Tag: Flipkart Group

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Myntra and Flipkart announce partnership with iconic British sports brand, Slazenger

Sep 8, 2021 by Rekha Nair 0 Comments #Adrian Davie, #Asia Pacific Licensing Manager at IBML, #CXO and Chief, #Flipkart Fashion, #Flipkart Group, #House of Brands, #Manohar Kamath, #Myntra, #Slazenger, #the global licensor for Slazenger

Bengaluru – The Flipkart Group, one of India’s home-grown consumer internet ecosystems and a powerhouse of fashion, comprising Myntra and Flipkart Fashion, announces a strategic partnership with Slazenger, a 150-year old iconic sportswear and sports equipment brand based in England. The partnership, under the aegis of House of Brands, which comprises Myntra Fashion Brands and Flipkart Fashion Originals, will make Slazenger’s product range available on Myntra and Flipkart, strengthening its presence in India. As part of the partnership, the group will make Slazenger’s product range available on its platforms, strengthening its presence in India.

Slazenger is known for authentic styling and pioneering craftsmanship. Being one of the most renowned sports brands in the world, it is popular for manufacturing and retailing, athleisure, apparel, footwear, sports equipment and other allied categories. The brand is also the official supplier of tennis balls to Wimbledon since 1902, the longest sporting sponsorship in history. In India, Slazenger is poised to deliver world-class products in the mass and mass premium price segments, catering to shoppers in the active-lifestyle space, seeking international quality at affordable pricing. Flipkart and Myntra will focus extensively on Athleisure, Running, Golf, Swimming, Tennis and Cricket range of apparel and footwear from Slazenger.

For Flipkart group’s House of Brands, the launch of Slazenger in India is in line with its strategy of collaborating with renowned international brands to bring the best of global fashion to India. The House of Brands understands the pulse of the new-age Lifestyle consumers, who are constantly seeking fresh styles and international brands. The specialty teams at Flipkart group bring together expertise in design, sourcing capabilities, and ample industry experience that will help Slazenger build its brand salience in a growing market like India. The combined strength and wide delivery network of Flipkart and Myntra will give Slazenger access to millions of shoppers across metros, tier one, two and three cities, enabling it to establish itself in one of the biggest markets in the world.

Products in the apparel segment are the first to go live on the two platforms and will be followed by footwear and the other categories. The launch of Slazenger is set to further boost the mass premium segment in the sportswear category, which is one of the largest and most popular segments, especially on the Myntra platform.

With people paying more attention to their health and fitness in today’s world, there is a growing demand for sports apparel, and the launch of Slazenger will cater to their evolving needs. For Slazenger, association with the Flipkart Group entails access to one of the largest markets in the world for the category, coupled with greater penetration, reaching almost every pin code in the country.

The association with Slazenger is in the form of a sublicense agreement with Inspire Sports, which is the licensee of Slazenger IP in India.

Speaking on the association, Manohar Kamath, CXO and Chief, House of Brands, Flipkart Group, said, “Flipkart and Myntra are at the forefront of the online fashion and lifestyle space in India today. Our immense experience and expertise in effectively catering to the needs and preferences of the consumers have not only made us a favourite among shoppers, but also a partner of choice for global brands. The arrival of Slazenger in India is a testament to our commitment to bring the best of international brands for millions of customers and offer them a wider choice in the athleisure and sports segment.”

Speaking on the partnership, Adrian Davie, Asia Pacific Licensing Manager at IBML, the global licensor for Slazenger, said, “We at Slazenger are absolutely thrilled for the brand launch in India in association with our Indian counterpart Inspire Sports Pvt Ltd. in partnership with Myntra and Flipkart. With the ever-growing importance of sports and fitness in the country, we believe the Indian consumer today deserves access and choice in a variety of high-quality, stylish sports apparel. With a history of over 150 years, Slazenger is synonymous with performance, style and expertise. We are keen on investing in sports marketing partnerships and communications to bring our brand legacy to the sports and fitness category in India and push the sport forward, faster, through culture, innovation and conversation.”

International Brand Management and Licensing (IBML) is the global licensor for Slazenger

Adani Enterprises Ltd Q3 FY21 Results
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Flipkart enters into Strategic Partnership with Adani Group to Strengthen Logistics and Data Centre Capabilities

Apr 13, 2021 by Rekha Nair 0 Comments #Chief Executive Officer, #Chief Executive Officer of Adani Ports and Special Economic Zone (APSEZ), #Flipkart Group, #Kalyan Krishnamurthy, #Karan Adani

Flipkart, India’s leading homegrown e-commerce marketplace, today announced a strategic and commercial partnership with the Adani Group, India’s largest multinational infrastructure company. In this two-prongedpartnership, Flipkart will work with Adani Logistics Limited,the largest diversified end-to-end logistics service provider in the country and a wholly owned subsidiary of Adani Ports & Special Economic Zone Limited, to strengthen Flipkart’s supply chain infrastructure and further enhance its ability to serve its rapidly growing base of customers. In addition, Flipkart will set up its third data centre atAdaniconnex Private Limited Chennai based facility,leveraging AdaniConneX’s world-class expertise and industry-leading data centre technology solutions.Adaniconnex Private Limitedis a new Joint Venture formed between EdgeConneX and Adani EnterprisesLimited.

As part of this partnership, Adani Logistics Limited will construct a massive 534,000 sq. ft. fulfilment centre in its upcoming logistics hub in Mumbai that will be leased to Flipkart to address the growing demand for e-commerce in Western India and support market access of several thousands of sellers and MSMEs in the region. Leveraging state-of-the-art technologies, the centre is expected to be operational in Q3 2022 and will have the capacity to house 10 million units of sellers’ inventory at any point. In addition to strengthening Flipkart’s supply chain infrastructure to support MSMEs and sellers, the facility will enhance local employment and create ~2,500 direct jobs and thousands of indirect jobs.

The other prong of the partnership will see Flipkart developing its third data centre at the AdaniConnecXfacility as a part of one of the largest private cloud deployments in the country, thereby further strengthening its growing marketplace e-commerce business in India. The data centre has been designed to meet the highest standards in reliability, security, and sustainability, which will capitalise on the Adani Group’s capability as the largest solar player in the country to generate and source green power. The AdaniConneX data centre is a brand-new facility enabling Flipkart to design the data centre to its growing infrastructure needs with a significant focus on security and keeping data locally within India.

Speaking on the strategic partnership between the two companies, Karan Adani, Chief Executive Officer of Adani Ports and Special Economic Zone (APSEZ) said, “I am delighted to see two of India’s fastest-growing businesses come together to help build some of the most critical as well asstate-of-the-art infrastructure that our nation needs. This is what Atmanirbharta should be all about. This broad-ranging partnership across our logistics and data centre businesses is a unique business model, and we see this as a great opportunity to serve Flipkart’s physical as well as digital infrastructure needs. Flipkart has been instrumental in defining e-commerce adoption in India, both through the value it creates and its constant technological innovation to serve its consumers. We look forward to a long and fruitful partnership as we focus on learning from each other as well as leveraging our mutual strengths to prioritise consumers and development of India’s MSME ecosystem.”

Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said, “The Adani Group is unmatched in the way it has gone about building infrastructure across India. What it brought to us was a unique combination of logistics, real estate, green energy, and data centre infrastructure capabilities. We are delighted to initiate our association with the Adani Group to strengthen our supply chain and technology infrastructure. At the Flipkart Group, we are focused on ensuring that our customers get access to a wide range of products made available by sellers across the country as we continuously innovate to drive greater affordability. Our logistics network and technology stack are instrumental in making this a reality. These investments will help us strengthen our presence and capabilities in India to support MSMEs and sellers while also accelerating job creation and growth.”

Myntra
Business World

Fossil Expands Partnership With Flipkart And Myntra, Launches Latest Gen 5E Series In India

Feb 5, 2021 by Neel Achary 0 Comments #Flipkart Group, #Fossil Gen 5E, #Myntra

INDIA, February 4, 2020: Luxury watchmaker Fossil today announced the expansion of its partnership with Flipkart and Myntra, India’s homegrown e-commerce marketplace and the leading destination for fashion and lifestyle respectively, with the launch of its Gen 5E smartwatch series to cater to the growing demand for wearable technologies in India as consumers move towards a healthier lifestyle. Unveiled recently at the Consumer Electronics Show 2021, the Gen 5E smartwatch offers personalised options with multiple enhancements and a long battery life.

Featuring an array of fashion-forward styles for men and women alike, the smartwatch offers an always-on 1.19-inch OLED display and limitless options for personalization including various interchangeable straps and watch faces. Equipped with the new wellness enhancements that allow users to track sleep history, monitor restfulness, set activity goals and much more, its advanced sensors provide promising data to power all the health and fitness apps. Additionally, with various smart battery modes including daily mode, extended mode, time only mode and custom mode, users can always stay connected with notifications for calls, texts and apps among others.

With this launch, Fossil aims to offer an elevated experience with the ability to connect with Smart Home devices, lights, music and more – right from your wrist. This launch assumes significance as India is one of the fastest-growing markets for wearables in the world and is witnessing a tectonic shift in the consumption of wearable technologies by customers. This demand is being driven on the back of more consumers becoming health conscious and have grown aware of maintaining the health parameters in addition to being accelerated by the COVID-19 pandemic.

“The new Fossil Gen 5E is testament to our teams’ effort in creating technology that will not only look fashionable but also help augment the user’s lifestyle,” says Johnson Verghese, Managing Director, Fossil Group, India. “At the heart of it, this new offering from Fossil goes a step further to ensure increased connectedness and stylized designs that we are certain our consumers will love. With all the essential features of our Gen 5 smartwatch, the Gen 5E is keenly priced and will be available online for purchase on Myntra and Flipkart.”

Rakesh Krishnan, Senior Director, Electronics at Flipkart said, “The Indian wearable market is witnessing a rapid growth since the past few years driven by the increasing number of health-conscious customers and a growing preference for a healthier lifestyle. This trend got a shot in the arm with the COVID-19 pandemic as people looked for different ways to maintain their health. Flipkart, with its nuanced understanding of its customers, understands their fast-evolving needs and has been working with its partners to bring the best-in-class technological solutions to the doorstep of millions of our customers. In this endeavour, Fossils has been a natural partner in serving customers’ varied needs and we are pleased to strengthen our long-standing relationship with this India launch of their latest smartwatch series”.

Commenting on the launch, Rahul Sachdev, Director, Accessories, Myntra said, “Myntra and Fossil enjoy a strong and long standing relationship and have been catering to India’s fashion-forward customers in a unique way. With this launch, we further strengthen our partnership, as wearables have evolved to becoming fashionable accessories, taking the user’s fashion quotient a notch higher. It’s a perfect fit for Myntra, a leading player in the fashion and lifestyle space and Fossil, an iconic watchmaker, to come together to launch the latest wearable for their consumers.”

Smartwatches are gradually becoming an integral part of everyone’s lives, helping users stay fit and healthy as the world moves to a new order post pandemic. This is further driving the fast evolution of smartwatches which now lets you become more productive while being healthy and Fossil is at the forefront of bringing such technologies to our consumers in collaboration with partners like Flipkart and Myntra to elevate their experience.

About Fossil

Fossil is inspired by American creativity and ingenuity. Bringing new life into the watch and leathers industry by making quality, fashionable accessories that are both fun and accessible. Today, we continue to focus on what makes us, us: Our optimistic attitude, our dedication to authenticity and, of course, our creative spirit. The things we make, from traditional watches to smartwatches, bags to wallets, jewelry to gifts, complement every style, and fit every lifestyle—for all the moments that make you, you.

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra and Flipkart Wholesale. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India’s e-commerce revolution, with a registered customer base of over 300 million, offering over 150 million products across 80+ categories. Our efforts to democratise e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.

About Myntra:

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 5000+ leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba, and many more, to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 27,000 pin codes across the country.