Tag: footwear

Business

Elegance you can wear: Footwear for Women by Language

Jun 13, 2022 by Agency 0 Comments #footwear, #Language, #Women

Language helps you maintain an impeccable sense of style with their large selection of exclusive and trendy footwear. They strike a perfect balance between comfort and luxury that emphasizes the look for all your occasions. This summer, Language presents a range of sandals and ballerinas, which is a modern expression of Language’s exquisite craftsmanship.

If you are into a more casual look, try the beautiful blend of subtle elegance in style of our sandals which are crafted keeping your comfort in mind. A busy workday or a day in the sun, they will keep you going. Easy to wear and made from premium leather, these sandals are a must-have for every modern woman.

Versatile and stylish ballerinas are a timeless edition to your everyday wardrobe. Whether you are going for a meeting or stepping out for a dinner date, stride out with confidence with these shoes. Here is a pair that will steal the show, wherever you go.

These premium leather footwear for women from Language are handmade and available in an assortment of exciting colour options. Explore the collection of footwear for women from Language at its exclusive brand outlets at Nungambakkam Chennai, VR Mall Chennai, Express Avenue Chennai, Sarath City Mall, Hyderabad, Lulu Global Mall Bengaluru and Lulu Mall Kochi. You can also shop the collection online at www.languageshoes.com and www.amazon.in

Business

Furo Sports Shoes Unveiled A New Generation Ad Campaign

Dec 21, 2021 by Gouri Achary 0 Comments #Flamingo Digital, #footwear, #Furo Sports Shoes, #Rahul Sharma, #Sports Shoes

FURO Sports, the sports footwear brand of Leayan Global Private Limited, has recently launched a new generation ad campaign targeting both male and female, age group teenage and above.

The music video conceptualized by ad agency Flamingo Digital gives a message to our passionate youth through animated characters, who are gripped to their passion, wherein a performer who sings and grooves throughout the Streets for all other talented animated sports characters, who are practising intensively to perfect their skill and performance. The video also shows the importance of being gripped to one’s passion just like how Furo Sports Shoes keep one gripped throughout one’s journey through its tyre-Inspired Hi-Grip technology, which is its core USP.

Expressing his views on the launch of this campaign, Rahul Sharma (General Manager, Marketing) shares “The new ad campaign strategy is designed to focus on product credibility, reshaped brand appeal, and consumer experience through stunning visuals and catchy song, which has a high level of remembrance and also accentuates our brand‘s tagline “Got Furo Got Grip” which encompasses the focus of our brand and enables us to showcase the breadth and depth of the company’s motto.

This campaign is being launched in different parts of the country in phases and to begin within Uttar Pradesh, Gujarat, Madhya Pradesh and Chhattisgarh and being promoted across Digital Media, Print, Cinema, Radio and enhanced visibility at multi-brand retailer shops.

Business World

Amazon recognizes ‘Solethreads’ as an ‘Emerging Brand’ in the Footwear category

Oct 28, 2020 by Gouri Achary 0 Comments #Amazon, #Emerging Brand, #footwear, #Great Indian Shopping Festival, #Mr. Sumant Kakaria, #Solethreads

Solethreads, a youth-centric open-footwear brand gains recognition of an ‘Emerging Brand’ in the footwear category by Amazon. This digital forward brand is bringing together innovative technologies and quirky designs to create a highly sought after and loved portfolio of trendy and comfortable flip-flops. And this is clearly visible through the positive metrics, consumer response, reviews & ratings the brand has garnered on the Amazon marketplace which is well above the category benchmarks.

Solethreads is creating a revolution in the Indian branded footwear industry through its innovation and latest technology in footwear designing. This youth-centric footwear brand had successfully crossed Rs 50 lacs GMV per month on Amazon in just 4 months of its launch and is poised to scale up even faster in the coming months with its new launches in the pipeline. The recent Great Indian Shopping Festival also saw them cross over 1000 pairs a day.

Amazon quoted that “Open footwear is a focus category for us where we observed a clear white space and this is where Solethreads fits in perfectly. The brand offers a unique selection with a combination of innovative designing and technology that too at a lightning speed from Concept to Shelf. With Solethreads’ sharp product-market mix; we are able to offer premium fashionable flip flops at affordable pricing to our Youth shoppers. Also, their team understands the digital space well, and therefore we see Solethreads as an Emerging brand with great potential.”

On being recognized by Amazon, Mr. Sumant Kakaria, CEO &Co-Founder, Solethreads said,

“With over400 designs and more than 30 design patents already, Solethreads takes pride in being the harbinger of innovative & quality products to its customers. Our in-house designing and R&D team is focused on innovation and global trend spotting and the fast-fashion approach we take is unparalleled in India. The brand’s bold narrative and the communication strategy is resonating well with the Youth and is helping build higher brand affinity. Partnering with Amazon helps us engage and connect with our customers by segmenting our communication basis browsing, lifestyle and purchase habits.”

Business World

Adidas launches the all-new X-9000 series of footwear

Oct 15, 2020 by Gouri Achary 0 Comments #Adidas, #Feel the Future, #footwear, #X9000 series- X9000L4, #X9000L3

Today, Adidas released the all-new X9000 series of footwear under the ‘Feel the Future’ campaign.

The X9000 range is designed for the fast pace and high energy of our hyperconnected world. Inspired by gaming culture,it aims to create new opportunities and ways for GenZ creators to level up their performance and style.

The new silhouettes, with the boost midsole, provide cushioning that keeps one comfortable through the day and are a delight aesthetically ensuring an on-point style-game while hanging out or gaming with friends. Floating triangles and supportive underlays give the stretchy knit upper a bold and futuristic look.

Featuring bold profiles the new range of X9000 series- X9000L4 and X9000L3will be available in 8 different color ways at adidas online store – www.shop.adidas.co.in & select retail outlets across India at a price of INR 13,999/- and INR 11,999/- respectively.