Tag: Indian Premier League

Business World

IPL 2021: Shri Bajrang Power & Ispat Ltd. Signs On As Associate Sponsor Of Rajasthan Royals For The 2021 Edition Of Indian Premier League

Apr 10, 2021 by Neel Achary 0 Comments #Indian Premier League, #IPL 2021, #Shri Bajrang Power & Ispat Ltd.

Shri Bajrang Power & Ispat Ltd., announced today that they will be one of the Associate Sponsors of the Rajasthan Royals franchise in the upcoming season of the Indian Premier League (IPL) through their brands GOEL TMT & GOEL PIPES. GOEL TMT is a brand that India has trusted for over 25 years for purity and high quality of steel used for construction.

Speaking on the association, Mr. Sandeep Goel, Director, Shri Bajrang Power & Ispat Ltd. said: “Rajasthan Royals is an exciting franchise in the IPL and we are delighted to be sponsoring a team that embodies the same commitment, aspiration, and strength as GOEL TMT. At GOEL TMT & GOEL PIPES, we’re dedicated to offering strength, be it on field or off field. It gives us immense pride to be the associate sponsor of the Rajasthan Royals IPL team. We wish them all the best in their endeavor to bring the trophy home.”

Having previously been associated with the Delhi Daredevils, the brand is making a comeback into the world of cricket with their current sponsorship deal with the Rajasthan Royals. Given the prominent worldwide viewership of IPL, they seem to have found the ideal outlet to enhance their brand presence. Mr. Goel elaborates, “Cricket is undoubtedly the most-watched sport in the country and provides the perfect platform to connect with millions of young and vibrant sports enthusiasts. We are all set to bat on a new pitch with this tie-up.

Meanwhile, Mr. Jake Lush McCrum, Chief Operating Officer, Rajasthan Royals, stated, “We’re happy to welcome on board Shri Bajrang Power & Ispat Ltd. through their brands GOEL TMT & GOEL PIPES, as the Associate Sponsors of the Rajasthan Royals for the upcoming season. With innovation and quality being inherent elements of their brands, the synergistic alignment is strong. We’re looking forward to a mutually beneficial partnership that can further enhance the ties between our two organizations.”

GOEL TMT & GOEL PIPES will be the associate sponsor for the Rajasthan Royals team with branding rights and promotional activities throughout the IPL 2021 cricketing season. The brand logo will appear on the team’s trousers.

ABOUT Shri Bajrang Power & Ispat Ltd. (GOEL TMT)

Since 2002, the name “Shri Bajrang Power & Ispat” has been synonymous with operational excellence and leadership in the production of Iron Ore, Steel, and Steel products. Pioneering the steel industry in central India since 2002, the organization is focused on innovation and technological advancement in order to provide the best quality products in the dynamic industry.

Today, “Shri Bajrang Power & Ispat Ltd”, is one of the largest industrial houses of central India headed by Shri Suresh Goel. Under his leadership and guidance, the group has shown continued success over the years and has ventured into different sectored segments such as Mining, Power, Ferro Alloys, Fly Ash Bricks, frozen food, and Media. With a rich history of helping the growing need of society, the group has also instituted a World Class School in central India named N H Goel World School that also accommodates several students pro-bono. Additionally, the company recently ventured into manufacturing ERW pipes through its state-of-the-art mills set up in Chhattisgarh under the brand name Goel Pipes.

Business World

Gamezop powers Royal Challengers Bangalore foray into e-gaming

Nov 2, 2020 by Gouri Achary 0 Comments #Gamezop, #Indian Premier League, #instant gaming, #Rajesh Menon, #Royal Challengers Bangalore

Gamezop, India’s largest HTML5 gaming company with over 40 Mn monthly active users, has partnered with Royal Challengers Bangalore (RCB) to introduce instant gaming and drive engagement on RCB’s mobile app. This significant association corroborates Gamezop’s growing momentum of enabling gaming within marquee products, with the company inking over 400 deals in the past six months. In August this year, Gamezop announced its Series A financing round led by BITKRAFT Ventures.

Through its mobile app, RCB has built a digital community where their fans can consume content, interact with each other, and engage with the RCB players throughout the year. With this partnership, Gamezop will bring over 250 globally popular games for this community. Aside from popular cricket games, the Gamezop catalogue will feature top titles across football, pool, racing, ludo, sudoku, bubble shooter, and endless runners.

Gamezop powers gaming within 1,800 popular digital products worldwide, including OTT platforms, news portals, content and short video apps, browsers, e-commerce giants, and blogs. The Gamezop integration comes without any cost for partnering apps and websites and introduces a multigame platform within their products where their users can play trending games instantly (instead of undergoing the friction of installing them). Time spent on gaming contributes to engagement time on these partners, and advertising revenue earned by Gamezop from these games is shared with them.

“Gamezop has always challenged the status quo to take quality entertainment to households across the country. Rather than pushing installs of a gaming app, each month we enable over 40 Mn users to play our instant games within their favourite apps. The Indian Premier League evokes the love for the sport across generations, and RCB is amongst the most livewire sports teams anywhere in the world. We are excited to work closely with the RCB team as they make gaming an integral offering for their fandom,” said Ayush Pandey, Business Development Manager, Gamezop, for this partnership.

Rajesh Menon, Head – Royal Challengers Bangalore, said, “Royal Challengers Bangalore works incessantly to design assets that build the ethos of the brand in congruence with sports and lifestyle, mounting into a business strategy to take the brand forward. It is the fans who form the true force behind the franchise and every season we have ensured that the experiences we offer are designed for bringing fans closer to the RCB team and helping them celebrate the passion for cricket and playing boldly. To keep the fans engaged and entertained on and off-field is something which we work on ardently and it will always be our top priority. We are glad to partner with Gamezop for this initiative and will work closely in this endeavour of bringing to fans an engaging gaming experience throughout the year.”