Tag: Yuvraj Singh

News

Sachin Tendulkar and Yuvraj Singh play at Sathya Sai Grama

Jan 19, 2024 by Sujata Muguda 0 Comments #Dr Sunil Gavaskar, #Sachin Tendulkar, #Sathya Sai Grama, #Sri Madhusudan Sai, #Sri Madhusudan Sai Global Humanitarian Mission, #Yuvraj Singh

Bangalore, 19 January 2024: Sachin and Yuvraj inaugurated the new cricket stadium – Sai Krishnan Stadium at Sathya Sai Grama – a global hub and an epicentre of service and spiritual activities conducted by Sri Madhusudan Sai across 33 countries.

National and International cricketers from seven nations – India, New Zealand, Sri Lanka, England, South Africa, Australia and Bangladesh came together in the spirit of ‘One World One Family’ and played in the spirit of brotherhood to demonstrate to the world the cause of a common humanity which is bound by interconnectedness and harmony.

In the exciting match that ensued, Sachin led team, ‘One World’ won the T20 format led OWOF Cup. The friendly match featured a stellar lineup of legendary cricketers, including Naman Ojha, Upul Tharanga, Alviro Peterson, S Badrinath, Ashok Dinda, Ajanta Mendis, Harbhajan Singh, Monty Panesar, RP Singh, Danny Morrison, Parthiv Patel, Md Kaif, Darren Maddy, Alok Kapali, Romesh Kaluwitharana, Jason Krejza, Muthiah Muralidaran, Mkhaya Ntini, Chaminda Vaas, Venkatesh Prasad, and the dynamic brothers – Irfan Pathan and Yusuf Pathan.

Over 150 dignitaries graced the match on stage and about 3,500 audience cheered for the match, most of whom also included students who receive free education at the schools established by the Sri Madhusudan Sai Global Humanitarian Mission.

Two key initiatives to empower the grassroots sports talent in India was launched. ‘Sports for All’ initiative led by Sachin Tendulkar and the ‘Sunil Gavaskar Cricket Academy.’ Few children were presented with their sports kits by Sachin Tendulkar and Sri Madhusudan Sai, as a mark of encouraging them to pursue sports.

Bharat Ratna Awardee Sachin Tendulkar expressed: “It’s a huge honour to be here and take part in this special occasion. As a child, I was a very naughty. My parents were extremely patient with me and at the same time, concerned about my likes and dislikes. They encouraged me in sports. When my energy was channelised to doing what I like to do, I dreamt and realised my dream to play cricket for India. Sports taught me to get back focus and purpose. The Sri Madhusudan Sai Global Humanitarian Mission is also working towards nurturing the sports talents of students. Today, when I stand here next to Sadguru

Sri Madhusudan Sai, I really applaud his vision and contribution to the world. I had the privilege to visit the mission’s hospital in Palwal and Navi Mumbai. Both the hospitals were brilliant, but there was one thing missing there – a billing counter. I have never visited a hospital which doesn’t have one. All the treatments there are free of cost. Thank you on behalf of the cricketing fraternity who is gathered here to contribute in whatever possible way we can. I’m truly honored to be here.”

Padma Bhushan Awardee, Dr Sunil Gavaskar said in a statement: “Sports has the power to inspire and unite. Initiatives like these, beyond the boundaries of cricket, reflect the true spirit of humanity. Congratulations to everyone who came forward readily to promote the cause of social responsibility and philanthropy through this beautiful game of cricket. I express my gratitude to these legendary cricketers who have come together on this platform to advocate for the cause of One World One Family.”

Sri Madhusudan Sai, Founder, Sri Madhusudan Sai Global Humanitarian Mission, expressed, “‘One World One Family Cup,’ is aimed at creating awareness about embracing all as our own. This friendly match will be an annual affair to embody the spirit of a sportive sportsmanship, fraternity and cooperation. The future plan is to build a multi-faceted coaching center that will include a badminton academy, world class swimming pool, archery academy, etc. for the lesser privileged. I see sports as an inclusive platform where individuals with varied interests and backgrounds can participate. The aim is to nurture young talent and provide equal opportunity to every child who is interested in sports.”

Amidst cheers of One World One Family alike, the friendship match indeed served its purpose of promoting the feeling of unity and collective joy.

The Sai Krishnan Cricket Stadium at Sathya Sai Grama is poised to become a beacon of excellence, not just in the realm of cricket but also as a symbol of harmony and collaboration. It will be open to everyone and looks forward to hosting regional matches as well.

The gracious presence of some iconic members from the legendary 1983 Cricket World Cup team added to the excitement of the event. They not only witnessed the friendly match but also expressed their solidarity for the noble cause of ‘One World One Family.

Health, News

PAYBACK India Supports YouWeCan’ #Mission1000Beds Drive in India’sFight against Covid-19

Jun 14, 2021 by Rekha Nair 0 Comments #‘YouWeCan’ Foundation, #Cricketer & Founder, #MD, #Mr. Pramod Mahanta, #PAYBACK India, #Yuvraj Singh

PAYBACK India Supports YouWeCan’ #Mission1000Beds Drive in India’sFight against Covid-19

New Delhi: PAYBACK India, the country’s largest multi-brand loyalty program, has joined hands with ‘YouWeCan’ Foundation in their drive to strengthen the critical healthcare infrastructure to fight the ongoing Covid-19 battle. YouWeCan’s #Mission1000Beds drive has started with the delivery of the first set of medical equipment & ICU beds to the towns in Himachal Pradesh.

The initiative termed as #Mission1000Beds has been launched at the beginPayback_Logo.svg_ning of this month and will equip several hospitals with BiPAP and Ventilator enabled beds, in addition to other essential equipment for the critical care of COVID-19 patients.

Talking about the collaboration with ‘YouWeCan’ Foundation, Mr. Pramod Mahanta, MD, PAYBACK India, said, “We, as a company, are committed to contributing to the society. Like in the past, we have partnered with Yuvraj Singh & YouWeCan Foundation; this time to augment the healthcare infrastructure to fight Covid-19. We will continue to do the best we can towards the society.”

On having PAYBACK India as partner supporting this initiative, Yuvraj Singh, Cricketer & Founder, YouWeCan Foundation, said, “I am very happy that PAYBACK India has extended their ongoing partnership with us towards supporting our initiative #Mission1000Beds, which is a hospital capacity expansion solution, to rapidly scale up the Covid-19 critical care facilities across India. I am certain that through this collaboration, we will be able to serve people who require critical care.”

This project was possible with the active coordination and support of Dr. Ravinder Mukhia, Medical Officer In-charge, Civil Hospital in Rohru and Dr, Dileep Tegta, Medical Officer In-charge, Civil Hospital in Theog, Dr. Pawan Sharma, Medical Officer in Theog and support staff.

As part of the CSR initiatives, PAYBACK India had previously collaborated with YouWeCan Foundation in March 2020 to aid the treatment of children suffering from cancer.

Business World

Aakash Educational Services Limited (AESL) TVC with Brand Ambassador, ace cricketer Yuvraj Singh, breaks records — crosses whopping 30 million views across YouTube; Admissions increase 3 fold

Nov 6, 2020 by Gouri Achary 0 Comments #Aakash Educational Services Limited (AESL), #Akanksha Singh, #Mr Aakash Chaudhry, #NEET and JEE, #Snikhita T, #Soyeb Aftab, #Yuvraj Singh

Setting a record in the field of advertising, the omnichannel campaign titled ‘Success is Waiting’ featuring ace cricketer Yuvraj Singh launched recently by Aakash Educational Services Limited (AESL), the national leader in test preparatory services, has garnered a whopping 30 million-plus views across YouTube since its launch in September 2020, increasing admissions 3 fold for Aakash Digital’s online repeater courses. The campaign (in 60 seconds, 30 second and 6-second edits) is for students re-appearing for medical and engineering entrance examinations intending to inspire them to give it another shot.

The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year.

It is currently being aired on leading TV and online channels pan-India including YouTube and OTT platforms. The campaign weaves around the comeback story of Yuvraj Singh capturing the successes and failures of his life to inspire students to take another chance on the road leading towards their goals.

‘The Success is Waiting’ film has received applause on various social media platforms. Coupled with the overwhelming performances by Aakash students in NEET and JEE examinations this year, the campaign had a very positive impact on the students who are motivated to resume their journey with renewed vigour. The message on making a strong come-back has also been appreciated by many renowned cricketers including Harbhajan Singh, Irfan Pathan amplifying the reach of the campaign.

The year 2020 has been exceptional for Aakash Institute with Aakashian Chirag Falor securing AIR 1 rank in IIT JEE and Soyeb Aftab, Akanksha Singh and Snikhita T securing the Top 3 ranks in NEET.

Commenting on the success of the TVC, Mr. Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL) said, “It is heartening to note that our ad campaign has clocked over 30 million views across YouTube since its launch and has led to such a stupendous increase in our admissions. It shows that the campaign has been well received by the audience.

Through this campaign, we want to assure the students that we are with them in their struggles and are always ready to assist the aspirants in the best way possible. We would like to re-iterate the fact that everyone cannot taste success every time but one shouldn’t feel disheartened. We would like to encourage students to continue with their efforts with more focus and strength without losing hope.”

Link to master TVC: https://www.youtube.com/watch?v=SNBBY3k5Qow

Business World

Mondelez India urges ‘Goodness’ this Diwali, through Cadbury Celebrations’ ‘Most Generous Ad’ and other exciting initiatives

Nov 6, 2020 by Gouri Achary 0 Comments #Anil Viswanathan, #Arjun Kapoor, #Cadbury Celebrations, #Cadbury Cocoa, #Diwali, #Mondelez India, #OREO, #Yuvraj Singh

With an aim to turn this Diwali into the sweetest celebration of all times, Mondelez India, the makers and bakers of some of India’s iconic snacking brands are ready to once again brighten up the festive vibes with Cadbury Celebrations and the launch of the ‘Iss Diwali Aap #KiseKhushKarenge?’ campaign. The company will further add sparkle to the festivities, with the eCommerce-exclusive premium pack, Oreo Moments and Cadbury Cocoa’s #TheSweetestDiwali activation.

Commenting on the efforts, Anil Viswanathan, Senior Director, Marketing (chocolates), Insights and Analytics, Mondelez India, said, “Throughout festivities exchanging gifts and sweets hold a significant emotional value and embarks the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition. Moreover, this year, than any other warrants for acts that signify new beginnings and the potential of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this thought at the back of evoking generosity.

Banking on the proposition of ‘Iss Diwali Aap #KiseKhushKarenge’, we are putting our best foot forward to inspire people to do what’s right this time by acknowledging people who helped us in difficult times. Whether it is weaving in ‘Mithaas’ into special occasions or adding a shimmer of cheerfulness to the joyous festivities, our much-loved snacking products have become an intrinsic part of every celebration and therefore, this year we’re furthering this effort by expanding our eCommerce premium portfolio to provide more choice to our consumers, along with many exciting initiatives across our brands, beyond just chocolates.”

Continuing the legacy of ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’, Mondelez India is taking a step further and leading by example by creating the most generous ad ever by reaching out to 1800+ local retailers, across 260+ pin codes, whose businesses are promoted locally through the latest Cadbury Celebrations ad and manifest the message of ‘Iss Diwali Aap #KiseKhushKarenge? The ad leverages technology and AI to create India’s first hyper-personalised ad wherein during this ad, these stores will be featured against the product category for specific pin codes in Mumbai, Delhi, Pune, Indore, Ahmedabad and Lucknow.

The ad beautifully captures this by showcasing an Indian family rejoicing the occasion of Diwali wherein the woman of the house gifts something to every member of the family which is bought from the local stores. Ending it on a celebratory note and a thought-provoking message – ‘When all of us support our local stores, all of us can have a Happy Diwali’. Thus, putting the spotlight on the act of generosity.

Context AV: https://youtu.be/3xo02IWsK1wWatch the ‘Most Generous Ad’ here: https://youtu.be/So16ZBPK6mo
Someone watching in Golf Course Road, Gurgaon will receive and see this ad: https://youtu.be/IINV8D6wyDc
Someone watching in Mahalakshmi will see this ad: https://youtu.be/4abjNU9m-f0
Someone watching in Powai will see this: https://youtu.be/YLrd_JbMLLw

This message is further being seeded through Cadbury Cocoa which is encouraging consumers to return the favour of goodness to their family members, who have always made their festivities more exuberant, with a ‘special mithai’ created using Cadbury Cocoa. Renowned personalities like Arjun Kapoor and Yuvraj Singh will be seen depicting the act of home-baking a special recipe for their special someone to encourage people to walk an extra mile, be extra thoughtful and for a change, make the ones around you smile and turning it into #TheSweetestDiwali.

With safety becoming a non-negotiable priority for consumers, e-commerce is playing a greater role in implementing contactless shopping and therefore, we are creating more digital shopping opportunities to continue redefining the joy of gifting. The seasonal offerings under the Cadbury Gifting portfolio will be available across multiple channels like e-grocers, marketplaces, e-commerce websites, hyper-local and omnichannel retailers and the company’s own direct-to-consumer website – CadburyGifting.in, so that people can partake in celebrations, unhindered.

This festive season, the world’s favourite cookie brand – OREO, will continue to add more playful moments, through its special festive edition – Oreo Moments. The Oreo Moments gifting range has received a great response over the last two years and the company has planned to scale up this year’s portfolio, in addition to launching an all-new pack in the premium gifting segment under Oreo Cadbury Dipped Moments.