Tag: Meals

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Mondelez India Launches All-New Cadbury Oreo Milkshake Mix…

May 4, 2021 by Rekha Nair 0 Comments #Associate Director – Marketing (Beverages, #Candies and Gums), #Inderpreet Singh, #Meals, #Mondelez India

INDIA – Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., today launched an all new product innovation – Cadbury Oreo Milkshake Mix. After unique product launches like Cadbury Dairy Milk Silk Oreo, Cadbury Dairy Milk in Lickables, Oreo Cadbury Dipped etc., this new product marks the coming together of two of Mondelēz International’s power brands – Cadbury and Oreo, yet again. Through this launch, Mondelez India brings the best of both and aims to offer its consumers a distinctive indulgent experience.

Commenting on this latest innovation, Inderpreet Singh, Associate Director – Marketing (Beverages, Meals, Candies and Gums), Mondelez India, ‘’The indulgent Milk Food Drink category is evolving in India, given that in-home snacking has taken precedence, as consumers are spendingmore time at home, with their families or just by themselves.As we continue to ‘empower people to snack right’, we are focussedon providing the right snack, for the right moment, made the right way, through innovations such as these that cater to the evolving consumer needs. With the launch of Cadbury Oreo Milkshake Mix, we are bringing together two of the most trusted brands in the country, making us confident that this will make for a perfect indulgent drink, as consumers look for ways to indulge in or create unique eat experiences within the comfort of their homes, with their families and loved ones.”

This launch will be supported by strategic investments in trade visibility, promotions and Sampling. Priced at Rs. 175 for 200 gms, Cadbury Oreo Milkshake Mix will exclusively be available in modern trade and on e-commerce.

 

News

Mondelez India Brings the Iconic Cadbury Dairy Milk Taste in A Centre-Filled Lollipop; Launches Cadbury Dairy Milk Lolly

Apr 15, 2021 by Rekha Nair 0 Comments #Associate Director – Marketing (Beverages, #Candies & Gums), #Inderpreet Singh, #Meals, #Mondelez India

INDIA – Mondelez India, the makers and bakers of some of India’s much-loved snacking brands – Cadbury Dairy Milk, Bournvita, and Oreo among others, today sets foot into the fast-growing and extremely innovative sub-segment in the confectionery category – Lollipops, with the launch of Cadbury Dairy Milk Lolly. With this foray, the company is entering a white space in the category of being the only Chocolate Lollipop in India. With much-loved Cadbury Dairy Milk chocolate, enrobed in yummy caramel casing, this latest entrant will offer consumers a unique indulgent experience.

Commenting on this latest innovation, Inderpreet Singh, Associate Director – Marketing (Beverages, Meals, Candies & Gums), Mondelez India said, “Our play in the Candy category dates back to over 50 years from now, and has garnered umpteen consumer love as we continue to be the pioneers in providing the best eat experiences to the consumers. This innovation is another testament to our coherent efforts of penetrating deeper into markets and striking the right chord with the continuously evolving consumer palate. Cadbury Dairy Milk Lolly being the only chocolate lollipop in the segment provides the brand with an opportunity to strengthen its foothold in the category and stay true to its vision of proving consumers with more choice. By uniting India’s much-loved and most trusted Cadbury Dairy Milk’s strong equity and legacy in a new avatar, we are all set to conquer hearts yet again and further solidify our stance in the myriads of snacking options in the country.”

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans. Priced at Rs. 5, the all-new Cadbury Dairy Milk Lolly is a scrumptious offering from the house of Mondelez India, that is sure to tantalize consumers’ taste buds!