Tag: Snapdeal

Business

Present your dear one the red collection of Rangriti on this Christmas

Dec 24, 2021 by Gouri Achary 0 Comments #Ajio, #Amazon, #Flipkart, #Myntra, #Nykaa Fashion, #Rangriti’s Collection, #red collection of Rangriti, #Siddharath Bindra, #Snapdeal, #Tata Cliq

Christmas Collection by Rangriti (4)

As Christmas is around the corner and the festivity is on triumph. All are set to enjoy the moment with decorating the Christmas tree and also the street to our surroundings. Apart from these, If you are searching for something special to present the Christmas Gifts to your dear one then certainly you should give a look at these Rangriti’s Collection. This collection features fresh unique colours that will instantly brighten up your wardrobe.

The collections brought for you by the Rangriti are impressive and attractive with their looks and making. Each piece is comfortable to wear and lends an opulent look making them a must-have for any wardrobe. Rangriti is launching a special red collection at Christmas. Rangriti is also offering varied product categories like Indie Tops, Kurtas, Palazzos, Slim Pants, dresses, a wide range of jackets, coats, stoles, and woollen suit sets.

Siddharath Bindra MD Rangriti says No matter how many clothes a woman has in her wardrobe, they are never enough. So gift her a colourful surprise this Christmas with Rangriti’s collection. Rangriti offers stylish clothes for various occasions and this Christmas the collection is something every customer will want in their wardrobe.”

Available At –All EBO’S and MBO’S

Flipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, Snapdeal

Business World

Snapdeal highlights its value e-commerce leadership with a new brand campaign

Apr 19, 2021 by Neel Achary 0 Comments #Snapdeal

Gurugram, April 19 : Snapdeal, India’s largest value e-commerce company, today announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal. The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality.Taking a direct approach, the campaign disrupts the notion that only expensive products/brands offer good quality. In a straightforward manner, it communicates Snapdeal’s unique value proposition – good quality at low prices

The campaign “Brand Waali Quality, Bazaar Waali Deal”, features Bollywood actors Riteish Deshmukh and Genelia Deshmukh Using humour, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded.

Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware and much more.

Speaking on the release of the campaign, Snapdeal’s CEO & Co-founder, Kunal Bahl said, “Value is an integral part of India’s purchase journey – online or offline. It is shaped by decades of experience & acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.”

The campaign is designed based on consumer insights gathered through extensive research. While users are familiar with value-priced options, they also seek a consistently predictable experience on quality, assortment, price and service. Snapdeal has built out a complete solution, where the entire assortment on the platform is aligned with the value e-commerce tenets of good quality at low prices. With its distinctive positioning, as seen in the campaign, Snapdeal is visibly reaffirming its leadership in the value e-commerce space.

While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing. Snapdeal is India’s only e-commerce platform that is solely focused on the value segment. Unlike other platforms, which have bits of value selection dispersed across the entire assortment, 100% of Snapdeal is about value.

The market for value retail in India is estimated at USD 210 Bn, which is 3 times of branded retail. Depending on the category, while 15-40% of the branded market is already online, only 2-3% of the unbranded, value merchandise is online. This vast value e-commerce opportunity is also enabled by the growth of e-commerce beyond India’s top ~ 40Mn households to the next ~ 170 Mn households, accounting for nearly 60% of India.

Conceptualized and developed in partnership with All things small and EO2, Snapdeal’s “Brand Waali Quality, Bazaar Waali Deal” will reach out to consumers pan-India. The campaign will also highlight the ease of buying on Snapdeal and the simplicity of payments and returns. The campaign includes 10 videos ranging and will run across a variety of media.

The campaign has gone live today and will run over the summer months.

News

Snapdeal adds more toy choices ahead of the holiday season

Dec 21, 2020 by Rekha Nair 0 Comments #Snapdeal

Delhi NCR: Snapdeal, India’s leading value focused e-commerce marketplace, today announced that it has added 500 new toy sellers and manufacturers, to offer a wide variety and assortment with addition of 5000 toys on its platform. Ahead of the holiday season, Snapdeal worked to build a strong category of STEM and other educational toys, giving parents more choices to engage their kids with basic educational skills while also keeping them entertained.

“We have seen a strong, steady demand for toys on our platform. As kids stayed at home and parents looked for ways to keep them meaningfully engaged, we saw a surge in interest for interactive and educational toys ranging from STEM toys to DIY robotics to kids laptops and other learning instruments that incorporate smart technologies. Parents this year also bought more outdoor games and searched for screen free entertainment.” said Snapdeal spokesperson.

Given that there is still time for schools to reopen and children will continue stay inside, Snapdeal has further built a robust collection by consciously expanding learning based toys and activities that focus on skills development   like fine and gross motor movement, visual, tactile, and auditory language skills and those involving memory, social, creative, and thinking skills- all — at affordable prices.

Most of the toys on Snapdeal come from sellers in Mumbai, Delhi, and Bangalore. However, in recent times, the company has also onboarded sellers from smaller towns like Meerut ( for games like carrom board) , Saharanpur ( Wooden toys and piggy banks),  Manesar ( Science kits ),  Ludhiana ( tricycle and bicycle), Ramanagara ( Channapatna toys) and Bahadurgarh ( soft toys) .

Snapdeal’s top selling toys across age groups from 1-8 years include:

For children below 1 year, Snapdeal shoppers buy auditory, gross motor, tactile, visual toys that kids can explore by shaking, banging, and using the objects correctly. The popular toys in this section are Tumbler Toy, Kick and Crawl Gym, 12 Geometric Blocks, and Multicolor Toy Rings.

For children from 1-2 years, Snapdeal shoppers bought toys for auditory, language, motor, and thinking skills. Popular toys in this category include Fun Beats Jazz Musical Drum Set With MIC, Multicolour Plastic Cow Piano, Laugh and Learn Smart Stages Tablet, Alphabet Puzzles, Learning Sight Word, Wooden 3 in 1 Educational Double-Sided Board with Magnetic Marine Puzzle, Magnetic Learning Alphabets, and Numbers.

For children from 2-4 years, Snapdeal shoppers bought toys for creative, fine motor, language, social skills. The toys curated have exciting DIY options, colouring kits, Safari Rider Ride On, Multicolour swing cars, fish-catching game, kitchen set, among others to develop the pincer grips to pick up items, creative minds, understanding of cause and effect, and sensory processing to name a few.

For 4-6-year-old children, Snapdeal shoppers bought toys for creative, language, social, thinking skills. These include hair braiders, DIY products, and brain boosters, and creative activity sets. During this stage, shoppers also bought educational games and quiz games that help them develop an understanding of numbers.

For the 6-8-year-olds, Snapdeal shoppers bought the cognitive, fine motor, language, social and emotional skill developing toys. At this stage, parents bought competitive games like chess, monopoly card games, Sequence Board Game, remote control cars, scrabble, among others.

For children above 8 years, Snapdeal shoppers bought creative and construction skills, problem-solving and strategy, social and emotional skills developing games like building block games, construction sets, Pottery set, Superheroes DIY bat tank block set, cube puzzles.

Business World

Snapdeal partners with NPCI to enable doorstep QR Code payments

Dec 18, 2020 by Neel Achary 0 Comments #Chief of Marketing, #Kunal Kalawatia, #NPCI, #Rajnish Wahi, #Senior Vice President, #Snapdeal

Snapdeal, India’s leading value-focused online marketplace, has partnered with National Payments Corporation of India (NPCI) to allow buyers to make QR-based digital payments at the time of accepting delivery of their orders.

This facility is aimed especially at new or first-time users who are not comfortable in pre-paying for the goods at the time of purchase.

The customer will be offered the “QR-code payment option” at their doorstep as part of the delivery process. Using links on their delivery app, the delivery executive will generate a UPI-linked QR code for the order amount. The customer will be able to scan the code with any UPI-linked payment app on their phone and pay for their purchase. The customer will be able to confirm the name of the payee and the amount before approving the payment.

The facility will work with all UPI-payment options, including Bhim, Google Pay, Whatsapp Pay, PhonePe, Paytm and UPI apps from leading private & public sector banks like HDFC, SBI, ICICI and others.

Given Snapdeal’s strong connect with buyers in non-metro cities, this integration is also aimed at increasing the usage and adoption of UPI-based payments in smaller cities. Apart from the main private & public-sector banks, Snapdeal buyers who bank with cooperative banks (scheduled cooperative banks, district cooperative banks, state cooperative banks, urban cooperative banks) and regional rural banks (RRBs) will also be able to pay via this feature.

This partnership plays upon the complementary strengths of both Snapdeal & NPCI, with a very strong alignment towards a common target audience. For UPI, this presents an opportunity to increase usage in a meaningful way, by offering hassle-free payment across a variety of merchants.

According to Rajnish Wahi, Senior Vice President, Snapdeal, “We are always looking out for additional ways to make the online experience better and more convenient for our customers, especially for those who are starting their online journeys. This integration with NPCI allows our users to time the payment to their comfort levels and also enables our delivery partners to reduce handling of cash. We also believe that this will expand the adoption of UPI in smaller cities and towns in India.”

Kunal Kalawatia, Chief of Marketing, NPCI said, “We are pleased to be associated with Snapdeal and offer convenient as well as comfortable doorstep payment experience to customers through UPI. We believe this initiative will boost UPI transactions among numerous buyers and provide extra confidence to them to perform digital transactions even though they chose COD as an option. With UPI, it’s a constant endeavor of NPCI to bring together Indian customers on the UPI journey and offer them smart, secured and hassle-free payments solutions. We are also hopeful with strategic initiatives like these, India is soon going to achieve the goal of a digital society”.

The digital pay-on-delivery option reduces time spent at doorstep for delivery. The move also helps reduce the amount of cash handled by delivery executives and courier companies, as the amount flows directly from the customer’s bank account to the designated account of the marketplace.

This partnership will enable UPI users to make digital payment at the time of the delivery of their Snapdeal order.

Snapdeal has a wide array of digital payments available on the platform. This includes credit and debit cards, EMI, net banking, e-gift cards, e-wallets etc. The ecommerce firm also has a large and exciting line-up of payment offers since the beginning of the festive season this year.