Tag: Sameer Nigam

Business World, News

PhonePe hits the 300 million registered users mark

Jun 3, 2021 by Rekha Nair 0 Comments #Founder and CEO at PhonePe, #Sameer Nigam

National: PhonePe, India’s largest digital payments platform by both volume and value, today announced that it has crossed the 300 million lifetime registered users milestone. The company reported 125 million monthly active users (MAU) and an annualized TPV run-rate of over USD $390 billion in May ’21. It’s merchant network also continues to grow rapidly across India, and now boast of over 20 Mn offline merchants across 11,000 towns and talukas in India.

PhonePe had crossed the 250 Mn registered users mark in November 2020, and has added another 50Mn registered users in less than 6 months. In March’21, PhonePe became the first industry player to process over one billion UPI transactions in a single month, and has been clocking over a billion UPI transactions on its platform every month since then.

Talking about the milestone, Sameer Nigam, Founder and CEO at PhonePe said, ”We are delighted to have crossed the 300 million registered user mark and remain grateful for the trust that so many Indians continue to repose in us. The PhonePe app is processing transactions from over 19,000 pin-codes spanning more than 99% of the country. More than 80% of these transactions are being done by users in Tier 2, tier 3, tier 4 cities and beyond, which is testament to the fact that digital payments adoption in Indian is truly inclusive. We will strive to build even simpler, more localized and more intuitive payment solutions to address the needs of every Indian consumer in order to achieve our mission of getting 500Mn Indians to adopt digital payments by 2023.’’

Business World, News

PhonePe takes up 6 sponsorships for IPL 2021 in its biggest-ever marketing push

Mar 19, 2021 by Rekha Nair 0 Comments #Founder & CEO, #PhonePe, #Sameer Nigam

Bengaluru: PhonePe, India’s leading digital payments platform today announced that it has taken up 6 different sponsorships for IPL 2021. PhonePe is the official co-presenting sponsor for the television broadcast of IPL 2021 on Star Sports Network. It is also the Associate Sponsor for the digital broadcast of IPL on Disney+Hotstar. Additionally, this time PhonePe is also sponsoring 4 IPL franchises – Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore & Delhi Capitals.

This is the third year in a row that PhonePe is co-sponsoring IPL as the league continues to be the biggest sporting event in India offering its advertising partners considerable national reach. This year, however, PhonePe’s IPL campaign will run equally aggressively across multiple platforms including TV, digital and social media platforms.

In the biggest-ever marketing push for PhonePe, the marketing interventions will run through the year with a focus on the upcoming IPL 2021. The focus of the marketing activities will largely be on expanding the user base from 280 million currently to 500 million by December 2022 and drive preference for PhonePe among millions of new-to-digital users.

Commenting on the announcement, Sameer Nigam, Founder & CEO, PhonePe said, “We are kicking off our most aggressive national marketing campaign ever, starting with IPL 2021 next month. We have invested even more heavily on IPL this year, taking up 6 different sponsorships. As the category leader, it is our vision as well as our ambition to bring digital payments to every Indian household. Our aggressive marketing efforts are in line with this strategic priority.”

Business World

PhonePe hits the 250 million user mark in India

Nov 2, 2020 by Gouri Achary 0 Comments #digital payments, #PhonePe, #Sameer Nigam, #UPI

PhonePe, India’s largest digital payments platform, today announced that it has crossed the 250 million registered user milestone. The company reported over 100 million monthly active users (MAU) and 2.3 billion app sessions in October 2020.

PhonePe had a record month in October, processing 925 million transactions, its highest so far, with an Annual TPV Run rate of $277 Billion. PhonePe also processed 835 Million UPI transactions in October, for a market-leading share of over 40%.

Talking about the milestone, Sameer Nigam, CEO and Founder of PhonePe said, ”We are thrilled to have crossed the 250 million user milestone, and are grateful that so many Indians continue to repose their trust in our services. We are on a mission to make digital payments a way of life for every Indian citizen, and our next target is to cross 500 million registered users by Dec 2022. In line with our brand ethos of ”Karte Ja. Badhte Ja”, we continue to launch new & innovative products for every stratum of Indian society, as well as enable digital payment acceptance across every merchant in every village and town in India.’’

Digital payments adoption in India has been booming over the last few years and PhonePe has led this adoption for customers across age groups, urban and rural areas, and income levels. This phenomenal growth is driven by the best-in-class payments success rates, the fastest speed of transactions and an easy-to-use user interface which the PhonePe app offers.

Business World

Stratbeans AI-based assessment platform helping businesses evaluate employee performance and learning

Oct 7, 2020 by Gouri Achary 0 Comments #Sameer Nigam, #Stratbeans

Stratbeans, a leading learning solutions provider, has developed an AI-based proctoring solution to help organizations measure skills and job knowledge adopted by employees working remotely. The solution aims to motivate employees and help them improve the quality of work and keep them persuaded.

With several e-learning initiatives being taken by businesses today, it has become crucial to assess the learner’s performance to identify gaps and take corrective measures to ensure better outcomes. Stratbeans’ online assessment solution is backed by AI-based evaluation technology, allowing stakeholders to have a clear view of their organizational skill matrix chart and help them in planning for the future.

Another aspect of this AI-based assessment engine is where companies can get to know the specific skill set level of any individual and then bring in the nature of cross-training and training through collaboration rather than a classic way of training. Assessment engines from Stratbeans bring in smart features of attaching media with questions and answers, Recording videos, Features which can be really helpful in this new normal.

Commenting on the same, Sameer Nigam, CEO, Stratbeans stated, “For over a decade, we have been providing tailor-made DIY learning solutions to corporate companies in India and global markets. Besides providing efficient training and learning to employees, evaluating the same became a crucial need for businesses while working remotely for the past few months. Hence, our just-in-time assessment and evaluation platform aims to help businesses define the success of their e-learning initiatives by taking necessary steps wherever required so as to further aid employees in their learning process and help them improve their performance.”

Stratbeans assessment platform not only evaluates and improves the cognitive abilities, skills of candidates but also allows the companies to target their hiring strategies to find employees with specific skill sets that match job roles and requirements.

Business World

Stratbeans introduces Learning Experience Platform for hyper-personalised learning resulting in increased productivity

Aug 19, 2020 by Gouri Achary 0 Comments #AI-based online learning, #CEO, #Learning Experience Platform (LXP), #Sameer Nigam, #Stratbeans, #Stratbeans platform

New Delhi, 19 August 2020: Stratbeans, a company that drives digital transformation through AI-based online learning introduces Learning Experience Platform (LXP) to provide personalised and intuitive learning experiences to employees in the corporate world. The one-stop-shop platform enables businesses with content libraries that enable their teams to amplify their capabilities while reducing cost, improving employee knowledge and driving productivity.

The Stratbeans platform sits as an intelligent layer on top of existing learning infrastructure and makes it more effective.

Today, learning can happen anywhere, anytime and manifest in many forms. With the introduction of a learning collaboration solution, Stratbeans makes training relevant and exciting by putting the learner at the centre of the learning experience. With the range of features offered by LXP such as curating content, creating learning and career pathways, providing knowledge assets, enhancing skill development, and tracking learning activities of employees, Stratbeans enables enterprises to upskill and reskill their employees and help them to advance their position.

Commenting on the same, Sameer Nigam, CEO, Stratbeans said- “ As the pace of competition for organizations is increasing, service differentiation has become a top priority. Delivering service differentiation requires highly skilled employees manning all touchpoints. Stratbeans learning experience platform starts by discovering gaps in the competencies at the organisational level. Then it uses machine learning to analyse the success history of employees and generates a personalised learning path for each employee. This is a win-win, leading to the growth of the business as well as the team behind it.”

The company’s mission is to empower its clients through advanced digital learning and performance support solutions for enhanced employee performance and customer engagement.

Business World

PhonePe launches a new campaign saluting the indomitable spirit of India

Aug 10, 2020 by Gouri Achary 0 Comments #“Karte Ja, #Badhte Ja”, #Founder & CEO, #New Normal’, #PhonePe, #PhonePe’s ambassador Aamir Khan, #Sameer Nigam

Bengaluru, August 10, 2020: PhonePe, India’s leading digital payments platform, today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID-19 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand film showcases how PhonePe continues to help over 20 crore users and over 1 crore merchants do more & move forward with adequate precautions. PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign.

The inspiring narrative of the campaign illustrates how people are navigating the ‘New Normal’ as the country continues to open up in phases after months of lockdown. It traces stories of unhindered progress of merchants and users, aided by PhonePe, while the pandemic has effectively changed our ways of life. By enabling safe payments from home & contactless payments everywhere else, PhonePe is helping everyone adapt to their new circumstances. The Indian drive for progress has no full stop, as captured in one of the lines in the film – “Rukna toh humein aata nahin”. PhonePe’s offerings which include contactless payments, easy money transfers on chat, bill payments, fast recharge among others nurture the spirit of resilience and always moving ahead.

Commenting on the launch, Sameer Nigam, Founder & CEO, PhonePe said, “During these unprecedented times, Indians from small villages to large metros are striving to get back to normalcy and progress in their lives. We see our platform as a trusted partner to those billion-plus aspirations. Our latest brand campaign is a tribute to the indomitable spirit of the people of India and reflects everyday stories of progress with PhonePe’s varied offerings.”

Link to the film: https://www.youtube.com/watch?v=LJFhihqQgkw&feature=youtu.be

Creative Credits: Leo Burnett & OffRoad Films

The campaign includes a 1-minute 50-second master film and five shorter 15-second stories. These can be viewed on digital and social media platforms such as YouTube, Facebook, Twitter, Instagram and LinkedIn. PhonePe users can also watch it on the app.