Tag: Aayush Jindal

Business World

As Work from Home trend continues to dominate, Asian Footwears steps up by introducing WFH slippers

Sep 21, 2020 by Gouri Achary 0 Comments #Aayush Jindal, #Asian Footwears, #footwear industry, #Work from Home

The pandemic has been hard on everyone. As people continue to work from home, many companies are stepping up their game by introducing comfortable and cosy slippers for their customers.

Working from home has become the new normal. Even big players in the market have announced the continuation of the same till the end of the year. People want to be at their best comfort while working from home. They spend most of their time in casual clothes and footwear and even while going out to the grocery store.

The footwear industry has been hit hard understandably because people have stopped purchasing new shoes as they see no point stepping out. But the good news is that footwear companies have stepped up by introducing new comfortable slippers specially designed for work from home purposes.

Comfort is the key to success. This has become the new mantra! When people are comfortable, they tend to be more productive. “Now that work from home seems like the only logical thing to obey, athleisure is creating strong demand in the market. People are looking for padded slippers to keep themselves cosy and comfortable. Hence, we at Asian footwear have added work from home slippers to our collection. The slippers are washable, lightweight and have a memory foam insole. We want our customers to feel comfortable at all times, says Aayush Jindal, MD at Asian Footwears.

Other brands including Puma, Crocs, Bata and others have also rolled out slippers.

As the pandemic has been hard on every business, this approach by footwear brands is going to be an interesting one. Every brand has been evaluating ways to surge their sales back up, and hence brands have been studying demand patterns. The pandemic has affected consumer behaviour immensely, and hence the introduction of new products matching the current circumstances can be beneficial.

There is no exact date as to when the pandemic will leave us for good, till then being creative is the only option. Giving the people what they want is the ultimate goal.

Business World

India’s Leading Footwear Brand- Asian Footwears Launches Safe and Stylish Masks Across Leading E-commerce and retail Platforms

Aug 10, 2020 by Gouri Achary 0 Comments #Aayush Jindal, #Asian Footwear Pvt. Ltd., #Asian Footwears, #Asian Footwears. Aayush is an IIT-Delhi alum., #Asian HyperProtect A95 collection., #Chairman, #E-commerce and retail Platforms, #MD, #Rajinder Jindal, #Safe and Stylish Masks, #SITRA certified and are priced at 149/- MRP (, #six-layered reusable protective face masks

India’s leading, and one of the oldest footwear brands, Asian Footwears, has stepped into the fight against Covid-19. The company announced the launch of its six-layered reusable protective face masks under the Asian HyperProtect A95 collection. These masks are made from tested and certified materials, delivering high filtration efficiencies, while being stylish at the same time. The move came right after the government announced Unlock 2.0 in which people are stepping out and slowly accepting the new normal.

Asian is a brand endorsed by famous former Indian Cricketer Virender Sehwag. The Asian masks are priced economically for the Indian masses and are reusable. One mask can be washed gently under running water and be reused for up to 30 times. The masks are SITRA certified and are priced at 149/- MRP (available at a discount currently on leading e-commerce platforms), hence effective cost per use comes down to ~5 Rs/use. The masks have 100% spandex based soft ear loops making it easy for the user to wear one for a long period of time. The masks have a 6 layer filter and are designed for every face type with innovative two-panel design, and come equipped with an adjustable nose pin which helps in giving the mask a perfect fitting.

The mask contains 2 outer layers and a 4-layer filtration cartridge made using an SMMS filter fabric (spun-bonded, melt blown, melt blown and spun-bonded non-woven layers sandwiched together). The masks protect the user against any flu and other airborne germs. The organization urges people to wear masks whenever they step out of their homes.

Apart from the simple variant, the firm has also launched a second variant called HyperProtect Ultra (priced at 199/- MRP). This variant comes with a filter valve respirator which helps in easy breathing and avoids heat build-up due to prolonged usage of the mask. Both models are available in more than 7 different colors and prints. Also, they are available in three sizes-small, medium, and large.

“As it has become mandatory for us to accept the new normal, and step out, we are making sure you remain safe. We are adding technologically advanced face masks to our range of products. The masks are 6-layered and offer you protection from dust, any airborne disease, and resistance to splashes. We need to make sure we are doing our best to control Covid-19, and this is our way of saying we care. We urge the public to use masks being manufactured in India, as we totally support the idea of Atmanirbhar India”, said Rajinder Jindal, Chairman, Asian Footwear Pvt. Ltd. “We have been constantly innovating on our protective gear range – soon after the first Asian mask, we launched the Ultra version. A team of engineers and designers are leading the development of our third yet-to-be-launch ed PRO mask, which will be one of the most advanced masks in the reusable mask segment”, said Aayush Jindal, MD, Asian Footwears. Aayush is an IIT-Delhi alum.

The Asian masks are available at all leading E-commerce and retail stores in various colors and prints.

Meanwhile recognized brands like Wildcraft, Khadi essentials, HRX, Adidas, Superbottoms, Puma have started their own line of masks to ensure the safety of everyone around.