Tag: Sunil Gupta

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Mirabai Chanu Sees The Possibilities Of Lifting Up The Community, The Country And Inspiring The Nation

Aug 14, 2021 by Rekha Nair 0 Comments #brand adidas, #India, #Mirabai Chanu, #Senior Director, #Sunil Gupta, #the Indian weightlifter

New Delhi: With her latest win, Mirabai Chanu, the Indian weightlifter has left everyone astounded and proud. She has emerged as an inspiration and the motivation to be in sport for thousands of women across the nation.

Her exceptional win depicts her belief in rebellious optimism and seeing possibilities of not just being a weightlifter but also uplifting her community through the power of sport. And with this spirit of rebelliousness, she has created a ripple which has inspired women to not shy away from weightlifting. The world has always associated weightlifting as a sport for men, where women do not belong, despite the norm, Mirabai chose what she felt was her strength and passion and took it as a challenge and saw the possibilities of breaking this norm and so-called bias.

During her visit to the adidas store at The Promenade Mall in Vasant Kunj, Mirabai met young girls from the weightlifting community in Delhi, and spent time hearing out their aspirations, the challenges they face and what inspired them to take up weightlifting as a sport. She concluded the conversation by motivating the young girls by sharing her journey and experiences including many high and lows.

At the adidas store, Mirabai Chanu said, “My journey from a remote village to representing our country at an international sporting event, clearly showcases that sport doesn’t care about gender or stereotypes. In our society, weightlifting has always been perceived as a male dominated sport, it took a lot of courage and hard work to break such stereotypes. I want women to dream and believe in themselves to be able to see possibilities”.

On Mirabai’s recent victory, Sunil Gupta, Senior Director, brand adidas, India said, “We are extremely proud of Mirabai’s success, and it gives us immense pleasure to be a part of her incredible journey. Our aim is to enable all athletes including our partners to achieve their “impossible”by providing them with the best products in training and competition. I hope her success inspires young girls to believe in their dreams and see possibilities of fulfilling them.”

With her recent win, Mirabai has become the flagbearer of making the impossible possible for young girls and women across the country, inspiring them to be fearless and take to sport.

Business World

Adidas launches Watch Us Move – a campaign to celebrate womanhood

Mar 5, 2021 by Neel Achary 0 Comments #Adidas, #brand adidas, #India, #Senior Director, #Sunil Gupta

New Delhi: In its commitment to creating an inclusive space in society for women, global sportswear giant – adidas, has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

Through this campaign, adidas reaffirms its belief that just like in sport where body types don’t matter, our society is rising above caring for beauty standards. As per adidas, what is important is that we unbiasedly care about our ambitions, hard work, stamina, willpower, and everything that comes from within. Sport is beyond caste, socio-economic status, physical and psychological barriers. Through ‘Watch Us Move’, the brand celebrates the positive movement of women who are spreading an infectious aura of rebellious optimism.

The launch of the campaign saw Manushi Chhillar, Dipika Pallikal & Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.

Watch Us Move - Manushi Chhillar

Present at the launch, Sunil Gupta, Senior Director, brand adidas, India said: “Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look and who to be. With the launch of “Watch Us Move”, adidas aims to unshackle these expectations and provide 100% support for all women making moves as they move the world.

Speaking at the launch, Manushi Chhillar, Miss World 2017, said, “I am delighted to be a part of adidas’ powerful roster of women athletes who are super inspirational. ‘Watch Us Move’ celebrates women, their achievements and inspires us to keep a positive approach to life. It celebrates the fact that being feminine is powerful in every way, shape and form. Through this platform, I’d like to say we are ready to MOVE and now, more so than ever, it’s time for the world to ‘WATCH US MOVE’.”

Adding to this, Deepika Pallikal, Indian Squash Player, said, “Watch Us Move is a rallying call for all women to be the drivers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move & enjoy and see how this movement can do wonders to their bodies and minds for overall well being.”

As part of the campaign, adidas is pushing boundaries to release product innovations that reflect women’s needs to access possibilities in sport and herself throughout the year. The campaign is timed with the arrival of adidas’ most supportive activewear range – Formotion – a collection that has been developed by an all-female design team to deliver maximum support, whilst offering a comfortable fit that works seamlessly with the body in motion. Formotion is a celebration of freedom and expression through movement and inclusivity for all women.

News

YouTube sensation Deepak Jeswal forays into emotional genre, pens down his fourth song Khwabon Ka Caravan

Nov 19, 2020 by Gouri Achary 0 Comments #Anuj Bhatt, #Archita Dinanath  Bhattacharya, #Deepak Jeswal, #Khwabon Ka Caravan, #Michael Rajput, #Sunil Gupta

After gaining tremendous popularity on social media platforms, YouTube sensation and budding lyricist Deepak Jeswal has tried his hand at the emotional genre with Khwabon Ka Caravan. The soulful rendition, which was launched today and has so far garnered over 85K views upon its arrival, delightfully reminiscing over the lost love and opportunities in one’s life.

For the song, the noted lyricist, who has written many songs for other platforms besides YouTube,  has collaborated with his frequent collaborator Archita Dinanath  Bhattacharya. Archita is a trained classical vocalist and composer, whose composition helped to take out the right mélange of sad yet modern texture to the number. The poignant voice of Anuj Bhatt added a host of feel and emotion to the song.

“Khwabon ka Caravan is a heartfelt song about lost love and opportunities. We all go through a low phase at various times of our life, and this song resonates that feeling. It’s a universal emotional track that has a modern rhythm. It is highly hummable and relatable. I am highly overwhelmed that the audience also loving the track. My phone is beeping continuously since the song was launched. I am dedicating the song to the everlasting memories of Shyamlal Sinha, my brother and friend. I always miss him. We released this song on his birth anniversary,” said an elated Jeswal.

Bhattacharya added, “We created the modern tune for the first time. Though it was a little challenging to compose a sad modern tune that everyone can relate to when it got completed it really sounded very well.”

The video was shot in locations in and around Mumbai. Directed by Sunil Gupta, the video features TV actor Michael Rajput in the lead.  Michael said the song is highly relatable and people would relate to it in their own way.

‘I don’t know how you will relate to this song with your life but when I listened to it for the first time it was like about my first love. Yes, everyone has that first love in their live. It doesn’t matters to me how much we worked-hard for this song what matter is an experience that I haven’t expected to get when the first time I got call for this song. There was a very professional team of director, cameraperson, Dop and our beloved producer. Everyone was very clear about their work and thus done their work beautifully without any delay,” Rajput added.

The song is also streaming on major streaming platforms such as jiosavvn, apple music, amazon music, Spotify and iTunes.

Business World

Avis India launches AVIS Flexi 12

Aug 18, 2020 by Gouri Achary 0 Comments #AVIS Flexi 12, #Avis India, #MD & CEO, #Sunil Gupta

Bringing flexibility to personal mobility, leading car rental service provider, Avis India has launched AVIS Flexi 12, an alternative solution to shared or subscription mobility services.

The winning advantage of the product is that the customer gets a new car of their choice whose registration is done on a private number plate and is in the name of Avis. The car stays exclusively with the customer for the entire duration, unlike subscription where the car may change hands from one to another. Customers get to drive a new car for 12 months, are not required to make any down payments, and can swap to driving the latest car of their choice after every 12 months.

Avis Flexi 12 comes with all services included so that customers simply drive the car and everything else is taken care of by Avis, through their easy to use online portal. Services included are maintenance, servicing and repair that covers tyres and batteries, pick and drop facilities, replacement car, stay new plan, along with 24/7 Emergency Roadside Assistance.

The new solution also provides an option for customers to buy the car if they like it, or they can extend the service period for another 12 months. For more details visithttps://www.avislease.in/flexi.html

Speaking on the launch, Sunil Gupta, MD & CEO, Avis India commented, “The launch of AVIS Flexi 12 supports our commitment to provide a safe and unique personal mobility experience to our customers, especially at a time when there is a radical shift in the choice of mobility. We have a strong legacy of providing clean vehicles, and the COVID-19 pandemic has enhanced this need. We are following stringent safety and cleaning protocols, including utilizing disinfectant effective against human coronavirus, including novel pathogens such as the one responsible for COVID-19.”

Avis India has been at the forefront in providing unique and safe mobility services to its customers during the COVID-19 pandemic. The leading car rental service provider also launched Avis Secure Shuttle service for a large number of corporate employees, travelling a distance of 15 to 45 km on a daily basis in this post lockdown COVID-19 era. For more details visit https://www.avis.co.in/

Avis India has enhanced its safety and cleaning protocols, sanitizing its vehicles after every use. Particular attention is paid to high-contact surfaces, both inside and outside of the car, such as seats, steering wheels, and door handles. It is mandatory for Avis chauffeurs to wear face masks at all times. Employees, chauffeurs, and customers are scanned with infrared thermometers at the main gate itself. Anyone displaying symptoms of COVID-19 is not allowed to enter Avis premises; thereby ensuring maximum security for both our employees and customers.

News

MLA Rais Shaikh addresses the grievances of the youth with his unique campaign #EkDinKaMLA

Aug 16, 2020 by Gouri Achary 0 Comments #campaign #EkDinKaMLA, #Rais Shaikh, #Rima Mishra, #Sunil Gupta

As the MLA of Bhiwandi East, a suburb in Mumbai, seasoned politician Rais Shaikh has been working actively towards addressing and working towards solving the issues pertaining to the residents in his constituency. Rais Shaikh, who is a member of the Samajwadi Party, has been lauded for all the work he has done towards the upliftment of the people in his constituency. He had always had a firm belief in the fact that the youth of the country plays an important role in taking it forward. He had always closely interacted with the youth in his constituency and addressed their grievances. 

 Recently, Rais Shaikh, who is quite active on social media, organised a contest called ‘Ek Din Ka MLA’. Under this contest, his followers on social media were asked as to “What they would do if they got the opportunity to become an MLA for the day.”

 The contest drew the attention of a large number of youngsters who talked about the things they would do or the changes they would like to bring if they got to assume power and authority for a day. Nine winners were selected and as promised, they got the chance to interact with Rais in a live session on his Instagram feed. 

 Talking about the same, Rais says, “It was great interacting with all the youngsters during the live session. Most people who participated chipped in with some great ideas but I liked the ideas and comments shared by these nine individuals to be the best. While interacting with them, I got to know about their aspirations and made a note of all the valuable suggestions they came up with to bring about some positive changes in Bhiwandi East and the society, in general. We often tend to undermine the opinion of young people and that is a very wrong thing to do. Youth signifies change and energy. They are the future of any society and country. We must listen to them and converse with them in a language they understand.”

 The selection of the winners based on the kind of ideas they shared. The contest #EkDinKaMLA was organised and digitally managed by Sunil Gupta and Rima Mishra from the digital marketing agency Media Tribe.

 “There was absolutely no bias in the contest. The winners were chosen based on merit. I am a member of the Samajwadi Party but a few of the participants, whom I interacted with, were affiliated to political parties like NCP and Shiv Sena. There was a lawyer, a student, a social activist and several other kinds of people. It was wonderful to speak to each of them and I hope to do another live session soon to delve further into the minds and aspirations of the youth”, Rais Shaikh states.