Tag: Adidas

Business

adidas reiterates its commitment to end plastic waste with Run For the Oceans 2022

Jun 6, 2022 by Agency 0 Comments #Adidas, #Oceans 2022, #plastic waste, #Run

adidas India united runners from all over Mumbai as over 1500 enthusiasts participated in the 5th edition of the brand’s sustainability campaign “Run For The Oceans” in Mumbai.  adidas India team was joined by renowned public figures and media personalities, including Anusha Dandekar, Saiyami Kher, Karanveer Bohra, Teejay Sidhu, Aditya Seal, Akash Gaurav and Angad Bedi among others for the run. The run involved a three-kilometre lap around Versova Beach, Mumbai. Post the run, the runners participated in a beach cleanup drive on Versova Beach. For every 10 minutes of running, recorded by participants via the adidas Runtastic app, Parley vowed to clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (with this year’s target to collect a maximum of 250,000kg).

While RFTO is a global movement, in India, adidas has given momentum to the movement by associating with Adv. Afroz Shah, the UN Champion of Earth 2016. adidas India has been supporting Shah in his endeavor to remove plastic from beaches and oceans since 2018. His purposeful initiatives have generated huge awareness and a positive impact among locals with the vision to make oceans plastic-free in India and globally. The most successful initiatives include conserving the mangroves, running ground action workshops to prevent litter and promoting the segregation of plastic waste. Above all, his efforts encouraged adopting and acting on the ideology of a circular economy.

This year’s RFTO 2022 had several engaging features like an innovative interactive education zone explaining why there is an urgent need to save marine life from plastic pollution. The event concluded with all runners being bestowed with special RFTO medals, having an ounce of clean sand from Versova beach.

Sharing his thoughts on this mission Sunil Gupta, Senior Director, adidas India said, “At adidas, our commitment to sustainability is holistic and deeply embedded into how we do business. Run for the Oceans is at the forefront of this commitment to help “End Plastic Waste”. Since the beginning of this initiative, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic and close to 18 million pairs in 2021 alone. Currently running in its fifth year, this campaign shows the brand’s commitment to bringing communities together to create a more sustainable world, because sustainability is a team sport.”

 

adidas has been collaborating with the environmental organization, Parley for the Oceans since 2015, to focus on waste prevention: plastic waste from beaches, coastal regions and in the oceans. The sporting goods manufacturer has been using the collected plastic through a technically advanced recycling process to produce yarn for shoe uppers and apparel. Over the years, the brand’s product range has gradually expanded, from shoes and football jerseys to swimwear, other sports apparel and more. In addition, the brand is also focusing on increasing the proportion of recycled materials in the entire product range with every passing year. Its goal is to use only recycled polyester from 2024 onwards.

Business

Adidas And Allbirds Forge Unique Collaboration To Create Futurecraft Footprint – The Brand’s First Shoe With <3KG Carbon Footprint

Dec 14, 2021 by Gouri Achary 0 Comments #3KG Carbon Footprint, #Adidas, #adidas Creators Club, #Allbirds, #Brian Grevy, #Florence Rohart, #Futurecraft Footprin, #Jamie McLellan

Adidas and Allbirds announce the first product from their collaboration, FUTURECRAFT.FOOTPRINT. At 2.94kg CO2e it represents a personal best for both brands as the result of a collective ambition to make a performance running shoe with no carbon footprint.

Seeing the possibilities of accelerating a carbon neutral future for sports and style, the two companies teamed up to forge a unique partnership: opening up their materials, supply chains and innovations to each other.

With each pair having a carbon footprint of just 2.94kg CO2e and created with 63% less emissions*, FUTURECRAFT.FOOTPRINT showcases a new approach to more sustainable design and an alternative method of manufacturing that drastically reduces carbon impact.

“Our partnership with Allbirds is a beacon of what can happen when competing brands from the same industry see the possibilities in coming together to design. By truly co-creating and providing each other with open access to knowledge and resources – such as Allbirds’ knowledge of carbon calculation and experience with natural materials, and adidas’ capabilities in manufacturing and performance footwear – this is a call-to-action for other brands, and a milestone in the sports industry achieving carbon neutrality,” said Brian Grevy, Executive Board Member Global Brands at adidas

Embracing a lower-carbon development process, the teams collaborated digitally from development to delivery, working across multiple time zones on opposite sides of the world. Together, the Allbirds and adidas counterparts across product design, material innovation, sustainability and supply chain studied every component and all aspects of the process with an analytical methodology. In under 12 months, they reimagined materials, manufacturing techniques and even packaging to reach the lowest possible footprint – whilst chasing the vision for a low-carbon shoe without compromising on performance.

Tim Brown, co-founder & co-CEO at Allbirds said: “We believe that the challenge of solving climate change is the problem of our generation and solving it will not be done alone. We need to find new business models, new innovations and new ways of working together. Our partnership with adidas is an example of that. Over the past year, our two teams have raced as one to create a shoe as close to zero carbon emissions as we could possibly achieve. The results are an exciting step forward, and hopefully, an example for others to follow.”

Two of the brand’s proprietary technologies are coming together and working in synergy at the heart of the innovation. Based on adidas’ popular Lightstrike midsole and tested to the same performance standards, the FUTURECRAFT.FOOTPRINT midsole compound is reimagined with Allbirds’ sugarcane-based SweetFoam®, offering a low-carbon natural component.

Representing another material collaboration, the newly developed upper material is made with 70% recycled polyester and 30% natural Tencel – a material made from wood pulp – for a smooth, lightweight upper that lives up to performance expectations with a highly reduced carbon impact.

“With this project, less really was more. To keep minimalist not only in materials but also in construction, we went to extremes and left only what we really needed on the shoe to keep the performance properties.” said Florence Rohart, Sr. Footwear Designer at adidas.

Jamie McLellan, Head of Design at Allbirds added; “Both the upper and the outside construction are inspired by the Tangram Principle, with all individual parts in their entirety achieving as little scrap as possible in production in order to reduce waste.”

FUTURECRAFT.FOOTPRINT will see an initial launch in May with a raffle of 100 pairs to adidas Creators Club members, before a FW21 release limited to 10,000 pairs, and a wider release in SS22.

Business World

Adidas launches Watch Us Move – a campaign to celebrate womanhood

Mar 5, 2021 by Neel Achary 0 Comments #Adidas, #brand adidas, #India, #Senior Director, #Sunil Gupta

New Delhi: In its commitment to creating an inclusive space in society for women, global sportswear giant – adidas, has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

Through this campaign, adidas reaffirms its belief that just like in sport where body types don’t matter, our society is rising above caring for beauty standards. As per adidas, what is important is that we unbiasedly care about our ambitions, hard work, stamina, willpower, and everything that comes from within. Sport is beyond caste, socio-economic status, physical and psychological barriers. Through ‘Watch Us Move’, the brand celebrates the positive movement of women who are spreading an infectious aura of rebellious optimism.

The launch of the campaign saw Manushi Chhillar, Dipika Pallikal & Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.

Watch Us Move - Manushi Chhillar

Present at the launch, Sunil Gupta, Senior Director, brand adidas, India said: “Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look and who to be. With the launch of “Watch Us Move”, adidas aims to unshackle these expectations and provide 100% support for all women making moves as they move the world.

Speaking at the launch, Manushi Chhillar, Miss World 2017, said, “I am delighted to be a part of adidas’ powerful roster of women athletes who are super inspirational. ‘Watch Us Move’ celebrates women, their achievements and inspires us to keep a positive approach to life. It celebrates the fact that being feminine is powerful in every way, shape and form. Through this platform, I’d like to say we are ready to MOVE and now, more so than ever, it’s time for the world to ‘WATCH US MOVE’.”

Adding to this, Deepika Pallikal, Indian Squash Player, said, “Watch Us Move is a rallying call for all women to be the drivers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move & enjoy and see how this movement can do wonders to their bodies and minds for overall well being.”

As part of the campaign, adidas is pushing boundaries to release product innovations that reflect women’s needs to access possibilities in sport and herself throughout the year. The campaign is timed with the arrival of adidas’ most supportive activewear range – Formotion – a collection that has been developed by an all-female design team to deliver maximum support, whilst offering a comfortable fit that works seamlessly with the body in motion. Formotion is a celebration of freedom and expression through movement and inclusivity for all women.

News

Adidas’ Record-Breaking Running Shoe, Adizero Adios Pro, Available In New “Sunrise Bliss” Colorway

Dec 14, 2020 by Rekha Nair 0 Comments #Adidas, #Falk Bruns, #Kibiwott Kandie, #Senior Footwear Designer

New Delhi: Adidas has introduced a new “Sunrise Bliss” colorway for its fastest ever running shoe, adizero adios Pro. The bold new look is a fresh update to the world record breaking silhouette since it’s limited release in June.

Referencing to its heritage of record-breaking performances – in particular Haile Gebrselassie’s marathon world record in Berlin, 2008, wearing the adios Neftenga – the Solar Yellow, which features on this shoe is one of adidas’ most traditional colors; a nostalgic homage to the emotions and success of athletes throughout the brand’s history.

The electrifying hue highlights the shoe’s materials and craft with a disruptive aesthetic that embodies speed, created to stand out during races and on the podiums of the world’s elite events. Since its launch, the shoe has been worn by elite athletes at some of the sports highest profile races, consistently unlocking podium place performances and enabling runners to smash their own personal bests.

Recently, Kibiwott Kandie entered the history books as the world’s fastest half marathon runner after setting a record breaking time of 57.32 in Valencia on 6th Dec. Kandie crossed the line wearing adidas’ adizero adios Pro (Sunrise Bliss), shaving off 29 seconds off the previous record which he held. This comes after the record breaking stint by Peres Jepchirchir, where she broke the record for the Half marathon at RUNCZECH race in Prague then going on to break her own record one month later at the World Athletics Half Marathon Championships with a time of 1:05:16.

Falk Bruns, Senior Footwear Designer, said “With this third colorway for adizero adios Pro, we wanted to encapsulate the futuristic progression of the brand whilst remaining rooted in its legacy and history. Sunrise Bliss uses our iconic Solar Yellow colour, which has featured on some of our most important shoes throughout the years. Now it returns to cement the legacy of our fastest ever running shoe which has already broken two world records since it was released in September. Tension is at the heart of this color story, celebrating the upbeat clashing of tonal hues for a new disruptive expression that we can’t wait to see in action.”

Business World

Adidas celebrates the growing love for sneakers with ‘Sneakers Day’

Oct 23, 2020 by Gouri Achary 0 Comments #Adidas, #Manish Sapra, #Sneakers Day

Continuing to invest in India by bringing global stories and curating meaningful consumer experiences, Adidas, staying true to its creators positioning, has extended an opportunity to consumers to celebrate sneaker culture with the specially curated ‘Sneakers day’ initiative. Sneakers Day is a four-day festival being hosted from October 22nd-25th 2020 and celebrates the best of Adidas Performance and Originals Sneakers while making it accessible to a wider audience through a host of engagement activities and impressive deals.

Over the last few years, sneaker culture in the country has expanded beyond just products and has become a lifestyle that manifests itself via music, culture, art, etc. It is rapidly growing in India, and increasingly getting in sync with global trends thanks to a rise in awareness and real-time knowledge of the latest and most exciting launches.

Speaking on this occasion, Manish Sapra, Senior Marketing Director at Adidas said, “Sneakers are a strong growth category for us and Adidas India has witnessed a 300% increase in sneaker sales over the last 3 years, especially in the premium and hype categories. Consumers in India are embracing and experimenting with sneakers as an integral part of their lifestyle, going beyond casual wear, to formal and occasion wear. As a brand, we have some of the most iconic sneakers in our portfolio including Stan Smith, Superstar, NMD, Ultraboost and the Yeezys among many more across price segments, catering to the needs of a vast and diverse audience. We are excited to announce the Adidas ‘Sneakers Day’festival and celebrate the growing culture with our fans and the wider community.”

Social media has played an important role in bridging information gaps, while brands have ensured that Indian consumers get access to the best of global launches on the same day as consumers on other parts of the world. Local communities celebrating and growing the culture have played a vital role in propagating this culture at the grassroots. Sneakers are a part of mainstream fashion now with the biggest celebrities flaunting and showcasing their kicks.

Through this initiative, Adidas aims to bring together diverse audiences and drive impetus to a fast-growing and already strong sneaker community, offering various exciting deals and access to limited-ed Adidas memorabilia along with a year-long supply of sneakers. Any consumer who shops for INR 25K & more from the Adidas online store www.shop.adidas.co.in or select retail stores stands a chance to win a year-long supply of Adidas footwear and merchandise.

To find out more, please visit: www.shop.adidas.co.in between the 22nd and 25th of Oct’ 2020

Business World

Adidas launches the all-new X-9000 series of footwear

Oct 15, 2020 by Gouri Achary 0 Comments #Adidas, #Feel the Future, #footwear, #X9000 series- X9000L4, #X9000L3

Today, Adidas released the all-new X9000 series of footwear under the ‘Feel the Future’ campaign.

The X9000 range is designed for the fast pace and high energy of our hyperconnected world. Inspired by gaming culture,it aims to create new opportunities and ways for GenZ creators to level up their performance and style.

The new silhouettes, with the boost midsole, provide cushioning that keeps one comfortable through the day and are a delight aesthetically ensuring an on-point style-game while hanging out or gaming with friends. Floating triangles and supportive underlays give the stretchy knit upper a bold and futuristic look.

Featuring bold profiles the new range of X9000 series- X9000L4 and X9000L3will be available in 8 different color ways at adidas online store – www.shop.adidas.co.in & select retail outlets across India at a price of INR 13,999/- and INR 11,999/- respectively.