Tag: Dushyant Sinha

Business World, News

ICCPL, India’s leading PR agency, awarded as specialized consultancy for Real estate in the country

Feb 18, 2021 by Rekha Nair 0 Comments #Dushyant Sinha, #the founder of ICCPL

New Delhi: In a glittering event held at the capital and organised by Exchange4media group where leading PR Professionals and Agencies were rewarded for their unique endeavours, Integrated Centre for Consultancy Pvt. Ltd (ICCPL) bagged multiple awards for its exemplary work in the communication domain. ICCPL won the award for Best Integrated Marketing including online & offline strategies for its clients followed by one of the most prestigious award of ‘Specialize Consultancy of the Year – Real Estate’ for 2020. With these awards ICCPL has reasserted its position as one of the best and most preferred PR agency for Indian real estate sector.

ICCPL, which was established in 2011 by young entrepreneur Dushyant Sinha, has today grown as one of the fastest growing PR firms in the country. Since its inception, the company has focused on developing its expertise in Real estate and its allied sectors and has serviced over 150 real estate players from across the country. Today, the agency offers a bouquet of services which is not just traditional public relations services but also innovative online services including managing social media communication and online content management on search engines. “Our services have helped our clients immensely, and we have seen our clients grow. Right communication helps an organisation positioning itself correctly, and that’s where the role of a good PR professional comes,” says Dushyant Sinha, the founder of ICCPL.

He adds, “At ICCPL, we have always been very careful in hand-picking the talent that can be nurtured in an asset. Developing a good team is very important for any agency so that the strategies can be implemented flawlessly. Regular training, studying research materials, and working on on-ground media relations have helped us retain our clients for longer period that eventually helped us expand our portfolio. Despite never having a dedicated sales team, we are amongst the rarest agencies to create one of the largest portfolio of clients across the country based completely on references.”

ICCPL was also rated amongst the top 20 PR agencies to look out for in India in 2019 by Silicon India, followed by Best PR agency in 2020. The PR firm was also awarded as the best MSME in Public Relations in 2020 by Government of India affiliated event held by WASME.

The PR firm, which is based out of Delhi/NCR has presence in over 35 cities across India and plans to expand to more cities; the PR firm also plans to open offices in UAE and EU.

Business World

Working on AI-based solutions for PR industry: Dushyant Sinha, founder, ICCPL

Nov 27, 2020 by Neel Achary 0 Comments #Dushyant Sinha, #Founder and Managing Director ICCPL Group

New Delhi: In a panel discussion organized by exchange4media (40 under 40) on ‘Storytelling with Data, Talking about intertwining within the two’ Dushyant Sinha, Founder and Managing Director ICCPL Group discussed the need for Artificial Intelligence in the PR industry to bring accuracy in sharing information with the stakeholders across the geographical location. “In today’s time, data has become significant for the industry as it is used to develop the effective content relevant to the client as well as the reader. We, at ICCPL, do research and develop content for all our clients. If we take the example of the real estate sector, we have been using data and research reports for developing documents, including press releases, articles, features, white papers, etc. The efficacy of our content is appreciated not only by the clients but also by the media.”

Sinha also received an award at 2nd edition of PR and Corp Comm 40 under 40 from exchange4media. He was sharing views along with other panelists including Abhilasha Padhy, Co-founder and Joint MD, 80 DB; Anjali Sehwag from Media Mantra, and Karan Bhandari from Weber Shandwick. The event was moderated by Tasmayee Roy, Assistant Editor, exchange4media.

He also shared that he is working on AI technology to filter the newsfeed according to the regions and clients. “We do a lot of newsletter work, which is then sent out to all the clients and regions. However, there are chances that not all relevant news reaches the target audience as dissemination is based on keywords, which is not an effective way. We are working on the technology so that clients in various geographies receive every news even remotely related to them. We are sure to come out with an AI-based solution within a year or two,” he said adding that “PR industry should focus on the use of AI as this technology can process data much faster than any public relations practitioner would.”

Talking on the importance of right data and content for communication, Dushyant Sinha said, “While working with the available data, we should focus on the right source of the data and not enter the rat race of picking up the data and sharing the stories/releases without authenticating the content. As a communication consultant, it’s our responsibility to share the relevant content with media and should not forget that a good PR tells a good story.”

Business World

ICCPL brings smile to needy children this festival

Oct 27, 2020 by Gouri Achary 0 Comments #Ambika Saxena, #Dushyant Sinha, #ICCPL

India’s leading PR agency, Integrated Centre for Consultancy Pvt Ltd (ICCPL) distributed gifts to around 200 underprivileged children of Noida and Indirapuram on the eve of Dussehra. The company which has been making waves in the field of communications over the years actively takes up social responsibility initiatives.

“The festival symbolizes victory of good over evil and a time to share happiness with everyone. We are happy that we could help these kids enjoy the festivities with gifts. There is no bigger contribution than bringing smiles on the faces of the underprivileged kids,” says Ambika Saxena, director, ICCPL.

Recently, Dushyant Sinha, Founder, ICCPL, was recognized as the 40 under 40 emerging young entrepreneurs by Reputation Today. The company that started from a small office in Nyay Khand, Ghaziabad, now has offices in various parts of the country including Noida, Hyderabad, Bengaluru, Mumbai, and Panipat. The company is now planning to expand by opening up offices in Singapore and United Arab Emirates.