Tag: Royal Challengers Bangalore

Myntra
Business World

Myntra gears up for a stylish second inning as the ‘Official Fashion Partner’ of Royal Challengers Bangalore

Apr 5, 2021 by Neel Achary 0 Comments #Myntra, #Royal Challengers Bangalore

Bengaluru, April 5, 2021: Myntra announces its association with Royal Challengers Bangalore (RCB), one of the most popular T20 franchises in India, as its official fashion partner, for the upcoming edition of the most awaited cricketing extravaganza. As part of this association, Myntra will create unique content stories with RCB through the lens of fashion, while also extending the association onto the Myntra app with various offerings. Customers will be able to shop for the official RCB merchandise, access curated RCB special offers and engage in fan contests to win prizes. This season promises to be the most awaited and exciting season for RCB fans till date, thereby building a deeper connection with the franchise’s wide and ardent fan base across the country

Myntra and RCB are set to create about 150 engaging videos for the die-hard fans of the game under four broad themes, which will be released on RCB’s social channels. These are Bold Diaries – series of videos showcasing the ‘behind the scenes’ life of an RCB player, RCB Insider – a satirical and humorous series of videos mainly led by the very popular character ‘Mr. Nags’, played by comedian Danish Sait, Game Day – videos that show different interviews with the players and coaches before and after the match, and RCB 12th Man – a series of videos completely dedicated to RCB fans. This content collaboration will allow Myntra to give RCB fans a peek into the lives of their favorite cricketing icons, such as their fashion choices and various other preferences.

Additionally, Myntra will collaborate with RCB on five bespoke quirky fashion content pieces for their digital properties. The videos will be available across two of the key RCB’s digital properties, RCB Insider and RCB Bold Diaries, featuring ‘Mr. Nags’ and various other Marquee players of the team.

‘Mr. Nags’ has announced the RCB-Myntra partnership with a humorous two-and-a-half-minute video, where he vividly emphasizes the essence of partnerships, drawing from both, personal and professional examples of himself and some of RCB’s players. The video can be viewed here https://www.instagram.com/tv/CNROpPwHXw9/?igshid=pbu7hj9nr57m

RCB’s strong fan following, both on and off ground (Digital & Social), coupled with Myntra’s wide consumer base, will provide both entities an opportunity to drive unique and interesting conversations to keep the audience engaged and entertained through the T20 season. Myntra seeks to reach 30 million people through this integration.

Speaking on the association, Harish Narayanan, CMO Myntra, said, “We are delighted to announce our partnership with RCB, after a very fruitful association in the previous edition. Our collaboration with RCB will touch millions of fans, a number that’s considered one of the highest among T20 teams, across the team’s social media platforms. This is a unique association as it allows us to integrate our brand presence and engage with the audience at various levels across all leading communication channels of the franchise. We look forward to an exciting T20 season that will allow us to form deep and lasting connections with the league’s enthusiasts.”

Speaking of the partnership, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore, said, “We are delighted to partner with Myntra in the consecutive year, the leading e-commerce platform for fashion in India. RCB shares the same ethos of being a cutting- edge lifestyle brand, and this association further helps enhance the proposition. In addition to our official partnership, we are glad to also have Myntra as our lead sponsor on our marquee digital content properties – RCB Insider, 12th man TV, Bold Diaries and Game Day. This truly enhances the opportunities for bespoke brand integration, reach and engagement of the partnership.”

About Myntra:

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 5000+ leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba, and many more, to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 27,000 pin codes across the country.

Gamezop
Business World

Gamezop powers Royal Challengers Bangalore foray into e-gaming

Nov 2, 2020 by Gouri Achary 0 Comments #Gamezop, #Indian Premier League, #instant gaming, #Rajesh Menon, #Royal Challengers Bangalore

Gamezop, India’s largest HTML5 gaming company with over 40 Mn monthly active users, has partnered with Royal Challengers Bangalore (RCB) to introduce instant gaming and drive engagement on RCB’s mobile app. This significant association corroborates Gamezop’s growing momentum of enabling gaming within marquee products, with the company inking over 400 deals in the past six months. In August this year, Gamezop announced its Series A financing round led by BITKRAFT Ventures.

Through its mobile app, RCB has built a digital community where their fans can consume content, interact with each other, and engage with the RCB players throughout the year. With this partnership, Gamezop will bring over 250 globally popular games for this community. Aside from popular cricket games, the Gamezop catalogue will feature top titles across football, pool, racing, ludo, sudoku, bubble shooter, and endless runners.

Gamezop powers gaming within 1,800 popular digital products worldwide, including OTT platforms, news portals, content and short video apps, browsers, e-commerce giants, and blogs. The Gamezop integration comes without any cost for partnering apps and websites and introduces a multigame platform within their products where their users can play trending games instantly (instead of undergoing the friction of installing them). Time spent on gaming contributes to engagement time on these partners, and advertising revenue earned by Gamezop from these games is shared with them.

“Gamezop has always challenged the status quo to take quality entertainment to households across the country. Rather than pushing installs of a gaming app, each month we enable over 40 Mn users to play our instant games within their favourite apps. The Indian Premier League evokes the love for the sport across generations, and RCB is amongst the most livewire sports teams anywhere in the world. We are excited to work closely with the RCB team as they make gaming an integral offering for their fandom,” said Ayush Pandey, Business Development Manager, Gamezop, for this partnership.

Rajesh Menon, Head – Royal Challengers Bangalore, said, “Royal Challengers Bangalore works incessantly to design assets that build the ethos of the brand in congruence with sports and lifestyle, mounting into a business strategy to take the brand forward. It is the fans who form the true force behind the franchise and every season we have ensured that the experiences we offer are designed for bringing fans closer to the RCB team and helping them celebrate the passion for cricket and playing boldly. To keep the fans engaged and entertained on and off-field is something which we work on ardently and it will always be our top priority. We are glad to partner with Gamezop for this initiative and will work closely in this endeavour of bringing to fans an engaging gaming experience throughout the year.”

Myntra
Business World

Myntra adds its touch of style to this T20 season; set to be the fashion partner for Royal Challengers Bangalore

Sep 11, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #CEO Myntra, #Royal Challengers Bangalore, #Sanjeev Churiwala, #T20 season

Myntra announces its partnership with Royal Challengers Bangalore (RCB), one of the leading T20 cricket franchise teams, to be their exclusive fashion partners for the T20 cricketing event. As part of this association, Myntra’s logo will be displayed on the upper right chest of RCB’s jersey throughout the tournament.

This is the first time Myntra is partnering with any T20 team and will be one of the top three partners for RCB, making it an important step in the brand’s marketing efforts so far. The T20 league is scheduled to be held between 19th September and 8th November in the UAE, owing to the disruption caused by the COVID pandemic.

With this partnership, Myntra aims to be the one-stop destination for cricket fans to cheer throughout the biggest sporting event, with a host of interactive engagements – virtual meet and greet with RCB marquee players for Myntra Insiders (members of Myntra’s loyalty program) and customers of Myntra, on-app gamification, fan contests, social media engagements, and more. Myntra will also host a range of the latest cricket merchandise on the store, and give ardent fans a chance to get their hands on the latest RCB jersey to join the excitement.

Speaking on the association, Amar Nagaram, CEO Myntra, said, “The appeal for fashion and sports cuts across geographies. This powerful convergence is set to bring style and fashion to one of the most glamorous sporting events, like never before. It gives us the perfect platform to connect with a varied set of audiences who bond over the spirit of T20 cricket that is considered a festival in itself. This is definitely going to be a special season as it is one of the biggest annual sporting events happening since the pandemic started. This event marks an opportune occasion to reaffirm our marketing efforts and drive strong salience among fans as one of the leading brands for fashion and lifestyle.”

Speaking of the partnership, Sanjeev Churiwala, Chairman of Royal Challengers Bangalore, said, “We are delighted to partner with Myntra, the leading e-commerce platform for fashion in India. RCB shares the same ethos of being a cutting edge lifestyle brand and this association further helps enhance the proposition.”