Tag: brand adidas

gaming

Mirabai Chanu Sees The Possibilities Of Lifting Up The Community, The Country And Inspiring The Nation

Aug 14, 2021 by Rekha Nair 0 Comments #brand adidas, #India, #Mirabai Chanu, #Senior Director, #Sunil Gupta, #the Indian weightlifter

New Delhi: With her latest win, Mirabai Chanu, the Indian weightlifter has left everyone astounded and proud. She has emerged as an inspiration and the motivation to be in sport for thousands of women across the nation.

Her exceptional win depicts her belief in rebellious optimism and seeing possibilities of not just being a weightlifter but also uplifting her community through the power of sport. And with this spirit of rebelliousness, she has created a ripple which has inspired women to not shy away from weightlifting. The world has always associated weightlifting as a sport for men, where women do not belong, despite the norm, Mirabai chose what she felt was her strength and passion and took it as a challenge and saw the possibilities of breaking this norm and so-called bias.

During her visit to the adidas store at The Promenade Mall in Vasant Kunj, Mirabai met young girls from the weightlifting community in Delhi, and spent time hearing out their aspirations, the challenges they face and what inspired them to take up weightlifting as a sport. She concluded the conversation by motivating the young girls by sharing her journey and experiences including many high and lows.

At the adidas store, Mirabai Chanu said, “My journey from a remote village to representing our country at an international sporting event, clearly showcases that sport doesn’t care about gender or stereotypes. In our society, weightlifting has always been perceived as a male dominated sport, it took a lot of courage and hard work to break such stereotypes. I want women to dream and believe in themselves to be able to see possibilities”.

On Mirabai’s recent victory, Sunil Gupta, Senior Director, brand adidas, India said, “We are extremely proud of Mirabai’s success, and it gives us immense pleasure to be a part of her incredible journey. Our aim is to enable all athletes including our partners to achieve their “impossible”by providing them with the best products in training and competition. I hope her success inspires young girls to believe in their dreams and see possibilities of fulfilling them.”

With her recent win, Mirabai has become the flagbearer of making the impossible possible for young girls and women across the country, inspiring them to be fearless and take to sport.

Business World

Adidas launches Watch Us Move – a campaign to celebrate womanhood

Mar 5, 2021 by Neel Achary 0 Comments #Adidas, #brand adidas, #India, #Senior Director, #Sunil Gupta

New Delhi: In its commitment to creating an inclusive space in society for women, global sportswear giant – adidas, has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

Through this campaign, adidas reaffirms its belief that just like in sport where body types don’t matter, our society is rising above caring for beauty standards. As per adidas, what is important is that we unbiasedly care about our ambitions, hard work, stamina, willpower, and everything that comes from within. Sport is beyond caste, socio-economic status, physical and psychological barriers. Through ‘Watch Us Move’, the brand celebrates the positive movement of women who are spreading an infectious aura of rebellious optimism.

The launch of the campaign saw Manushi Chhillar, Dipika Pallikal & Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.

Watch Us Move - Manushi Chhillar

Present at the launch, Sunil Gupta, Senior Director, brand adidas, India said: “Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look and who to be. With the launch of “Watch Us Move”, adidas aims to unshackle these expectations and provide 100% support for all women making moves as they move the world.

Speaking at the launch, Manushi Chhillar, Miss World 2017, said, “I am delighted to be a part of adidas’ powerful roster of women athletes who are super inspirational. ‘Watch Us Move’ celebrates women, their achievements and inspires us to keep a positive approach to life. It celebrates the fact that being feminine is powerful in every way, shape and form. Through this platform, I’d like to say we are ready to MOVE and now, more so than ever, it’s time for the world to ‘WATCH US MOVE’.”

Adding to this, Deepika Pallikal, Indian Squash Player, said, “Watch Us Move is a rallying call for all women to be the drivers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move & enjoy and see how this movement can do wonders to their bodies and minds for overall well being.”

As part of the campaign, adidas is pushing boundaries to release product innovations that reflect women’s needs to access possibilities in sport and herself throughout the year. The campaign is timed with the arrival of adidas’ most supportive activewear range – Formotion – a collection that has been developed by an all-female design team to deliver maximum support, whilst offering a comfortable fit that works seamlessly with the body in motion. Formotion is a celebration of freedom and expression through movement and inclusivity for all women.