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News

Flipkart hosted its largest beauty extravaganza: The second edition of Hashtag GlamUpFest2024

Jun 18, 2024 by Sujata Muguda 0 Comments #Flipkart, #Flipkart hosted its largest beauty extravaganza, #India’s homegrown e-commerce marketplace, #Jio World Convention Centre in Mumbai, #Manjari Singhal, #Mumbai, #The second edition of #GlamUpFest2024

Mumbai, June 18, 2024: Flipkart, India’s homegrown e-commerce marketplace, hosted the second edition of its highly anticipated #GlamUpFest2024 on June 14, 2024, at the Jio World Convention Centre in Mumbai. The Glam Up Fest, one of India’s largest beauty event gatherings, featured over 3,500 Beauty and Lifestyle influencers and participation from more than 70 top brands across consumer categories. The Glam Up Fest provided an unparalleled and immersive platform for lifestyle influencers, who brought the experience of a diverse range of beauty and lifestyle products to life for their followers through social media, showcasing interactive features.

(1) L to R - Taapsee Pannu with Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart and Hemant Badri, SVP and Head of Supply Chain, Flipkart

Celebrity influencers like Avneet Kaur introduced Virtual Try On Looks, Siddhant Chaturvedi launched Reebok Fragrances, Taha Shah launched Wild Stone Perfumes and Adah Sharma unveiled the ‘Secret Temptation Fragrance.’ Bringing excitement to the event, the cast of the movie, Ishq Vishq – Rohit Saraf, Pashmina Roshan, Jibraan Khan, and Naila Grewal – came together for a special appearance. Sana Khan, Daizy Aizy, Kritika Dagar, Piyush Sahu, and Vaibhav Arora engaged in on-ground activities and immersive experiences such as Makeover Booths, Nail Bars, Virtual Try On, Flipkart Iris, Interactive booths and more.

Bringing local and international brands under one roof, this year’s Flipkart’s Glam Up Fest was celebrated by India’s beloved celebrities, including Taapsee Pannu, Siddhant Chaturvedi, Rohit Saraf, Adah Sharma, and Pashmina Roshan, among others. Celebrities and influencers engaged with immersive brand booths, leveraging Flipkart’s AR and VR capabilities with innovative tools like Virtual Try-On, Video Commerce, Skin Analysers, and more, which provided comprehensive product views and a more enhanced shopping experience. Co-curated experiential brand zones at the venue by L’Oreal, Lakme, Maybelline, Sugar Cosmetics, Mamaearth, Reebok, Revlon, Neutrogena, and Cetaphil showcased new launches, deals, and signature collections. The day-long beauty extravaganza on June 14 included notable brand launches, interactive activities, beauty demonstrations, product trials, and dedicated photo and video stations.

The on ground gathering witnessed participation from Flipkart Leadership, including Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, Hemant Badri, Head of Supply Chain and SVP, Customer Experience and Re-Commerce and Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart who shared their insights on the Technology Innovations, Beauty and Personal Care Industry.

Ahead of the Glam Up Fest 2024, Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, said, “Flipkart elevated the beauty shopping experience for its customers with the second edition of Glam Up Fest – our largest beauty extravaganza. This grand event united over 3,500 Influencers with a cumulative reach of over 400 million customers, delivering a billion impressions and featuring over 70 popular brands. It enabled customers to explore the latest trends, discover new brands, and engage in exclusive interactive activities, followed by an on-app Glam Up Sale. At Flipkart, customer growth and satisfaction are at the core of our mission, and offering a wide range of products to meet varying customer demands exemplifies our unwavering commitment to these values. Glam Up 2024 was an iconic celebration of beauty, fashion, and technology. We are determined to revolutionize how Indian shoppers perceive and interact with products online, unlocking unparalleled value and delivering a seamless shopping experience across the country.”

With cutting-edge, technology-driven features and a robust supply chain reaching every corner of India, Flipkart is revolutionising and setting new benchmarks in the beauty industry. The Glam Up Fest is a grand celebration of immersive shopping experiences, reinforcing Flipkart’s position as the ultimate destination for all your beauty, makeup, and grooming needs.

The event was followed by the Glam Up Sale from June 14 to June 17, that offered Flipkart shoppers exciting deals on beauty, cosmetics, skincare, and fragrance products across premium and homegrown D2C brands. With this sale, Flipkart continues to increase access to selection and affordability options for shoppers while enabling audiences across different geographies and pin codes to shop for their favourite beauty products.

News

Blaupunkt Presents Exclusive Summer Discounts on Smart TVs for Flipkart’s Big Saving Days Sale

Jun 13, 2024 by Mansi Praharaj 0 Comments #Big Saving Days Sale, #Blaupunkt, #Flipkart, #Summer

New Delhi, [Date] – Blaupunkt, a leading name in cutting-edge entertainment technology, is thrilled to announce exclusive discounts on its Smart TVs during Flipkart’s Big Saving Days Sale, scheduled from June 13th to 19th June, 2024. Prepare to immerse yourself in a world of cinematic brilliance and immersive sound at unbeatable prices.

Prepare to elevate your home entertainment experience with Blaupunkt Smart TVs, now available at irresistible prices during Flipkart’s Big Saving Days Sale. From June 13th to June 19th, 2024, discover a diverse selection of top-quality Smart TVs designed to redefine your viewing experience.

Brand	Model	June BAU	June Event
Blaupunkt	24Sigma707	6,999	6,499
Blaupunkt	32CSG7111	11,499	10,799
Blaupunkt	40Sigma703 BL	14,999	13,999
Blaupunkt	40CSG7112	16,999	15,999
Blaupunkt	43CSG7105	17,999	17,499
Blaupunkt	43QD7050	23,999	22,499
Blaupunkt	50CSGT7022	27,999	25,999
Blaupunkt	50QD7010	30,999	28,999
Blaupunkt	55CSGT7023	32,999	29,999
Blaupunkt	55QD7020	35,999	33,999
Blaupunkt	65CSGT7024	42,999	40,999
Blaupunkt	65QD7030	49,999	47,999

Get an upgraded viewing experience with a range of options, including the sleek and smart 24-inch LED TV, 24Sigma707, featuring HD Ready resolution at just Rs. 6,499, or indulge in captivating visuals with the 32-inch LED TV, 32CSA7101, now priced at a compelling Rs. 9,999. Step into the world of smart entertainment with the 43-inch LED smart TV, 40CSG7112, featuring the CyberSound G2 series, available at an irresistible price of Rs. 16,999. Explore further with the 32-inch LED smart TV, 32CSG7111, available at an unbeatable price of just Rs. 10,299, or indulge in the ultimate viewing experience with the 55-inch LED smart TV, 55CSGT7023, from the Cybersound series, now available at an unbeatable price of Rs. 29,999.

Elevate your entertainment setup with the 50-inch Ultra HD 4K Smart LED TV, 50CSGT7022, now available at just Rs. 25,999, or immerse yourself in cinematic brilliance with the 65-inch Ultra HD 4K Smart LED TV, 65CSGT7024, now available at an unbeatable price of Rs. 39,999. Don’t miss out on the revolutionary Blaupunkt QLED with Google TV, featuring a QLED 4K display, HDR 10+, and a staggering 1.1 billion colors, alongside Dolby stereo box speaker, DTS TruSurround sound, Dolby Vision, Dolby Atmos, and Dolby Digital Plus technologies. Its sleek design, including the Allow stand, Bezel-less display, and Air Slim construction, adds to its allure. Elevate your home entertainment with Blaupunkt‘s range of 4K Smart TVs during this exclusive sale event.

Don’t miss out on these exclusive discounts during Flipkart’s Big Saving Days Sale from June 13th to June 19th, 2024. Elevate your home entertainment setup with Blaupunkt Smart TVs, meticulously crafted to deliver unparalleled visual clarity and immersive sound experiences. Whether you’re a cinephile, a sports enthusiast, or a casual viewer, there’s a Blaupunkt TV to suit your needs and preferences. Seize the opportunity to upgrade your viewing experience and bring the cinema into your living room with Blaupunkt‘s range of Smart TVs. Stay tuned for additional bank offers and discounts, and hurry, stocks are limited!

News

Flipkart’s Latest Campaign Evokes Nostalgia, Reinforces Its Status as India’s Top Shopping Destination

Jun 7, 2024 by Sujata Muguda 0 Comments #BENGALURU, #Evokes Nostalgia, #Flipkart, #Flipkart’s Latest Campaign, #India’s homegrown e-commerce marketplace, #India’s Top Shopping Destination, #Pratik Shetty, #Sachin Kamble

Bengaluru, 07 June 2024: Flipkart, India’s homegrown e-commerce marketplace, has launched a star-studded campaign that will have you grinning from ear to ear. A series of four films brings Flipkart’s most valued traits to life, with a hilarious trip down memory lane featuring a few of India’s most beloved entertainment icons. The campaign reminds us why Flipkart is the chosen shopping destination for millions of Indians through delivery of great dialogues by characters that most of us will remember.

Flipkart_new_Ad_3_50

Speaking about the new campaign, Pratik Shetty, Senior Director – Marketing and Media, Flipkart, said, “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”

Sachin Kamble, Chief Creative Officer, Leo Burnett India, said, “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’

Business

Flipkart Grocery Sees 1.6X Yearly Growth, Over 50% Deliveries via Electric Vehicles

May 22, 2024 by Sujata Muguda 0 Comments #50% Deliveries via Electric Vehicles, #Aurangabad, #BENGALURU, #Convenience Drive Growth, #Flipkart, #Flipkart Grocery Sees 1.6X Yearly Growth, #Hari Kumar G, #India’s homegrown e-commerce marketplace, #Infrastructure, #Jamshedpur, #Technological Innovations

Bengaluru, May 22: Flipkart, India’s homegrown e-commerce marketplace, has recorded a 1.6X y-o-y growth in its grocery business. This significant milestone is a testament to Flipkart’s commitment to providing the best online shopping experience to pan-India consumers with a wide selection of daily essentials at great prices and convenience.

Flipkart Grocery_EV_image

Value and Convenience Drive Growth:

Being a customer-first organization, Flipkart Grocery ensures the provision of fresh produce at affordable prices. To bolster consumer trust, all its products mention manufacturing and expiry dates thereby ensuring utmost transparency and freshness. As part of its expansion journey, Flipkart is deepening its reach in Tier 2+ cities across Bharat, with consumers driving growth in cities like Aurangabad, Bankura, Bokaro, Chhatarpur, Guwahati, Jamshedpur, Krishnanagar, and Visakhapatnam.

Pioneering accessibility and quick service, Flipkart Grocery is the only e-commerce company that offers next-day delivery in over 200 cities, including metros and T2+ towns such as Anantapur, Berhampore, Gorakhpur, Moradabad, Nagaon, Saharsa, Shimoga, Vellore, among several others. With a wide array of products being offered at a consumers from these cities have shown strong inclination towards affordability, further cementing Flipkart Grocery’s position as a value destination for e-grocery shoppers.

In terms of high-performing categories, Flipkart has witnessed a 1.6X growth in essential staples such as oil, ghee, atta and FMCG favorites such as tea, coffee, detergents, and personal care. Flipkart has also recorded strong growth across essential and non-essential items, with a notable surge in premium categories such as liquid detergents by 1.8X, dry fruits by 1.5X, and energy drinks by 1.5X, among others.

Infrastructure expansion to cater to growing demand:

In an effort to cater to the rising demand for daily essentials, Flipkart has strengthened its grocery supply chain infrastructure across the country with the launch of 16 grocery fulfillment centers across key locations such as Ahmedabad, Bhubaneswar, Chennai, Hubli, Kolkata, Ludhiana, Malda, Visakhapatnam, and others. With the combined size of over 9 lakhs sq. ft. and a capacity of close to 14 lakh units, these fulfillment centers serve 66,000 grocery orders per day across these regions. Building a resilient supply chain network is one of the key pillars of Flipkart’s growth strategy and helps bring the ease of online grocery shopping to more customers in the country.

Technological innovations boost excellence:

Powered by home-grown technology, Flipkart has optimized its operations to efficiently cater to the surge in online grocery demand. Voice-enabled shopping, zero-interest credit, and open-box delivery, among other features, have been key pillars in furthering Flipkart’s commitment to enhancing its customers’ shopping experience. The company’s in-house tech teams leverage data insights to offer great prices, locate customer hubs for proximity, and ensure real-time monitoring of deliveries, thereby revolutionising the e-commerce landscape.

Focus on sustainability:

In line with its commitment to sustainability, Flipkart has made significant strides in environmental responsibility. At present, over 50 percent of grocery deliveries are covered on EVs, with Flipkart marking a y-o-y increment of 140 percent. Leading in states such as New Delhi, West Bengal, Maharashtra, Karnataka, Telangana, and Tamil Nadu, Flipkart continues to focus on sustainability across the country.

Hari Kumar G, Vice President, Head of Grocery, Flipkart, said, “Flipkart’s growth in the grocery category reflects our unwavering commitment to building innovation and customer-centricity for emerging categories while offering the right value to consumers for their everyday grocery needs. As we expand our footprint and enhance our service offerings, we remain dedicated to delivering unparalleled convenience to millions of customers across India.

At Flipkart, we are determined to set new standards in the digital grocery landscape, ensuring that Flipkart continues to be the preferred choice for customers, and we stay focused on making e-grocery accessible to all customers nationwide. With a dynamic team and a customer-first approach, we are poised to revolutionise how India shops for groceries online.”

News

Motorola Edge 50 Pro Debuts in India: Boasts World’s First True Colour Camera and Display

Apr 9, 2024 by Sujata Muguda 0 Comments #AI Powered Pro-Grade Camera, #Boasts World’s First True Colour Camera and Display, #Flipkart, #GPU performance, #India’s best 5G smartphone brand, #Motorola, #Motorola Edge 50 Pro Debuts in India, #Mumbai

Mumbai, 09th April 2024: Motorola, India’s best 5G smartphone brand, recently unveiled the motorola edge 50 Pro at the global first launch in India for its premium Edge franchise. The Edge 50 Pro goes on sale today at noon on Flipkart, Motorola. and leading retail stores across India, at an incredible limited period offer.

The motorola edge 50 Pro is equipped with the World’s 1st AI Powered Pro-Grade Camera with true color output validated by Pantone. The camera meets Pantone’s evaluation and grading criteria by authentically simulating the full range of real-world Pantone Colors. Furthermore, Pantone SkinTone™ Validated assures the camera captures results representing the vast spectrum of human skin tones.

The new AI Photo Enhancement Engine makes it effortless to capture perfect photos with every shot as it uses AI to simultaneously apply settings from multiple shooting modes into one to deliver peak quality. The engine uses AI to finetune the image for optimal detail, clarity, highlights, shadows, color, and bokeh. When users want to capture all aspects of life in motion, a suite of new features makes it easier than ever. These features include AI Adaptive Stabilization, Intelligent Auto Focus Tracking, and Action Shot.

Plus, with the motorola edge 50 Pro, Motorola is introducing the Style Sync feature, which uses generative AI to produce a set of four wallpaper options based on the user’s outfit. Its 50MP main camera with f/1.4, the widest aperture available in a smartphone, lets in 64% more light for better low-light performance. The camera system also features instant all-pixel focus with 32x more focusing pixels and OIS which eliminates unwanted shakes. The motorola edge 50 Pro captures over a billion shades of color along with rich, vibrant details owing to its 4K HDR10+ recording capabilities. The rear camera also features a 13MP Ultrawide + Macro Vision sensor and a 10MP telephoto camera with OIS featuring 3X optical and 30X hybrid zoom. Moreover, the front camera also comes with a 50MP sensor which is the segment’s highest resolution in its class, coupled with Quad Pixel technology.

The motorola edge 50 Pro comes with a nearly borderless 6.7″ 1.5K Super HD (1220p) pOLED display that delivers 13% better resolution than the previous generation. It is the world’s 1st and only True Colour – Pantone Validated display on a smartphone, where users can confidently view color and skin tone in the way the content creator intended. The display also features a 144Hz refresh rate which adjusts automatically based on the type of content on the screen. Users can also experience faster responsiveness with a low latency 360Hz touch rate.

Its symmetrical curves flow through every element of the design and perfectly fit the contours of the hand. The smartphone comes in various color options and two finishes. A soft, natural-feeling vegan leather finish in two color options: Luxe Lavender and Black Beauty, and the World’s 1st Handmade design in Moonlight Pearl Finish. The motorola edge 50 Pro is engineered to last with a precision-cut aluminum frame, durable glass, and IP68 underwater protection, which makes the device stunning yet durable.

The massive 4500mAh battery comfortably provides power for days and fuels up quickly with a blazing-fast 125W TurboPower™ charging, the fastest TurboPower™ charging ever. The device also features the segment’s 1st and only TurboPower™ 50W wireless charging Furthermore, the motorola edge 50 Pro also supports the segment’s 1st and only 10W wireless power sharing to the ecosystem.

Additionally, the motorola edge 50 Pro is powered by a Snapdragon® 7 Gen 3 Processor. Its accelerated Kyro CPU provides speeds up to 2.63GHz for faster multitasking and improved efficiency. Along with 15% better CPU performance, 50% better GPU performance, and 20% more power savings5. Users can also enjoy faster connections with support for Wi-Fi 6E. Moreover, the motorola edge 50 Pro runs smoothly with up to 12GB RAM and 256GB storage and RAM Boost temporarily turns available storage into virtual RAM. Its new Hello UI is more intuitive and personalized having all Moto apps in one place and also comes with the latest Android 14 with assured 3 OS upgrades and 4 years of security updates.

Availability:

The motorola edge 50 Pro will be available in three stunning PantoneTM Curated colour variants, Luxe Lavender and Black Beauty in silicone vegan leather finish and Moon Light Pearl in Acetate finish. The smartphone will go on sale from 9th April 2024, 12 PM on Flipkart, Motorola. and leading retail stores including Reliance Digital.

Business

Flipkart’s ‘End Of Season Sale’ set to bring cheer to lakhs of sellers and fashion shoppers

Jun 6, 2022 by Agency 0 Comments #End Of Season Sale, #Flipkart

Flipkart, India’s homegrown e-commerce marketplace, has announced its end of season sale (EOSS) event, which will bring cheer and festivities to millions of customers as close to 200,000 sellers, and more than 10,000 brands come together to bring a wide selection of fashion, beauty and lifestyle products. This year’s EOSS, which begins on June 10, 2022, looks to celebrate the heightened post-pandemic consumer sentiment.

The weeklong event, EOSS, over June 10-17, will see the introduction of 24X7 live commerce for the first time on the Flipkart app, offering customers a wide selection to choose from as they look at refreshing their wardrobes. It will see participation from over 10,000 top brands offering 10 lakh+ styles of fashionable apparel and accessories for women, men and children.

To reach out to millions of customers across the country, who eagerly wait for EOSS to access a wide range of fashion and lifestyle products, the Sellers will offer a wide range of brands to offer more than 10 lakh styles, fulfilling the customer requirements.

In line with customer demand, the event is bringing together a wide variety of styles in casual wear, ethnic wear, formal and seasonal wear including footwear, men’s and women’s apparel, fashion and travel accessories and kidswear. While the event is open for all Sellers and Brands to participate, some of the top brands participating this season include home-grown D2C brands such as Being Human, Ruf & Tuf, Campus, Cultsport, Urbanic, Hershienbox and Mokobara, Fubar, AAdi, Krassa and The Kapas, ethnic wear brands such as Libas, Biba, MAX, activewear brands including Nike, PUMA, Adidas, HRX, Fastrack. Brands including Peter England, Blackberrys, Arrow, and Woodland will feature in the formalwear selection and Allen Solly, Jack and Jones and Crocs, will feature in the kids’ wear section.

Connecting customers from India and Bharat alike

In order to serve customers from metros and from emerging tier 3, tier 4 towns, Flipkart has introduced Fashion TV, a 24X7 live commerce feature that will enable sellers and hundreds of brands and influencers to interact with customers in real-time. Poised to create a unique personalised experience for customers, this unique initiative will enable customers to browse an expansive assortment of short format live videos, just as if strolling through a mall and purchasing displayed fashion styles instantly. There will be 4 formats of live prime time shows including- brand led lives, celeb led lives, game time lives and season’s top trends show. In addition, participating brands and celebrities will co-host a series of 100 live sessions for 10 hours daily to offer a wide range of time bound offers rolled out periodically. The interactive format will significantly boost customer trust and participation in the event.

Commenting on the event, Sandeep Karwa, Vice President, Flipkart Fashion said, “Flipkart always aims to bring joy to people, in big ways and small, through a diverse offering on our platform. The End Of Season Sale is truly a festival for us. And given the phenomenal response it has received through the years; we are sure our customers and partners share this sentiment. As a marketplace platform, we are bringing sellers, brands and customers together while leveraging technology solutions to bring unparalleled value to our customers. Every season, Flipkart observes consumer behaviour and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products and offers. After a two-year hiatus, we look forward to making this season a memorable one for everyone involved. We are confident that this event will propel our endeavour to onboard the next 200 million customers and chart a sharper growth trajectory for our partner brands.”

Lifestyle choices delivered ‘Quick’

During the EoSS Flipkart will also offer a quick 60 minute delivery across 650+ pin codes across 9 cities; for a wide range of assortment for Watches & Accessories from premium brands like Emporio Armani, Tommy Hilfiger, Fossil, Casio, Lacoste, Guess & others.

Business

Present your dear one the red collection of Rangriti on this Christmas

Dec 24, 2021 by Gouri Achary 0 Comments #Ajio, #Amazon, #Flipkart, #Myntra, #Nykaa Fashion, #Rangriti’s Collection, #red collection of Rangriti, #Siddharath Bindra, #Snapdeal, #Tata Cliq

Christmas Collection by Rangriti (4)

As Christmas is around the corner and the festivity is on triumph. All are set to enjoy the moment with decorating the Christmas tree and also the street to our surroundings. Apart from these, If you are searching for something special to present the Christmas Gifts to your dear one then certainly you should give a look at these Rangriti’s Collection. This collection features fresh unique colours that will instantly brighten up your wardrobe.

The collections brought for you by the Rangriti are impressive and attractive with their looks and making. Each piece is comfortable to wear and lends an opulent look making them a must-have for any wardrobe. Rangriti is launching a special red collection at Christmas. Rangriti is also offering varied product categories like Indie Tops, Kurtas, Palazzos, Slim Pants, dresses, a wide range of jackets, coats, stoles, and woollen suit sets.

Siddharath Bindra MD Rangriti says No matter how many clothes a woman has in her wardrobe, they are never enough. So gift her a colourful surprise this Christmas with Rangriti’s collection. Rangriti offers stylish clothes for various occasions and this Christmas the collection is something every customer will want in their wardrobe.”

Available At –All EBO’S and MBO’S

Flipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, Snapdeal

Business

Spruce up your wardrobe this winter with the collection from Rangriti

Dec 13, 2021 by Gouri Achary 0 Comments #Ajio, #Amazon, #Flipkart, #Myntra, #Nykaa Fashion, #Siddharath Bindra, #SnapdealWinters, #Tata Cliq

Winters are just around the corner and it’s time to update your wardrobe with the all-new winter collection by Rangriti offering a curated range that reflects the needs and aspirations of the masses. Rangriti has become the epitome of fusion fashion with magnificent pieces that leave you wanting more.

Every year Rangriti has added to their collection according to the latest trend. Rangriti adds a contemporary touch to your winter look this season. Each piece is comfortable to wear and lends an opulent look making them a must-have for any wardrobe. You can stay warm as well while looking extraordinary in winters.

The ready-to-wear collection is designed to bring in chic, practical, casual, and comfortable fashion for people sprucing up for the winter season.

Siddharath Bindra MD Rangriti says “The options for Rangriti’s winter wear are plenty. This year we have added many winter styles that include winter dresses, a wide range of jackets, coats, stoles and woollen suit sets. Rangriti offers stylish clothes for various occasions and this winter the collection is something every customer will want in their wardrobe.”

Available at –All EBO’S and MBO’S

Flipkart, Amazon, Myntra, Ajio,Tata Cliq,Nykaa Fashion, Snapdeal

Business

Infinix forays into the laptop market in India with Flipkart, launches the slim and trendy INBook X1 series

Dec 13, 2021 by Gouri Achary 0 Comments #Flipkart, #Infinix, #laptop, #Mr. Anish Kapoor, #Rakesh Krishnan, #transsion group

The wait is finally over! Today, the premium smartphone brand from TRANSSION group, Infinix, has forayed into the world of laptops by launching its revolutionary INBook X1 series laptop on Flipkart, India’s home-grown e-commerce marketplace. The laptop, which has been in the news since its announcement, is the Latest Windows 11 intel core device that will come in three processor variants i3 (8GB + 256GB), i5 (8GB+ 512GB), i7 (16GB+512GB). In this work-from-home era, laptops are getting more attention in helping us adapt to the new normal.

With workstations, learning and entertainment spaces turning virtual, their usage has revolutionized. This is driving consumers to seek out the benefits of thinner, lighter, more powerful, and more efficient devices. The newly introduced INBook X1 sports a perfect combination of light-weight, strong battery power and superior performance for the young working professionals and students, who are always on the go.

Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “At Infinix, it is our constant endeavor to have our fingers on the pulse of consumers’ needs. As consumers continue to stay indoors and get accustomed to their work-from-home lifestyles, their needs when it comes to high-end value electronics have taken centre focus. The pandemic has made laptops indispensable for everyone, especially students, working professionals, and young entrepreneurs. It is expected to continue to rise, as online learning, gaming, and hybrid working models are expected to be the norm for many corporate organizations. They need a laptop to complement their fast-paced and highly ‘mobile’ lifestyle. With our new InfinixINBook, our effort is to provide our customers with a product that not only caters to their multifunctionality needs but also ensures supreme visual and processing quality – catering to both their personal and professional needs.

In this endeavour, we are pleased to partner with Flipkart and expand our long-standing relationship which started with mobiles nearly half a decade ago. Flipkart’s nuanced understanding of the segment and the reach coupled with our great product build will truly bring customer delight”.

Infinix has always been at the forefront of achieving perfection while maintaining our FIST (First in Segment Technology) DNA in every product category that we introduce. The INBook series is built for today’s mobile-first users, who expect seamless communication, sustained productivity, and immersive entertainment. We are thrilled to introduce the InfinixINBook in three vibrant colours and variants, which showcase innovation, style, and performance, and cater to the personal and professional needs of users.

InfinixINBook X1 doesn’t only emulate style and performance with its thin and light positioning but will become the go-to choice for students and self-starters with its reliability and durability. With just 1.48Kg of weight and 16.3mm thickness this lightweight notebook is heavy on performance and mobility, equipped with a 55wh battery for longevity and embellished with aircraft AI alloy for durability our focus has also been on the burning issue of privacy, for which dedicated hardware-based camera and audio switch ensures protection from snoopers. It is important to add that while being fully loaded with FIST features and being heavy on specs, the INBook X1 series will be light on the pocket.”

Rakesh Krishnan, Senior Director at Electronics, Flipkart, said, “As a home-grown e-commerce marketplace, Flipkart has a nuanced understanding of millions of its customer base across the country. As the pandemic threw up interesting new market trends, we are closely working with our brand partners in bringing the best-in-class technological solutions to fulfill customers’ evolving requirements.

In this journey, Infinix comes across as a natural partner and we’re pleased to witness their foray into the fast-growing laptops segment with us. The laptop market has expanded significantly over the years and the entry of Infinix with its work, learning, and entertainment from home-focused laptop variants will play a pivotal role in meeting customers’ requirements at attractive price points. With Flipkart’s affordability payment constructs such as No Cost EMI and Buy Now Pay Later, customers will also have a seamless purchase experience.”

Let’s take a look at the specifications of this powerful and affordable notebook:

Ultra-light, Portable, and sleek design: For those who are always on the move, ready to give a presentation while traveling or playing their favourite games online while chilling at a staycation resort, the all-new InfinixINBook X1 14-inch laptops are the most portable thing ever. Their all-metal body made with a durable aircraft-grade aluminium finish weighing only 1.48 kgs, and 16.3mm slim, makes them the thinnest and the lightest in this price segment. Allowing the users to share their work conveniently, it has a 180-degree viewing angle. The laptop comes with a 14-inch full HD IPS display with 1920×1080 pixels for high-resolution display clarity, an aspect ratio of 16:9, brightness of 300 nits, and 100% RGB colour reproduction.

The INBook X1 laptop comes in three premium and vibrant colours to suit every style: Noble Red, Starfall Grey, and Aurora Green.

Powerful battery: Backed by a 55Wh high-capacity battery, the InfinixINBook X1 series gives almost 13-hours of video playback. This ensures a perfect balance of power and portability, enabling the users to ‘charge and forget’ without cutting the flow of the work or entertainment throughout the day. The battery is supported by a 65W fast Type-C charger that can charge the laptop up to 70% in 55 minutes, which means there is no need to carry the charger for that last-minute meeting at the coffee shop. Also, you don’t need to worry about having two chargers as it comes with a multi-utility charger that charges both a laptop and a smartphone.

Power-packed performance: Who doesn’t love a laptop that doesn’t lag and can get the work done in a jiffy? The InfinixINBook is powered with the latest Intel core processor- i3/i5/i7 & comes pre-installed with Windows 11. The InfinixINBook i7 processor variant is powered by an Intel Ice Lake Core i7 chipset that promises top-speed performance. It comes with LPDDR4X with 3200Mhz memory frequency & ROM Quality- NVMePCIe 3.0 SSD storage which is 5X faster than a normal SATA SSD by delivering a reading speed of 2400 MBPS and a writing speed of 1900 MBPS. All three laptops come installed with Ice Storm 1.0 Cooling System, which keeps the temperature low even after prolonged usage. The i3 and i5 variants of InfinixINBook X1 have an Intel UHD Graphics unit, whereas i7 comes with an advanced, integrated Iris Plus up to 64EU graphics unit. Both i3 and i5 come in dual-channel memory with 8 GB DDR4X RAM, whereas i7 comes with 16 GB DDR4X RAM.

Connectivity: To further streamline and ease the process of remote working through laptops, enough ports are required to connect all accessories for getting jobs done. All three variants of the InfinixINBook X1 series come with multiple connectivity ports, including One USB 2.0 port and 2 USB 3.0 Ports, a USB Type-C port for smartphone charging and data transfer and one USB Type-C port for laptop charging and data transfer HDMI port, a micro-SD card reader, a DC charging port and a 2-in-1 headphone and mic combo jack.

While both i3 and i5 variants come installed with WiFi 5, the i7 variant has a built-in WiFi 6, making downloading speed 3x faster than the other variants.

Privacy: A laptop is a treasure trove of all personal and sensitive data. To ensure that they remain secure, the InfinixINBook X1 i7 comes with an ultra-fast fingerprint unlock feature placed just below the keyboard for enhanced security. The laptop offers a 720P HD webcam for video calls and meetings, paired with two digital microphones for crisp and clear audio for effortless communications during online classes or remote working. Keeping customers’ privacy in mind, INBook X1 has a Hardware-based privacy switch that allows users to cut off the power supply to the mic and camera from the CPU. In terms of audio output, the InfinixINBook X1 has quad stereo speakers with DTS audio processing to ensure an immersive sound experience while watching videos or playing games.

So, are you ready to carry the trendiest notebook of the season and be the head-turner wherever you go without compromising on the performance?

Business

ICICI Bank offers instant overdraft facility to sellers registered on Flipkart

Dec 7, 2021 by Agency 0 Comments #Dheeraj Aneja, #Flipkart, #Head - Self Employed Segment, #ICICI Bank, #Pankaj Gadgil, #Senior Vice President - Fintech and Payments Group, #SME & Merchant Ecosystem

Mumbai: ICICI Bank today announced that it has partnered with Flipkart to offer an instant and completely digital overdraft (OD) facility of up to Rs. 25 lakh to individual sellers and businesses registered on the e-commerce platform. Enabled by API integration, the partnership helps sellers to avail an OD from the Bank instantly in a process- from application to sanction to disbursement – that is entirely digital. Customers of any bank can avail of ODs from ICICI Bank if they are registered as sellers with Flipkart.

ICICI Bank leverages advanced data analytics to develop an industry-first scorecard that helps it evaluate the credit-worthiness of the sellers instantly. The new credit assessment method does away with the traditional process that involves examining paper-intensive bank statements and income tax returns. This method helps the sellers who are ‘new-to-credit’ as well as existing Micro, Small, and Medium Enterprises (MSME) borrowers to unlock the value of their digital transactions and get access to instant credit.

Sellers having a current account with ICICI Bank can immediately start using the OD to meet their working capital requirements. Customers of other banks can avail of the OD by simply opening a current account with ICICI Bank digitally, post KYC verification.

Speaking on the initiative, Mr. Pankaj Gadgil, Head – Self Employed Segment, SME & Merchant Ecosystem, ICICI Bank said, “At ICICI Bank, we understand that timely credit and ease of doing business are important factors for functioning and growth of MSME businesses. With this partnership, sellers registered with Flipkart can avail instant OD of up to Rs. 25 lakh, in a completely digital manner and start using it immediately. The quick processing of the OD facility has been made possible by a specially developed scorecard for the credit assessment of the sellers. This new and improved process helps individual sellers and businesses who may otherwise not get access to adequate credit when assessed in the traditional way of using only balance sheets, bank statements and tax returns. We believe that this new proposition resonates with our effort in developing path-breaking innovations for MSME customers and will empower them with new avenues of business expansion.”

Mr. Dheeraj Aneja, Senior Vice President – Fintech and Payments Group, Flipkart said, “As sellers and MSME partners from across the country continue to put their trust in Flipkart marketplace, we want to ensure that our efforts to enable their business growth entails financial support as well. Flipkart has been working towards the financial independence of its sellers through its dedicated program – Growth Capital and continues to evolve it based on market requirements. The introduction of a digital process to avail an OD, in partnership with ICICI Bank, is another step in the direction of providing the necessary support that can help fulfill the ambitions and aspirations of our sellers.”

Here are the benefits of ‘InstaOD’ for Flipkart sellers:

· End to end digital processing: Sellers registered on Flipkart can apply for the OD instantly through Flipkart Seller Hub, an online portal for Flipkart sellers, in a completely digital and paperless manner

· Quick evaluation: ICICI Bank evaluates sellers instantly on the basis of their Credit Bureau score and their transaction history on Flipkart, making the loan approval process easy and quick. This is a marked improvement over the typical process which demands sellers to go through the tedious paper-intensive process of submitting income tax returns, bank statements and GST returns.

· Immediate sanction and disbursal: The approved OD amount is instantly sanctioned and disbursed into the seller’s current account.

· Interest benefit: Interest is payable only on the amount of OD utilised by sellers.

· Auto-renewal facility: The OD is renewable on an annual basis, depending on the repayment track records of the seller.

Below are quick steps for the sellers to avail the ‘InstaOD’:

· View offer: Eligible sellers can find the ICICI Bank offer on their Flipkart Seller Hub account portal.

· Click on the banner: The seller is redirected to ICICI Bank’s ‘InstaOD’ platform upon clicking the banner on the Flipkart Seller Hub portal.

· Fill the application form: The seller needs to log in and fill in the digital application form.

· Confirm to sanction amount: Upon confirmation of the amount from the seller, the OD is instantly sanctioned. If the seller already has a current account with ICICI Bank, then the seller can immediately start using the OD.

· Account opening for a new-to-bank seller: Sellers new to ICICI Bank, will be redirected for an instant opening of current account and KYC validation.

Tag: Flipkart