Tag: Mr. Jaganathan Chelliah

Western Digital Offers Pocket-Sized WD Elements™ SE External SSD to Mac and PC Users

India: Western Digital announced the WD Elements™ SE SSD, a new portable storage solution that marries pocket-sized design with performance. This compact device is a great solution for consumers who need a portable drive to move files fast. With the WD Elements™ SE SSD, the consumer is in control of their content across laptops, desktops, and other devices, whether on the job or creating content for fun.

Speaking on the launch of this new addition to the WD SSD portfolio, Mr. Khalid Wani, Senior Director – Sales, India, Western Digital said, “Solid-state drives are the next big wave in the storage industry because of their performance, speed, reliability, and for the ease they provide. Our new WD Elements™ SE external SSD is a productivity-driven solution for Mac and PC users.”

Mr. Jaganathan Chelliah, Senior Director – Marketing, India, Western Digital added, “Western Digital is focused on bringing innovative technology to make it convenient for Mac and PC users to manage their content. WD Elements™ SE External SSD provides an excellent blend of performance, compact size, and capacity. It’s an outstanding choice for consumers looking to back up and share content between multiple devices.”

With read speeds of up to 400MB/s** and capacities of up to 2TB*, this new portable SSD enables consumers to quickly move large files so they can get more done each day. The drive’s plug-and-play functionality means it is ready to use right out of the box and can seamlessly integrate into any workflow.

The WD Elements™ SE SSD features a compact, portable design that is drop-resistant up to 2 meters, making this the perfect drive for your on-the-go lifestyle. Continuing the renowned Western Digital storage legacy of durability, the drive is backed by a three-year limited warranty worldwide.

Pricing and Availability

The WD Elements™ SE SSD is available at Amazon.in, Flipkart, Croma Retail, and other leading IT and Mobility stores across the country. MSRP starts at Rs 6499 for the 480GB* capacity drive.

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* 1GB = 1 billion bytes and 1TB = one trillion bytes. Actual user capacity may be less, depending on the operating environment

** 1 MB/s = 1 million bytes per second. Based on internal testing; performance may vary depending upon the host device, usage conditions, drive capacity, and other factors

Western Digital Expands Smart Video Surveillance Solutions for Growing AI-Enabled Workloads from Endpoint to Cloud

India– Empowering the world’s essential data infrastructure, Western Digital Corp. (NASDAQ: WDC) today announced the expansion of the WD Purple family with the WD Purple™ Pro product line for a new generation of advanced AI-enabled recorders and back-end servers.

The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from $23.6 billion in 2019, according to IDC. Emerging smart video architectures that capture, store and analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.

Mr. Jaganathan Chelliah, Director – Marketing, India, Western Digital, said, “With the addition of WD Purple Pro product line, our WD Purple portfolio of smart video storage products are well positioned to harness the capabilities of Artificial Intelligence. Unlike the traditional CCTV cameras, smart CCTV cameras today capture and transfers multiple video streams for AI based real time and batch analytics. Our WD Purple Pro HDDs with All frames AI tech has the capability to handle intense workload and enable users to derive deep insights.”

Mr. Khalid Wani, Director – Sales, India, Western Digital, said, “With the emerging AI workloads and video feeds with 4K resolution, there is a strong requirement for a smart video storage solution to address the high-capacity and reliability needs. Several large infrastructure projects are looking at AI based smart video solutions for use cases beyond safety. WD Purple Pro with up to 18TB capacity is the ideal solution to enable original equipment manufacturers and system integrators to solve this growing market requirement.”

WD Purple Pro hard drive benefits include:

• Enhanced AllFrame™ AI technology enabling video streams from up to 64 HD cameras to be recorded concurrently¹, while simultaneously handling up to an additional 32 AI streams for AI functions, whether cameras are directly connected to advanced recorders or to cloud-based servers.

• High performance and workload capability, supporting up to 550TB a year workload rating², provides for the additional demands of AI functionality, including pattern matching and object/event recognition, while writing a multitude of video streams.

• High reliability and capacity solutions help retain and feed thousands of hours of training video to enable effective deep-learning and AI algorithm development. Capacities range from 8TB to 18TB³ with a five-year limited warranty.

• Enterprise-class durability to work seamlessly in large-scale, high-density video analytics servers and cloud solutions. Offers ongoing HDD health monitoring in compatible systems with Western Digital Device Analytics™ support.

Western Digital’s full family of WD Purple solutions for smart video surveillance includes upto 1TB³ WD Purple microSD cards for cameras and edge devices to 1TB-8TB³ WD Purple HDDs for NVRs; and now, WD Purple Pro drives from 8TB to 18TB³ to support a range of systems for AI-heavy workloads, including back-end enterprise servers. WD Purple Pro solutions will be available this quarter from Western Digital resellers.

Availability and pricing

The WD Purple Pro HDD in 4TB is priced at INR 8999, 8TB at INR 25999, and is available in capacities up to 18TB. The current range of Western Digital Purple Pro HDDs are available at Isha Enterprise, Ace Metro, ADI and other leading IT partners across the country.

Related Western Digital resources:

• Speeding Up: How AI and Data Are Accelerating Our Cities – blog
• Storage for advanced smart video solutions – product brief

Western Digital organized its Annual alliance Partner meet Focused On Smart Video Segment

NEW DELHI  — Western Digital, a leading data infrastructure company, organized a virtual partner summit to educate and align smart video Alliance partners with opportunities leveraging Western Digital’s latest surveillance storage solutions. During the summit, channel partners also received recognitions for their contribution to company’s growth and expansion in India.

The event was attended by nine Alliance channel partners across cities and involved discussions around the growing need for customized storage solutions and evolving trends in the smart video space. Training sessions were also organized to familiarize the partners with the complete range of Western Digital surveillance-optimized storage solutions.

Mr. Khalid Wani, Director – Sales, India, Western Digital, said, “Our channel partners are an integral part of our growth journey, and we intend to share our vision with them as we build a strong portfolio in the smart video space. We take immense pride in our smart video Alliance partners, who are helping us expand our target markets with the passage of each day. This summit was an initiative to acknowledge their efforts, and we will continue identifying and rewarding such performance in the future.”

Speaking on the event, Mr. Jaganathan Chelliah, Director – Marketing, India, Western Digital, said, “Multiple factors are driving the requirement for intelligent security solutions in India. As projected by Fututre Market Insights, we see a vast potential across verticals as the global CCTV camera market could reach $16 Billion by 2029. As we continue to reinvent the way we work and grow with our partners in today’s dynamic environment, this event was designed to align our channel partners with the latest industry trends, and the innovative product portfolio offered by Western Digital. We are committed to empowering our partners for the mutual success in the smart video segment.”

Western Digital continues to strengthen initiatives for its channel partners in India to expand its operations and fortify its success by offering integrated sales engagement tools and educating customers. These tools are regularly upgraded to integrate the latest use cases and emerging technologies being tracked globally.

For indepth information on CCTV surveillance systems and the right storage solutions from Western Digital, please visit https://go.wd.com/cctv/.