India’s Leading Footwear Brand- Asian Footwears Launches Safe and Stylish Masks Across Leading E-commerce and retail Platforms

Business World

India’s Leading Footwear Brand- Asian Footwears Launches Safe and Stylish Masks Across Leading E-commerce and retail Platforms

Aug 10, 2020 by Gouri Achary 0 Comments #Aayush Jindal, #Asian Footwear Pvt. Ltd., #Asian Footwears, #Asian Footwears. Aayush is an IIT-Delhi alum., #Asian HyperProtect A95 collection., #Chairman, #E-commerce and retail Platforms, #MD, #Rajinder Jindal, #Safe and Stylish Masks, #SITRA certified and are priced at 149/- MRP (, #six-layered reusable protective face masks

India’s leading, and one of the oldest footwear brands, Asian Footwears, has stepped into the fight against Covid-19. The company announced the launch of its six-layered reusable protective face masks under the Asian HyperProtect A95 collection. These masks are made from tested and certified materials, delivering high filtration efficiencies, while being stylish at the same time. The move came right after the government announced Unlock 2.0 in which people are stepping out and slowly accepting the new normal.

Asian is a brand endorsed by famous former Indian Cricketer Virender Sehwag. The Asian masks are priced economically for the Indian masses and are reusable. One mask can be washed gently under running water and be reused for up to 30 times. The masks are SITRA certified and are priced at 149/- MRP (available at a discount currently on leading e-commerce platforms), hence effective cost per use comes down to ~5 Rs/use. The masks have 100% spandex based soft ear loops making it easy for the user to wear one for a long period of time. The masks have a 6 layer filter and are designed for every face type with innovative two-panel design, and come equipped with an adjustable nose pin which helps in giving the mask a perfect fitting.

The mask contains 2 outer layers and a 4-layer filtration cartridge made using an SMMS filter fabric (spun-bonded, melt blown, melt blown and spun-bonded non-woven layers sandwiched together). The masks protect the user against any flu and other airborne germs. The organization urges people to wear masks whenever they step out of their homes.

Apart from the simple variant, the firm has also launched a second variant called HyperProtect Ultra (priced at 199/- MRP). This variant comes with a filter valve respirator which helps in easy breathing and avoids heat build-up due to prolonged usage of the mask. Both models are available in more than 7 different colors and prints. Also, they are available in three sizes-small, medium, and large.

“As it has become mandatory for us to accept the new normal, and step out, we are making sure you remain safe. We are adding technologically advanced face masks to our range of products. The masks are 6-layered and offer you protection from dust, any airborne disease, and resistance to splashes. We need to make sure we are doing our best to control Covid-19, and this is our way of saying we care. We urge the public to use masks being manufactured in India, as we totally support the idea of Atmanirbhar India”, said Rajinder Jindal, Chairman, Asian Footwear Pvt. Ltd. “We have been constantly innovating on our protective gear range – soon after the first Asian mask, we launched the Ultra version. A team of engineers and designers are leading the development of our third yet-to-be-launch ed PRO mask, which will be one of the most advanced masks in the reusable mask segment”, said Aayush Jindal, MD, Asian Footwears. Aayush is an IIT-Delhi alum.

The Asian masks are available at all leading E-commerce and retail stores in various colors and prints.

Meanwhile recognized brands like Wildcraft, Khadi essentials, HRX, Adidas, Superbottoms, Puma have started their own line of masks to ensure the safety of everyone around.

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Best practices for safe online learning for children: Dr Ramesh Kekunnaya Head, Child Sight Institute, L V Prasad Eye Institute, Hyderabad.

Aug 10, 2020 by Gouri Achary 0 Comments #anxiety, #behavioural and mental issues., #COVID, #dry eye, #headache, #stress

In these COVID times, with lockdown in most places, schools are forced to shift from classroom to online teaching. Classes are conducted through virtual platforms. Homework has become digital. Children are required to spend long hours indoors, focussing on their mobile phone, iPad or laptop. This raises many concerns regarding their long-term health.

Increasing use of electronic gadgets, prolonged near work and lack of daylight exposure can result in progression of myopia or near-sightedness in children. Electronic devices are known to emit short-wavelength blue light, suppressing the hormone melatonin which maintains the circadian rhythm in the body. Prolonged exposure to blue light, especially before their bedtime can cause sleep disturbances in children. Too much screen time can also result in dry eye, headache, stress, anxiety, behavioural and mental issues.

It is important to strike a balance between academic learning via digital technology and good physical, mental and personality development in children. Hence, the restricted use of electronic devices for studying has been advocated by doctors. Certain practices should be followed routinely by teachers and parents to ensure a better lifestyle for children.

The amount of time the child spends using digital devices should be proportionate to the child’s age. While 12 to 16-year-olds can be allowed 8 hours of online study, the hours of screen time for younger children should be restricted to less than 4 hours. Toddlers (younger than 3 years) must be refrained from using any digital device.

Teachers must give appropriate breaks during classes; a short break every 45 minutes and a long break of 1-2 hours during long sessions. Online classes should be scheduled in the morning and afternoon hours only, ensuring that children do not use these devices in the evening and night time.

It is important that the child sits on a straight-backed chair with armrests, with the screen placed about 2 feet away at eye level. This ensures good posture and avoids back and neck problems in future. Larger screen devices like desktop, laptop or TV are preferable. Room lighting should be good and the screen brightness should be optimum. Screen protectors can be used to reduce excessive reflection.

There should be good ventilation in the room. Sitting for long hours directly in front of the fan or air conditioning can cause the eyes to dry up quickly. This adds to the strain. They should be encouraged to consciously blink frequently. An easy method to follow is the 20-20-20 rule, where every 20 minutes, the child should take a 20-second break and look at any object 20 feet away. This will relax the ciliary muscles of the eyes and ease the strain due to prolonged near work. At times, preservative-free lubricating eye drops can be used to ease mild symptoms of dry eye. Also, children who usually wear glasses must continue to wear them during classes.

Also, various ways to reduce screen time can be devised by teachers. Each day, there should be at least one session of physical exercise, yoga, dance class or virtual workout, intercepting the online teaching schedule. This will be fun as well as healthy for children. For homework, they should be encouraged to use their textbooks and notebooks and avoid all digital devices.

Parents must themselves set a good example by staying away from mobile phones and TV as much as possible. They can also develop ‘quality family time’, encouraging children to interact, play games and connect with family members during leisure time. It should be emphasised that the use of electronic gadgets is only during classes and for learning. Children must be taught to accept and acclimatize to these new practices and to follow them effectively.

Children’s health and well-being must be the collective responsibility of families, teachers and doctors. Adapting to changing times, using technology to our advantage, but following safety measures can give a better and healthier life to our children.

Business World

LASA SUPERGENERICS Q1FY21 PAT AT 5.37 CRS, UP 437% YOY

Aug 10, 2020 by Gouri Achary 0 Comments #Chairman – Lasa Supergenerics Limited, #Dr. Omkar Herlekar, #LASA SUPERGENERICS Q1FY21

Chennai, 10th August 2020: Lasa Supergenerics Limited, a vertically integrated group spanning the entire animal and human healthcare value chain has announced its financial results for the first quarter ended June 30th 2020 (Q1FY21)

Q1FY21 performance overview compared with Q4FY20

Revenues from operations stood at Rs. 54.60 crores as against Rs. 48.58 crore in Q4FY20
EBITDA of Rs. 12.20 crore as compared to Rs. 9.01 crore in Q4FY20
EBITDA margins at 22.34%
PAT stood at Rs. 5.37 crore as compared to Rs.2.61 crore in Q4FY20
EPS for Q1FY21 stood at Rs. 1.32

Q1FY21 performance overview compared with Q1FY20

Revenues from operations stood at Rs. 54.60 crores as against Rs. 38.98 crore in Q1FY20
EBITDA of Rs. 12.20 crore as compared to Rs. 5.06 crore in Q1FY20
EBITDA margins at 22.34% as against 12.98% in Q1FY20
PAT stood at Rs.5.37 crore as against a loss of Rs.1.27 crore
EPS for Q1FY21 stood at Rs. 1.32 as compared to Rs. 0.47 in Q1FY20

For the first quarter ended June 30th 2020
Revenues from operations for the first quarter ended June 30th, 2020 (Q1FY21) stood at Rs. 54.60 crores.

The Company reported Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) of Rs. 12.20 crore in Q1FY21, as against Rs 9.01 crore in Q4FY20; up 35.4%. The Company’s EBITDA margin stood at 22.34%
The Company reported PAT of Rs. 5.37 crore for Q1FY21.The Company’s PAT margin stood at 9.84%
Earnings per share (EPS) for the quarter ended Q1FY21 stood at Rs 1.32
The Finance cost reduced by 45% Q-o-Q from Rs. 2.29 crore in Q4FY20 to Rs. 1.29 crore in Q1FY21

Commenting on the performance, Dr. Omkar Herlekar, Chairman – Lasa Supergenerics Limited, said,
“We have reported a good performance in our business in Q1 FY21 despite significant disruptions and ambiguity in the business environment. We are confident that the Company under its strong leadership and planned strategies will navigate through these difficult times. We have substantially brought down the debt.”

Business World

Grofers returns with GOBD 4.0; partners with 800 MSMEs to deliver more value to India

Aug 10, 2020 by Gouri Achary 0 Comments #Albinder Dhindsa, #CEO and Co-founder, #Grand Orange Bag Days 4.0 (GOBD 4.0), #Grofers, #Zero-Touch Deliveries

Delhi, 10th August 2020: Grofers, India’s biggest grocery retailer, proudly announces the launch of India’s favourite and biggest grocery sale – Grand Orange Bag Days 4.0 (GOBD 4.0). Back on the popular demand of its customers, GOBD 4.0 becomes bigger and better with the promise of lowest prices, discounts and high-quality products being offered over the nine-day sale which is now live until 16th August.

Keeping current challenging times in consideration, the fourth edition of GOBD is different and demanding, however, Grofers has introduced all the required measures ahead of the sale to deliver an unparalleled experience. The e-grocer aims to serve 5 million customers while ensuring optimum safety of all stakeholders including its partners, employees and customers in strict adherence to the Government’s guidelines. The company has ramped-up its warehouse capacities by adding three new facilities to its network and has hired an additional 2000 warehouse staff to meet heightened demand.

The largest e-grocer of India unlocks a significant opportunity to not just benefit its consumers but India’s Micro, Small & Medium Enterprises as well. The brand, under its proprietary initiative Brandfarm works with small and local businesses. The company was already working with 200 MSMEs and has onboarded 600 new MSMEs as part of this initiative ahead of its GOBD 4.0 sale. Grofers, with its commitment to support the small manufacturing ecosystem, also provides financial assistance to its partners. The company has deployed more than INR 50 crores as working capital support and advance payments to support its small manufacturing partners in a single month. The e-grocer over the nine days aims to sell 2.5 crore items and 5.5 crore items manufactured by its partners and Make in India products respectively.

Commenting on the announcement, Albinder Dhindsa, CEO and Co-founder, Grofers said, “During these trying times, we feel fortunate to be able to provide savings to customers as well as support manufacturers and partners. Our aim, with the latest edition of GOBD, is to help our small scale manufacturing partners, the MSMEs to come back on track so that we can together continue serving customers across India. In addition to this, we have ramped-up production capabilities by hiring additional workforce and taking up new facilities to ensure a smooth customer experience. Customers can expect maximum savings through lowest prices and exciting offers, and can have a safe delivery of products to their doorstep, through a host of measures put in place by us.”

With the unprecedented situation, customers across the country have been deprived of savings in the last five months. Keeping this in mind, the nine-day long sale is set to delight customers with unmatched savings, lowest prices and exciting offers on a range of products – from national brands to Grofers in-house brands. GOBD 4.0 sale is offering various blockbuster deals such as flat 50% off, buy 1 get 1 free, buy 2 get one free. Not only this, shoppers can also grab additional discounts by availing offers from leading banks and payment apps.

Grofers is committed to the safe delivery of savings to its customers and delivers products in sealed and sanitized bags. The company has also mandated daily thermal screening and use of the Aarogya Setu app for better safety of customers and delivery and warehouse staff. Delivery and warehouse staff are trained and are practising social distancing apart from disinfecting and sanitizing the warehouse every three hours to keep the entire inventory virus-free. Grofers has also introduced Zero-Touch Deliveries, and the delivery and warehouse staff is required to use hand sanitizer after every delivery. Wearing masks, hairnet, gloves, and usage of sanitizers has been made mandatory, and all team members are instructed to change their face mask every two days.

The sale will be live in over 27 cities, namely Delhi, Gurgaon, Noida, Jaipur, Lucknow, Mumbai, Pune, Hyderabad, Bengaluru, Kolkata, Meerut and Bhiwadi, among others.

Business World

Home-grown app Trell registers 10x growth and 800% increase in screen time post-Chinese Apps Ban

Aug 10, 2020 by Gouri Achary 0 Comments #‘Reaction Video Maker’, #‘Talk Show Hosting’, #co-Founder, #lifestyle community commerce app Trell, #Pulkit Agrawal, #Trell, #Video Pinterest for Bharat

New Delhi, August 10 2020: The lifestyle community commerce app Trell has recently witnessed a huge surge in total screen time on the app by 800%. After the Indian government banned the use of 59 Chinese apps, Trell, a lifestyle blogging platform that allows users to create 3-5-minute original content videos in their native languages witnessed a huge spike in user base with 5 million new content creators from Tier 1 & Tier-2 cities. The platform has grown 10X since the ban, with a total user base of 45 million+.

Popularly known as Video Pinterest for Bharat, Trell is the go-to platform for users to share their experiences, recommendations, and reviews across various categories including health and fitness, beauty and skincare, travel, movie reviews, cooking, home-décor and much more. Audiences across various parts of the country have shown varied interests in how they create and consume content on the platform. North and North Eastern cities share a common interest in Personal Care, Fashion, and Food. Users in the southern hemisphere share their passion for Recipes, Gadgets, and Yoga (Health & Fitness). Men and Women both from the western parts are consuming skincare and fashion content. Additionally, the platform also allows users to earn rewards, goodies, and vacations through its interface.

Commenting on the achievement, Pulkit Agrawal, Co-Founder, Trell said, “We are witnessing an extraordinary growth on the app after the Chinese app ban, users have successfully adopted Indian apps like Trell which increased the screen time to 800%. But we do take care of our users’ health and well-being and highly recommend to set their time limit and maintain their physical and mental well-being”.

Recently, Trell surpassed the Active Users of Social Media giants Twitter and Pinterest in India. Since its inception in 2017, Trell has been committed to serving the Lifestyle content needs of regional consumers across the country with over 62% of its users hailing from tier-2 and beyond. Trell has recently launched its platform in three new languages; Marathi, Kannada, and Bengali making the total count to 8 languages (Additionally, Hindi, English, Tamil, Telugu, Malayalam) active so far. Over the next few months, Trell plans to focus on these new KOL’s and users and ensure that the platform and user experience is smooth and efficient for them. They also plan to launch various new features and tools on the app such as ‘Talk Show Hosting’, ‘Reaction Video Maker’, helping the content creators gain more traction, and create new meaningful content.

Business World

Ahead of Independence Day, TCL announces offers on a wide range of QLED TVs till August 19, 2020

Aug 10, 2020 by Gouri Achary 0 Comments #2020, #August 06 to August 19, #Global Top-2 TV Corporation TCL, #Independence Day, #QLED TVs for the same price of 4K Smart TV, #TCL India Country Manager Mr. Mike Chen

India, August 10, 2020: On the event of Independence Day, Global Top-2 TV Corporation TCL is offering QLED TVs for the same price of 4K Smart TV, giving customers a chance to take their TV-viewing experience up a notch. The offers will be available between August 06 to August 19, 2020.

The discounts will apply to the following products:

TCL 55” C715: The futuristic TCL C715 comes with Dolby Vision and Atmos, hands-free voice-enabled controls, and Quantum Dot which offers augmented vibrancy of images. The device also comes with an IPQ engine powered by AI to offer a rich viewing experience. The device is now priced at INR 52,990, after a discount of INR 3000.

TCL 65” P8 Series: Elegantly designed, the TCL 65 inches P8 series is an Android-powered smart TV with the 4K Ultra HD feature for a stellar viewing experience. The ultra HD display uses dynamic tone mapping to reflect each frame resulting in enhanced picture quality. The device also contains a Sports Mode that provides the immersive feeling of live-action sporting events. The 4K UHD TV is now available at a discounted price of INR 53,990, after its original price of 55,990.

TCL S6500 Series HD AI Smart TV (32”): Powered by Android, the TCL S6500 comes with Google Assistant, Netflix, YouTube, and HDR that delivers impeccable picture contrast and brings the images to life with vivid colours. Originally priced at INR 12,990, the 32 inches smart device is now available for INR 12,490.

TCL S6500 Series FHD AI Smart TV (43”): The TCL 43 inches S6500 takes the viewing experience one step further than the 32 inches with its FHD feature that gives the viewer clarity that is 2X higher than standard HD TVs. Like the 32 inches, this also comes with Netflix, Google Assistant, and is fitted with Dolby Audio systems and powered by Android. The smart device was initially priced at INR 22,990, and is now available at a discount of INR 2000, and is available for 20,990.

Speaking on the offers, TCL India Country Manager Mr Mike Chen said, “We are delighted to announce these offers on the event of Independence Day. Our televisions are designed with novel technologies and are built for the future. Now, viewers can upgrade their devices for more affordable prices and enjoy a stunning television experience. We will be announcing more such offers soon.”

TCL has enjoyed a successful run in the Indian market, having recently celebrated its 4th anniversary.

Business World

AIC-IIITH Foundation selects 10 Tech-based Social Enterprises focused on Sustainable Development Goals

Aug 10, 2020 by Gouri Achary 0 Comments #Akash incubation program, #Atal Incubation Centre, #Entrepreneur, #International Institute of Information Technology (AIC-IIITH), #Social Entrepreneur and Director at Ignis Career., #Strategic Advisor and Investor; Anup Puthan, #TechExpert and Investor; Emmanuel V Murray Senior Advisor at Caspian Impact Investment Adviser and Rennis Joseph, #Viveck Verma

10 August, Hyderabad: Atal Incubation Centre at International Institute of Information Technology (AIC-IIITH) has selected 10 startups for its flagship Akash incubation program for tech-based social enterprises working on Sustainable Development goals.

AIC-IIITH received 100 applications from 17 states, out of which 17 were selected for the final round. The process which began in December 2019 and went through multiple rounds, concluded in an online selection conference consisting of Viveck Verma, Entrepreneur, Strategic Advisor and Investor; Anup Puthan, TechExpert and Investor; Emmanuel V Murray Senior Advisor at Caspian Impact Investment Adviser and Rennis Joseph, Social Entrepreneur and Director at Ignis Career.

The selected startups will be supported through their entrepreneurial journey by business coaching, boot camps and workshops on various topics like finance, IP, marketing, etc. mentor and expert chats, peer learning sessions, as well as an opportunity to apply for seed funding.

AIC-IIITH is at present supporting diverse social enterprises from sectors like Edutech, Healthtech, Environment, etc. The 2nd cohort also consists of 10 startups from diverse fields all working to help India achieve SDGs by 2030.

Ramesh Loganathan, Director, AIC-IITH, congratulated the startups and said, “Being part of this incubation program is an excellent platform for social entrepreneurs to get tools to grow and become sustainable and thus multiply their social impact.”

The startups that are part of the 2nd cohort are:

Adva Enviro Solutions Pvt Ltd – Fighting water crisis in India through mass action approach using innovative water conservation techniques to make ground water-rich and promote people to conserve rainwater.

Transit – HelpTruck drivers facing problems of liquidity for costs like diesel, toll tax and food. Lot of time they get lynched. A lot of time parties don’t give payment to the drivers in time. Transit provides them with transit cards, which can help them solve all these problems.

SDG Healthcare Private Limited – Developing an AI/ML-based screening solution to prevent anaemia among the majority of the rural population of children, adolescent girls, pregnant and lactating mothers and males in the health care sector.

KOTUMB Digital Empowerment and Careers Pvt Ltd – A career enhancement, guidance and jobs/ entrepreneurship solution for the educated youth of tier 2 and tier 3 locations via an android mobile app.

Ecowrap – An end-to-end integrated waste management solution for the Hotel, Restaurant and Cafe (HORECA) sector that will address illegal dumping of waste into landfills causing pollution, wastage of precious resources and avoid zero monetization of waste.

Ayata Intelligence Private Limited – Indian Horticulture productivity is 250 % lower than the global average. Addressing it through IoT & AI-powered SaralKheti technology, which screens crops with stress management at 3 levels: Soil, Crop and Atmosphere.

Mayukh.ai – Creating loan availability options for those without any formal credit history via KarzSiddhi, an end to end solution to facilitate the loans from NBFCs (primarily) by ratifying the character, commitment and capacity of an individual artisan or semi-skilled person like electrician, mechanic, plumber, etc.

Digibeings – Making mental health treatment and diagnosis scalable, affordable and accessible via virtual human AI.

Jivandeep Health Services – India’s only end to end solution for organ transplant catering to the needs of patients from the initial diagnosis to rehabilitation and sustainability.

Kaiinos Education Services- Address the challenges in monitoring climate change using satellite data and the availability of public learning material to process and publish satellite data. And developing a participatory eLearning platform for the same.

Business World

Transformation of site visits as developers uphold safety: Interview with Dr. Rahul Chaudhary, Promoter, Sunworld Group

Aug 10, 2020 by Gouri Achary 0 Comments #COVID, #Dr. Rahul Chaudhary, #Promoter, #Sunworld Group, #virtual tours and drone- view

1. How are site visits going to be different in the post COVID era from in the pre-COVID period?

The site visits have always been an essential part of the property purchase process. It was during these site visits that developers and buyers connected on a personal level, and get a better understanding of each other. Buyers were normally doing 3-4 site visits in a day if the properties were located close to each other. Developers were also able to arrange multiple site visits in a day, especially on holidays and Sundays. The pattern will undergo a lot of change after COVID as every aspect of business turns digital. Scheduled sites only for genuine homebuyers will be encouraged if government authorities grant permission for the same. Otherwise reputed developers have already set in place virtual tours and drone- view of their projects for giving complete discretion of location to the buyers. The entire construction site will be monitored in terms of workers density, cleanliness and hygiene, in case buyers happen to visit personally.

2. How feasible are site visits considering the safety concerns for employees as well as customers?

Right now it is best if buyers choose to opt for digital site tours, as the COVID cases are rising at an alarming rate. As a developer, we would never want to put our potential and existing customer’s safety in danger. With the market being uncertain, our employees are occupied revising their yearly plans via WFH, and if the buyers insist on visiting sites personally, it will need a lot of preparation from our end. The workers allotted on these sites have to be trained accordingly for maintaining distancing, an employee will have to accompany the potential buyers for ensuring everything is in place.

3. Do you think home buyers are ready for this changed way of site visits? What advice would you give to prospective home buyers about visiting property sites?

The increased number of digital queries during this lockdown has shown us a clear indication that homebuyers are more than ready to accept this pattern. Our advice to them would be to seek addresses for their doubts and demands that are related to our properties to keep the communication going. We can mention only limited information on these sites, and a buyer when investing for properties has many questions. We do not want that this distancing reduces our connect with the potential buyers, our ORM team is equipped and trained to solve their queries and provide the quick address of their concerns.

4. What measures have you taken on your sites to ensure safety?

We have trained our workers appropriately, a site manager ensures safety guidelines are being followed throughout. Use of Sanitizers is encouraged at intervals, disinfection of sites is carried out regularly. Temperature screening on entrances, limited workers on site, and a medical officer is kept at the beck and call for any emergency.

5. Do you think these restrictions or changed ways of site visits will hamper or dampen buyer interest?

The interest will not be hampered but it might prolong the process of booking the unit, as property-buying followed very much a traditional route in our country before COVID. Virtual tours have given them an outlook of the property on their screens, but a good number of buyers still believe personal visit as the final step before entering into a legal agreement. NRI’s however have always taken the digital route for property investment, so no change has been observed from their ends.

Business World

PhonePe launches a new campaign saluting the indomitable spirit of India

Aug 10, 2020 by Gouri Achary 0 Comments #“Karte Ja, #Badhte Ja”, #Founder & CEO, #New Normal’, #PhonePe, #PhonePe’s ambassador Aamir Khan, #Sameer Nigam

Bengaluru, August 10, 2020: PhonePe, India’s leading digital payments platform, today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID-19 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand film showcases how PhonePe continues to help over 20 crore users and over 1 crore merchants do more & move forward with adequate precautions. PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign.

The inspiring narrative of the campaign illustrates how people are navigating the ‘New Normal’ as the country continues to open up in phases after months of lockdown. It traces stories of unhindered progress of merchants and users, aided by PhonePe, while the pandemic has effectively changed our ways of life. By enabling safe payments from home & contactless payments everywhere else, PhonePe is helping everyone adapt to their new circumstances. The Indian drive for progress has no full stop, as captured in one of the lines in the film – “Rukna toh humein aata nahin”. PhonePe’s offerings which include contactless payments, easy money transfers on chat, bill payments, fast recharge among others nurture the spirit of resilience and always moving ahead.

Commenting on the launch, Sameer Nigam, Founder & CEO, PhonePe said, “During these unprecedented times, Indians from small villages to large metros are striving to get back to normalcy and progress in their lives. We see our platform as a trusted partner to those billion-plus aspirations. Our latest brand campaign is a tribute to the indomitable spirit of the people of India and reflects everyday stories of progress with PhonePe’s varied offerings.”

Link to the film: https://www.youtube.com/watch?v=LJFhihqQgkw&feature=youtu.be

Creative Credits: Leo Burnett & OffRoad Films

The campaign includes a 1-minute 50-second master film and five shorter 15-second stories. These can be viewed on digital and social media platforms such as YouTube, Facebook, Twitter, Instagram and LinkedIn. PhonePe users can also watch it on the app.

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Les Roches to collaborate with Quintessentially to assist Indian students travelling to Switzerland for education

Aug 10, 2020 by Gouri Achary 0 Comments #CEO of Quintessentially, #Director of Marketing and Enrolment at Les Roches, #Les Roches, #Mr. Adrian Artimov, #Ms. Mishti Bose, #Quintessentially, #Switzerland

10th August 2020: In the current context, Indian students are naturally apprehensive of travelling abroad, and, therefore, to cater to their needs, Les Roches is launching a one of a kind partnership with Quintessentially India, an award-winning luxury concierge and lifestyle management service company.

Les Roches is offering free access to a private Quintessentially account manager that will help students prepare their travel details for Switzerland for the October intake this year, offering a personalized services pack which will include flight booking, airport transfer, meet and greet at the airport with fast track checking and emigration, VIP lounge access and a personal protective equipment pack. Founded in 2000, as the first private members club, Quintessentially India has come a long way to becoming the authority and the real voice of luxury and assistance. From memorable events to luxury travel, corporate services, global customer loyalty programmes and much more, they are proud to partner with the world’s most recognized brands such as Les Roches and support Indian students in their travel abroad.

Ms. Mishti Bose, CEO of Quintessentially India said “It is an absolute honour to collaborate with Les Roches, one of the leading hospitality institutions in the world. We believe our brand ethos is in perfect tandem with the ethos of Les Roches. Uncompromising on quality, we at Quintessentially are agile problem solvers who are passionately committed to connecting the Indian community to their brand partner at Les Roches through authentic, meaningful experiences and aim to provide perfect assistance to the Indian students during their journey.”

Speaking on their collaboration, Mr. Adrian Artimov, Director of Marketing and Enrolment at Les Roches said “We understand that some students from India have been worried about travelling and hence we wanted to assure them and their parents by providing the best concierge service in India. We are extremely delighted to be partnering with Quintessentially and hope that we can achieve our aim of providing a pleasant journey to all our students. Les Roches is one of the best hospitality management schools in the world and by partnering with such an exclusive concierge service, we are showcasing how 5-star hospitality works to our students through the first-hand experience.”

After having travelled to Switzerland using Quintessentially concierge services, the students will arrive at the comfort of the campus where they will meet the designated Les Roches staff to smoothly continue further their integration and accommodate them in preparation for the studies ahead.

Les Roches is a part of Sommet Education, which also includes sister schools Glion Institute of Higher Education and Ecole Ducasse under its umbrella. The collaboration between Les Roches and Quintessentially shall also be extended to the sister schools and the services shall be offered to the students that shall be attending Glion and Ducasse this coming year.