Tag: Viacom18

Business

FICCI announces appointment of Kevin Vaz, as the Chairman of FICCI Media & Entertainment Committee

Jan 27, 2024 by Sujata Muguda 0 Comments #FICCI Media & Entertainment Committee, #Kevin Vaz, #Leena Jaisani, #The Federation of Indian Chambers of Commerce and Industry (FICCI), #Viacom18

National, 27th January 2024: The Federation of Indian Chambers of Commerce and Industry (FICCI),  announced the appointment of Mr Kevin Vaz, CEO – Broadcast Entertainment, Viacom18 as the Chairman of FICCI Media & Entertainment Committee.

Mr Vaz, a highly accomplished executive with nearly three decades of experience in the Media & Entertainment industry, joined Viacom18 in July 2023 as CEO – Broadcast Entertainment. In his current capacity, he oversees the media company’s broadcast business, film studio, merchandising business, live entertainment, and regional entertainment on Viacom18’s digital (OTT) platform. Mr Vaz’s visionary leadership and strategic insight have already begun elevating the company’s television viewership, scaled up revenue realization, and significantly increased the network’s overall market share across genres and geographies.

FICCI Media and Entertainment Committee for the last 25 years has been the principal force behind major policy changes and working towards fostering growth, advocating for favourable policies, and promoting the overall development of the sector and its allied ecosystems. The committee has been chaired by Mr Yash Chopra, Mr Karan Johar, Mr Uday Shankar, Mr Sanjay Gupta and Ms Jyoti Deshpande in the past.

Ms Leena Jaisani, Deputy Secretary General, FICCI said, “FICCI, as the apex industry association, has consistently led the charge in fostering collaborations with diverse stakeholders within the realms of Indian commerce and government. In navigating the complexities of this dynamic landscape, FICCI remains steadfast in its commitment to driving meaningful policy discussions and facilitating their effective adoption, thereby shaping a vibrant and progressive future for the media and entertainment sector in India. FICCI is confident that Mr Vaz, with his wealth of experience, will bring fresh perspectives and contribute significantly to the continued growth of the Media & Entertainment industry.”

KevinVaz_CEO_BroadcastEntertainment_Viacom18

Mr Kevin Vaz, Chairman, FICCI Media and Entertainment Committee & CEO, Broadcast Entertainment, Viacom18 said, “The Indian Media and Entertainment industry is at an interesting tipping point in time. While the interplay of technology, content and consumer behaviour is reshaping the very definition of the sector, in India there is a clear headroom for growth across categories and a confluence of interests between multiple players in the ecosystem. At a global stage, the soft power inherent to our industry can act as a leverage multiplier to India’s growing cultural influence. I feel honoured to be given the responsibility to lead this committee and look forward to interacting with stakeholders across the board to further our sector’s footprint.”

The dynamic committee includes promoters and CEOs from various verticals such as TV and Radio Broadcast, Film Production & Exhibition, Print, Animation, Visual Effects, Gaming, Comics, AR/VR/MR (AVGC-XR), Digital Entertainment Events, OOH, among others.

Mr Vaz along with the Media and Entertainment committee will be engaging with the industry at FICCI FRAMES 2024 scheduled from 5-7 March 2024 in Mumbai.

Business

Ceat Indian Supercross Racing League Onboards Viacom18

Jan 11, 2024 by Sujata Muguda 0 Comments #Ceat Indian Supercross Racing League, #JioCinema, #Sports18 network, #Veer Patel, #Viacom18

Bengaluru, January 11, 2024: CEAT ISRL announced Viacom18 as its exclusive streaming and broadcast partner today, guaranteeing that the adrenaline-fueled excitement of Supercross racing will reach fans nationwide. The league has also unveiled a thrilling master calendar for its debut season, featuring three exhilarating races in Pune, Ahmedabad, and Delhi, to captivate audiences across the country. This collaboration aims to bring the heart-pounding action of Supercross racing to millions of fans across the nation, ensuring an unprecedented viewing experience.

The master calendar for Season One is as follows:

Race Venue Date
Pune (Shree Shiv Chhatrapati Sports Complex, Balewadi) 28th January 2024
Ahmedabad (EKA Arena, Transstadia) 11th February 2024
Delhi 25th February 2024

 

Mr. Veer Patel, Co-founder and Director of the CEAT Indian Supercross Racing League, said, “Our partnership with Viacom18 signifies a major step forward in expanding the reach of Supercross racing in India. Through JioCinema and Sports18, we aim to bring the thrill and excitement of our races to a diverse and enthusiastic audience, elevating the sport to new heights. With Viacom18’s extensive reach and expertise in live sports streaming and broadcasting, we are confident that this partnership will elevate the CEAT ISRL experience for fans across the country.”

Viacom18 Spokesperson said, “We are proud to partner with the inaugural season of the CEAT Indian Supercross League. Adding to our unique array of sporting properties, we will deliver fans the best of Indian riders competing against top international talent across digital and TV platforms.”

CEAT ISRL’s partnership with Viacom18 will facilitate streaming of the races on JioCinema, reaching millions, enabling them to catch all the live action on the go, at their convenience, and on devices of their choice. Additionally, the league will also be broadcast live on the Sports18 network, enhancing viewership.

JioCinema has consistently been setting new benchmarks over the past year in live sports streaming. The IPL 2023 final on JioCinema set a new peak concurrency record for the league as 32.1 million viewers hit play.

 

Myntra & Mtv
Business World

‘Myntra Fashion Superstar @MTV’ – India’s only digital fashion reality show, returns for its second season

Aug 15, 2020 by Gouri Achary 0 Comments #‘Myntra Fashion Superstar @MTV’, #Amar Nagaram, #CEO, #digital fashion reality show, #Ferzad Palia, #Head – Network Sales, #Head – Voot Select, #Mahesh Shetty, #Music and English Entertainment, #Myntra, #Viacom18, #Youth

 Myntra announces the return of its hugely popular, Myntra Fashion Superstar – a one of its kind digital fashion influencer talent hunt and reality show. Myntra Fashion Superstar @MTV is set to go live on Myntra’s own content destination, Myntra Studio and its YouTube channel, India’s no. 1 youth destination, MTV and Voot, in late September.

In addition to streaming the 8 episodes, Myntra Studio will be the one stop destination for loads of exclusive content around the show, including BTS moments, shoppable celebrity looks, episodic reviews, trivia, quizzes and lots more. With the capability of hosting all formats of content and its in-built gamification features, Myntra Studio will keep the buzz going right from the start of the auditions, up until November, when the show ends.

With the two powerhouses of fashion and reality shows coming together, this season of Myntra Fashion Superstar is set to break its record on reach and impact across Metros and Tier 1 and 2 youth markets. The auditions will be tougher, tasks more challenging and the gratifications bigger, in season 2.

Online auditions for the upcoming show are set to kick off on August 15, 2020, and will invite entries from across the country, from anyone with a strong point of view on fashion and social media. The pan-India entries will be accepted on the Myntra App and Myntra’s social channels along with Voot. The theme of this year’s show and also the official hashtag is, #MFSChangeTheConversation, which aims at ‘fashion for good’ and inclusivity. The theme focuses on how influencers are not afraid to be themselves and use fashion to enhance their uniqueness, and express and amplify their voice.

Manish Malhotra, the couturier, costume stylist, entrepreneur, and revivalist who has redefined the Indian fashion space for over 3 decades is set to be the judge for the upcoming edition of Myntra Fashion Superstar. Known for his inimitable aesthetics and versatile sense of styling, his presence on the show would help establish a strong relationship between fashion and social media while enhancing its relevance amongst the youth. India’s first-ever fashion influencer and bold fashion creator, Manish Malhotra is the only Indian designer to have the largest following on social media.

Myntra Fashion Superstar offers Myntra the perfect pedestal to leverage the strong relationship between fashion and social media, while enhancing its relevance among the youth. It provides an opportunity to the fashion enthusiasts of the country to exhibit their creative prowess, thereby connecting them with their audience in a powerful way. With the first edition of Myntra Fashion Superstar, the company has successfully established itself as a leading content destination for all things fashion and with this edition, it is further consolidating its position as a tech, content and fashion innovator. MTV’s expertise with reality shows and wide reach and Myntra’s innovative concept and on-app technology are coming together to create the most relevant and relatable fashion reality show for the youth of today. This show will focus on using Fashion as a tool and social media as a platform to create thought-provoking conversations that truly matter to the youth of the country.

Speaking about the upcoming edition of Myntra Fashion Superstar@MTV, Amar Nagaram, CEO, Myntra, said, “We are elated to announce the arrival of the second edition of Myntra Fashion Superstar. The huge success and popularity of the first edition has given us the confidence to return with a bigger and more glamorous – edition of India’s only digital fashion reality show, packed with greater challenges and surprises to bring out the best among India’s fashion influencer community. We want to demonstrate fashion as a medium to empower millions of enthusiasts by providing them an opportunity for self-expression and amplifying that expression using content and social media platforms. With MTV being the biggest youth channel in India and a leader in youth-centric reality shows, the upcoming edition of MFS is set to be a phenomenon to be reckoned with.”

Speaking about the new property, Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18 said: “MTV has an immensely successful lineage of reality shows around fashion which have become iconic properties in their category. Our insights into the minds of young India fuels our content engine and with Myntra Fashion Superstar @MTV, we are once again ready to create a genre-defining show. Myntra as a brand resonates very strongly with youngsters and we are excited to partner with them for this season.”

Further elaborating about the partnership with Myntra, Mahesh Shetty, Head – Network Sales, Viacom18 said: “Fashion is a popular genre when it comes to reality content and we are happy to co-curate the next big fashion reality revolution. As India’s no.1 youth brand, MTV is uniquely predisposed to give Myntra Fashion Superstar the popularity and engagement it deserves amongst India’s GenZ and we are excited to start this journey.”

The first edition of Myntra Fashion Superstar was held in September 2019 and provided a never-before opportunity for fashion enthusiasts with a knack of creating style-related content and bringing forward their unique personalities. The contest was judged by Bollywood actor, Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani, who declared Tanumita Ghosh as the winner of the show. Manish Malhotra too joined the judges’ panel during the grand finale. The series offered an immersive experience to over 100 million viewers on TV and the Myntra app, where they voted for their favourite influencer, while also accessing rich and exclusive content in fashion. 

The upcoming edition of the show will be judged by leading celebrities from the world of fashion, including Manish Malhotra and will see them help the contestants with their efforts. Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV, and will be aired on MTV, The Myntra App (Studio), Myntra’s YouTube Channel and Voot. Each forty-five-minute episode will have a fashion-related task and elimination to test the contestants on three key parameters, namely, their fashion acumen, ability to create meaningful content, and proficiency in using social media to make a positive impact. The winner of the show will be adjudged India’s ‘Fashion Superstar’, for the year, and win an exclusive 1-year influencer contract with Myntra worth ₹ 1 million, along with an exclusive 1-year contract with MTV to be the Social Influencer in Fashion.

The show will be promoted across TV and Digital channels of MTV and Myntra’s own Digital channels, including social media. Overall, the current season is set to break all records of the super successful first edition.