Archive: November 27, 2020

Business World

Working on AI-based solutions for PR industry: Dushyant Sinha, founder, ICCPL

Nov 27, 2020 by Neel Achary 0 Comments #Dushyant Sinha, #Founder and Managing Director ICCPL Group

New Delhi: In a panel discussion organized by exchange4media (40 under 40) on ‘Storytelling with Data, Talking about intertwining within the two’ Dushyant Sinha, Founder and Managing Director ICCPL Group discussed the need for Artificial Intelligence in the PR industry to bring accuracy in sharing information with the stakeholders across the geographical location. “In today’s time, data has become significant for the industry as it is used to develop the effective content relevant to the client as well as the reader. We, at ICCPL, do research and develop content for all our clients. If we take the example of the real estate sector, we have been using data and research reports for developing documents, including press releases, articles, features, white papers, etc. The efficacy of our content is appreciated not only by the clients but also by the media.”

Sinha also received an award at 2nd edition of PR and Corp Comm 40 under 40 from exchange4media. He was sharing views along with other panelists including Abhilasha Padhy, Co-founder and Joint MD, 80 DB; Anjali Sehwag from Media Mantra, and Karan Bhandari from Weber Shandwick. The event was moderated by Tasmayee Roy, Assistant Editor, exchange4media.

He also shared that he is working on AI technology to filter the newsfeed according to the regions and clients. “We do a lot of newsletter work, which is then sent out to all the clients and regions. However, there are chances that not all relevant news reaches the target audience as dissemination is based on keywords, which is not an effective way. We are working on the technology so that clients in various geographies receive every news even remotely related to them. We are sure to come out with an AI-based solution within a year or two,” he said adding that “PR industry should focus on the use of AI as this technology can process data much faster than any public relations practitioner would.”

Talking on the importance of right data and content for communication, Dushyant Sinha said, “While working with the available data, we should focus on the right source of the data and not enter the rat race of picking up the data and sharing the stories/releases without authenticating the content. As a communication consultant, it’s our responsibility to share the relevant content with media and should not forget that a good PR tells a good story.”

Health

Global Hospital Starts Post-Covid Rehabilitation Clinic for Patients

Nov 27, 2020 by Neel Achary 0 Comments #and Chest Physician, #Consultant Intensivist, #Dr. Harish Chafle, #Global Hospital, #Mumbai

Mumbai: Since March 2020, a large number of patients were hospitalized with Covid-19 and as more people survive the disease, there is an increasing need for rehabilitation. Many people with severe Covid-19 infection exhibit physical, cognitive, and even psychological symptoms even after leaving the hospital. Keeping in mind, the recovery of these patients, Global Hospital, Parel, has come up with a Post-Covid Rehabilitation Clinic.

Coronavirus was initially thought to take a toll only on one’s respiratory system. But currently, it has been seen that the virus affects multiple organs, increasing the risk of blood clots and inflammation.

A 58 years old male with Hypertension was admitted with Symptoms suggestive of Covid 19 infection. His HRCT was very bad having a severity score of 20/25. He was immediately started on necessary treatment for Covid but his condition went on deteriorating and he required to be put on a ventilator. Required to be prone for more than 5 days 16-18 hours per day. He received immunosuppression medication in form of Tocilizumab, Convalescent plasma, and Antiviral therapy was also given. His tests indicating blood clotting ability was very high hence he was also given high dose blood thinner injections.

Antibiotics were upgraded as per the patient’s condition and culture report, with all these aggressive forms of management he started showing signs of improvement. Slowly he improved but required a long term stay of around 60 days in the ICU. In all this while he became very weak and was unable to walk, but with good nutrition and Physiotherapy, he regained his ability to walk, and then he was eventually discharged with oxygen support. This severe form of Covid damaged his lungs badly and it showed evidence of fibrosis on a CT scan done before discharge. So, he was started on antifibrotic medicine, necessary nebulization, and other supportive care medication.

After discharge also he was in constant touch via video consultation and he continued Medicine, oxygen, and Physiotherapy at home. With all this, he improved gradually and he could get rid of oxygen and regained his lost strength. The subsequent CT scan of the Chest showed a reduction in fibrosis which was very much evident on discharge. So, with adequate treatment, good physiotherapy, and regular follow up he is almost normal now doing his normal routine daily activities.

Dr. Harish Chafle, Consultant Intensivist, and Chest Physician, Global Hospital, Mumbai, said “SARS-COV-2 virus attacks the lungs and causes scarring of the linings across the respiratory organs leading to lung fibrosis and other complications. One may experience bouts of breathlessness, excessive dry cough, fatigue, low oxygen saturation weeks or months after testing negative. These symptoms of lung fibrosis will require prompt treatment and follow up. Someone who is over the age of 50, or who is prone to respiratory disorders, may face serious consequences.”

He adds, “The above patient will require to follow up every 2 months to assess whether the fibrosis in the lung is progressing or regressing. With repeat HRCT whenever required to see disease progression. The no of new patients visiting the clinic has reduced now with a decrease in no of cases. But as the follow-up no is tremendous the total patients visiting the clinic will take some time to come down.”

This clinic is a boon for patients who have got infected with Covid-19 and still continue to exhibit symptoms, those patients who have recovered from the mild infection of Covid but have been showing symptoms like fatigue, fever, headaches, dry cough, chest pain, upset stomach, muscle pain and weakness, rashes, and even other cognitive difficulties and those who are severely infected with Covid-19 and had breathlessness have been detected with lung fibrosis, Acute Respiratory Distress Syndrome (ARDS), pneumonia, anxiety, depression, brain fog, and post-traumatic stress disorder, and are returning to the hospitals for follow up and treatment. Thus, to assist these patients and focus on their recovery, Post-Covid Rehabilitation Clinic has been initiated by Global Hospital, Parel, Mumbai.

Not each and every patient recovering from Covid will have long-term complications. But many may encounter persistent respiratory and other serious symptoms like scarring of the lungs and even heart issues. The multidisciplinary team in the clinic will assess the patients and suggest relevant medication, an appropriate diet, and exercise to get back on track. This dedicated clinic will be beneficial for the patients to aid faster recovery,” concluded Dr. Vivek Talaulikar, Chief Executive Officer, Global Hospital, Mumbai.

Business World

Prominent changes real estate is undergoing amid preventive times

Nov 27, 2020 by Neel Achary 0 Comments #CEO, #Mr. Vijay Verma, #Sunworld Group

The real estate sector has undergone a massive change ever since the lockdown was imposed like every other industry. From preventive measures adopted at construction sites post-lockdown, the essential nature of technology advancement at sites and sales is a subject with multiple aspects. The government has also come forward with relief measures for sectors like never before, one of them being stamp duty reduction.

Mr. Vijay Verma, CEO, Sunworld Group talks in length about the positive impact stamp duty reduction, if announced will have on the UP real estate market. The developer also highlighted the change in government’s intent towards making the real estate sector more self-reliant and the novel amenities they plan to introduce in their upcoming projects.

What are some of the rules required to adhere to, now that you have resumed construction?

Our team has taken special care of managing the work at construction sites smoothly. They are following all the guidelines issued by authorities. Apart from COVID, there are also other illnesses that have become prevalent in the NCR region due to poor quality air index. Keeping our workers’ safety in mind, we have a medical professional visiting our site for holding frequent health checkups.

Besides the imposed rules, how are you going the extra mile to safeguard your construction site and people?
The sanctity of keeping our surroundings clean and hygienic cannot just be a practice till the time vaccine is out. We are planning to abide by a few of these guidelines for an extended period for the workers’ safety and good health.

How will you look at adopting more technology at construction sites?

The overall scenario post-lockdown has been optimistic for the industries relying on technology as the Government has started to show increased interest in making the nation self-reliant. Technological support will play a significant role in this; authorities are aware of this fact and are planning their policies accordingly.

Have the ongoing projects been affected in any way considering they were lying untouched for nearly six months
We are glad the authorities announced ‘force majeure’ in real estate, this has helped us maintain our promises to buyers without tainting our image in the market. Projects are in a good state now that work has resumed in full force. We were also glad that our teams working from home left no stone unturned for keeping the interaction with prospective buyers ongoing even during the lockdown.

Now that you have had time to think, how can you bring in novelty in future projects?

Our projects are known for community building. We plan to build on it in a manner that these activities are an amalgamation of virtual and offline activities looking at the current times. Also increased green cover in our projects, with trained facility management staff for unprecedented situations like these will become our priority.

The reduction in Stamp Duty may have seen a spike in home buying. What does your intuition tell you of the situation a year down the line?

Reduction of stamp duty has been announced for only a few real estate markets, the most prominent one being MMR. UP RERA has written to authorities for seeking the same relief to their state as well. Noida-Greater Noida has a significant number of unsold inventory, and if it is announced here, then the confidence of buyers is bound to get further strengthened towards the sector.

Business World

5 Agri-Tech companies helping in minimizing food wastage and bringing sustainability in supply chain

Nov 27, 2020 by Neel Achary 0 Comments #Agri-tech platforms, #Agriculture, #NinjaCart, #Origo Commodities, #SatSure, #Unnati

India is an agriculture-based country with almost 119 million farmers which accounts for more than half of its population. Agriculture being the primary source of income in the country, the farming community is one of the worst-hit due to the pandemic, with issues like severe disruptions in the trade finance, the farm produces- supply chain and closing down of the local mandis, markets, and transport facilities.

We have curated the list of 5 Agri-tech platforms that are helping the farmers to connect with the buyers, through retailers, e-commerce, and even by directly selling the products to consumers and keep the supply chain functional throughout the pandemic and now on the path of recovery.

  1. Origo Commodities– is India’s leading Agritech commodity financing platform, creating a positive impact on the planet and agri ecosystem. Origo aims to redefine traditional modes of procurement, handling, preserving, storing and financing farm produce, which had been largely ignored by the agri markets. Over a decade, Origo has expanded pan-India, with 500 warehouses operating across 12 states in the country. The primary focus of the business has been on creating financing and supply chain solutions. Origo has become the largest service provider to the government with its warehousing capability and network and is also spearheading a technological transformation in agri supply chain financing through its flagship agri-trade finance platform, TradeFi. Origo operates in 4 areas – Agri-tech, Climate, and sustainability, Tradefinance & Blockchain. It has been responsible for facilitating storage of over 23 million metric tonnes, reducing post-harvest losses by 5 percent, providing additional food security to over 1 million people. Origo has been helping Farmers in price discovery and market linkages.

  1. AgriBazaar– As a full-stack agritech player, AgriBazaar has replicated the physical mandi (marketplace) to an e-mandi aggregator model, through which once a farmer registers and uploads his produce, buyers can place orders for the purchase. Once the deal is complete, AgriBazaar facilitates the logistics of picking up the produce from the farmer’s doorsteps and delivering it to the buyers’ warehouse.  AgriBazaar also helps buyers — from MNCs to small-scale industries — with better price discovery, and sellers with more targeted marketing of their produce. It charges a transaction fee from buyers, while farmers can sell their produce at no additional cost.

  1. SatSure: SatSure has been at the forefront of bringing the best practices of satellite image processing, big data capabilities, and IT to agriculture. It also strives to create a positive impact on the lives of farmers by helping improve crop insurance, innovate on agri lending services, and improve market linkages by creating intervention and decision intelligence frameworks for agri value chain stakeholders. It has mobile app platforms for delivering information on supply statistics of crops and crop stressing in their region. This helps with the decisions on what to sow, when to irrigate or add fertilizers, or prepare for harvest. Large banks and insurance companies in India are also leveraging SatSure’s solutions.

  1. NinjaCart: NinjaCart is an Agri-marketing platform that helps farmers to sell their produce directly to retailers and restaurants. This helps both farmers and the consumers directly as the farmers can get better prices for their crops and there is a constant supply for the consumers as well. NinjaCart’s goal is to make a strong local farmer network and expand its operations. Ninjacart furthered its vision of, ‘Safe food for billion people’ with its first set of residue-free tomatoes, produced in partnership with agri-tech platform Kilofarms.

  1. Unnati: Unnati is a new-age fintech company offering farming lifecycle support to farmers across the country. Driven by data, the brand helps convert farmers into entrepreneurs by handholding them through every stage of the farming cycle with services such as working capital, purchasing the right seeds, nutrients and pesticides for crops, harvesting, and selling the crops. Unnati’s app gives access to agri finance, knowledge support, choice of inputs, tracking farm lifecycle, and access to buyers.

Business World

On Iron Deficiency Day, Twinkle Khanna inaugurates Female Anemia Risk Indicator Tool to Help Indian Women Beat Anemia

Nov 27, 2020 by Neel Achary 0 Comments #Anemia is a critical health concern in India, #Executive Director of Emcure, #NamitaThapar, #Twinkle Khanna

The actor inaugurated Female Anemia Risk Indicator on www.anemiafreeindia.com

Anemia is a critical health concern in India, affecting over 50% women. Usually hemoglobin less than 12 gm/dL is considered as anemia, and women, in particular, are at a higher risk for developing Anemia. Several reasons contribute to anemia: poor nutrition, worm infections, heavy and abnormal menstruation, and pregnancy where there is higher need for hemoglobin in the blood. This is complicated by a considerable lack of awareness about anemia in India. Therefore to address this issue at greater level, eminent Bollywood actress and author Twinkle Khanna inaugurated the Female Anemia Risk Indicator (FARI) on Iron Deficiency Day (26th November 2020). FARI is a simple yet powerful online tool available on www.anemiafreeindia.com where women can answer a set of simple questions related to their dietary habits and lifestyle, and this tool will help them understand whether they could be at risk of developing anemia. Female Anemia Risk Indicator has been intelligently designed keeping in mind the busy schedules of women and the need for an indicator that can be used anytime, anywhere. This tool will help women to know if they are at risk of anemia. They may need to visit a medical practitioner for further advice.

Twinkle Khanna, has also been actively involved in championing against anemia via the #morethanbara awareness campaign in collaboration with Emcure Pharmaceuticals Ltd, a leading Indian pharmaceutical company. By participating in the #morethanbara jingle, Twinkle’s efforts in raising awareness about the importance of maintaining a hemoglobin level more than12 gm/dL in women have led to significant attention on social media.

As Twinkle Khanna rightly summarized, “Anemia in women is a significant health concern. Hence, Female Anemia Risk Indicator available on www.anemiafreeindia.com is a much-needed tool that women can easily use to know whether they are at risk of developing anemia, and eventually take the right steps to correct it.”

Emcure also collaborated with the Federation of Obstetric and Gynecological Societies of India (FOGSI) for raising awareness about anemia. FOGSI has played a pivotal role in making informative and easy-to-understand content available on www.anemiafreeindia.com and has also offered expert guidance from the medical perspective. FOGSI President, Dr.Alpesh Gandhi, informs, “FOGSI is committed to women’s health and bringing into fruition the vision of anemia-free India. We value the partnership with Emcure and jointly started the #morethanbara initiative and their newly launched website- www.anemiafreeindia.com. Various FOGSI members have been contributing their views on anemia and advice periodically on this website. I would encourage people to visit www.anemiafreeindia.com for a comprehensive understanding of anemia, which can be extremely helpful even during this pandemic.”

Explaining the vision behind these initiatives, Executive Director of Emcure, NamitaThapar, goes on to say, “As a woman, I dream of a country where women can be in the best of health. Easily curable diseases like anemia should not stop women from dreaming big and putting their best foot forward. I hope this website empowers our women with the information and tools needed to combat anemia.”

Women’s health has always taken a backseat because of the different roles they play and the biggest responsibility of becoming a mother that only they can shoulder. Now, it is imperative for them to empower themselves with the right knowledge and take the right actions.So women, what are you waiting for? Log on to https://www.anemiafreeindia.com/now, check whether you are at risk for developing anemia, and take prompt corrective actions as needed. Let’s work towards making India anemia free!

Business World

Cloud TV joins hands with OEMs Lloyd, Hyundai, Videotex, Universal, Weston, Daiwa, and more to offer a rich, immersive digital entertainment experience

Nov 27, 2020 by Neel Achary 0 Comments #Cloud TV, #India’s OEMs and audience, #Smart TV

In its endeavor to offer a seamless experience to OEMs and end-users, Cloud TV, a leading tech startup has associated with India’s top Smart TV OEMs and Brands. With content recommendations & suggestions, official apps, and a stable experience across devices using Cloud TV OS, the company’s association will create a top notch, easy-to-use experience for consumers.

Cloud TV’s OS is currently used by global Smart TV brands such as including Lloyd, Videotex, Videocon, Intex, Vise, JVC, Kevin, Shinco, CloudWalker, Weston, Beston, Daiwa, Amstrad, Hyundai, T-Series and the list continues. With its secure and tested OS and easy licensing procedure, OEMs can now benefit from a quick-to-market product that is easily pluggable into the supply chain, and regular software support and updates. Furthermore, they can also enjoy continuously evolving UI/UX innovation and feature updates, use of official streaming apps and their logos for brand’s marketing communications, and integrate partner app hotkeys in the TV remote. Cloud TV will soon be launching Alexa in-built driving the Smart TV industry forward by miles.

“With Covid19 and post lockdown momentum, TV sales have grown by over 30-35%, among which, Smart TVs have seen 3x demand. The surge in demand has been led by consumers who are opting for more and more content on the bigger screen via the several OTT apps. With several movies & shows making OTT releases this has further boosted the trend and use of Smart TVs. In line with the trend, Daiwa is glad to partner with Cloud TV, to bring in the ‘best of smart TV’ experience to customers and provide them with the host of curated content suited for the Indian Markets, along with the several options of streaming apps/services, & the friendliest user – interface. With this partnership, we reinforce our commitment, to democratize users with the best in Home entertainment” – Arjun Bajaj, Director – Videotex International, Founder – Daiwa and Shinco.

“In Covid times – the new normal has been this year that people are sitting at home and cinema halls shut – and TV has been the only source of entertainment, especially Smart TV and OTT platforms.

As a LED TV manufacturer we at Weston always innovate to provide the best customer experience. One of our additions this year – Cloud TV. Cloud TV has really provided an edge by solving a genuine problem and giving certified apps and great user experience with interactive UI and Alexa voice. – Amit Maini, Director at Weston

For end-users, the OS offers content recommendation, a universal search that makes it easier to browse through content, app and TV feature updates that ensure users can enjoy frictionless working apps and new features on their smart TVs, and user profiling that enables them to mark your favorite content to watch it later. With its homegrown technology, the privacy of users is intact and continues to be of utmost importance to the brand and is secured within the borders of the country.

Speaking on this, Mr. Jagdish Rajpurohit, President of Cloud TV said, “Indian smart TV brands have progressed rapidly in recent times. It is all about bringing a convenient, seamless, and stellar TV experience to your consumers. At Cloud TV, we have always been committed to giving users an easy TV experience. With our association with OEMs, there is now a customization possibility with minimum hardware required to integrate the Cloud TV ecosystem into their smart TV. On the back of some of the best-in-class features, Cloud TV aims to provide a rich and immersive digital entertainment experience to viewers. The reason we are trusted by TV brands and OEMS is that they not only get the best support when it comes to technology but we also strive to ensure that their products are different and provide excellent experience compared to their competition.”

Cloud TV’s offerings powered by technology is India’s solution to smart TV operating systems that have been tailor-made specifically to cater to India’s OEMs and audience.

Business World

Indian Gaming League (IGL) to host Call-Of-Duty Mobile Women’s Cup Tournament from 28th-30th November 2020

Nov 27, 2020 by Neel Achary 0 Comments #CEO, #Indian Gaming League, #Indian Gaming League (IGL), #Yash Pariani

Indian Gaming League (IGL), the fastest-growing Esports platform is proud to announce the Call-Of-Duty Mobile Women’s Cup from Saturday 28th-30th November 2020 at 6 pm. The tournament is an all-girls event to encourage the participation of girls in competitive ESports. The top 8 female players in Call of Duty Mobile are invited including players like KashPlays.

The tournament is a private tournament and the players are only given a code to the tournament once verified by the admins. The prize pool for the tournament is Rs 5,000 with the winning player to win Rs. 2,500. All the matches will be streamed live on IGL’s Youtube Channel: IGL- Indian Gaming League starting on Saturday at 6:00 pm. The highlights will be available on IGLTV and on IGL’s own Instagram Handle @iglnetwork. The participants can register themselves from the IGL’s official website – iglnetwork.com.

Yash Pariani, CEO, Indian Gaming League (IGL) adds that “it is highly necessary to provide equal opportunities to the women segment for taking up Esports. Usually, the Esports industry is highly dominated by male players but regular Women based tournaments will help to equalise the bar. With this thought, we have come up with this COD Mobile Women’s Cup Tournament”.

#ItPaysToPlay #JoinTheRevolution

Business World

iRobot announces incredible Black Friday discount on its Roomba & Braava

Nov 27, 2020 by Gouri Achary 0 Comments #Black Friday, #Braava Robot Mop, #irobot.in, #Mr. Pulak Satish Kumar, #Puresight Systems, #Roomba Robot Vacuum Cleaners

For this year’s Black Friday event, iRobot has announced an incredible discount on its Roomba and Bravaa devises. As part of the one-day sales event to be held on 27th November 2020, iRobot’s offers up to 30per cent off on Roomba i7+ and Braava Jet M6.

iRobot is the leading global consumer robot company who designs and builds robots that empower people in cleaning and mopping their homes. iRobot’s products, including the award-winning Roomba Robot Vacuum Cleaners and Braava Robot Mop, have been in use in millions of houses worldwide.

Speaking on the Black Friday sale, Mr. Pulak Satish Kumar of Puresight Systems, the sole distributor of iRobot in India said, “iRobot’s Roombas have become a household name for robot vacuums catering to varying needs. Our endeavour has been to continue to delight our customers with exciting offers and innovative products and enable a better product experience. So when it comes to the much-awaited Black Friday sale, how can we not make it the most unique time for our customers.”

The offers are available in iRobot stores in India and on irobot.in as well as on shopping platforms such as Croma, Reliance Digital, Amazon, and Flipkart.

Business World

Housing.com’s IPL-focused #BestHomeCommentator contest a roaring success on Twitter

Nov 27, 2020 by Gouri Achary 0 Comments ##BestHomeCommentator, #Housing.com, #IPL, #Makaan.com, #PropTiger.com, #Snehil Gautam

Real estate portal Housing.com has announced the winners of its IPL-focused #BestHomeCommentator contest on microblogging site, Twitter. A total of 60 winners were announced by the digital real estate firm at the end of the contest, which was launched with the aim to make the IPL 2020 fun event even more entertaining for viewers by providing them with an opportunity to share their live commentary about the matches right from the comfort of their homes.

The winners of the Twitter campaign had to follow Housing.com on the micro-blogging site and use #BestHomeCommentator while sharing their witty comments and observations about the cricket match to win the exciting prizes.

The idea of the campaign was based on an in-depth social listening activity, that revealed an insight that the Twitterati enjoys sharing fun observations about the match, players, and teams during a live match, which is similar to a live commentary. And in 2020, this commentary was being done entirely from home. This opened up the opportunity to have fun banter around the players and matches online and at the same time place the brand Housing.com in the conversation.

According to Snehil Gautam, Head, Growth, and Marketing, Housing.com, Makaan.com & PropTiger.com, “since the brand cater to a wide range of audiences from buyers, tenants, and PG seekers to homeowners, property agents and developers, IPL was the right choice for the brand to reach out to all its stakeholders across the country.”

Housing.com in fact advertised during IPL on both TV and digital, with an aim to cash in on the mega event in order to increase its reach among the viewers.

“The pandemic did act as a spoilsport for cricket lovers in India, as they were forced to watch the matches on television sets and other digital devices alone, within their homes. Hence with an aim to increase the fun for viewers and cricket lovers, we launched our #BestHomeCommentator contest. From a brand awareness point of view, the contest has been highly successful, resulting in over a million organic impressions on Twitter with this campaign,” said Gautam.

 

News

Witness darr ka naya address in the Hindi Television Premiere of the ‘The Grudge’, a reboot of the popular horror franchiseonly on&pictures

Nov 27, 2020 by Gouri Achary 0 Comments #&pictures, #Andrea Riseborough, #Betty Gilpin, #Demian Bichir, #Jacki Weaver, #John Chu, #Lin Shaye, #Nicolas Pesce, #The Grudge

Ever imagined what would it be like to step into a house that is cursed by a vengeful ghost. Would you dare to go inside it? Well, this Friday the 27th November at 9pm, gather all the courage you got as ab darr Hoga full-on as &pictures will take you on a bone-chilling ride with the Hindi Television Premiere of the 2020 horror flick’s Grudge’.

A reboot of the famous Grudge series known to give goosebumps, this latest instalment showcases how a curse born in Japan is unleased in the US and those who encounter it are met by its violent fate. Directed by Nicolas Pesce, the Grudge unearths the dark and dreadful horrors that lurk behind the shadows. Bringing alive this sinister and spooky story is the ensemble cast starring Andrea Riseborough, John Chu, Betty Gilpin, Demian Bichir, Lin Shaye and Jacki Weaver in pivotal roles.

The latest chapter of the Grudge revolves around a gruesome murder that takes place in the US where a young housewife, upon her return from Japan, kills her family members and herself. This incident kickstarts a series of ghastly occurrences in the neighbourhood where a vengeful spirit dooms those who enter the haunted house. With detective Muldoon investigating this case, she begins to encounter increasingly odd circumstances and soon realizes she must defend her son and herself from the demonic forces.

There will be secrets, there will be screams and many nail-biting moments, so get ready to witness the twisted new chapter of The Grudge this Friday 27th November at 9 pm only on &pictures!