Archive: September 1, 2020

Technology

Mitsubishi Electric CNC Launches New Solutions for a Self-Reliant India.

Sep 1, 2020 by Gouri Achary 0 Comments #CNC Systems, #General Manager, #Mitsubishi Electric Computerized Numerical Controllers (CNCs), #Mitsubishi Electric India Pvt. Ltd., #Mr. Masaya Takeda

New Delhi, 1st September ’20 – Mitsubishi Electric Computerized Numerical Controllers (CNCs) aims to be the best partner for customers targeting global and future-oriented development. With the advanced professional packages for varied market segments, Mitsubishi Electric CNC team is ready to serve the M80 Series with new cutting-edge solutions. The distinctive performance of the world’s fastest CNC series features like Super Smooth Surface (SSS) control-4th Generation. The new M80 Series CNC from Mitsubishi Electric ensures you achieve faster, smoother operation and better finish. Thus, enabling higher productivity and profitability for your operation.

In 2013, Mitsubishi Electric India started its CNC manufacturing facility to maintain responsive and quicker product deliveries through robust production in India. Going forward, in 2016 to strengthen the service, sales and manufacturing, CNC technical centre was established at Peenya, Bengaluru. To support the Indian machine tool market, Mitsubishi Electric India has encouraged innovation and enhanced skill development activities to support the ‘Make in India initiative’. Mitsubishi Electric CNCs are the future of Indian manufacturing which uses precisely programmed commands aimed at accuracy and productivity. This CNC technical centre at Bengaluru is enabling the expansion of manufacturing capacity and reduced delivery time.

The new solutions introduced in the M80 series includes:

(a) Mass Production for Electronic Segment

High-Speed Professional Package (M80 HS-Pro): India is the second-largest mobile phone manufacturer in the world. Thus, it targets the mass production-electronic segment. Its specifications are OMR-DD2 (Optimum Machine Response-Direct Drive) High-Speed High Accuracy Tapping function, Interactive Cycle Insertion, Low Inertia, Through Coolant, High-Speed Spindle Motors, Overlap function for cycle time reduction, etc.

Key feature benefits include Preventive maintenance function, Smart Servo Tuning, Smart Rigid Tapping & Troubleshooting, Smart Thermal Compensation function and Multi-Tool Management function. It helps the ineffective management of the machine.

b) Part Production for Medical Segment

Medical Professional Package (M80 Med-Pro): With the increasing need for precision machining services in the medical industry due to an increase in the ageing population. Thus, it targets medical instrument manufacturers. Its specifications are Super Smooth surface-4th Generation, Higher Block processing of up to 67.5KB/Min, Easy tolerance control function, Easy Machine cut condition selection, Tolerance control function, Spline Interpolation, etc.

Key feature benefits include Smart Cycles for probe interface and Tool Management Functions.It helps in enhancing the precision and quality.

(c) Die Mold (High Precision Manufacturing)for General Mold Segment

Die Mold Professional Package (M80 Die-Pro): With the growth of the Die & Mold market has marked stupendous growth in recent years. Thus, it targets General Die mold manufacturers. M80 Die-Pro package will make remarkable benefits to all the users. To avoid data corruption, Mitsubishi Electric CNC has also introduced SD card under Single Level Cell (SLC)technology. This package specification includes Super Smooth surface-4th Generation, Higher Block processing of up to 135KB/Min, Easy Machine cut condition selection, Tolerance control function, Spline Interpolation, etc.

Key feature benefits include smart Thermal compensation, Easy Machine condition selection, Real-time Tuning-Gain & Time constants and Spindle adoptive control. It helps to make effective control at all levels.

(d) Multi-Axis Mass Production for High-end Turn Segment

Multi-Axis Professional Package (M80 Multi-Pro): Multi-axis CNC systems can deliver close tolerance components and offer greater flexibility and cutting-edge machining technology. Thereby, it provides the best solution through single setup machining with a significant reduction in overall machining time. Also, combining increased part accuracy and optimized production of complex parts. Its specification includes Multiple Spindle Synchronization control, Direct robot Control function, Interactive cycle insertion function, Multi Axis-Multi Path System machining, Thread Re-cutting function, etc.

Key featurebenefitsincludeGantry Path Screen, Smart Gantry axis teaching screens and Chuck & Tailstock barrier defining screens. It helps to monitor the machine efficiently.

Addressing the revised solutions for various market segments, Mr. Masaya Takeda, General Manager, CNC Systems, Mitsubishi Electric India Pvt. Ltd. stated,“Mitsubishi Electric CNC is joining the journey with the ambitious customers in all the business segments, and be part takers in fulfilling their dreams. Thus, we have successfully reinvented the advance solutions for M80 Series product. Our Computerized Numerical Controllers (CNCs) are ready to support the future of the Indian Machine tool market. Mitsubishi Electric CNC is helping the Indian manufacturing industry with the solutions that cover targeted segments for India’s growth, this step is an initiative to support the Government’s ‘Make in India’ movement among manufacturers all over the country ensuring that AtmaNirbhar Bharat is High Quality as well.”

For Detailed Information Visit : https://mitsubishielectric.in/fa/fa-cnc-packages.htm

Business World

CEAT protects Auto rickshaw drivers and customers with ‘CEAT Shield of Safety’ in Kolkata

Sep 1, 2020 by Gouri Achary 0 Comments #Auto rickshaw, #CEAT Shield of Safety’, #CEAT Tyres Ltd, #Chief Marketing Officer, #Mr. Amit Tolani

Kolkata, 1st September 2020: CEAT, India’s leading tyre manufacturer with the aim of making mobility safer and smarter, provides the much-needed essential gear to auto-rickshaw drivers in the country. With the prime goal of making commute safe for both drivers and customers, the company is providing ‘CEAT Shield of Safety’ equipped with protective barriers for restricting contact between driver and passenger. The kit includes an isolation cover (to be put inside the auto), surface cleaner and sanitizer along with bottle holder, masks and gloves.

Mr. Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd said, “With apprehensions amongst the commuters on preferring public transport options this initiative will help auto-rickshaw drivers to solve their problems of not getting any rides during the Unlock phase. With the ‘CEAT Shield of Safety’, we are trying our best to ensure the safety of the auto-rickshaw community as well as the passengers. With this in place already, we are planning to explore similar initiatives in other verticals of commuter segments and in various parts of the country.”

In addition to the safety kit, CEAT is also providing collaterals with details on how to sanitize the vehicle and how to ensure the customer’s safety while riding. These elements will make it easier for customers to choose safer vehicles plying on the roads.

Business World

Electropreneur Park invites proposals from Electronic and Hardware startups for its 7th Cohort

Sep 1, 2020 by Gouri Achary 0 Comments #Delhi, #Electropreneur Park, #Incubation and Virtual Acceleration Program, #Ministry of Electronics and Information Technology, #STPI

New Delhi, 1st September 2020: Electropreneur Park, Delhi, invites proposals from startups from across the country for its Incubation and Virtual Acceleration Program. The Delhi based incubation centre, a project of STPI and funded by the Ministry of Electronics and Information Technology, is one of the first ones rising to the needs of the ESDM sector.

  • Inviting proposals from ESDM startups for Incubation and Virtual Acceleration Program
  • 6 successful Cohorts completed; 40 startups with 25 Incubated and 7 pre-incubated
  • INR 43 Crore revenue generated by startups till date
  • 21 new products developed; 25 working prototypes developed
  • 30 Patents filed ( Includes 19 provisional Patents)
  • INR 250 Cr value created by startups

The incubation centre is in its 7th Cohort now after extremely successful six rounds over the past 5 years. Electropreneur Park has mentored 40 startups till date, out of which 25 have availed the incubation facilities and 7 have been pre-incubated since April 2016.

In addition to providing workspace to the selected entrepreneurs, the initiative also provides the Incubated entrepreneurs, access to state-of-art RF & Power laboratories as per international standards, mentorship by domain experts from industry and academia, efficient supply chain and eco-system that supports a bouquet of shared services and facilities to the incubatees like fast prototyping, taxation, legal, finance, accounting, patent search, training, interns, business counselling, opportunities to mobilise funds through a network of investors.

Last date of Application is- 30th September, 2020

Technology

Indian social apps that adhere to data security

Sep 1, 2020 by Neel Achary 0 Comments #chingari, #data security, #Mx Takatakm, #startup

Unlike topics that come and go, data privacy remains an ever-important issue for social media users. The Indian government banned 59 Chinese apps in late June, citing national security and data privacy concerns. The ban also includes the popular short video making app Tik Tok with 610 million lifetime downloads as of April. The Tiktok community thrived in the recent times of lockdown but supported the move and reiterated the worth of personal information. The void created by Tiktok was received favourably by Indian based start-ups like Chingari, Aii Social, Bolo Indya, etc to not only create a TikTok like the platform but also promise stronger privacy and reliability.

Here is the list of few such apps which emphasize not only on content creation but also data privacy

  • Aii Social 

Aii social is a first of its kind social media founded by Ankit Chaudhari which allows users to convert data, social engagement, and brand interactions into rewards & payment. Along with content creation and engagement with friends and family, Aii social emphasises on users’ safety and data privacy. The app is a KYC enabled platform in the social space addressing the issue of social bullying & trolling at the same time. The hybrid platform rewards users for their social interactions and data, tackling hidden user data monetisation as it occurs on other social media platforms where users have never been rewarded for their data. While the app is released for individual users, Aiisma is also running a beta program for business, brand, and influencer partners. The first platform to charge only for the real business to consumer interactions, Aii.Social already has over 50 brands working with it. By 2021, the platform aims to reach 5million+ users and plans to expand geographically to the Middle East with social commerce and games made available on the app.

  • Chingari 

Chingari, the Odisha based start-up founded by Biswatama Nayak is a desi alternative to Tiktok. The Chingari app is available in all major languages prevalent in India such as English, Hindiingari , Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, and Telugu The short video app is not only restricted to user generated contents, rather users can also play quizzes and get informed from reliable sources.Chingari pays its content creator on the basis of how viral the video becomes. For every video that users upload, they get points per view which can be redeemed for money. The company has claimed that the app has been developed with a key focus on privacy, implementing the highest standards in terms of privacy and transparency. Chingari app has been made available across all app stores such as Google Play Store and iOS App Store. The app has seen around 2.5 lakhs download in July.

  • Bolo Indya 

Bolo Indya is an infotainment app developed by SynergyByte Media Pvt Ltd based in gurgaon. The app allows users to create and consume short videos of maximum duration 2 minutes across interest areas ranging from Lifestyle, Cooking, Entertainment, Talent, Technology, Storytelling, Motivation, Finance, Relationships to Sports and many more. With over 12 diverse language bases, the app is a perfect fit for its regional target audience. The app also pays royalty to its users if they create video. The app also stays committed to Indian government’s guidelines on UGC platforms, Data security, and promotes Indian ethos, values, culture, and heritage in the content that stays on the platform. According to the company, Bolo Indya currently enjoys 40 lakh monthly active users across play store and OEM Appstore with 15 lakh videos being created daily since jun 2020.

  • Mx Takatak 

Mx Takatak which belongs to India’s famous video sharing platform MX Player has emerged as the apt choice for content creators. MX Takatak community hosts the largest number of digital influencers, over 1 million. Every content creator on the platform gets access to mobile-first content creation tools – From an extensive background music library, advanced beautifications tools, new innovative filters, voice-over recording, and much more. We take the security of your data very seriously. MX TakaTak is very concerned about safeguarding the confidentiality of your information. We do not collect Personal Information, and we employ administrative, physical, and electronic measures designed to protect your Non-Personal Information from unauthorized access and use.

Technology

Kestone’s Virtual Events Platform 2.0 Takes The Experiential Game a Notch Higher

Sep 1, 2020 by Gouri Achary 0 Comments #BSE: CLEDUCATE), #Career Launcher (NSE, #Kestone, #Piyush Gupta, #President, #Version 2.0 of Kestone Virtual Events platform

New Delhi, 1st September 2020: Kestone, among India’s leading integrated marketing services company and a wholly-owned subsidiary of Career Launcher (NSE, BSE: CLEDUCATE), today introduced an advanced version of their Virtual Events platform which promises to take the user experience multiple notches up. Version 2.0 of Kestone Virtual Events platform comes with a host of advancements including an overhauled User Interface (UI), support for multiple languages and advanced audience engagement and gamification features.

Speaking about the enhancements, Piyush Gupta, President, Kestone said, “Providing an immersive user experience has been one of the key pillars of Kestone Virtual Events platform, besides its ability to drive user engagements and compute deep data analytics. While a lot of us are conversant with conventional web conferencing solutions such as webinars, we need to be cognizant of the fact that there any many users who are experiencing virtual events for the first time. It is like graduating from wearing 3D glasses to using AR/VR solutions. Any good technology solution must handhold such graduations carefully keeping the end user in mind. Our UI enhancements try to aim just that by making the platform intuitive and extremely user friendly even for the first-time users.”

With second version of its Virtual Events platform, Kestone also introduces support for multiple languages. This means that now beyond English, the platform can also be offered in regional and foreign languages. Commenting on the upgrade, Piyush said, “Both content delivery pattern of brands and content consumption behaviour of consumers have seen tectonic shifts in recent times. Nowadays, just having a device-agnostic design isn’t enough for a digital product and one needs to look deeper into demographical attributes as well. Therefore, for our Virtual Events platform to be a truly global product, providing support for content delivery in the language-of-choice was both aspirational and inevitable for us.”

Kestone believes that these product upgrades will make its platform accessible to larger markets transcending geographical and demographical boundaries. Now the platform comes loaded with a host of features including 3D environments, LIVE video streaming, audience engagement interventions with polls & quizzes and real-time reporting while being compliant with international norms for data privacy and data security. Within 90 days of its’ initial launch, successful virtual conferences have already been hosted on the previous version of the platform for Google, Redington, in partnership with Dell Technologies, Strategink, in partnership with IBM and, CNBC-TV18, engaging 40,000+ CXO level visitors, 75,000 students, with 60,000+ social media interactions and 50,000+ exhibitor booth & product demo zone visits.

Talking further about the platform, Piyush said, “COVID-19 is a black swan moment for the events industry during which we saw up close, how, many businesses for whom events have been the lifeline, have suffered. With this product we aspire to set benchmarks for delivering exceptional customer experiences in the virtual world which are as good as physical events. That is where we have ploughed all our learnings from over two decades of event management experience into building this platform. The response to the initial version of the platform has been encouraging both in India and in the global markets of Canada, Dubai, Singapore and US.”

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Business World

Azerbaijan invites hosted buyers to Travel Business Azerbaijan Online 2020

Sep 1, 2020 by Gouri Achary 0 Comments

Azerbaijan Tourism Board (ATB), the national promotion body designed to support the growth of Azerbaijan’s tourism industry, will host its biggest virtual travel trade event “Travel Business Azerbaijan Online” (TBA 2020) on October 14, 2020. The online event will bring together local and international tourism professionals in hopes to forge partnerships and profitable business deals.

Organized by the Azerbaijan Tourism Board and supported by the State Tourism Agency, the event aims to bring together 300 buyers from China and South-East Asia, Russia and CIS countries, India and South Asia, Europe, and GCC countries to establish direct communication while also serving as a platform to showcase the tourism potential of Azerbaijan. Buyers and exhibitors both will have an opportunity to appoint meetings with each other as well as to sort exhibitors based on their target markets and products thanks to AI-powered matchmaking tools that will suggest leads to participants.

Due to the current situation with the COVID-19 pandemic, when the tourism and hospitality sector has been hit the most given border closures, travel restrictions and the need to stay home and self-isolate, ATB has prepared a 4-phased recovery plan to ensure a smooth transition into the post-pandemic era. As part of the actions taken within the first phase of recovery, ATB is exploring new paths to overcome these obstacles, find innovative solutions by focusing on virtual communication and online tools to promote the destination.

“In these challenging times it is more than ever important to reconnect and keep in contact with our partners and industry stakeholders globally and accelerate our proposition with Travel Business Azerbaijan Online. It will be mutually beneficial for local industry and representatives from key source markets to connect with the local tourism and hospitality industry on this large scale, to build fruitful partnerships,” said Florian Sengstschmid, Chief Executive of the Azerbaijan Tourism Board.

In addition to B2B meetings, TBA Online will host webinars hosted by regional managers, DMO representatives and exhibitors.

“As we continue to cater to incentives and provide unique and authentic experiences, we encourage industry professionals from around the world to join us at Travel Business Azerbaijan and discover the extraordinary opportunities we have to offer,” said Sengstschmid.

To register and obtain additional information on the event programme and format, watch entertaining videos on different topics, download brochures and magazines, as well as explore the map of Azerbaijan, visit https://travelbusiness.az/.

Business World

ICICI Bank launches ‘Home Utsav’, a virtual property exhibition

Sep 1, 2020 by Gouri Achary 0 Comments #‘Home Utsav’, #Head – Secured Assets, #ICICI Bank, #Mr. Ravi Narayanan, #virtual property exhibition

Mumbai: ICICI Bank today announces the launch of ‘Home Utsav’, a virtual property exhibition that digitally showcases real estate projects by renowned developers from key cities across the country. The exhibition is available for everyone, including ICICI Bank’s customers and those who are not customers of the Bank. It offers them enhanced convenience, as they can simply browse through these projects online, from the comfort of their home and office. They can also avail exclusive offers such as attractive interest rates, special processing fees and digital sanction of loans, on buying a property through this exhibition. In addition, ICICI Bank’s customers enjoy further benefits as they can avail of the Bank’s pre-approved and insta series of products.

The first ‘Home Utsav’ exhibition has been launched for the Mumbai and Pune region, where over 100 projects by more than 60 developers are being showcased. The exhibition can be accessed on www.homeutsavicici.com. The Bank will organise ‘Home Utsav’ in some other big cities across the country including Bengaluru, Chennai, Hyderabad, Kolkata and Delhi NCR, and Gujarat.

Speaking on the initiative, Mr. Ravi Narayanan, Head – Secured Assets, ICICI Bank said, “We are delighted to launch ‘Home Utsav’ to virtually showcase quality real estate projects by leading developers from various big cities of the country. The exhibition offers a unique combination of a wide range of projects and exclusive benefits like attractive interest rates, special processing fees and digital sanction of home loans, all at a single place.

We believe that this is a good opportunity for everyone, no matter if they are the Bank’s customers or not, to buy their dream homes, considering the lower home loan interest rates and reduced stamp duty on property registrations in some states like Maharashtra. We hope that this endeavour will help customers to own their dream property in a hassle-free and convenient manner.”

Key benefits of ‘Home Utsav’ include:

 Wide range of projects by leading developers
 Attractive home loan interest rates
 Special processing fees
 Digital sanction of loan through Express Home Loan
 Exclusive direct discounts by developers

Both, ICICI Bank customers and those who are not the Bank’s customers, can participate in ‘Home Utsav’ by visiting: www.homeutsavicici.com

Business World

Thomas Cook India & SOTC tap into the demand for offbeat/unique experiences Launch India’s Hidden Gems

Sep 1, 2020 by Gouri Achary 0 Comments #Leisure, #MICE, #Mr. Daniel D’souza, #Mr. Rajeev Kale, #President & Country Head – Holidays, #President and Country Head, #SOTC Travel, #Thomas Cook (India) Ltd., #Visa

Mumbai, September 1, 2020: The pent-up travel demand due to the lockdown has resulted in a new-found interest in Destination India. Consumers are moving away from crowds/traditional tourist spots while seeking to discover India’s untold stories and traveller secrets. And to tap into this demand for non-standard/unique journeys, Thomas Cook India, India’s leading integrated travel services company and its Group Company, SOTC Travel, have introduced India’s Hidden Gems. Starting at an attractive price of Rs. 11 500.00*, the holidays include accommodation for 2 nights/3 days at 4-5 star hotels or delightful boutique properties, breakfast and additional dining experience, unique sightseeing, private transport and travel insurance.

Bringing to life nuggets of India’s fascinating history-heritage, spectacular scenic beauty and unparalleled travel experiences, Thomas Cook India and SOTC’s Hidden Gems incorporates a handpicked selection of Exquisite Locales: from Khajuraho, Rishikesh, Udaipur, Munnar, Jawai Sagar, Manali, Coorg, Kollam, Thekkady, Pachmarhi, Kabini, Bandhavgarh, Lalsot and Goa, amongst others.

Exceptional Experiences: An array of exciting traveller secrets have been woven into each journey,
including a jeep safari amidst the lush plantations of Kolukkumalai, Munnar – the highest tea estate in the Western Ghats, a royal 4-course dining experience set against an evening bonfire at the luxurious Amritara Pali Jawai Sagar, picturesque coffee & spice plantation tours in Coorg aboard a specially designed jeep, an exclusive, private, night drive and stargazing experience in a gipsy at Pachmarhi, a unique bush-dining experience in Bandhavgarh, a vintage car drive around Udaipur’s picturesque lake, mangrove walks in the Sundarbans biosphere or the heady adrenalin rush of bungee jumping in Rishikesh, etc.

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said,
“Together with significant pent up travel demand, the lockdown has seen growing interest from Indians wanting to re-discover their own country, yet seeking non-standard experiences. And so, our teams have
conceptualised Hidden Gems – holidays that offer unparalleled experiences at exquisite locations across
India – at attractive prices starting at just Rs. 11 500.00*. Catering to a range of segments from families,
couples, solo travellers to adventure seekers and wildlife enthusiasts, our Hidden Gems offers a well-deserved break, coupled with exceptional experiences that rejuvenate: be it bush-dining in Bandhavgarh, mangrove walks amidst the stark beauty of the Sundarbans or the thrill of bungee jumping in Rishikesh, etc.”

He added, “Our Assured Program in partnership with Apollo Clinics ensures meticulous health & safety protocols across every touch-point and to further assist our customers, we have tied up with ICMR accredited labs to offer seamless end-to-end COVID-negative certification services with contactless facilitation – across India. Our Safe Holiday Helpline is yet another meaningful consumer initiative – a free service to support customers in safe holiday planning. With our zero cancellation, flexible rescheduling and our guaranteed refund promise, we want to ensure that all our customers travel smooth.”

Mr. Daniel D’souza, President and Country Head, Leisure, SOTC Travel said, “The choice of destination and the experiences offered inspires travel decisions across all age groups, especially among millennials.
From exploring the local cuisine to finding offbeat experiences at every destination, Indian travellers wish to explore the unknown. Given the current situation and in order to satisfy their desire for immersive experiences, SOTC has designed unique domestic experiences that highlight this trend of experiential travel. These include incorporating workshops, wellness experiences, culturally immersive activities, food and drink experiences, outdoor activities and more.”

He added, “As health and safety is a key concern, all our holidays come with ‘Assured’ – a comprehensive program to safe travel in the COVID-19 era in partnership with Apollo Clinics. To further assist our customers, we have launched India’s first Safe Holiday Helpline, a free service to the public – offering expert guidance & assistance for safe holiday planning, visa assistance, country-specific updates, on-ground health and safety measures, travel documentation, health certification, etc. and have also tied up with ICMR accredited labs to offer seamless end-to-end COVID-negative certification services with contactless facilitation – across India.”

News

GovernEye App Formally Launched to Engage Citizens and Politicians for Better Governance

Sep 1, 2020 by Gouri Achary 0 Comments #Citizens, #General Manager, #Governance, #GovernEye App, #GovernEye Systems, #Mr. Dijin K. Devaraj, #Politicians

GovernEye Systems has formally launched its first-of-its-kind, citizen engagement app GovernEye to engage citizens and politicians for better governance. This is the first exclusive application in India which offers citizens an app to engage with each other and with elected representatives across India. It is available on web browsers across desktops, laptops and Smartphone and also as an Android and iPhone app.

Development issues related to the local area, circulation of fake news through social apps, and other society and law concern related issues in this pandemic have become a major concern in today’s life. This app has overcome these issues with added features like public discussions, lawmaker updates, news flash, fake news alerts, online protest march, and national pulse. It’s totally different from other available apps of this sort because it actively brings elected representatives to the table.

Speaking on the launch, Mr. Dijin K. Devaraj, General Manager, GovernEye Systems, said, “We truly believe that the most important thing in a democracy is a well-informed electorate. The app provides the ideal platform for the Indian electorate to be well informed. It allows users to post in audio or video apart from the text in any of the languages recognized by the Indian Constitution. That ensures that language and writing skills are not a barrier anymore for our citizens to share their concerns and opinions on policy matters, local development, and politics.”
The bedrock of the app is a triad of principles that GovernEye adheres to strictly: no foul language, no echo chambers, and no invasion of user privacy. The app does not collect or track user data and does not use it for advertising as a revenue model.

GovernEye app was first launched in its trial mode in mid of 2018. And after a successful trial run, the app is now being formally launched and is available on the browser, iPhone, and Android phones. During the trial version over 3 lakh users had joined it. And their overall positive review and feedback motivated the company to formally launch the app all over the country. To date, over 100 MPs and MLAs across party lines and regions have signed up with GovernEye. The beta version of this app was also used by 22 candidates in the 2019 Lok Sabha elections and each one of them won their seats.

Business World

Myntra ropes in Samantha Akkineni as its brand ambassador to enhance its foothold in the South

Sep 1, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #ambassador, #CEO, #Myntra, #Samantha Akkineni

Bengaluru, September 01, 2020: Myntra announces South Cine Star, Samantha Akkineni as its brand ambassador, to represent the fashion marque among the region’s large and widespread audience. The extremely talented and renowned film personality will now be the face of Myntra in the South and also instrumental in connecting the brand with millions of fashion-forward customers and drive fashion choices of consumers in the region.

Apart from establishing a strong connection with Myntra’s large base of existing customers, Samantha will play a pivotal role in engaging with new consumers, being a celebrity with millions of fans across South India. The strong connection between films and fashion is well established in India, and Myntra is poised to leverage this phenomenon with powerful and relatable narratives to bolster its position as the most preferred destination for fashion and lifestyle.

A four-time Filmfare award winner and philanthropist, Samantha is a household name across multiple states in the South and is widely known for her critically acclaimed roles in regional movies. Her style and impeccable sense of fashion, along with her strong appeal among native audiences will help Myntra penetrate deeper into the region.

Speaking on the association, Samantha Akkineni said, “I am excited about my association with Myntra, a brand renowned for being at the forefront for all things fashion. Fashion has always been an integral part of my life, making this association even more special to me. Myntra has helped millions of people define their fashion choices and continues to keep me abreast of the latest trends from the world of fashion. This is an extremely valuable association for me and I am looking forward to a meaningful partnership.”

Speaking on the association, Amar Nagaram, CEO, Myntra, said, “Having Samantha on board as our brand ambassador for South is key for building a strong bond with the fashion-forward consumers of the region. Samantha appeals to a wide audience across the southern states and her reach will be crucial in driving deeper customer engagement. This association is another step in our efforts to serve the evolving fashion and lifestyle needs while leaving no stone unturned in the realm of customer experience and rich fashion content.”

Film stars have a ubiquitous influence on fashion and are key drivers of trends and styles across geographies. As an influential celebrity, Samantha is well placed to inspire her audience in their fashion and lifestyle choices, with her first commercial for Myntra set to go live across digital platforms, in Kannada, Malayalam, Telugu and Tamil.