rental and allied services platform ‘Housing Edge’

National:  Housing.com, India’s leading real-estate portal owned by Elara Technologies, has announced the launch of ‘Housing Edge’, its unique full stack rental and allied services platform, through which the company enables digitisation of multiple services which tenants and landlords can use, without leaving the comfort of their homes. These services for both, owners and tenants, include packages like online rent payment, online rental agreements, tenant verification, packing & moving, furniture rental, home interiors and home services.

While most Housing Edge services are available in Delhi, Bengaluru, Gurugram, Mumbai, Hyderabad, Chennai and Pune, plans are underway to offer these services in several other cities. The company has also partnered with industry-leading brands to ensure a quality user experience. Over time, more innovative services will be added on to the online platform.

“The Housing Edge platform brings exceptional technology-driven innovations that our brand is well-known for providing. We have already changed the way property transactions take place in India, by way of acting as a one-stop solution for a buyer. With an aim towards replicating the same model in the allied services area, the company is offering innovative technology solutions that will make the journey of a consumer looking for such services, seamless and easy to use,” said Dhruv Agarwala, Group CEO, Housing.comMakaan.com & PropTiger.com.

Agarwala further added: “Rental housing has already emerged as a big opportunity in a developing economy like India, where the pace of urbanisation is accelerating. Even though property ownership will continue to be the preferred choices for people in India, rental housing will allow them to have the option of securing a short-term home of their choice, with convenience and affordability as they move to new cities. Through Housing Edge, we have attempted to make the end-to-end process of renting and moving into a home simple and hassle free.”

Mani Rangarajan, Group COO, Housing.comMakaan.com & PropTiger.com said “Our vision is to provide innovative products and services that would have a strong market impact and help develop the overall eco-system. In pursuit of that objective, we have launched simplified packages to provide professional assistance to both homeowners and home seekers. Also, to make the overall journey hassle-free, we have partnered with some of the top brands in the country that have already built a strong market reputation. These strategic partnerships will truly help Housing Edge become a one-stop-shop for tenants and landlords in India.”

The numbers game

After the company decided to start the online rent agreement feature on Housing Edge in the wake of the coronavirus pandemic that imposed tough restrictions on movement, services have been rendered in over 80+ cities across 14 states, which is an unprecedented reach for any online rent agreement service, made possible only because it is fully digital. Nearly 2,000 users have already made use of the online rent agreement facility. Since the response from users has exceeded expectations, the company plans to launch these services in more states.

The Pay Rent feature on Housing Edge, which we launched simultaneously for all platforms including Android, IOS and web, has received a tremendous response wherein, the company has facilitated more than 2,00,000 transactions in the past seven months and has processed pay rent requests exceeding Rs 600 crores.

According to the firm, its exclusive packages meant for landlords and property seekers, have been well-received in both Tier-I and Tier-II cities. Under the company’s offerings for tenants, over 1,000 users have already availed of the services in the test phase that was launched in Bengaluru, wherein consumers have enjoyed the pocket friendly packages that give access to exclusive properties listed directly by owners and helps customers to manage the transaction themselves and help save on brokerage.

Housing.com has been able to clock significant month-on-month revenue growth on its exclusive owner services, under which the company assists property owners to not only market their properties to a large number of clients but also offers them bespoke listing management plans. In this difficult real estate market, Housing.com is helping landlords to effectively market their properties among tenants through the use of 3D digital tours and assistance through a concierge service, which is again a unique value-added service in the industry.

Assuring quality through collaboration

In an attempt to further widen the scope of its services, Housing.com has tied up with brands such as Urban Company, RentoMojo, Livspace, HappyLocate and AuthBridge to provide renters assisted services on Housing Edge at attractive rates.

Housing.com’s tie up with RentoMojo, India’s largest rental company in furniture and appliances, offers tenants a wide range of products, including furniture and home appliances, to rent.

Its partnership with India’s top home services brand, Urban Company, on the other hand, helps customers have easy access to all their home maintenance needs, including deep cleaning, plumbing and painting among many others. Home-owners can avail of these services in order to get their homes ready for renting.

The company’s partnership with Livspace – India’s and Southeast Asia’s largest home interiors and renovation platform, will help customers get access to trusted, professionally designed interiors for all rooms, including modular kitchens, wardrobes, furniture and false ceilings.

Housing.com’s tie-up with AuthBridge, which has vast experience in providing identity management and verification products, will help home/PG owners to easily verify the identity and do background checks (including criminal records) of their potential tenants and avail of the Tenant Police Registration Services.

Similarly, the tie-up with HappyLocate, a one-stop relocation platform that has partnered with 25+ best packers and movers in India that service over 16,000 PIN codes across the country, will allow consumers to get quality moving services, to ensure a smooth home relocation experience.