Tag: Youth

Technology

Snapchat’s Debut Event in Bengaluru Spotlights Snap’s Unique Appeal for Youth to Connect With Friends and Family

Mar 20, 2024 by Sujata Muguda 0 Comments #BENGALURU, #Event, #Pulkit Trivedi, #Snapchat, #Youth

Today Snap Inc. hosted its debut event in Bengaluru, underscoring the city’s significance as a key growth region and unveiling the platform’s unique appeal to the local youth. During the event, Snap leadership delved into the platform’s growth trajectory, distinctive features, leadership in Augmented Reality (AR), and the compelling reasons why brands are increasingly choosing Snapchat to connect with an exclusive and diverse audience. The attendees also got to experience Augmented Reality try-on booths that offered attendees an opportunity to experience this innovative technology firsthand, providing various try-on experiences, including fashion and beauty.

snapchat

In India, Snapchat boasts of a 200 million strong user base1. A recent YouGov survey found that in Bengaluru, 85% of Snapchatters use the app daily. The study also revealed that 78% of Indians in Bengaluru appreciate Snapchat’s ability to facilitate fun connections with friends and family, while 66% commend its role in relieving the pressure of posting content for likes and shares – reaffirming its status as the go-to platform for genuine interaction among youth nationwide2.

Commenting on the Young India opportunity and Snapchat’s vision for growth in India, Pulkit Trivedi, Managing Director, India, Snap Inc., said, “India is home to 20% of Gen Z worldwide, presenting an unmatched opportunity for brands and businesses to tap into the priorities and technological engagements of this influential demographic. Snapchat offers a unique platform for engaging these young audiences in creative ways, standing out as a vibrant hub for dynamic users who are not readily accessible on other platforms. Our commitment is to deepen our connection with Young India, making Snapchat their go-to platform for authentic self-expression, real connections, and innovative brand interactions.”

At the heart of Snapchat is a vibrant visual experience with a camera-first approach, fostering creativity and connection. This visual foundation has not only deepened its resonance among young users but also underscored its dominance in augmented reality (AR). In Bengaluru, the survey revealed that 82% recognize Snapchat’s excellence in providing the best lenses, with 80% using Snapchat lenses to share greetings or celebrate festivals with their family and friends – signaling the app’s popularity among tech-savvy users in India’s Silicon Valley2. Snapchat is set to revolutionize visual commerce, offering brands a dynamic platform to launch compelling campaigns allowing them to drive brand preference or purchase intent for their product.

Snapchat stands out as a holistic ad platform catering to every advertiser’s goal across the funnel, from acquiring new customers to driving repeat purchases. Beyond direct-response offerings designed for optimal ROAS, platforms AR capabilities offer a unique edge especially appealing to Bengaluru’s Snapchatters who see its potential in transforming online shopping experiences. As per the YouGov survey, 81% of Snapchatters from Bengaluru believe that digitally trying clothes on Snapchat before making an online purchase could significantly reduce the likelihood of returns2. Yet, AR is just one facet of our diverse toolkit that includes video ads and advanced measurement tools, reinforcing Snapchat’s role not merely as an AR platform but as a comprehensive solution for modern advertising challenges.

Snapchat’s commitment to user safety, as demonstrated in its safety-by-design architecture, resonated with the sentiments expressed in the responses from Snapchatters in Bengaluru. According to findings from the YouGov survey, over two-thirds of Snapchatters from Bengaluru confirmed feeling a strong sense of safety and security when sharing stories or images on the app2.

From the beginning, Snapchat was built as an alternative to social media, to communicate with friends and family in the most authentic way and this differentiation has made it a platform for the youth.

Mumbai Urja Marg to expand potential of Mumbai’s youth in skill development
Business

Mumbai Urja Marg to expand potential of Mumbai’s youth in skill development

Jun 14, 2022 by Agency 0 Comments #Mumbai Urja Marg, #skill development, #Youth

Mumbai Urja Marg, a critical transmission infrastructure project coming up in Mumbai, announced partnership with Siemens Aikya Education & Welfare Trust to initiate a skill development and training programme for youngsters in Mumbai. Aligned with the government’s vision of ‘Kaushal Bharat-Kushal Bharat’, this initiative will aim to train more than 200 youngsters, in phases, in the Mumbai Metropolitan region. With an aim to make them job ready, the training program will offer youngsters a chance to pursue industry-relevant skill training that can assist them to obtain sustainable livelihood opportunities.

The programme was inaugurated today at Neral in the presence of Mr Ninad Pitale, Project Director- Mumbai Urja Marg;  Mr Rajesh Sharma- Secretary and Treasurer, BJP Kalyan Badlapur Region; Mr Avinash Bhopi, Corporator- Kulgaon Badlapur Nagar Parishad; Mr Ashok Rane, Chairman- Siemens Aikya Education & Welfare Trust; Mr Girish Ashtekar, Secretary- Siemens Aikya Education & Welfare Trust and a prominent social worker, Mr Haresh Dhule.

The first batch of the training program will be composed of 20 students, shortlisted through an entrance test. The shortlisted students will go through a three-week rigorous training program that will involve a mix of practical and theoretical modules to acquaint them with the basics of electrical training. The training pedagogy has been designed to help the students acquire the required skill set to start working in electrical workshops and with contractors. On the successful completion of the course, the trainees will receive a certificate as well as career counselling and placement assistance.

Hritik Arun Virle, shortlisted student in the first batch, said, ‘It is a great initiative for youngsters like me.  I had the basic knowledge of electrical training but with this training program, which is a mix of theory and practical, the knowledge would be complete and will make me job ready.

Another student, Yash Kailas Bhoir said, ‘I am grateful to the organizers, local administration for starting this kind of job-focused training program.  The training would help us become skilled and open up numerous possibilities for us.

Speaking on this initiative, Ninad Pitale, Project Director, Mumbai Urja Marg said: “We, at Mumbai Urja Marg are committed towards making a positive social impact on the communities wherein we operate. Our core purpose of providing skill development training to unemployed and underprivileged youth is to create opportunities for them so that they can attain their full potential. We have started with the first batch and in future more batches would be added to ensure a wider reach and impact”.

Myntra & Mtv
Business World

‘Myntra Fashion Superstar @MTV’ – India’s only digital fashion reality show, returns for its second season

Aug 15, 2020 by Gouri Achary 0 Comments #‘Myntra Fashion Superstar @MTV’, #Amar Nagaram, #CEO, #digital fashion reality show, #Ferzad Palia, #Head – Network Sales, #Head – Voot Select, #Mahesh Shetty, #Music and English Entertainment, #Myntra, #Viacom18, #Youth

 Myntra announces the return of its hugely popular, Myntra Fashion Superstar – a one of its kind digital fashion influencer talent hunt and reality show. Myntra Fashion Superstar @MTV is set to go live on Myntra’s own content destination, Myntra Studio and its YouTube channel, India’s no. 1 youth destination, MTV and Voot, in late September.

In addition to streaming the 8 episodes, Myntra Studio will be the one stop destination for loads of exclusive content around the show, including BTS moments, shoppable celebrity looks, episodic reviews, trivia, quizzes and lots more. With the capability of hosting all formats of content and its in-built gamification features, Myntra Studio will keep the buzz going right from the start of the auditions, up until November, when the show ends.

With the two powerhouses of fashion and reality shows coming together, this season of Myntra Fashion Superstar is set to break its record on reach and impact across Metros and Tier 1 and 2 youth markets. The auditions will be tougher, tasks more challenging and the gratifications bigger, in season 2.

Online auditions for the upcoming show are set to kick off on August 15, 2020, and will invite entries from across the country, from anyone with a strong point of view on fashion and social media. The pan-India entries will be accepted on the Myntra App and Myntra’s social channels along with Voot. The theme of this year’s show and also the official hashtag is, #MFSChangeTheConversation, which aims at ‘fashion for good’ and inclusivity. The theme focuses on how influencers are not afraid to be themselves and use fashion to enhance their uniqueness, and express and amplify their voice.

Manish Malhotra, the couturier, costume stylist, entrepreneur, and revivalist who has redefined the Indian fashion space for over 3 decades is set to be the judge for the upcoming edition of Myntra Fashion Superstar. Known for his inimitable aesthetics and versatile sense of styling, his presence on the show would help establish a strong relationship between fashion and social media while enhancing its relevance amongst the youth. India’s first-ever fashion influencer and bold fashion creator, Manish Malhotra is the only Indian designer to have the largest following on social media.

Myntra Fashion Superstar offers Myntra the perfect pedestal to leverage the strong relationship between fashion and social media, while enhancing its relevance among the youth. It provides an opportunity to the fashion enthusiasts of the country to exhibit their creative prowess, thereby connecting them with their audience in a powerful way. With the first edition of Myntra Fashion Superstar, the company has successfully established itself as a leading content destination for all things fashion and with this edition, it is further consolidating its position as a tech, content and fashion innovator. MTV’s expertise with reality shows and wide reach and Myntra’s innovative concept and on-app technology are coming together to create the most relevant and relatable fashion reality show for the youth of today. This show will focus on using Fashion as a tool and social media as a platform to create thought-provoking conversations that truly matter to the youth of the country.

Speaking about the upcoming edition of Myntra Fashion Superstar@MTV, Amar Nagaram, CEO, Myntra, said, “We are elated to announce the arrival of the second edition of Myntra Fashion Superstar. The huge success and popularity of the first edition has given us the confidence to return with a bigger and more glamorous – edition of India’s only digital fashion reality show, packed with greater challenges and surprises to bring out the best among India’s fashion influencer community. We want to demonstrate fashion as a medium to empower millions of enthusiasts by providing them an opportunity for self-expression and amplifying that expression using content and social media platforms. With MTV being the biggest youth channel in India and a leader in youth-centric reality shows, the upcoming edition of MFS is set to be a phenomenon to be reckoned with.”

Speaking about the new property, Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18 said: “MTV has an immensely successful lineage of reality shows around fashion which have become iconic properties in their category. Our insights into the minds of young India fuels our content engine and with Myntra Fashion Superstar @MTV, we are once again ready to create a genre-defining show. Myntra as a brand resonates very strongly with youngsters and we are excited to partner with them for this season.”

Further elaborating about the partnership with Myntra, Mahesh Shetty, Head – Network Sales, Viacom18 said: “Fashion is a popular genre when it comes to reality content and we are happy to co-curate the next big fashion reality revolution. As India’s no.1 youth brand, MTV is uniquely predisposed to give Myntra Fashion Superstar the popularity and engagement it deserves amongst India’s GenZ and we are excited to start this journey.”

The first edition of Myntra Fashion Superstar was held in September 2019 and provided a never-before opportunity for fashion enthusiasts with a knack of creating style-related content and bringing forward their unique personalities. The contest was judged by Bollywood actor, Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani, who declared Tanumita Ghosh as the winner of the show. Manish Malhotra too joined the judges’ panel during the grand finale. The series offered an immersive experience to over 100 million viewers on TV and the Myntra app, where they voted for their favourite influencer, while also accessing rich and exclusive content in fashion. 

The upcoming edition of the show will be judged by leading celebrities from the world of fashion, including Manish Malhotra and will see them help the contestants with their efforts. Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV, and will be aired on MTV, The Myntra App (Studio), Myntra’s YouTube Channel and Voot. Each forty-five-minute episode will have a fashion-related task and elimination to test the contestants on three key parameters, namely, their fashion acumen, ability to create meaningful content, and proficiency in using social media to make a positive impact. The winner of the show will be adjudged India’s ‘Fashion Superstar’, for the year, and win an exclusive 1-year influencer contract with Myntra worth ₹ 1 million, along with an exclusive 1-year contract with MTV to be the Social Influencer in Fashion.

The show will be promoted across TV and Digital channels of MTV and Myntra’s own Digital channels, including social media. Overall, the current season is set to break all records of the super successful first edition.