Tag: Virgio

News

Virgio achieves prestigious PETA Certification, strengthening its commitment to ethical and sustainable fashion

Jun 25, 2024 by Sujata Muguda 0 Comments #Amar Nagaram, #BENGALURU, #Ethical Treatment of Animals, #PETA Approved Vegan certification, #PETA Certification, #the pioneering sustainable fashion brand, #Virgio

PETA Creative

Bengaluru, India – June 25, 2024 – Virgio, the pioneering sustainable fashion brand, is proud to announce that it has officially received the PETA Approved Vegan certification. This significant milestone underscores Virgio’s unwavering commitment to ethical practices, animal welfare, and pro-planet fashion.

People for the Ethical Treatment of Animals (PETA) India is the best known animal rights organisation in the country with over 2 million members and supporters. Global PETA entities combined have more than 9 million members and supporters. Every year, billions of animals suffer and die for clothing and accessories. The fashion industry has long been criticised for its exploitation of animals, involving practices that are often hidden from the public eye. From the use of fur, leather, wool, and silk to testing products on animals, the industry has a substantial impact on animal welfare. Animals are subjected to cruelty and inhumane conditions to meet the demands of fashion consumers.

Virgio has been at the forefront of transforming the fashion industry by embracing sustainable & ethical fashion. Achieving PETA approval is a testament to Virgio’s mission. Virgio uses cruelty-free vegan materials such as natural fabrics, recycled fabrics, and other alternatives to traditional animal-derived products. This ensures that no animals are harmed in the creation of the collections.

“We are thrilled to be recognized by PETA for our commitment to cruelty-free and ethical fashion,” said Amar Nagaram, Co-founder and CEO of Virgio stated. “This certification aligns with our core values of ethics, transparency, innovation, and responsibility towards our planet and all its inhabitants. It is a significant step forward in our mission to create fashion that respects the environment and its inhabitants.”

Virgio’s PETA Approved Vegan status assures consumers that no animal-derived materials are used in the creation of its products. The certification process involved rigorous scrutiny of Virgio’s supply chain, materials, and manufacturing processes to ensure compliance with PETA’s stringent standards.

“PETA India is thrilled to have Virgio proudly declare its compassion for animals and respect for the environment by obtaining ‘PETA-Approved Vegan’ certification,” says PETA India Senior Corporate Affairs Assistant Priyanka Bhoj. “Consumers are increasingly rejecting fashion that involves animal suffering and death, and the harmful environmental impact of leather, wool, and other animal-derived materials is well-documented. By choosing vegan, Virgio is setting the standard in the industry and leading the way in ethical and sustainable fashion.”

“We believe in fashion that lasts longer, looks better, and does no harm,” Amar Nagaram added. “Our partnership with PETA strengthens our resolve to lead the industry towards a more humane and sustainable future.”

Virgio invites customers to join in its journey towards ethical fashion by choosing products that are kind to animals and the environment.

Business

Virgio’s New E-tail Destination Ajiogram Welcomes the Brand

Jun 6, 2024 by Sujata Muguda 0 Comments #(D2C) fashion brand, #a circular fashion brand, #AJIOGRAM, #AJIOGRAM's seamless shopping experience, #Amar Nagaraman, #Virgio, #Virgio's New E-tail Destination Ajiogram

6th May 2024: Virgio, a circular fashion brand, announces its launch on AJIOGRAM, the latest venture of Reliance Retail’s fashion hub, AJIO. This collaboration aims to amplify Virgio’s mission of providing guilt-free shopping for environmentally-conscious fashion enthusiasts, reshaping the industry landscape with innovative and pro-planet product offerings.

Through this platform, Virgio will exhibit its design and engage with a wider audience, nurturing a culture of creativity and entrepreneurship within the Indian fashion ecosystem.Customers can now explore and shop the latest collections by Virgio on AJIOGRAM.

With a vision to minimise textile waste and advocate for conscientious consumption, Virgio stands as The Only Good Fashion Company. With a dedication to circularity at its core, Virgio presents a diverse array of chic and modern attire meticulously crafted from recycled materials, organic fibres, and repurposed fabrics. Every item in the Virgio collection embodies the brand’s steadfast devotion to pro-planet practices, seamlessly blending eco-consciousness with style and uncompromising quality.

“We are thrilled to partner with AJIOGRAM to bring Virgio’s collection to a wider audience,” said Amar Nagaraman, Co-founder at Virgio. “This collaboration represents a significant milestone for us, as we continue to expand our reach and connect with conscious fashion enthusiasts across the country. With AJIOGRAM, we aim to make our designs more accessible and convenient for our customers.”

As a direct-to-consumer (D2C) fashion brand, Virgio aims to deliver elegant and pro-planet styles to fashion-conscious consumers. By combining Virgio’s signature style with AJIOGRAM’s seamless shopping experience, customers can now discover and purchase their favourite Virgio pisces with just a few clicks.

News

Celebrate World Environment Day with Virgio & Gaston Luga

Jun 3, 2024 by Mansi Praharaj 0 Comments #circular fashion, #Environment Day, #Gaston Luga, #Virgio

As Environment Day approaches, it’s a moment to celebrate the beauty of our environment. Let’s take a closer look at brands that prioritise sustainability and place materials at the core of their ethos, showcasing a strong commitment to this cause.

environment

Virgio – A step towards the future

Let’s delve into this Indian startup committed to nurturing our planet. Virgio leads the charge for pro-environmental advocacy at the fort, promoting the adoption of a circular fashion model.

What is circular fashion?

The term “circular fashion” is a strategy used in the fashion industry to minimise waste and extend the life of fabrics and apparel by establishing a closed-loop system. It is believed to be the most practical way of becoming pro-planet!

Recognising the importance of conscientious efforts for the environment’s well-being- the brand crafts high-quality products from eco-friendly fabrics such as Modal, Linen, Cotton, Lyocell and Viscose or recycled fabrics and deadstock fabrics to reduce the wastage that goes into landfills. Virgio’s mission extends beyond fabric selection to customer education and complete transparency. They declare the carbon footprint on every product page to ensure consumers have 100% information and can make conscious choices. For Virgio, it’s all about the details. Their packaging is made from 100% cornstarch and 0% plastic, making it compostable in 6-8 months! Virgio aims to revolutionise fashion consumption habits by empowering the community with the right knowledge.

News

Virgio launches its Spring Summer Collection made with 100% Recycled Fabric

Apr 8, 2024 by Sujata Muguda 0 Comments #eco-friendly fashion, #Forbidden Blooms, #Fractured Florals, #Virgio

Virgio, a homegrown pro-planet fashion startup, is excited to announce the debut of its Spring Summer Collection, presenting a fusion of floral prints with a sustainable twist. The Summer Soiree draws inspiration from two distinctive themes.

The first theme, ‘Fractured Florals‘, exemplifies the brand’s vision of a zero-carbon future where the boundaries between nature and fashion are getting blurred. The fractured floral pattern features artistic floral distortions, delivering a visually captivating effect while advocating for eco-friendly fashion.

designer

The second design theme, ‘Forbidden Blooms’, presents a juxtaposition of youthful flower bouquets against contrasting backgrounds, a rare and striking pattern. The entire collection is meticulously crafted from 100% recycled fabric sourced from materials that would have otherwise contributed to landfill waste. In a world where 92 million tonnes of garments are discarded annually, Virgio’s collection underscores the urgency to embrace circularity in fashion, demonstrating that style can thrive without compromising the environment.