Tag: Senior Director: Marketing

Business, Technology

Western Digital Offers Pocket-Sized WD Elements™ SE External SSD to Mac and PC Users

Sep 20, 2021 by Rekha Nair 0 Comments #India, #Mr. Jaganathan Chelliah, #Mr. Khalid Wani, #Senior Director - Sales, #Senior Director: Marketing, #Western Digital

India: Western Digital announced the WD Elements™ SE SSD, a new portable storage solution that marries pocket-sized design with performance. This compact device is a great solution for consumers who need a portable drive to move files fast. With the WD Elements™ SE SSD, the consumer is in control of their content across laptops, desktops, and other devices, whether on the job or creating content for fun.

Speaking on the launch of this new addition to the WD SSD portfolio, Mr. Khalid Wani, Senior Director – Sales, India, Western Digital said, “Solid-state drives are the next big wave in the storage industry because of their performance, speed, reliability, and for the ease they provide. Our new WD Elements™ SE external SSD is a productivity-driven solution for Mac and PC users.”

Mr. Jaganathan Chelliah, Senior Director – Marketing, India, Western Digital added, “Western Digital is focused on bringing innovative technology to make it convenient for Mac and PC users to manage their content. WD Elements™ SE External SSD provides an excellent blend of performance, compact size, and capacity. It’s an outstanding choice for consumers looking to back up and share content between multiple devices.”

With read speeds of up to 400MB/s** and capacities of up to 2TB*, this new portable SSD enables consumers to quickly move large files so they can get more done each day. The drive’s plug-and-play functionality means it is ready to use right out of the box and can seamlessly integrate into any workflow.

The WD Elements™ SE SSD features a compact, portable design that is drop-resistant up to 2 meters, making this the perfect drive for your on-the-go lifestyle. Continuing the renowned Western Digital storage legacy of durability, the drive is backed by a three-year limited warranty worldwide.

Pricing and Availability

The WD Elements™ SE SSD is available at Amazon.in, Flipkart, Croma Retail, and other leading IT and Mobility stores across the country. MSRP starts at Rs 6499 for the 480GB* capacity drive.

To keep up with the latest from our consumer brands, follow us on our social channels:

· SanDisk: Facebook, and Instagram

· WD: Facebook

· WD_BLACK: Instagram

* 1GB = 1 billion bytes and 1TB = one trillion bytes. Actual user capacity may be less, depending on the operating environment

** 1 MB/s = 1 million bytes per second. Based on internal testing; performance may vary depending upon the host device, usage conditions, drive capacity, and other factors

Business

Mondelez India Marks Its Foray into The Snack Bar Category, with Cadbury Fuse Fit

Sep 10, 2021 by Rekha Nair 0 Comments #Anil Viswanathan, #Mondelez India, #Senior Director: Marketing

INDIA  – Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, and Oreo among others, today announced its foray into the exciting snack bar category, with the launch of new Cadbury Fuse Fit. With this innovation, the company aims to develop the current niche and growing snack bar segment, with evolving consumers who choose ‘good for you’ alternatives in daily snacking. With delicious Cadbury milk chocolate as a bedrock, the snack bar packs together the goodness of peanuts and almonds that make for 50% of the bar, fulfilling 10% of the daily protein requirement.

Anil Viswanathan, Senior Director – Marketing, Mondelez India, said, “Consumers are now increasingly looking for on-the-go snacks that could be for mid-morning hunger, mental stimulation or even to break fatigue, as they spend most time at home. With that, they are also making discerning snacking choices that deliver both – goodness & taste – a pandemic-infused change that is here to stay. As a snacking leader that has defined eat experiences in the country, striking the right chord with the ever-evolving consumer palate, we truly believe that there exists untapped potential for the category that we are well poised to fulfil. By extending our play into this niche segment, with Cadbury Fuse Fit, we are set to yet again bring alive our vision to empower our consumers with more choice and solidify brand love for our products.”

Cadbury Fuse Fit introduces a new eating experience to consumers that brings the best of two worlds together – taste and goodness, making it a snack that can be consumed anytime in moments of hunger. Cadbury Fuse Fit is being launched in two variants of Almonds and peanuts, and Cranberry and Nuts, in a first of its kind transparent packaging. This mouth-watering protein-packed snack bar is priced at Rs. 50 for 40 gms and is all set to end the overthinking dilemma around taste vs goodness.

The launch of Cadbury Fuse Fit will be supported by a 360-degree communication campaign, that includes a digital activation, outdoor, tie-ups in fitness ecosystem like gyms & apps and influencer engagement initiatives, in addition to consumer sampling to drive trials via multiple channels.

News

Discovery Channel reveals human civilization’s first building blocks were set in place in AlUla by ‘The Architects of Ancient Arabia’

Mar 22, 2021 by Rekha Nair 0 Comments #Archaeology and Cultural Heritage Research at Royal Commission for AlUla, #Digital & Creative, #Director, #EMEA Pay TV & Global Brands at Discovery, #Executive Producer/Editor of the documentary, #Henry Windridge, #Rebecca Foote, #Robert Kirwan, #Senior Director: Marketing

Discovery Channel takes a behind-the-scenes look at one of the most important discoveries of modern history as expert teams uncover clues that reposition the global understanding and significance of ancient Arabiain a new one-off documentary ‘The Architects of Ancient Arabia’.

Narrated by Academy Award®, Tony Award®, Golden Globe® and Emmy® Award winner Jeremy Irons, ‘The Architects of Ancient Arabia’ journeys into Saudi Arabia’s deeper past, following teams of leading international and Saudi archeologists and a local historian as they reveal new wonders in the previously unexplored land. Using multiple modern technologies to record tens of thousands of sites, they choose some to explore in greater detail, to begin piecing together a new chapter in the story of human civilization.

AlUla is a largely unknown oasis valley in the vast desert of the North West Arabian Peninsula, once a prosperous and important crossroad on the incense route and home to 3,000 years of powerful successive civilizations. Some of the most important survey and excavation work in modern history has been taking place in the region, revealing the deep past of AlUla.

Specialist teams are seeking to decipher the activities associated with ancient stone structures they are excavating across the county surrounding the AlUla oasis, with their findings aiding to deepen the historical legacy of the country, and of ancient Arabia. In the documentary, the archeologists unearth evidence for an ancient ritual,completely unexpected and extraordinary as they continue to piece together AlUla’s rich history in time to welcome guests from around the world.

Henry Windridge, Senior Director: Marketing, Digital & Creative, EMEA Pay TV & Global Brands at Discovery, commented: “An untouched desert Kingdom, Saudi Arabia has retained some of the most stunningly well-preserved evidence of ancient civilizations. As the global leader in real life entertainment, Discovery is delighted to be able to continue its longstanding commitment to the region by uncovering the history of this ancient masterpiece and sharing it with viewers around the world.”

The documentary was made by Discovery in association with The Royal Commission for AlUla (RCU) and produced by Powderhouse Productions.

Robert Kirwan, Executive Producer/Editor of the documentary,said: “The weeks we spent in AlUla filming alongside the archeological team were a life-altering experience for me and the rest of the crew. The startlingly spectacular landscape is like nothing I’ve ever seen. And the stone structures, literally thousands of them dotting the area, have sat untouched for thousands of years. We were walking among the ghosts of unknown ancients, and we could feel their presence, their yearning, to have their story told.”

‘The Architects of Arabia’ reveals startling new discoveries which reset the timeline for the emergence of complex societies. The thousands of mysterious stone constructions built atop of otherwise barren desert may well hold the missing link to AlUla’s part in a major turning point in the history of mankind.

These discoveries have been the source great interest from the archaeology community globally and will be unpacked in much more detail over the coming months in the form of published peer-reviewed articles and papers that will change the current understanding of the significance of the Arabian Peninsula.

Archaeologist at work in AlUla

Rebecca Foote, Director, Archaeology and Cultural Heritage Research at Royal Commission for AlUla commented: ‘We already know things about the major sites like Hegra, but I hope that the team’s work and this documentary begin to fill in gaps in our knowledge in the late pre-historic period, when societies are becoming more complex.”

“Archaeologists are just beginning to reveal the secrets and stories held within the desert of this stunning landscape, there is much more to discover and we’re excited to be able to share our work and this place with the world through this documentary.”

‘The Architects of Ancient Arabia’ will air exclusively on Discovery Channel in India on 31 March at 7:00pm and on 3rd April at 2.25pm.