Tag: Infinix

Business

Infinix augments its HOT portfolio; Launches HOT 12 Play for a fully-loaded entertainment experience

Jun 1, 2022 by Agency 0 Comments #HOT 12 Play, #Infinix

After the grand success of its HOT 10 Play last year, Infinix – the premium smartphone brand from TRANSSION Group – has today unveiled a new addition to its fully loaded budget-friendly smartphone segment with first-in-segment upgrades. The newest entrant in the block, HOT 12 Play, promises an uninterrupted entertainment experience to the new-age users and will be available on Flipkart on sale from May 30th onwards at an introductory price of Rs.8499/-. Available in 4GB RAM/64GB with 3GB of expandable memory variant, HOT 12 Play will come in four exciting colour alternatives: Racing Black, Horizon Blue (Hero Colour), Champagne Gold and Daylight Green.

HOT 12 Play will have the best display, best battery, the best performance in the segment, and some key upgrades from its precursor in the HOT series. Packed with an array of outstanding features, a powerful processor, the latest OS, expandable memory and an improved camera, the fully-loaded smartphone promises an immersive, engaging and all-rounder experience.

Bigger and Brighter Display: Infinix’s refreshing new HOT 12 Play stands out for its 6.82” display with HD+ resolution, biggest in the segment with a first-in-segment 90 Hz Refresh Rate & 180 Hz of Touch Sampling rate, making the device supremely smooth. It is also the only device in the price segment to have a middle punch-hole display. Along with the big screen, the smartphone also has one of the brightest displays in the category of 480 NITS and a 1500:1 contrast ratio for a superior visual experience. Meanwhile, a 90.66% screen-to-body ratio will deliver an immersive viewing experience. The Panda King MN228 glass protection on top of the display makes the device absolutely durable.

The engaging viewing experience of HOT 12 Play is backed by a superior audio experience enabled by the DTS Surround Sound speaker for maximum engagement.

Refreshing design: HOT 12 Play has been designed keeping in mind the aesthetics and comfort factor while using a big-screen smartphone. The premium and the stylish smartphone comes with a Fingerprint sensor on the back panel.

Superior performance and Massive storage: Operating on the latest Android 11, Infinix HOT 11 2022 comes installed with a UniSoc T610 processor with a CPU clock speed of Upto 1.82 GHz speed and a highly efficient 12nm production process. Available in a 4GB RAM/64 GB memory variant, the device comes with an expandable virtual RAM of up to 3GB. It also comes with the latest XOS 10 skin enabling users to enjoy a smooth and faster software UX with refreshed icons, colour theme design, refreshing wallpapers, and a cleaner interface.

Improved Camera: The all-new HOT 12 Play continues the tradition of Infinix in offering the best-in-class camera. It features a 13 MP Dual rear camera with a dedicated quad-LED flash, the only device in the segment with the feature. On the front, the smartphone has an 8MP in-display selfie camera with a dedicated Dual LED flash, yet again the only device in the segment with this feature.

Massive Battery: HOT 12 Play is backed by the biggest battery in the segment of 6000mAh, which keeps the smartphone operational even after long hours of heavy usage. It is also the only device in the segment to have a 10W charge support with a Type C cable, giving users the freedom to do their favourite things, for as long as they want, without bothering about frequently recharging the phone.

Commenting on thelaunch, Mr. Anish Kapoor, CEO – Infinix India, said, “The Infinix HOT series was launched in 2017 to bring meaningful innovation to consumers and has since gained a phenomenal fan base with its many FIST(First In Segment Technology) features like superior display, performance and battery. The HOT Series epitomises that belief by making flagship-like features accessible at aggressive price points. By democratizing technology, we strive to create strong connections with our customers through game-changing innovations and enhanced smartphone experience. Our fans have shown a strong affinity towards the HOT Series consistently and this has led to us being recommended by their friends and family, which is our core strength. The immersive and robust experience of the HOT 12 Play is a result of constant fan and consumer engagements to craft a device that is the right fit for the larger audience. This aspirational device backed with a virtual RAM, heavy-duty 6000mAh battery and the 6.82-inch punch hole screen boasts of a perfect amalgamation of performance and aesthetics, making it a power-packed- offering under 9K”

Considering the customer-centric approach, Infinix has developed a robust network with 915+ service centres across 700 towns in India. This allows users to enjoy after-sales experiences. Infinix devices come pre-installed with the Carlcare App that empowers the users to locate their nearest service centre and also indicates to them the availability of parts at the service centres.

Business

Infinix forays into the laptop market in India with Flipkart, launches the slim and trendy INBook X1 series

Dec 13, 2021 by Gouri Achary 0 Comments #Flipkart, #Infinix, #laptop, #Mr. Anish Kapoor, #Rakesh Krishnan, #transsion group

The wait is finally over! Today, the premium smartphone brand from TRANSSION group, Infinix, has forayed into the world of laptops by launching its revolutionary INBook X1 series laptop on Flipkart, India’s home-grown e-commerce marketplace. The laptop, which has been in the news since its announcement, is the Latest Windows 11 intel core device that will come in three processor variants i3 (8GB + 256GB), i5 (8GB+ 512GB), i7 (16GB+512GB). In this work-from-home era, laptops are getting more attention in helping us adapt to the new normal.

With workstations, learning and entertainment spaces turning virtual, their usage has revolutionized. This is driving consumers to seek out the benefits of thinner, lighter, more powerful, and more efficient devices. The newly introduced INBook X1 sports a perfect combination of light-weight, strong battery power and superior performance for the young working professionals and students, who are always on the go.

Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “At Infinix, it is our constant endeavor to have our fingers on the pulse of consumers’ needs. As consumers continue to stay indoors and get accustomed to their work-from-home lifestyles, their needs when it comes to high-end value electronics have taken centre focus. The pandemic has made laptops indispensable for everyone, especially students, working professionals, and young entrepreneurs. It is expected to continue to rise, as online learning, gaming, and hybrid working models are expected to be the norm for many corporate organizations. They need a laptop to complement their fast-paced and highly ‘mobile’ lifestyle. With our new InfinixINBook, our effort is to provide our customers with a product that not only caters to their multifunctionality needs but also ensures supreme visual and processing quality – catering to both their personal and professional needs.

In this endeavour, we are pleased to partner with Flipkart and expand our long-standing relationship which started with mobiles nearly half a decade ago. Flipkart’s nuanced understanding of the segment and the reach coupled with our great product build will truly bring customer delight”.

Infinix has always been at the forefront of achieving perfection while maintaining our FIST (First in Segment Technology) DNA in every product category that we introduce. The INBook series is built for today’s mobile-first users, who expect seamless communication, sustained productivity, and immersive entertainment. We are thrilled to introduce the InfinixINBook in three vibrant colours and variants, which showcase innovation, style, and performance, and cater to the personal and professional needs of users.

InfinixINBook X1 doesn’t only emulate style and performance with its thin and light positioning but will become the go-to choice for students and self-starters with its reliability and durability. With just 1.48Kg of weight and 16.3mm thickness this lightweight notebook is heavy on performance and mobility, equipped with a 55wh battery for longevity and embellished with aircraft AI alloy for durability our focus has also been on the burning issue of privacy, for which dedicated hardware-based camera and audio switch ensures protection from snoopers. It is important to add that while being fully loaded with FIST features and being heavy on specs, the INBook X1 series will be light on the pocket.”

Rakesh Krishnan, Senior Director at Electronics, Flipkart, said, “As a home-grown e-commerce marketplace, Flipkart has a nuanced understanding of millions of its customer base across the country. As the pandemic threw up interesting new market trends, we are closely working with our brand partners in bringing the best-in-class technological solutions to fulfill customers’ evolving requirements.

In this journey, Infinix comes across as a natural partner and we’re pleased to witness their foray into the fast-growing laptops segment with us. The laptop market has expanded significantly over the years and the entry of Infinix with its work, learning, and entertainment from home-focused laptop variants will play a pivotal role in meeting customers’ requirements at attractive price points. With Flipkart’s affordability payment constructs such as No Cost EMI and Buy Now Pay Later, customers will also have a seamless purchase experience.”

Let’s take a look at the specifications of this powerful and affordable notebook:

Ultra-light, Portable, and sleek design: For those who are always on the move, ready to give a presentation while traveling or playing their favourite games online while chilling at a staycation resort, the all-new InfinixINBook X1 14-inch laptops are the most portable thing ever. Their all-metal body made with a durable aircraft-grade aluminium finish weighing only 1.48 kgs, and 16.3mm slim, makes them the thinnest and the lightest in this price segment. Allowing the users to share their work conveniently, it has a 180-degree viewing angle. The laptop comes with a 14-inch full HD IPS display with 1920×1080 pixels for high-resolution display clarity, an aspect ratio of 16:9, brightness of 300 nits, and 100% RGB colour reproduction.

The INBook X1 laptop comes in three premium and vibrant colours to suit every style: Noble Red, Starfall Grey, and Aurora Green.

Powerful battery: Backed by a 55Wh high-capacity battery, the InfinixINBook X1 series gives almost 13-hours of video playback. This ensures a perfect balance of power and portability, enabling the users to ‘charge and forget’ without cutting the flow of the work or entertainment throughout the day. The battery is supported by a 65W fast Type-C charger that can charge the laptop up to 70% in 55 minutes, which means there is no need to carry the charger for that last-minute meeting at the coffee shop. Also, you don’t need to worry about having two chargers as it comes with a multi-utility charger that charges both a laptop and a smartphone.

Power-packed performance: Who doesn’t love a laptop that doesn’t lag and can get the work done in a jiffy? The InfinixINBook is powered with the latest Intel core processor- i3/i5/i7 & comes pre-installed with Windows 11. The InfinixINBook i7 processor variant is powered by an Intel Ice Lake Core i7 chipset that promises top-speed performance. It comes with LPDDR4X with 3200Mhz memory frequency & ROM Quality- NVMePCIe 3.0 SSD storage which is 5X faster than a normal SATA SSD by delivering a reading speed of 2400 MBPS and a writing speed of 1900 MBPS. All three laptops come installed with Ice Storm 1.0 Cooling System, which keeps the temperature low even after prolonged usage. The i3 and i5 variants of InfinixINBook X1 have an Intel UHD Graphics unit, whereas i7 comes with an advanced, integrated Iris Plus up to 64EU graphics unit. Both i3 and i5 come in dual-channel memory with 8 GB DDR4X RAM, whereas i7 comes with 16 GB DDR4X RAM.

Connectivity: To further streamline and ease the process of remote working through laptops, enough ports are required to connect all accessories for getting jobs done. All three variants of the InfinixINBook X1 series come with multiple connectivity ports, including One USB 2.0 port and 2 USB 3.0 Ports, a USB Type-C port for smartphone charging and data transfer and one USB Type-C port for laptop charging and data transfer HDMI port, a micro-SD card reader, a DC charging port and a 2-in-1 headphone and mic combo jack.

While both i3 and i5 variants come installed with WiFi 5, the i7 variant has a built-in WiFi 6, making downloading speed 3x faster than the other variants.

Privacy: A laptop is a treasure trove of all personal and sensitive data. To ensure that they remain secure, the InfinixINBook X1 i7 comes with an ultra-fast fingerprint unlock feature placed just below the keyboard for enhanced security. The laptop offers a 720P HD webcam for video calls and meetings, paired with two digital microphones for crisp and clear audio for effortless communications during online classes or remote working. Keeping customers’ privacy in mind, INBook X1 has a Hardware-based privacy switch that allows users to cut off the power supply to the mic and camera from the CPU. In terms of audio output, the InfinixINBook X1 has quad stereo speakers with DTS audio processing to ensure an immersive sound experience while watching videos or playing games.

So, are you ready to carry the trendiest notebook of the season and be the head-turner wherever you go without compromising on the performance?

Business World

ClanConnect.ai bags influencer marketing mandate worth 3 crores with leading brands such as Toppr, Oriflame, Coinswitch, Infinix, White Media Marketing, and Shopmatic in its prelaunch period

Nov 2, 2020 by Gouri Achary 0 Comments #ClanConnect.ai, #Coinswitch, #Infinix, #influencer marketing mandate, #Kunal Kishore, #Oriflame, #Shopmatic, #Toppr, #White Media Marketing

ClanConnect.ai, India’s first and only AI-driven influencer marketing platform has announced the addition of numerous industry doyens to its client portfolio. The company has bagged influencer marketing campaigns from leading brands such as Toppr, Coinswitch, Oriflame, XClub by Infinix, Cartoon Network, Shopmatic, among others. The platform will be managing the ongoing influencer marketing for these top brands. At this juncture, it is noteworthy that these clients have joined hands with ClanConnect.ai well before its official launch to the public, indicating its high potential to disrupt the burgeoning and hitherto unorganized influencer management space in India.

The impressive feat for ClanConnect.ai comes on the back of its revolutionary AI-led system which matches brands to the right influencers enabling them to increase impact and maximize ROI with each campaign within a budget-friendly price bracket. The platform’s technology is hinged upon publicly available data points for individual influencers, which allow it to make instantaneous, data-driven decisions for creating the most influential campaigns. Prior to its public launch, ClanConnect.ai already has a database of 1 lakh influencer data points and is set to empower brands to make data and result-oriented decisions while solidifying its stance as a game-changer in the industry.

Speaking on the development, Kunal Kishore, Co-Founder & COO – ClanConnect.ai, said, “We are delighted to collaborate with front-running brands that are disrupting their respective sectors with top-notch products and services. It is heartening to see such immense traction from across industries even before our public launch. We are looking forward to helping these brands unlock the vast potential of influencer marketing by leveraging our unique technology. We will continue to fine-tune and build on our value-proposition to continue providing the best-in-class services to our existing and future clients.”

The Indian influencer marketing space is growing at a breakneck pace. The high-potential sector is valued at $10 billion and is poised to grow by 250% to reach $25 billion in less than 5 years. However, until now, this growth has not been streamlined, leading the industry to become a chaotic and unorganized one. The vision and mission of ClanConnect.ai, then, is to set-up domain-defining processes that are efficient and lucrative for all its stakeholders including brands, marketers, and influencers.

The platform brings discovery, management, and performance analytics all in one system, and carries out targeted searches and customizable analytics, to help identify and partner with more relevant influencers. On the back of its proprietary technology, ClanConnect.ai has recently has raised INR 5 crore in a seed round led by Venture Catalysts with participation from marquee investors.