Tag: CEO

Health

NABL accredited Pathlab – Sanghi Medical Centre announces launch of RT-PCR testing for Covid-19

Sep 3, 2020 by Gouri Achary 0 Comments #CEO, #Dr Vikram Sanghi, #NABL accredited path lab, #RT-PCR testing for Covid-19, #Sanghi Medical Centre

New Delhi, September 3, 2020: Sanghi Medical Centre, a world-class NABL accredited path lab, has announced the launch of RT-PCR testing for Covid-19. The samples can be given via their drive-through facility at the Baha’ I Temple (Lotus Temple) parking or at-home collection across Delhi NCR. The samples are collected by trained professionals wearing a complete PPE kit to ensure safety and hygiene and the testing is accurate and ICMR approved.

The RT-PCR test assumes significance in the wake of the rising Covid-19 cases in India which stand at 3.77 million currently. Anyone with symptoms and referred by the doctor for this test can undertake the same from Sanghi Medical Centre’s state-of-the-art facility. It is done by collecting a nasopharyngeal swab from the patient. The documents required include a prescription for COVID-19 test from a qualified physician; government photo-ID; and a duly filled specimen referral form.

Speaking about this, Dr Vikram Sanghi, CEO, Sanghi Medical Centre said, “We are happy to launch the RT-PCR testing facility with both drive-through and at-home testing options in New Delhi. There is a huge increase in demand for this service in the wake of the pandemic and the rising number of cases. People are looking at a solution where they can not only get quality and hygienic testing done but also do so at their own convenience. With us, they can be assured of accurate results and quality service.”

The RT-PCR test is available at an all-inclusive cost of INR 2400. People who are experiencing COVID-19 symptoms or have been recommended for a test by the doctor can book the same. The test can deliver a reliable diagnosis in just 24 hours. Compared to other methods to isolate and detect viruses, RT–PCR is less prone to errors since it is carried out in a specialised, automated machine. For those who have had a previous infection of COVID-19 or want to confirm the same, the centre also offers COVID-19 Antibody Testing that is done through a blood sample.

Sanghi Medical Centre is one of the premium private labs in Delhi and the brand has over 10 labs across India. The lab has to its credit the prestigious NABL accreditation for its Pathology Laboratory, the top accreditation for any laboratory in India.

Sanghi Medical Centre’s world-class equipment is further augmented by the presence of some of the best doctors from diverse medical fields. They have a formidable panel of pathologists, radiologists, ultrasonologist, cardiologists and highly qualified and trained laboratory technicians, radiographers and other paramedical personnel. The brand’s 200+ strong staff is relentlessly committed to the mission of delivering top-notch healthcare services to all its patients and clients. The brand’s motto is to deliver error-free, on time, and every time services to all.

To book a test please call 980443335 or visit www.sanghimedicalcentre.com

Business World

Roll up your sleeves & amp; grab the best branded shirts at Brand Factory!

Sep 2, 2020 by Gouri Achary 0 Comments #Brand Factory, #BRANDED SHIRTS, #CEO, #Mr Suresh Sadhwani

Hyderabad, September 2nd, 2020: Ahead of the festive season, Brand Factory is showcasing a comprehensive range of Shirts for men from prime and popular brands to satiate the style quotient of its extremely fashion conscious patrons. The extensive collection has something for everyone, be it casual wear to give a cool look or dress to impress with a professional look, be it day wear or evening apparel, all under one roof.

The favourite fashion Shirt brands specially curated by Brand Factory for its precious clientele includes Highlander, Wrogn, Crocodile, Twills, Cool Colors, Turtle, Pepe Jeans, Crimsoune Club, Cello, The Privilege Club, Bare Leisure, Knighthood, John Miller, Buffalo, Indigo Nation and Lee Cooper. The popular and international brands are now within the customers reach through a never before Rock bottom price with stunning offers which will be cherished for a long time to come.

The wide range of Shirts includes formals, casuals, semi-formals, half-sleeves or full-sleeves, classic white shirts, oxford button-down shirts, printed, striped or checked shirt, or band-collared shirt and are set to give your wardrobe a complete makeover, besides making you the style icon amongst your peers and buddies.

There are offers galore for customers, or shirts priced Rs.1699 and below, Buy 3 @ Rs.1699, or MRP of Rs.1700 to Rs.2299, Buy 2 @ Rs.1699 and for shirts above Rs.2300, Get Flat 50% OFF. And while you are at the store, explore the best of fashion with 200+ Original Brands at 20-70% OFF, 365 days a year!

What’s more… enjoy the safe and happiness-loaded family shopping experience at Brand Factory. With new and safer ways to shop such as Assisted Shopping that allows you to shop contact-free at the store and Virtual Shopping to shop from the comfort of your home via video call assistance from expert staff, it’s always safety first at Brand Factory. All you have to do is book an appointment by giving a missed call on 75063 13001.

Mr Suresh Sadhwani, CEO, Brand Factory says – “Rock Bottom Days have been specially curated so our customers can get top brands at the lowest prices, especially keeping in mind the economic crises amid this global pandemic. Also, the enhanced safety measures taken across our stores offer the much-needed reassurance to all our customers that at Brand Factory you can shop worry-free, because we offer Big Discounts on shopping but absolutely no discount on safety!”

Business World

Myntra ropes in Samantha Akkineni as its brand ambassador to enhance its foothold in the South

Sep 1, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #ambassador, #CEO, #Myntra, #Samantha Akkineni

Bengaluru, September 01, 2020: Myntra announces South Cine Star, Samantha Akkineni as its brand ambassador, to represent the fashion marque among the region’s large and widespread audience. The extremely talented and renowned film personality will now be the face of Myntra in the South and also instrumental in connecting the brand with millions of fashion-forward customers and drive fashion choices of consumers in the region.

Apart from establishing a strong connection with Myntra’s large base of existing customers, Samantha will play a pivotal role in engaging with new consumers, being a celebrity with millions of fans across South India. The strong connection between films and fashion is well established in India, and Myntra is poised to leverage this phenomenon with powerful and relatable narratives to bolster its position as the most preferred destination for fashion and lifestyle.

A four-time Filmfare award winner and philanthropist, Samantha is a household name across multiple states in the South and is widely known for her critically acclaimed roles in regional movies. Her style and impeccable sense of fashion, along with her strong appeal among native audiences will help Myntra penetrate deeper into the region.

Speaking on the association, Samantha Akkineni said, “I am excited about my association with Myntra, a brand renowned for being at the forefront for all things fashion. Fashion has always been an integral part of my life, making this association even more special to me. Myntra has helped millions of people define their fashion choices and continues to keep me abreast of the latest trends from the world of fashion. This is an extremely valuable association for me and I am looking forward to a meaningful partnership.”

Speaking on the association, Amar Nagaram, CEO, Myntra, said, “Having Samantha on board as our brand ambassador for South is key for building a strong bond with the fashion-forward consumers of the region. Samantha appeals to a wide audience across the southern states and her reach will be crucial in driving deeper customer engagement. This association is another step in our efforts to serve the evolving fashion and lifestyle needs while leaving no stone unturned in the realm of customer experience and rich fashion content.”

Film stars have a ubiquitous influence on fashion and are key drivers of trends and styles across geographies. As an influential celebrity, Samantha is well placed to inspire her audience in their fashion and lifestyle choices, with her first commercial for Myntra set to go live across digital platforms, in Kannada, Malayalam, Telugu and Tamil.

Business World

DÇafe appoints Verizon President to BoD

Aug 22, 2020 by Gouri Achary 0 Comments #CEO, #dcafé digital, #Verizon Digital Media Services (VDMS), #Vineet Dhawan

dcafé digital Inc, a global leader delivering OTT products, services & experiences, today announced that it has named media technology pioneer, innovator and former President of Verizon Digital Media Services, Ralf Jacob, to its Board of Directors.

This appointment is effective immediately and supports the continued growth of dcafé digital by furthering its visionary thought leadership. Jacob brings astute industry experience and a deep understanding of video delivery solutions.

“dcafé’s technology is barred none! Every feature, button or service is exposed as an API which makes integration such a breeze. The UI is logically laid out and adapts to an operators workflow with ease. Their recent success only speaks to their ability to cater to today’s demands on handling meta-data. Their approach is particularly of value to the CTV industry with its focus on ACR and contextual advertising. I am excited to be working with an organization that focuses on bringing this cloud-redundant, dynamic OTT authoring platform to the media industry.” said Jacob, about joining the Board Of Directors at dcafé.

During Ralf’s tenure leading Verizon Digital Media Services (VDMS), he grew the company’s revenue by more than 300% and established VDMS’s CDN as the second-largest worldwide. The platform became the de-facto standard in the industry for OTA to OTT conversion and is being used by prime broadcasters – Disney, ESPN, ABC, Hulu, Fox, Sinclair, Hearst, Discovery, among others.

Vineet Dhawan, CEO, dcafé digital says, “upLynk’s success precedes its reputation with a coveted customer list. Our journey began by building dcafé for uplink, a platform founded by Ralf which simplified video workflow like never before. We leveraged this world-class streaming solution to deliver flawless experiences, and now to be able to work with the man himself is incredible. We couldn’t be more fortunate and excited to have him guide us.”

Business World

dcafé digital makes big moves with appointment of Ralf Jacob, President, Verizon Digital Media Services to its Board of Directors

Aug 20, 2020 by Gouri Achary 0 Comments #CEO, #dcafé digital, #President, #Ralf Jacob, #Verizon Digital Media Services, #Verizon Digital Media Services (VDMS), #Vineet Dhawan

— dcafé digital Inc, a global leader delivering OTT products, services &experiences, today announced that it has named media technology pioneer, innovator and former President of Verizon Digital Media Services, Ralf Jacob, to its Board of Directors.

This appointment is effective immediately and supports the continued growth of dcafé digital by furthering its visionary thought leadership. Jacob brings astute industry experience and a deep understanding of video delivery solutions.

“dcafé’s technology is bar none! Every feature, button or service is exposed as an API which makes integration such a breeze. The UI is logically laid out and adapts to an operators workflow with ease. Their recent success only speaks to their ability to cater to today’s demands on handling meta-data. Their approach is particularly of value to the CTV industry with its focus on ACR and contextual advertising. I am excited to be working with an organization that focuses on bringing this cloud-redundant, dynamicOTT authoring platform to the media industry.” said Jacob, about joining the Board Of Directors at dcafé.

During Ralf’s tenure leading Verizon Digital Media Services (VDMS), he grew the company’s revenue by more than 300% and established VDMS’s CDN as the second-largest worldwide. The platform became the de-facto standard in the industry for OTA to OTT conversion and is being used by prime broadcasters –Disney, ESPN, ABC, Hulu, Fox, Sinclair, Hearst, Discovery, among others.

Vineet Dhawan, CEO, dcafé digital says,“upLynk’s success precedes its reputation with a coveted customer list. Our journey began by building dcaféforupLynk, a platform founded by Ralf which simplified video workflow like never before. We leveraged this world-class streaming solution to deliver flawless experiences, and now to be able to work with the man himself is incredible. We couldn’t be more fortunate and excited to have him guide us.”

Business World

Stratbeans introduces Learning Experience Platform for hyper-personalised learning resulting in increased productivity

Aug 19, 2020 by Gouri Achary 0 Comments #AI-based online learning, #CEO, #Learning Experience Platform (LXP), #Sameer Nigam, #Stratbeans, #Stratbeans platform

New Delhi, 19 August 2020: Stratbeans, a company that drives digital transformation through AI-based online learning introduces Learning Experience Platform (LXP) to provide personalised and intuitive learning experiences to employees in the corporate world. The one-stop-shop platform enables businesses with content libraries that enable their teams to amplify their capabilities while reducing cost, improving employee knowledge and driving productivity.

The Stratbeans platform sits as an intelligent layer on top of existing learning infrastructure and makes it more effective.

Today, learning can happen anywhere, anytime and manifest in many forms. With the introduction of a learning collaboration solution, Stratbeans makes training relevant and exciting by putting the learner at the centre of the learning experience. With the range of features offered by LXP such as curating content, creating learning and career pathways, providing knowledge assets, enhancing skill development, and tracking learning activities of employees, Stratbeans enables enterprises to upskill and reskill their employees and help them to advance their position.

Commenting on the same, Sameer Nigam, CEO, Stratbeans said- “ As the pace of competition for organizations is increasing, service differentiation has become a top priority. Delivering service differentiation requires highly skilled employees manning all touchpoints. Stratbeans learning experience platform starts by discovering gaps in the competencies at the organisational level. Then it uses machine learning to analyse the success history of employees and generates a personalised learning path for each employee. This is a win-win, leading to the growth of the business as well as the team behind it.”

The company’s mission is to empower its clients through advanced digital learning and performance support solutions for enhanced employee performance and customer engagement.

Business World

NASSCOM CoE Signs MoU with BEML

Aug 18, 2020 by Gouri Achary 0 Comments #BEML & NASSCOM CoE, #CEO, #CMD BEML, #Dr. Deepak Kumar Hota, #NASSCOM CoE, #Sanjeev Malhotra

BEML teamed up with IIT – Kanpur in the field of UAV and NASSCOM Centre of Excellence (CoE) for AI & IoT,an initiative of Ministry of Electronics & Information Technology (MeitY) & state government of Karnataka, Haryana, Gujarat & Andhra Pradesh, related areas in the virtual presence of Shri Rajnath Singh, Hon’ble Raksha Mantri, today. Chief of Defence Staff, Gen. Bipin Rawat, PVSM, Secretary (Defence Production) and other senior officials were present on the occasion.

Dr. Deepak Kumar Hota, CMD BEML exchanged the signed copies with Sanjeev Malhotra, CEO, NASSCOM Center of Excellence after signing the MoU.

The tie-up aims at technical support for the implementation of Artificial Intelligence (AI) and Internet of Things (IoT) in BEML products and to set up incubation centre for start-ups with a view to achieving self-reliance and foster innovation & technological development in Defence & Aerospace by engaging various Industries including MSMEs, start-ups, individual innovators, R&D institutes and academia.

Sanjeev Malhotra, CEO, NASSCOM CoE, said that we are happy to work with BEML, a leading public sector organization specializing in developing world-class products in transportation and defence, on their new-age technology innovation initiatives with cutting edge startups in India. This effort will be in conjunction with diverse technology & strategic expertise from the CoE.

Over the years, AI has been driving business in multiple ways such as increased customer engagement, optimizing training costs, providing personalized customer support, deriving reams of data on customer behaviour to streamline business process optimization and provide round-the-clock customer support services. In addition, AI & IoT will bring about a sea change to the company’s manufacturing processes.

The MoU between BEML & NASSCOM CoE will enable BEML to achieve its vision to remain abreast with cutting edge technology and to be a market leader.

Business World

ORGAN FLOWN FROM PUNE TO CHENNAI AMIDST THE PANDEMIC FOR A SUCCESSFUL HEART TRANSPLANT AT MGM HEALTHCARE

Aug 18, 2020 by Gouri Achary 0 Comments #‘Green Corridors’, #CEO, #Dr K R Balakrishnan, #Harish Manian, #Healthcare Movement’., #MGM Healthcare, #National Organ and Tissue Transplant Organisation (NOTTO). Post-registration

Despite the enormous challenges posed during these COVID-19 times, MGM Healthcare, a multi-speciality quaternary care hospital in the heart of the city, today announced the successful completion of a second critical heart transplant in the hospital since the lockdown began. The heart transplantation was led by Dr. K. R. Balakrishnan, Chairman & Director of Cardiac Sciences and Director of the Heart and Lung Transplant Program at MGM Healthcare, along with his team of transplant specialists including Dr. Suresh Rao K. G. and Dr. Srinath V.The organ transplantation regulatory authorities and surgeons from Pune extended their full support in making this heart transplant a success especially considering that it occurred during the COVID times.

The transplant was performed on a 37-year-old lady from Chennai. She had been suffering from ischemic cardiomyopathy. The patient was suffering from end-stage heart failure and the transplant was the only form of survival.

MGM Healthcare received an alert on August 15, 2020, about a 39-year-old brain dead female patient at a private hospital in Pune. The cause of her brain death was reported to be Brain Hemorrhage.

MGM Healthcare immediately confirmed the requirement as the recipient was already registered in the waiting list handled by National Organ and Tissue Transplant Organisation (NOTTO). Post-registration, she was waiting for a suitable donor. Once the deceased patient in Pune was identified based on medical compatibility, the recipient was informed about the possibility of the transplant taking place after taking consent from the donor’s family.

“The biggest challenge faced was the non-availability of any commercial flight between Pune and Chennai around the organ retrieval time. As the transplant was funded by Tamil Nadu Govt scheme and no commercial flight was not available arranging a chartered flight was challenging. We approached Aishwarya trust for the same and Mrs Chitra was kind enough to sponsor the same and an air ambulance was arranged” said Dr K R Balakrishnan.

The respective Traffic Police Departments in both Pune and Chennai opened ‘Green Corridors’ for road travel from the hospital in Pune to Pune Airport, and from Chennai Airport to MGM Healthcare. The donor organ landed in Chennai at 6:30 P.M. on August 16, 2020. The ambulance carrying the organ reached MGM Healthcare from Chennai Airport in 11 minutes flat, which under normal traffic conditions would take anywhere between an hour to an hour and a half. The transplant procedure started immediately after the heart reached MGM Healthcare. Post-transplant, the patient has been moved to ICU for observation.

Commenting on the transplant Dr Suresh Rao said: “The Heart transplant was successfully performed by 9:00 pm and the patient is off the ventilator and doing well”.

Speaking on the occasion, Harish Manian, CEO, MGM Healthcare said, “This is indeed a proud moment for MGM Healthcare…an instance where despite the challenges posed on account of the ongoing COVID-19 pandemic, various state machinery including the Traffic Police Department, Airport Authorities, Air Ambulance seamlessly collaborated to reach the organ to our hospital in the shortest possible time, becoming an integral part of our ‘Healthcare Movement’. I would like to take this opportunity to thank each and everyone who supported us in giving a fresh lease of life to the young lady.”

Business World

Joining Hands with a Frontline COVID Warrior: IHW Council Collaborates with Project StepOne

Aug 15, 2020 by Gouri Achary 0 Comments #‘Care during Coronavirus’, #‘Good Air Warriors’, #‘Gratitude Memorial for Health Workers’, #‘health for all’, #and ‘India IVF Summit’, #CEO, #Founder, #IHW Council, #Integrated Health and Wellbeing (IHW) Council, #Mr. Kamal Narayan, #Raghavendra Prasad T S, #StepOne

Furthering its goal of ‘health for all’ even during the pandemic, the Integrated Health and Wellbeing (IHW) Council has partnered with Project StepOne, a non-profit volunteer-driven collective of 7000 doctors, for a shared vision and objective.

Since the beginning of lockdown and through the staged unlocks, IHW Council has made significant and sustained headway in providing scientifically-valid information to people on a host of topics under the banners of ‘Gratitude Memorial for Health Workers’, ‘Care during Coronavirus’, ‘Good Air Warriors’, and ‘India IVF Summit’, to mention a few, comprising over dozens of web-based sessions with a collective audience reach of over 5 lakh people. The collaboration with StepOne will help the IHW Council further its request for a memorial for health workers who are the frontline warriors against the pandemic, a call endorsed by ministers, lawmakers, doctors, and people at large.

Mr. Kamal Narayan, CEO, IHW Council, says, “Coronavirus is reaching the smaller cities and it is more urgent than before that people reduce going out unless unavoidable. Project StepOne is a timely intervention that will reduce the burden on the existing healthcare infrastructure and enable people to access their health needs without going out. As a premier think tank encouraging preventive and promotive healthcare, we value this association that will serve people with both COVID and non-COVID queries as well as those who need mental health support and hope to make the services of StepOne accessible to more people. We believe that this association will also help more people realize the extraordinary contribution of the medical fraternity in this fight against the pandemic and rally their support behind the IHW Council’s petition, especially in the states where they are already providing service, to build a memorial for healthcare warriors.”

Project StepOne is India’s largest group of volunteer doctors and technologists fighting COVID-19 using telemedicine, along with mental health support and non-COVID care. An initiative by Raghavendra Prasad T S, StepOne runs scalable helplines powered by thousands of volunteer doctors who connect citizens with a doctor they need on the phone. The platform brings together more than 7000 doctors who have already handled 5 million calls, provided over 4 lakh teleconsultations, conducted over 25,000 mental health counselling sessions and have been able to identify over 40,000 high-risk COVID-19 suspects. The volunteer doctors have also managed to prevent about 3.2 lakh people from getting infected.

“We are providing telemedicine services for COVID related and mental health matters and video consultation for non-COVID cases. We are active in 13 states including Chhattisgarh, Bihar, Delhi, Karnataka, Madhya Pradesh, Maharashtra, Pune, Nagaland, Puducherry, Odisha, Punjab, Jharkhand and Uttarakhand and have catered to over 42 Crore Indian citizens with these existing state helplines. We feel there is an urgent need to extend the services to a greater number of people and announced a National COVID Telemed Helpline, +91-9745697456, that offers inclusive and 24×7 access to Healthcare experts to citizens of India, free of cost. We are proud to be associated with a leading platform like the IHW Council and hope that with increased awareness about the services, more people will benefit from it in the coming days,” says Raghavendra Prasad T S, Founder, StepOne.

Business World

‘Myntra Fashion Superstar @MTV’ – India’s only digital fashion reality show, returns for its second season

Aug 15, 2020 by Gouri Achary 0 Comments #‘Myntra Fashion Superstar @MTV’, #Amar Nagaram, #CEO, #digital fashion reality show, #Ferzad Palia, #Head – Network Sales, #Head – Voot Select, #Mahesh Shetty, #Music and English Entertainment, #Myntra, #Viacom18, #Youth

 Myntra announces the return of its hugely popular, Myntra Fashion Superstar – a one of its kind digital fashion influencer talent hunt and reality show. Myntra Fashion Superstar @MTV is set to go live on Myntra’s own content destination, Myntra Studio and its YouTube channel, India’s no. 1 youth destination, MTV and Voot, in late September.

In addition to streaming the 8 episodes, Myntra Studio will be the one stop destination for loads of exclusive content around the show, including BTS moments, shoppable celebrity looks, episodic reviews, trivia, quizzes and lots more. With the capability of hosting all formats of content and its in-built gamification features, Myntra Studio will keep the buzz going right from the start of the auditions, up until November, when the show ends.

With the two powerhouses of fashion and reality shows coming together, this season of Myntra Fashion Superstar is set to break its record on reach and impact across Metros and Tier 1 and 2 youth markets. The auditions will be tougher, tasks more challenging and the gratifications bigger, in season 2.

Online auditions for the upcoming show are set to kick off on August 15, 2020, and will invite entries from across the country, from anyone with a strong point of view on fashion and social media. The pan-India entries will be accepted on the Myntra App and Myntra’s social channels along with Voot. The theme of this year’s show and also the official hashtag is, #MFSChangeTheConversation, which aims at ‘fashion for good’ and inclusivity. The theme focuses on how influencers are not afraid to be themselves and use fashion to enhance their uniqueness, and express and amplify their voice.

Manish Malhotra, the couturier, costume stylist, entrepreneur, and revivalist who has redefined the Indian fashion space for over 3 decades is set to be the judge for the upcoming edition of Myntra Fashion Superstar. Known for his inimitable aesthetics and versatile sense of styling, his presence on the show would help establish a strong relationship between fashion and social media while enhancing its relevance amongst the youth. India’s first-ever fashion influencer and bold fashion creator, Manish Malhotra is the only Indian designer to have the largest following on social media.

Myntra Fashion Superstar offers Myntra the perfect pedestal to leverage the strong relationship between fashion and social media, while enhancing its relevance among the youth. It provides an opportunity to the fashion enthusiasts of the country to exhibit their creative prowess, thereby connecting them with their audience in a powerful way. With the first edition of Myntra Fashion Superstar, the company has successfully established itself as a leading content destination for all things fashion and with this edition, it is further consolidating its position as a tech, content and fashion innovator. MTV’s expertise with reality shows and wide reach and Myntra’s innovative concept and on-app technology are coming together to create the most relevant and relatable fashion reality show for the youth of today. This show will focus on using Fashion as a tool and social media as a platform to create thought-provoking conversations that truly matter to the youth of the country.

Speaking about the upcoming edition of Myntra Fashion Superstar@MTV, Amar Nagaram, CEO, Myntra, said, “We are elated to announce the arrival of the second edition of Myntra Fashion Superstar. The huge success and popularity of the first edition has given us the confidence to return with a bigger and more glamorous – edition of India’s only digital fashion reality show, packed with greater challenges and surprises to bring out the best among India’s fashion influencer community. We want to demonstrate fashion as a medium to empower millions of enthusiasts by providing them an opportunity for self-expression and amplifying that expression using content and social media platforms. With MTV being the biggest youth channel in India and a leader in youth-centric reality shows, the upcoming edition of MFS is set to be a phenomenon to be reckoned with.”

Speaking about the new property, Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18 said: “MTV has an immensely successful lineage of reality shows around fashion which have become iconic properties in their category. Our insights into the minds of young India fuels our content engine and with Myntra Fashion Superstar @MTV, we are once again ready to create a genre-defining show. Myntra as a brand resonates very strongly with youngsters and we are excited to partner with them for this season.”

Further elaborating about the partnership with Myntra, Mahesh Shetty, Head – Network Sales, Viacom18 said: “Fashion is a popular genre when it comes to reality content and we are happy to co-curate the next big fashion reality revolution. As India’s no.1 youth brand, MTV is uniquely predisposed to give Myntra Fashion Superstar the popularity and engagement it deserves amongst India’s GenZ and we are excited to start this journey.”

The first edition of Myntra Fashion Superstar was held in September 2019 and provided a never-before opportunity for fashion enthusiasts with a knack of creating style-related content and bringing forward their unique personalities. The contest was judged by Bollywood actor, Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani, who declared Tanumita Ghosh as the winner of the show. Manish Malhotra too joined the judges’ panel during the grand finale. The series offered an immersive experience to over 100 million viewers on TV and the Myntra app, where they voted for their favourite influencer, while also accessing rich and exclusive content in fashion. 

The upcoming edition of the show will be judged by leading celebrities from the world of fashion, including Manish Malhotra and will see them help the contestants with their efforts. Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV, and will be aired on MTV, The Myntra App (Studio), Myntra’s YouTube Channel and Voot. Each forty-five-minute episode will have a fashion-related task and elimination to test the contestants on three key parameters, namely, their fashion acumen, ability to create meaningful content, and proficiency in using social media to make a positive impact. The winner of the show will be adjudged India’s ‘Fashion Superstar’, for the year, and win an exclusive 1-year influencer contract with Myntra worth ₹ 1 million, along with an exclusive 1-year contract with MTV to be the Social Influencer in Fashion.

The show will be promoted across TV and Digital channels of MTV and Myntra’s own Digital channels, including social media. Overall, the current season is set to break all records of the super successful first edition.