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Akash Sinha, CEO and Co-Founder, Cashfree Payments

Technology

Cashfree Payments expands its MENA presence through investment in UAE-based Payment Gateway, Telr

Nov 30, 2021 by Rekha Nair 0 Comments #Akash Sinha, #Cashfree Payments, #CEO and Co-founder, #CEO and Founder, #Khalil Alami, #Telr

Bengaluru/Dubai, 30 November 2021: Leading payments and API banking solutions company, Cashfree Payments (Cashfree) announced an equity investment of $15 million in Telr, a leading Payment Service Provider (PSP) in UAE and Saudi Arabia. With this investment, Cashfree becomes one of the largest shareholders in the company.

Cashfree has already established itself as one of the leaders in the payment solutions space in India, with successful operationalization and scale-ups of industry-first solutions. Moreover, this strategic investment in Telr, will enable the company to launch its distinctive offerings in the MENA region utilizing Telr’s strong presence and payment infrastructure. In addition, Cashfree and Telr aim to develop a unified cross-border payments platform that would help Indian merchants accept payments from customers in the MENA region and vice-versa, via a single integration.

Telr, the UAE based award-winning payment gateway solutions provider, offers a unique platform that enables handling payments in over 120 currencies and 30 languages with the highest level of security. Through a single integration, Telr grants access to every payment method it offers, including Visa, Mastercard, American Express, UnionPay, Apple Pay, PayPal, SADAD, Mada and STCPay.

With its one-stop mindset, Telr extended its services even further, offering a complete solution for the ecommerce world, covering a wide range of financial and business services including, social commerce, QR Codes, digital invoicing, Telr Buy Now Pay Later (BNPL) in collaboration with Tabby, Telr Finance in collaboration with LNNDO, a merchant financing program, and Telr Shops the easy-to-use tool for creating an online store in minutes.

The investment is highly significant for Cashfree as the MENA region offers a large, attractive and growing online market, with payments representing the highly developed sub-sector within the region’s fintech space. The MENA region is witnessing a continuous transition towards cashless transactions, with traditional brick-and- mortar businesses moving towards expanding online offerings. The e-commerce businesses are also witnessing a drastic shift from high street to online shopping and this trend is expected to grow even more.

Akash Sinha, CEO and Co-Founder, Cashfree Payments said, “We are elated with the strategic investment in Telr, which aligns well with our aspiration to be the leader in the rapidly evolving digital payments space in the MENA region and overall global expansion goals. Telr’s trusted presence and significant operations in the MENA region provides us an exciting opportunity. We are grateful to our key institutional investor Apis for helping us source and execute this strategic investment. We look forward to nurturing our partnership with Telr by leveraging our learnings and experience from the Indian market and enhancing our reach in the MENA region by introducing novel offerings.”

Khalil Alami, CEO and Founder, Telr said, “We are excited about this new investment into Telr. Joining forces with Cashfree Payments will further enable us to continue on our innovation and growth journey. Our offerings and partnerships aim to assist in reaching an integrated e-commerce ecosystem supporting the UAE in its transition into a cashless economy; and contributing to the KSA vision 2030. In short, this combined effort will translate into greater benefits for our customers and the markets we operate in.”

With over 50% market share among payment processors, Cashfree today leads the way in bulk disbursals in India with Cashfree Payouts. Recently, India’s largest lender, SBI invested in Cashfree underscoring the company’s role in building a robust payments ecosystem. Cashfree works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products and is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm and Google Pay. Apart from India, Cashfree products are used in eight other countries including the USA, Canada and UAE.

Ashok Prasad, CEO and Co-founder of Unnati

Business

Unnati secures INR 60 Cr from Incofin Investment Management, NabVentures, and Orios in Series A funding round

Nov 12, 2021 by Rekha Nair 0 Comments #Ashok Prasad, #CEO and Co-founder, #Incofin India, #Managing Partner, #Orios, #Partner, #Rahul Rai, #Rehan Yar Khan, #Unnati Agri

Mumbai: In a significant development, Unnati Agri, a fintech-driven agriculture service platform, has raised INR 60 Cr in a Series A funding round from Incofin Investment Management, NabVentures, and Orios. Unnati will utilize the fresh capital to augment its tech infrastructure and increase its uStore network.

Unnati is enhancing its technology platform by adding a wide range of new features to its farmer and retailer apps, including the introduction of Artificial Intelligence led features related to farm diagnostics, farming lifecycle management, supply chain management for partners etc. The company is investing heavily into AI and Machine Learning platforms for bringing the latest digital tools to farmers and uStore partners.

Till date, Unnati has served more than 3 Lac farmers through its network of 20000 plus uStore network. It has been digitising agri-input retailers, traders and other ecosystem players. Unnati platform with its partner network offers digitally-enabled services to farmers helping them improve their farm incomes. It has grown more than 15x over the last 12 months owing to an increase in its platform usage.

Commenting on the funding, Ashok Prasad, CEO and Co-founder of Unnati, said, “Unnati has been committed to enhancing the lives of farmers as well as our retail partners through technology solutions. Unnati has built several innovative solutions to enable farmers and retailers to grow and scale their business, and our growth trajectory has been remarkable so far. We are happy to announce that we have raised our Series A round of funding and are thrilled to have marquee investors backing us in our journey. We will continue to work towards our ultimate goal, which is to bring all farmers across the country onto a single digital platform which nurtures ‘farmpreneurs’ enabling them to double their farm income.”

“We are delighted to partner with the high performance founders- Ashok and Amit of Unnati Agri as they scale a tightly knit strategy of an integrated rural ecosystem of knowledge based farm input advisory, financial inclusion and supply chain integration through the use of technology. Incofin looks forward to supporting them as they execute this unique combined agri-tech and fin-tech opportunity.” said Rahul Rai, Partner, Incofin India.

“As digital expands across India, one of its most important touchpoints is the Agricultural Supply Chain. Unnati is building a distributed model to optimize upstream supplies for the farmers and we are excited to partner with Amit & Ashok to build what promises to be an exciting business”. said Rehan Yar Khan, Managing Partner, Orios.

NABVENTURES Fund-I, the flagship fund of NABVENTURES Ltd. backed by NABARD, has followed-up on its initial investment in the company, by also participating in this round of fund-raise.

As a part of its network augmentation, the platform is also looking at geographical expansion to Haryana, Andhra Pradesh, Madhya Pradesh, Rajasthan and further expansion in Uttar Pradesh, Bihar, and Maharashtra. Unnati aims to create 5 million ‘farmpreneurs’ by enabling them with relevant digital tools to power their farming business. Unnati is planning to invest heavily on farmer-focused initiatives in future. The transaction has been supported by Sumeet Seraf of Equity360.

Business

Cashfree Payments named to the 2021 CB Insights Fintech 250 List of Top Fintech Startups

Oct 9, 2021 by Rekha Nair 0 Comments #Akash Sinha, #Cashfree Payments, #CB Insights CEO Anand Sanwal, #CEO and Co-founder

Bengaluru– CB Insights today named leading payments and API banking solutions company, Cashfree Payments to the fourth annual Fintech 250, a prestigious list of emerging private companies working on groundbreaking financial technology. This year’s list was unveiled on stage at CB Insights’ Future of Fintech conference in New York City.

“This is the fourth class of the Fintech 250, and it’s also the most international, representing 26 countries. These 250 fintech startups are attacking an incredibly diverse array of financial services opportunities across 19 sectors, including digital banking, insurance, payroll, retail investing, and more,” said CB Insights CEO Anand Sanwal. “After being named to the CB Insights Fintech 250 last year, the 2020 class saw 17 companies go public and 25 get acquired. They also went on to raise over $25B in additional financing and forged more than 380 new partnerships after being recognized. The Fintech 250 has a history of spotlighting the very best fintech companies, and this year is no different. We’re excited to see how these fintech startups disrupt and transform financial services in the years ahead.”

Akash Sinha, CEO and Co-Founder, Cashfree Payments said, “We are delighted to be recognised by CB Insights and named to the prestigious Fintech 250 list. This honour validates our efforts to constantly build innovative and effective solutions for the financial ecosystem. The groundbreaking solutions that we have developed, such as Payouts, are aimed at creating value at scale for our stakeholders and enhancing their operational abilities. The favourable regulatory environment in India, alongside the country’s healthy competitive ecosystem, have enabled us in this endeavour. We will continue with our vision to develop efficient and effective offerings that will contribute to the country’s financial inclusion imperative.”

Through an evidence-based approach, the CB Insights Intelligence Unit selected the Fintech 250 from a pool of over 17,000 companies, including applicants and nominees.They were chosen based on several factors, including data submitted by the companies, company business models and momentum in the market, and Mosaic scores, CB Insights’ proprietary algorithm that measures the overall health and growth potential of private companies.

With over 50% market share among payment processors, Cashfree Payments today leads the way in bulk disbursals in India with Cashfree Payments Payouts. Recently, India’s largest lender, SBI invested in Cashfree Payments underscoring the company’s role in building a robust payments ecosystem. Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products and is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm and Google Pay.

Manav Garg, CEO and Co-Founder, Eka Software Solutions. Bengaluru

Business

Eka unifies Procurement to Payment processes with launch of Treasury Management Solution

Sep 28, 2021 by Rekha Nair 0 Comments #CEO and Co-founder, #Eka Software Solutions. Bengaluru, #Manav Garg

India, Bangalore: Eka Software Solutions, a cloud-based enterprise software provider announced the launch of Eka Treasury Management, a powerful financial management solution that provides CFOs with a unified and timely view into enterprise data which is critical to understanding the true state of a company’s cash flows, liquidity positions and foreign exchange (FX) risk. With this launch, Eka’s Cloud Platform now provides powerful enterprise solutions and integrations that unify critical business processes across e-sourcing, trading & risk, supply chain, sustainability and financial management.

For nearly 20 years, Eka has been helping its commodities, direct materials and manufacturing clients navigate supply chain risk, frequent market disruptions and increased volatility with its comprehensive cloud-based platform. With the addition of Treasury, Eka can deliver on its mission to unify its clients’ critical business processes from procurement to payments and provide finance teams and front-line managers with the information they need to make the right decisions at the right time.

The solution offers market-leading tools and functionality to control cash, liquidity and risk positions, manage compliance and working capital, and perform hedge accounting.

Manav Garg, Eka CEO and Founder said, “Over the last decade, we have seen a significant shift in the scope and demands of the CFO office due to globalization, increasing regulatory requirements, and the speed of technology innovation. Today’s CFOs are not only responsible for the company’s financial health, but they are also playing a far more strategic role in guiding their company’s strategy.”

“The operational and environmental challenges of the past two years heightened our conviction of the pressing need to reorient our platform to better meet the needs of CFOs. The introduction of Eka Treasury Management marks an important step in our evolution as a company as we strive to deliver the world’s most comprehensive, deterministic platform for business leaders across the energy, manufacturing, mining and metals industries,” Manav said.

Eka’s Cloud Platform now provides enterprise applications and integrations for procurement, trading & risk, supply chain, , compliance, treasury and sustainability reporting. Over the past twelve months, Eka also introduced an e-sourcing solution to help businesses connect digitally with suppliers and customers.

Eka’s Treasury Management Solution overview

Built on Eka’s Cloud Platform, the Eka Treasury Management Solution’s (TMS) unique architecture is seeded with pre-built connectors to facilitate the consolidation of data from disparate systems and speed solution deployment.

Key Features:

Cash Management: Standardize, centralize and automate cash management enabling accurate bank statement reconciliation, timely payments and adequate cash availability across multiple currencies.

Liquidity Management: Gain full visibility into cash forecast and liquidity position enabling higher transparency, accuracy and reliability as a ‘single source’ for liquidity management and control.

Risk Management: Identify, measure, mitigate and control market risk to optimize your hedging strategy by balancing future volatility and exposure uncertainty.

Working Capital Management: Gain a granular and transparent view of critical working capital KPI’s and metrics for management of net working capital.

Health, News

Digital health startup Veera Health raises US$3 million to transform the healthcare experience for women, starting with PCOS

Jul 26, 2021 by Rekha Nair 0 Comments #CEO and Co-founder, #COO and Co-Founder, #Shashwata Narain, #Shobhita Narain

Bengaluru— Veera Health, a digital health platform for women, today announced US$3 million in funding co-led by Sequoia Capital India’s Surge and Global Founders Capital. Veera Health is one of the 23 companies chosen by Surge, a rapid scale-up program by Sequoia Capital India for startups in India and Southeast Asia. It is also backed by global tech accelerator Y Combinator. The company’s first product is a digital therapeutics platform that helps women identify and navigate PCOS (Polycystic Ovary Syndrome), with a comprehensive offering of medical care, nutrition therapy, lifestyle coaching and doctor support.

Founded by sisters Shobhita and Shashwata Narain in August 2020, Veera Health’s mission is to close the gap in access to quality healthcare for women by providing scientific, progressive treatments through a seamless digital platform. The founders hope to create awareness of women’s health needs and empower all women to take control of their wellbeing.

Veera Health’s first route to expanding healthcare access is by targeting PCOS. While the common chronic condition purportedly affects 1 in 5 women in India, fewer than 30% are clinically diagnosed. The variety of symptoms adds to the complexity – from irregular periods and weight gain to mood disorders, acne and excessive body hair. If left untreated, it can lead to diabetes, infertility and even endometrial cancer. Most women with PCOS waste years and tens of thousands of rupees hopping between doctors, diet plans, gyms and unproven supplements, without seeing any change in their symptoms.

“I was extremely frustrated by how long it took me to get diagnosed with PCOS, get proper medical advice to manage my condition. Even after trying multiple doctors, I felt like I was in the dark about how to actually treat my symptoms. There’s definitely a lot of judgement in the Indian context as well. We hear story after story from our customers about how they were body-shamed or told to get married instead of treating PCOS,” said Shobhita Narain, COO and Co-Founder.

“Indian women are ready for a modern, high-quality healthcare experience. PCOS is a massive need – it’s a lifelong condition that seriously impacts quality of life for millions of women around the world. Our vision is to start with PCOS and continue to expand to additional women’s health conditions. Being part of the target market ourselves, we understand the issues better than anyone else and are excited to build something that we can ourselves use in our lifetime,” said Shashwata Narain, CEO and Co-Founder.

“The prevalence of PCOS in India is unfortunately enormous, making PCOS a natural initial condition for Veera. Within a matter of days Veera can diagnose, treat and bring peace of mind to those women suffering from PCOS who otherwise would still be seeking help or wondering where to even begin”, said Sean Doolan, Partner at Global Founders Capital co-leading the investment.

He continued, “Shashwata and Shobhita bring the requisite product pedigree, operational expertise, and lived experience to help Indian women suffering from PCOS now. However, we believe Veera has the potential to eventually scale beyond PCOS and ultimately address a breadth of diverse health conditions that affect all women.”

“Women’s health is a large intuitive space and this unique focused approach from team Veera has the ability to make a deep meaningful impact through early access, information , support and planning for not just detection but overcoming such health markers,” said Rohit M.A., cofounder of CloudNine group of maternity, childcare, and fertility hospitals.

The company’s subscription-based programme is designed to address the most frustrating issues with PCOS. Patients of Veera Health are provided with a holistic treatment plan, administered by a team of doctors specialising in PCOS including gynaecologists, nutritionists, dermatologists and mental health experts.

Each plan is customised based on the patient’s medical history, past interventions and lifestyle preferences. A dedicated care manager also supports and tailors the experience for the patient through their journey. Unlike today, where most women struggle with the condition after a one-off visit with a doctor, Veera’s online platform is able to provide daily guidance and progress tracking over several months, increasing their chances of success.

85% of Veera’s PCOS members report feeling in control of their physical and mental health within a month of treatment.

“When I reached out to Veera about PCOS, I was not in a good space at all and nothing was working for me. Ever since my first call with Veera, the journey has been smooth sailing. I’ve lost weight and my PCOS symptoms have improved. Joining Veera was the best decision I took in 2020!” shared Aiman, one of Veera’s customers.

Said Rutuja, another customer, “With Veera, I got my periods after exactly one month, my mood was better. I was feeling light and active, and my sugar cravings had reduced. It’s an amazing feeling to see results towards better health!”

Prior to founding Veera Health, Shashwata helped grow consumer and health companies at McKinsey & Company. She has an MBA from Wharton and studied data science at Yale University. Shobhita spent several years working with leading healthcare companies such as GlaxoSmithKline, Accenture Life Sciences and UnitedHealth, and studied Biology and Psychology at Tufts University.

Veera Health’s funding is co-led by Sequoia Capital India’s Surge and Global Founders Capital, with participation from Y Combinator, CloudNine Hospitals’ co-founder Rohit M.A., and Tinder India Head Taru Kapoor. Angel investors include Benjamin Bryant, Ethan Perlstein, Holly Liu, Utsav Somani and Walter Chen.

Veera Health is part of Surge’s fifth cohort of 23 companies that have developed new digital solutions to help companies and individuals work, live and learn better in a rapidly evolving Southeast Asian landscape.

Business World, News

Chargeup launches #TheBigSwap campaign to highlight importance of battery swapping for environmental sustainability

Jun 4, 2021 by Rekha Nair 0 Comments ##TheBigSwap, #CEO and Co-founder, #Chargeup, #Mr Varun Goenka

New Delhi: Chargeup, Bharat’s largest battery swapping network for e-rickshaws, is running a digital campaign called ‘#TheBigSwap’ ahead of the World Environment Day. The week-long campaign features an engaging and interactive mix of content highlighting how battery swapping is key to easy and affordable EV adoption.

The core message of the campaign is how environmental implications of the rising GHG emissions such as climate change, melting of glacial ice and loss of endangered species, are being increasingly felt and these cannot be swapped for anything else. Electric mobility is an ideal clean fuel alternative to fossil fuel vehicles, and battery swapping is an easy as well as affordable solution that enables mass adoption of EVs.

Starting with a teaser video, the campaign features daily content pieceshighlighting how we are increasingly experiencing the ill-effects of environmental pollution. The mainstay of the campaign is an impactful video which begins by telling audiences how it is not possible to swap the damage that has been done already such as melting of ice caps or loss of endangered species. However, the it is possible to stop further harm by adopting more sustainable options such as EVs as a means of transport. Battery Swapping Services can be easily conducted and have all-round benefits for EV users as well as our environment.

Speaking about this, Mr Varun Goenka, CEO and Co-Founder, Chargeup, said, “Environmental conservation is the top priority for all of us today. We launched #TheBigSwap campaign to reiterate the need for all stakeholders to support battery swapping services which can transform EV adoption in India. Swapping of batteries can make EVs significantly cheaper and bring them within mass reach by reducing the costs and increasing the operational range. Going forward, if we have to build an affordable, efficient and sustainable global EV ecosystem, then battery swapping is going to be a major enabler.”

The video further shows how an e-rickshaw driver visits a Chargeup Battery Swapping Station and within a matter of minutes, he replaces the drained battery pack with a fully charged one. The whole process is quick, transparent and easy, allowing the e-rickshaw driver to get back on the road within minutes.

Adding further,Mr Goenka said, “On World Environment Day, through #TheBigSwap campaign, we pledge our commitment to the growth of EV adoption in India and also urge the government and other stakeholders to work together to include EVs and batteries in Priority Sector Lending. We are sure that supporting battery swapping services will aid in increased adoption of EVs.”

In recent years, there has been a lot of intent from the Government of India as well as various state governments to turn their official vehicles into EVs. It is also crucial to enable the country reach its goal of cutting GHG emissions by 30% by then.Alongside producing EVs, India also requires building of a massive battery charging and swapping infrastructure.

EVs are crucial to achieving he objective of sustainable transportation and through its services, Chargeup aims to play a major role in empowering the change. The company is currently providing standardized, high quality Lithium-ion battery swapping service to e-rickshaw owners and aims to create a nationwide network of battery swapping stations.

Education, News

Edukemy Announces 100% COVID Support Scholarship on PYQ Courses for UPSC Aspirants

May 20, 2021 by Rekha Nair 0 Comments #CEO and Co-founder, #Edukemy, #Mr Chandrahas Panigrahi

New Delhi: Edukemy, India’s first EdTech Company in the non-STEM segment, today announced a COVID Support Scholarship Program to support students preparing for the upcoming UPSC examinations. Students can avail a 100% scholarship on Previous Year Question (PYQ) sessions for GS and Optional subjects.

The course structure has been designed meticulously and comprises of Booster PYQ (Previous Year Questions) Sessions for answer writing in GS and Optional subjects of UPSC Mains 2021. Students will learn to sculpt effective answers using model handwritten answers and will learn the art of incorporating current affairs and factual information into answer-writing to improve the overall score.

As the UPSC Prelim Exams have been postponed to 10th Oct 2021, students are seeking expert advice and Edukemy has come forward to support UPSC aspirants in these trying times. The expert faculty of Edukemy has devised a unique strategy in light of postponement of UPSC 2021 thus, enabling students to ace mains and prelims for UPSC 2021 at the comfort of their home.

Sharing his views on the exclusive scholarship, Mr. Chandrahas Panigrahi, CEO and Co-Founder, Edukemy said, “As India is navigating through a challenging time with the current wave of COVID, we remain committed to supporting students in these tough times. This is a step forward in accelerating our mission of taking students closer to their goals.”

Classes commence from May 24th, 2021 and students can visit https://www.edukemy.com to register and avail the scholarship. Additionally, downloadable study material and model answers will be provided so that students can revise important topics and prepare effectively.

To be a part of the empowered UPSC community and to learn more about the COVID Support Scholarship Program on PYQ sessions, aspirants can join Edukemy’s Telegram Channel – Edukemy for UPSC:

About Edukemy

Edukemy is India’s first EdTech Company in the non-stem segment that has developed an evaluation model based on cutting-edge technology. Edukemy’s priority is to scale the learning experience for every aspirant by offering an insightful, immersive and an enriching learning environment with a focus on live classes, handwritten notes, and an interactive learning platform. With more than 50 years of cumulative experience at teaching and mentoring students, Edukemy strives to make a difference in every student’s life. They intend to democratize education by delivering high quality content, personalized mentorship and believe in crafting innovative learning pathways.

Health, News

Ecom Express to partner with Government and Medical Bodies to set-up vaccination camps for employees….

May 6, 2021 by Rekha Nair 0 Comments #CEO and Co-founder, #Ecom Express, #T.A. Krishnan

Mumbai: In its endeavour to further its efforts towards employee and community well-being, Ecom Express, a leading tech-enabled end-to-end logistics solutions provider to the Indiane-commerce industry, has announced initiatives for Covid relief, which include setting up of Covid vaccination camps for employees across multiple locations in India. These camps will be organized at Company’s offices and warehouses and beneficiaries will include contractual workforce covering more than 45,000 people.

This will be one of theslew of initiatives taken by the Company this yearin collaboration with the government and local medical bodies. It will be using its own infrastructure besides taking additional spaces across district towns and villages such as schools, community halls, etc. to set-up the vaccination camps. The drive will also be extended to the families of employees and community.

Speaking on the initiative, T.A. Krishnan, CEO and Co-Founder, Ecom Express says, “The health and well-being of our employees are paramount and so is that of their families and people around them. We are encouraging and educating our employees, especially the vulnerable ones for their active participation in this vaccination drive and bringing their family and community to be a part of this programme. We will extend full support to the medical bodies in the logistics and managementof this drive. Our employees at these camps will also be helping citizens who cannot register themselves for the covid-vaccination with the registration process. In furtherance of our support to the cause, we have connected with hospitals and NGOs to provide logistical assistance for transportation of essential items anywhere in the country.’’

The Company has procured oxygen concentrators for employees to avail in case of medical exigencies. The pool of concentrators will be kept at the Company’s facilities for distribution to employees and for their families. An internal emergency response team has been set up to provide information on doctors, ambulance services, lab tests, medical insurance and oxygen supplies for the benefit of employees.

Keeping mental wellness of employees as one of its top priorities, the Company has been organizing frequent webinars and online sessions with experts and counsellors to provide everyone the much-needed mental health conversation and have initiated various employee-engagement programs to keep teams motivated.

Business World

Tring Emerges As The Largest Celebrity Engagement Platform In India With Over 5000 celebrities

Apr 16, 2021 by Neel Achary 0 Comments #CEO and Co-founder, #Mr. Akshay Saini

Mumbai: Social media’s rapid proliferation has played an instrumental role in bridging a conspicuous gap that existed between celebrities and fans. In the last year, this accessibility has been taken to the next level with India’s leading tech-enabled celebrity engagement platform – Tring. It made every celebrity-fan interaction personal, emotional and shareable. And in a short span of just 14 months since the company commenced operations, Tring has gone on to achieve a path breaking milestone with over 5000 celebrities available on the website for personalised interactions.

This segment is now witnessing a paradigm shift in how fans interact with their favourite icons and stars in the most personalized manner possible. Tring offered services from a little over 2400 celebrities in December 2020. In just 3 months since then, the platform has managed to more than double the available celebrities. This impressive roster includes 800 A-list stars, celebrities ranging from Bollywood and regional cinema, TV stars, OTT actors, movie stars to sports personalities, international artistes, singers, sportspersons, motivators and influencers, amongst others.

The technology platform is seeing greater demand across metro and mini-metros and a visible traction from tier 2 and tier 3 cities, where users are excited and delighted that Tring assures them of an interaction via a video call or a video message from their favourite celebrity, who is miles away from them. Also, regional stars and local influencers are establishing their connect with their growing fan base.

Tring’s business services allow national and regional brands to leverage the services of celebrities to drive saliency, product efficacy and even brand adoption. Businesses are using these cost-effective celebrity services for increasing brand credibility, brand promotion, product launch, new branch opening, gifts for customers and dealers, amongst many other use cases. With fans and brands finding a new avenue to engage with celebrities, Tring has helped create an alternative source of revenue for its celebrities – with several celebrities on the platform earning Millions of Rupees as downtime income. The seamless connectivity and array of virtual services to choose from, clearly demonstrates the impact of this platform – and the leadership position that Tring occupies in this segment.

Remarking about the milestone, Mr. Akshay Saini, CEO and Co-Founder said “When Tring started in February 2020, we were determined to set the bar high, in terms of celebrity-fan interaction and the overall experience. Our ongoing efforts to delight our customers has led to us connecting with some of the best, most popular and diversified celebrities in the industry. Today, we have over 5000 celebrities who have chosen to trust us and our tech-based service offerings, with a clear eye on the massive earning potential through the platform.”

Further speaking about Tring’s future plans, he remarked, “One of the major differentiators for our platform has been our technology backbone that has got us to this position. We plan to make the platform as localised for the audiences across the country, ensuring seamless user experience and innovative service offerings, that help fans and brands to engage with celebrities in an easy, quick, transparent, convenient and cost-effective manner.”

Business World

Edukemy Introduces IAS Interview Mentorship Program for UPSC Aspirants

Apr 12, 2021 by Neel Achary 0 Comments #CEO and Co-founder, #Edukemy, #IAS Interview Mentorship Program for UPSC aspirants, #Mr Chandrahas Panigrahi

Mumbai, 12th April 2021: Edukemy, India’s first test prep EdTech company in the non-STEM segment, today introduced its personalized IAS Interview Mentorship Program for UPSC aspirants. The program involves exclusive and personalized one-on-one training sessions with young toppers, experienced and senior bureaucrats along with sessions for psychological assessment.

The program is divided into two phases to help students attain an edge above the rest. In the first phase, pre-Detailed Application Form (DAF) filling support will be provided. Post-DAF discussion will also be conducted where candidates interact with toppers for tips on how to improve their performance. In the second phase, candidates will have a one-on-one session with psychologists and senior bureaucrats to enhance their language, develop originality, consistency and fluency and understand overall stress management. The training program is available online and students can select their slots as per convenience.

Sharing his views on the exclusive program, Mr Chandrahas Panigrahi, CEO and Co-Founder, Edukemy, said, “Our new program is designed for overall development in which students will be mentored by a highly experienced panel of bureaucrats, allowing an opportunity to the students to excel.”

Tag: CEO and Co-founder