Tag: Mondelez India

Anil Viswanathan, Senior Director - Marketing, Mondelez India
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Mondelez India Marks Its Foray into The Snack Bar Category, with Cadbury Fuse Fit

Sep 10, 2021 by Rekha Nair 0 Comments #Anil Viswanathan, #Mondelez India, #Senior Director: Marketing

INDIA  – Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, and Oreo among others, today announced its foray into the exciting snack bar category, with the launch of new Cadbury Fuse Fit. With this innovation, the company aims to develop the current niche and growing snack bar segment, with evolving consumers who choose ‘good for you’ alternatives in daily snacking. With delicious Cadbury milk chocolate as a bedrock, the snack bar packs together the goodness of peanuts and almonds that make for 50% of the bar, fulfilling 10% of the daily protein requirement.

Anil Viswanathan, Senior Director – Marketing, Mondelez India, said, “Consumers are now increasingly looking for on-the-go snacks that could be for mid-morning hunger, mental stimulation or even to break fatigue, as they spend most time at home. With that, they are also making discerning snacking choices that deliver both – goodness & taste – a pandemic-infused change that is here to stay. As a snacking leader that has defined eat experiences in the country, striking the right chord with the ever-evolving consumer palate, we truly believe that there exists untapped potential for the category that we are well poised to fulfil. By extending our play into this niche segment, with Cadbury Fuse Fit, we are set to yet again bring alive our vision to empower our consumers with more choice and solidify brand love for our products.”

Cadbury Fuse Fit introduces a new eating experience to consumers that brings the best of two worlds together – taste and goodness, making it a snack that can be consumed anytime in moments of hunger. Cadbury Fuse Fit is being launched in two variants of Almonds and peanuts, and Cranberry and Nuts, in a first of its kind transparent packaging. This mouth-watering protein-packed snack bar is priced at Rs. 50 for 40 gms and is all set to end the overthinking dilemma around taste vs goodness.

The launch of Cadbury Fuse Fit will be supported by a 360-degree communication campaign, that includes a digital activation, outdoor, tie-ups in fitness ecosystem like gyms & apps and influencer engagement initiatives, in addition to consumer sampling to drive trials via multiple channels.

Mondelez India Expands the Milk Food Drink Offering, With the Launch of All-New Cadbury Oreo Milkshake Mix
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Mondelez India Launches All-New Cadbury Oreo Milkshake Mix…

May 4, 2021 by Rekha Nair 0 Comments #Associate Director – Marketing (Beverages, #Candies and Gums), #Inderpreet Singh, #Meals, #Mondelez India

INDIA – Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., today launched an all new product innovation – Cadbury Oreo Milkshake Mix. After unique product launches like Cadbury Dairy Milk Silk Oreo, Cadbury Dairy Milk in Lickables, Oreo Cadbury Dipped etc., this new product marks the coming together of two of Mondelēz International’s power brands – Cadbury and Oreo, yet again. Through this launch, Mondelez India brings the best of both and aims to offer its consumers a distinctive indulgent experience.

Commenting on this latest innovation, Inderpreet Singh, Associate Director – Marketing (Beverages, Meals, Candies and Gums), Mondelez India, ‘’The indulgent Milk Food Drink category is evolving in India, given that in-home snacking has taken precedence, as consumers are spendingmore time at home, with their families or just by themselves.As we continue to ‘empower people to snack right’, we are focussedon providing the right snack, for the right moment, made the right way, through innovations such as these that cater to the evolving consumer needs. With the launch of Cadbury Oreo Milkshake Mix, we are bringing together two of the most trusted brands in the country, making us confident that this will make for a perfect indulgent drink, as consumers look for ways to indulge in or create unique eat experiences within the comfort of their homes, with their families and loved ones.”

This launch will be supported by strategic investments in trade visibility, promotions and Sampling. Priced at Rs. 175 for 200 gms, Cadbury Oreo Milkshake Mix will exclusively be available in modern trade and on e-commerce.

 

Mondelez India Brings the Iconic Cadbury Dairy Milk Taste in A Centre-Filled Lollipop; Launches Cadbury Dairy Milk Lolly
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Mondelez India Brings the Iconic Cadbury Dairy Milk Taste in A Centre-Filled Lollipop; Launches Cadbury Dairy Milk Lolly

Apr 15, 2021 by Rekha Nair 0 Comments #Associate Director – Marketing (Beverages, #Candies & Gums), #Inderpreet Singh, #Meals, #Mondelez India

INDIA – Mondelez India, the makers and bakers of some of India’s much-loved snacking brands – Cadbury Dairy Milk, Bournvita, and Oreo among others, today sets foot into the fast-growing and extremely innovative sub-segment in the confectionery category – Lollipops, with the launch of Cadbury Dairy Milk Lolly. With this foray, the company is entering a white space in the category of being the only Chocolate Lollipop in India. With much-loved Cadbury Dairy Milk chocolate, enrobed in yummy caramel casing, this latest entrant will offer consumers a unique indulgent experience.

Commenting on this latest innovation, Inderpreet Singh, Associate Director – Marketing (Beverages, Meals, Candies & Gums), Mondelez India said, “Our play in the Candy category dates back to over 50 years from now, and has garnered umpteen consumer love as we continue to be the pioneers in providing the best eat experiences to the consumers. This innovation is another testament to our coherent efforts of penetrating deeper into markets and striking the right chord with the continuously evolving consumer palate. Cadbury Dairy Milk Lolly being the only chocolate lollipop in the segment provides the brand with an opportunity to strengthen its foothold in the category and stay true to its vision of proving consumers with more choice. By uniting India’s much-loved and most trusted Cadbury Dairy Milk’s strong equity and legacy in a new avatar, we are all set to conquer hearts yet again and further solidify our stance in the myriads of snacking options in the country.”

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans. Priced at Rs. 5, the all-new Cadbury Dairy Milk Lolly is a scrumptious offering from the house of Mondelez India, that is sure to tantalize consumers’ taste buds!

Alia Bhatt’s New Mantra in Life Is To ‘Take It Light’ With Cadbury Perk
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Alia Bhatt’s New Mantra in Life Is To ‘Take It Light’ With Cadbury Perk

Mar 6, 2021 by Rekha Nair 0 Comments #Anil Viswanathan, #Chief Creative Officer, #Insights and Analytics, #Marketing (Chocolates), #Mondelez India, #Ogilvy India, #Senior Director, #Sukesh Nayak

INDIA  – Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set to launch yet another jocular campaign with Bollywood Actress Alia Bhatt. Through a delightful digital film featuring the youth icon, Cadbury Perk is encouraging consumers to face life’s twist and turns, with a light attitude – manifesting the message ‘Take It Light’.

Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India, said, “Cadbury Perk has been rooted in the youth culture, since its inception almost 25 years ago, owing to its fun persona and relevant messaging – we propagated the message of ‘Masti’ from 2015 which resonated well and helped establish Perk as a fun brand. This time, we wanted to be rooted in the product and reinforce the delightfully light eat-experience of Perk. Today’s youth believe in facing life’s stresses with lightness. Our launch film and tagline ‘Perk khao, Light ho jao’ attempts to land the message that Perk is THE light chocolate, in a fun manner, through the route of levitation. In the past, we have had lively and high-spirited personalities to cater to the youth cosmos like Preity Zinta, Genelia D’souza and Ananya Panday who embody what Cadbury Perk stands for – youth, fun and Joie De Vivre. With Alia Bhatt back on-board as the face of the brand, we are positive that she will bring the ‘Take It Light’ proposition to life effortlessly with her bubbly persona and strong youth connect.”

Brand Ambassador, Alia Bhatt, said, “Super thrilled to be back with brand Cadbury Perk – one of my favourite chocolate brands. A brand that is fun and easy-going, Cadbury Perk reflects my own playful personality and mantra in life – to ‘Take It Light’! The entire experience from the shoot to all the intrigue we created pre-launch was fun too.”

The new campaign is supported by a captivating digital film: Udd Gaye, starring Alia Bhatt and Pavail Gulati. The film begins with a very blissful setting of a wedding mandap where Alia and Pavail aka the groom, are seen performing the ‘Jaimala’/garland ceremony where Pavail’s friends lift him on their shoulders as a ritual while making it a challenge for Alia to reach him. Being her bubbly self, Alia embraces the challenge, takes a bit of the light and crunchy Cadbury Perk levitating herself off the ground and puts the garland around his neck exhibiting the message of ‘Perk khao, light ho jao’.

Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “This is a super fun idea on lightness, executing this was truly a ball. Working with Alia, Pavail and Bob was just lots of masti. I believe, the social surround around the idea and the film will beautifully bring the core idea to life – Perk khao, light ho jao.”

To bring alive the launch of the digital film, the stage was first set by building intrigue around Alia Bhatt’s association through impactful social media and influencer engagement, followed by unveiling the film poster showcase, leading to the final launch of the digital film.

Link to the Digital Film: https://youtu.be/ezyzON3q7Mo

Mondelez India Launches ‘Cadbury Dairy Milk Silk Mousse’ The Richest Tasting Silk Ever, With A First Of Its Kind Indulgent Experience
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Mondelez India Launches ‘Cadbury Dairy Milk Silk Mousse’ The Richest Tasting Silk Ever, With A First Of Its Kind Indulgent Experience

Jan 16, 2021 by Rekha Nair 0 Comments ##ScoopIntoChocolateHeaven, #Anil Viswanathan, #Insights and Analytics, #Marketing (Chocolates), #Mondelez India, #Senior Director

INDIA: Mondelez India, the makers and bakers of some of the country’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, Oreo, etc.,  announced the launch of yet another unique product innovation under its premium chocolate segment, Cadbury Dairy Milk Silk Mousse, kick-starting the New Year on a premium chocolatey note. This latest entrant from the house of Cadbury Dairy Milk Silk offers a decadent combination of light, micro-aerated mousse filling inside a smooth and creamy Cadbury Dairy Milk Silk chocolate bar, which is sure to take over the consumer palate, with the first of its kind luxurious taste experience for their moments of self-indulgence.

Commenting on this new launch Anil Viswanathan, Senior Director, Marketing (chocolates), Insights and Analytics, Mondelez India, said, “With new product innovation as one of the cornerstone of our growth strategy, Cadbury Dairy Milk Silk has always stood for the best taste of chocolate in the country, pioneering an assortment of first of its kind experiences for the consumers. With its light texture of the mousse centre filling whisked to perfection, Cadbury Dairy Milk Silk Mousse is the ultimate indulgent experience that is sure to delight our consumers who are always on the lookout for unique and innovative experiences. We believe that this innovation created in line with our efforts to redefine the chocolate eating experience will help us further capitalize on the premium segment as we expand our snacking footprint in the country.’’

After fortifying its premium chocolate credential with an array of successful launches like India’s first ‘center-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello, India’s first ‘aerated’ Chocolate – Cadbury Dairy Milk Silk Bubbly, global innovation bundles like Cadbury Dairy Milk Marvellous Creations, and the most recent unique eat experiences like Cadbury Dark Milk, Cadbury Dairy Milk Silk Oreo & Cadbury Dairy Milk Silk Oreo Red Velvet, Cadbury Dairy Milk Silk Mousse further takes the brand’s innovation prowess a notch higher rooted in deep consumer insights and global expertise in chocolate.

With deliciousness in every scoop, Cadbury Dairy Milk Silk Mousse is crafted using Micro Aeration technology. The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign #ScoopIntoChocolateHeaven at the back of a film on TV & digital platforms, social media influencer strategy, impactful in-store visibility, on-ground & outdoor activation. Priced at Rs. 80 and Rs. 175, Cadbury Dairy Milk Silk Mousse is all set to give chocolate lovers an eat experience full of indulgence unlike any they’ve tasted before!

For the Very First Time, Father-Daughter Duo MS Dhoni and Ziva, Join the Playful OREO Brigade For #OreoPlayPledge
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For the Very First Time, Father-Daughter Duo MS Dhoni and Ziva, Join the Playful OREO Brigade For #OreoPlayPledge

Jan 6, 2021 by Rekha Nair 0 Comments ##OreoPlayPledge, #and Mark McDonald, #Associate Director – Marketing (Biscuits), #Digitas India, #Executive Vice President and Head of Creative, #Leo Burnett, #Managing Director - India and Chief Creative Officer - South Asia, #Mondelez India, #MS Dhoni and Ziva, #Rajdeepak Das, #Sudhanshu Nagpal

INDIA: Building on the proposition to bring families closer by encouraging playful connections, OREO, the world’s No.1 and India’s favourite cookie brand, is further fortifying its promise of infusing a dose of fun in everyone’s life with its latest campaign #OreoPlayPledge. With this campaign, the brand is putting its purpose into action and inspiring people to snooze away from their busy lifestyles and take a pledge to create and cherish the much-needed moments of fun with their loved ones. This sentiment will be brought alive by the much-loved father-daughter duo – former team India Cricket captain, MS Dhoni and his daughter, Ziva Dhoni, offering Oreo fanatics a glimpse of their playful connection on-screen.

Commenting on the campaign, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said, “As one of the country’s most loved brands, Oreo has always strived to spark playfulness and inspire connection moments in our consumer’s lives. However, in current times, amidst blurring lines between personal and professional life, carving out valuable family connection moments has come to assume even more importance. So, as we wrap up what was a tough year, and enter 2021 with much anticipation, we are launching this new campaign called #OreoPlayPledge in month of January. Oreo’s endeavour through this campaign will be to infuse positivity and inspire our consumers to create more play-connect time with their loved ones in times ahead. We are also bringing MS Dhoni and Ziva on board as Oreo brand ambassadors for this campaign. Given their loving relationship & playful chemistry, we believe the duo will be Oreo’s best partners to bring this campaign alive and inspire our audiences to join the bandwagon of Oreo playful pledges.”

Sharing his experience, MS Dhoni said, “Shooting with Ziva for the first time was a delightful experience for me. It was fun to share our playful moments on screen with Oreo, our favourite cookie. Ziva & I had a great time on the set for the new campaign, #OreoPlayPledge which has a beautiful message. It inspires you to make a commitment to take out time to connect playfully with your family. This is a challenge I’ve personally faced as a parent too and it feels great to be associated with Oreo to spark a positive change with the power of playfulness.”

The new TVC, conceptualised by Publicis Group for Mondelez India, showcases MS Dhoni and Ziva Dhoni on a bright Sunday morning, baking a cake for Ziva’s mom. However, this task comes with a twist! For every Oreo cookie they place as garnish on the cake, they take a pledge to spend more time with each other. The funny and mischievous conversation and playtime between Dhoni and Ziva ends with a sweet ‘Twist, Lick, Dunk’ moment reiterating the thought that ‘The more we stay playful, the more we connect’, and inspiring people to share their playful pledge on www.OreoPlayPledge.com.

Rajdeepak Das, Managing Director – India and Chief Creative Officer – South Asia, Leo Burnett, and Mark McDonald, Executive Vice President and Head of Creative, Digitas India, explain how the gruelling lockdown and all the anxiety makes reconnecting with our loved ones more important than ever. “Play is the universal language of connecting with one another. So, as we step into a new year, our campaign encourages everyone to take the ‘Play Pledge’ with Oreo,” Rajdeepak says. Mark adds, “We’re looking to launch and build on-going conversations with our consumers to commit to creating and enjoying moments of fun with their kids. And we’re confident that MS Dhoni and his daughter Ziva are the perfect ambassadors to bring this message alive.”

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Indulgence meets technology with Cadbury 5Star’s latest campaign ‘5Star Do Nothing Assistant’ in association with Google

Dec 23, 2020 by Rekha Nair 0 Comments #Anil Viswanathan, #Chief Client Officer & West Head, #Chief Creative Officer, #Insights and Analytics, #Marketing (Chocolates), #Mondelez India, #Ogilvy India, #Senior Director, #Shekhar Banerjee, #Sukesh Nayak

INDIA Mondelez India’s iconic brand Cadbury 5Star is back again with yet another quirky campaign that brings together the perfect fusion of indulgence and technology while manifesting the brands prevailing ‘Do Nothing’ proposition. In partnership with Google and conceptualized by Ogilvy, the brand is upping its game a notch higher by introducing the ‘5Star Do Nothing Assistant’, the first-ever AI that helps you do nothing.

While most mobile assistants help you become more productive, the 5Star Do Nothing mode on every android device with Google Assistant gives you more perspective and does the exact reverse. All you need to do is, say “Ok Google, eat a 5Star” to get your Google Assistant to lean back, relax, and motivate you to do nothing as well.

The AI has hundreds of built-in responses and is trained to answer any question you might have with a cheeky response that makes you rethink your plans and wonder if you are better off just doing nothing.

Commenting on the latest campaign and efforts, Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India, said, “Cadbury 5Star has always been at the heart of our country’s youth culture through its innovative campaigns and quirky narratives weaved into relatable scenarios. With the ‘Do Nothing’ campaign, our focus has been to generate some light-hearted relief in serious times and reiterate the most important message of today to unwind and take a break. We are taking this a step ahead with our latest association with the Google Assistant to create a humorous and chocolaty experience for our target audience, strengthen our consumer connect and further propagate our brand message. This campaign is a testimony of 5Star’s brand persona of being witty and quirky which perfectly resonates with Gen Z who are increasingly getting inclined towards all things tech.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India said: “Today’s digitally native youth are always hungry to pack more into their day and AI assistants help them multitask and do more. However, at times, it’s also good to just chill. So, we helped people, do just that. Say “Ok Google. Eat a 5Star” and enter the ‘DO NOTHING MODE’ and then enjoy the Google Assistant help you do nothing. Answers to most commonly asked questions are ready in this mode. So, give it a try and enjoy doing nothing.”

The roll out of the campaign will be supported by a 360-degree communication approach, designed to encourage the youth to get a first-hand experience of the latest feature at the back of digital films, radio, social media and influencer-led activations.

Shekhar Banerjee, Chief Client Officer & West Head, Wavemaker India said: “This is yet another example that advertising is not limited to any format, but we need to focus on the core brand idea, the right platform and the connection we build with our audiences. This is a great example of Personalization @ Scale, every user differently interacts with their voice assistant, we are making sure we reach these different audiences and make 5Star relevant.”

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Mondelez India Launches Bournvita Crunchy

Dec 17, 2020 by Rekha Nair 0 Comments #Akshay Seth, #Associate Director – Marketing (Biscuits), #Group Creative Director, #Mondelez India, #Ogilvy India, #Ogilvy India and Chinmay Raut, #Senior Creative Director, #Sudhanshu Nagpal

INDIA :Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, Oreo, etc., announced its expansion into the wholesome biscuits segment with the launch of Bournvita Crunchy. With this new launch – ‘A Crunchy Bite of Wholegrains & Berries’, the company is further strengthening its ‘Better for You’ product offering, fulfilling the constantly evolving snacking needs of consumers looking for balanced indulgence. Bournvita Crunchy will be available on shelves, across the country, from mid-December 2020.

Commenting on this new launch Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India said, “As per our recently released State of Snacking TM Report, most Indian adults say they are snacking more today, than before. Given the unprecedented times, health and hygiene has become very important for our consumers and they are looking up to their trusted snacking brands for nourishment and wellbeing. Taste continues to remain an important factor for our consumers, as they choose snacks to create eat experiences with their families, at home. Bournvita Crunchy brings together the best of our global category expertise and innovation with these local insights and experience.

Our endeavour has always been to provide unique eat experiences and a broad range of product offerings to our consumers – from indulgent to wholesome. Our latest launch – Bournvita Crunchy, is in line with this commitment and we’re confident that this wholesome product with provide our consumers with a ‘guilt-free’ snacking experience.”

Bournvita Crunchy will be yet another addition to the ‘better for you’ product from Mondelez India, that includes products like Cadbury Dairy Milk – 30% Less Sugar, Bournvita Biscuits, various portion control Home Treat packs etc. Bournvita Crunchy is priced at INR 30 for a tray pack (100 gms) and INR 60 for a carton pack of (200 gms).

The launch will be supported with a high-decibel integrated marketing campaign, including a TVC, in line with Bournvita Biscuits’ much-loved proposition – ‘No More Excuses’. Conceptualised by Ogilvy, the TVC funnily breaks down the label of wholesome snacks being boring and reiterates that one can focus on their well-being without compromising on the taste by letting consumers know that ‘Ab badon ke bhi bahane khatam’.

Commenting on the TVC, Akshay Seth, Group Creative Director, Ogilvy India and Chinmay Raut, Senior Creative Director, Ogilvy India, said, “In today’s times, the emphasis on healthy eating has increased manifold. But adults, like children, are equally fussy about healthy eating. The Bournvita Biscuits Crunchy launch gives the brand proposition of #NoMoreExcuses a new dimension by highlighting the child-like behaviour adults exhibit at the mention of wholegrain and how they do a U-turn when they realize that healthy can be tasty.”

Business World

Mondelez India urges ‘Goodness’ this Diwali, through Cadbury Celebrations’ ‘Most Generous Ad’ and other exciting initiatives

Nov 6, 2020 by Gouri Achary 0 Comments #Anil Viswanathan, #Arjun Kapoor, #Cadbury Celebrations, #Cadbury Cocoa, #Diwali, #Mondelez India, #OREO, #Yuvraj Singh

With an aim to turn this Diwali into the sweetest celebration of all times, Mondelez India, the makers and bakers of some of India’s iconic snacking brands are ready to once again brighten up the festive vibes with Cadbury Celebrations and the launch of the ‘Iss Diwali Aap #KiseKhushKarenge?’ campaign. The company will further add sparkle to the festivities, with the eCommerce-exclusive premium pack, Oreo Moments and Cadbury Cocoa’s #TheSweetestDiwali activation.

Commenting on the efforts, Anil Viswanathan, Senior Director, Marketing (chocolates), Insights and Analytics, Mondelez India, said, “Throughout festivities exchanging gifts and sweets hold a significant emotional value and embarks the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition. Moreover, this year, than any other warrants for acts that signify new beginnings and the potential of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this thought at the back of evoking generosity.

Banking on the proposition of ‘Iss Diwali Aap #KiseKhushKarenge’, we are putting our best foot forward to inspire people to do what’s right this time by acknowledging people who helped us in difficult times. Whether it is weaving in ‘Mithaas’ into special occasions or adding a shimmer of cheerfulness to the joyous festivities, our much-loved snacking products have become an intrinsic part of every celebration and therefore, this year we’re furthering this effort by expanding our eCommerce premium portfolio to provide more choice to our consumers, along with many exciting initiatives across our brands, beyond just chocolates.”

Continuing the legacy of ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’, Mondelez India is taking a step further and leading by example by creating the most generous ad ever by reaching out to 1800+ local retailers, across 260+ pin codes, whose businesses are promoted locally through the latest Cadbury Celebrations ad and manifest the message of ‘Iss Diwali Aap #KiseKhushKarenge? The ad leverages technology and AI to create India’s first hyper-personalised ad wherein during this ad, these stores will be featured against the product category for specific pin codes in Mumbai, Delhi, Pune, Indore, Ahmedabad and Lucknow.

The ad beautifully captures this by showcasing an Indian family rejoicing the occasion of Diwali wherein the woman of the house gifts something to every member of the family which is bought from the local stores. Ending it on a celebratory note and a thought-provoking message – ‘When all of us support our local stores, all of us can have a Happy Diwali’. Thus, putting the spotlight on the act of generosity.

Context AV: https://youtu.be/3xo02IWsK1wWatch the ‘Most Generous Ad’ here: https://youtu.be/So16ZBPK6mo
Someone watching in Golf Course Road, Gurgaon will receive and see this ad: https://youtu.be/IINV8D6wyDc
Someone watching in Mahalakshmi will see this ad: https://youtu.be/4abjNU9m-f0
Someone watching in Powai will see this: https://youtu.be/YLrd_JbMLLw

This message is further being seeded through Cadbury Cocoa which is encouraging consumers to return the favour of goodness to their family members, who have always made their festivities more exuberant, with a ‘special mithai’ created using Cadbury Cocoa. Renowned personalities like Arjun Kapoor and Yuvraj Singh will be seen depicting the act of home-baking a special recipe for their special someone to encourage people to walk an extra mile, be extra thoughtful and for a change, make the ones around you smile and turning it into #TheSweetestDiwali.

With safety becoming a non-negotiable priority for consumers, e-commerce is playing a greater role in implementing contactless shopping and therefore, we are creating more digital shopping opportunities to continue redefining the joy of gifting. The seasonal offerings under the Cadbury Gifting portfolio will be available across multiple channels like e-grocers, marketplaces, e-commerce websites, hyper-local and omnichannel retailers and the company’s own direct-to-consumer website – CadburyGifting.in, so that people can partake in celebrations, unhindered.

This festive season, the world’s favourite cookie brand – OREO, will continue to add more playful moments, through its special festive edition – Oreo Moments. The Oreo Moments gifting range has received a great response over the last two years and the company has planned to scale up this year’s portfolio, in addition to launching an all-new pack in the premium gifting segment under Oreo Cadbury Dipped Moments.

Business World

Mondelez India Extends Group Mediclaim Policy Benefits to Live-In Partners

Sep 29, 2020 by Gouri Achary 0 Comments ##MAKEITU, #Deepak Iyer, #Mahalakshmi R., #Mondelez India

Mondelez India today, announced a progressive policy makeover by extending its group mediclaim policy to cover live-in partners with an objective to further elevate its existing diversity and inclusion initiatives. Effective January 2021 onwards, this latest policy will also cover the adoptive and dependent children of the domestic partners, further strengthening the company’s endeavour to build a more diverse, inclusive and equitable world for its multi-generational workforce through such enabling policies. In a continued effort of consistently evolving and adapting to social changes, the company extended its group medical benefits to same-sex partners earlier this year.

Commenting on this new policy extension, Deepak Iyer, President – India, Mondelēz International, said, “At Mondelez India we are committed to building a diverse and inclusive workplace culture, that enables all colleagues to be themselves and achieve their full potential. We are constantly reflecting on the changing needs of our evolving workforce to further liberate and empower them, and the extension of our group mediclaim policy to cover live-in partners is a testimony to those efforts. We believe our long-standing commitment to our colleagues, culture and community will help deliver stronger business performance while enabling us to live our purpose, as we lead the future of snacking.”

Mahalakshmi R., Director – Human Resources, Mondelez India added, “At Mondelez India, Diversity & Inclusion has always been at the heart of our policy evolution and today, we are very proud to take yet another progressive step and roll-out the extension of our group mediclaim policy for live-in partners in addition to adoptive and dependent children of the domestic partners. This comes after we announced a similar policy re-modelling for same-sex partners earlier this year. This further encourages colleagues to bring their true colours to work and respects everyone’s diverse perspectives #MAKEITUniquelyYours.”

Mondelez India is one of the few companies that voluntarily adopted a gender diversity policy even before liberalization in the 1980s and continues to be a resilient driver of change and equality in today’s time. The expanded benefits of the policy are the latest in a series of enhancements over the past year, wherein Mondelez India for the first time moved to a Family Floater Model, thereby widening the benefit umbrella for its colleagues, and strengthening the company’s diverse and inclusive culture.