Tag: Roposo

Business World

Roposo Crosses 100 Million Users on The Google Play Store

Dec 23, 2020 by Neel Achary 0 Comments #Founder and CEO of InMobi Group, #Naveen Tewari, #Roposo

Roposo recently crossed 100 million users on the Play Store to cement its position as India’s #1 short video app. The first and only Indian short video app to reach this milestone, Roposo was already the number 1 social app on the Play Store in June 2020 amidst emerging demand from consumers for made in India apps.

This development marks another major milestone for Glance, the company that owns Roposo. Its eponymous lockfeed platform Glance which delivers AI-driven personalized content on the lock screen reached the significant milestone of 100 million daily active users earlier in May 2020. Glance now has two of the largest content platforms in the country that are #MadeInIndia and collectively reaches 40% of India’s smartphone users.

With Roposo, users finally have a way to enjoy responsible entertainment while displaying their talent. Roposo is available in 12 Indian languages and has more than 2 billion video views daily. The platform centres around enabling every Indian to display their talent in their own unique way. The app’s ease of use combined with powerful video editing tools, and pre-existing communities that users can identify and interact with in their mother tongue, has made Roposo the number one Made in India short video app.

“We are proud to be the first Indian short video app to cross 100 million users. This shows the tremendous love that Indian consumers and content creators have for Roposo,” said Naveen Tewari, Founder and CEO of InMobi Group. “Between Glance and Roposo, we have two of the largest #MadeInIndia platforms that collectively reach 40% of India’s smartphone users. We hope to build upon this success and help establish India as a major digital hub alongside the US and China.”

Business World

Top 5 unique social platforms to watch out for 2021

Nov 19, 2020 by Gouri Achary 0 Comments #Aii Social, #Bolo Indya, #chingari, #Fun2, #Roposo, #social platforms

1. Fun2: A self-funded startup, it is a new-age video-sharing platform that’s made in India for Indian audiences and diaspora. It aims to deliver a world-class & intuitive social media platform for talented and creative people, where they can express themselves freely by creating and posting exciting videos. The platform also allows them to explore their art and craft, and help them realize their dream to become influencers.

Apart from non-stop entertainment, the viewers can also reap benefits by supporting their favourite creators or type of content. Doing so will help them build communities around their craft and thereby increase reach, influence & fan following continuously across India. In short, Fun2 aims to become an aspirational app to empower content creators and provide a boost to anyone who has the talent to show in a very simple and effective way. The platform is slated to become consumable as a non-stop entertainment option not only in India but in other countries as well, with an intent to retain the essence of India’s rich culture.

2. Aii Social: Aiisma, amongst the world’s first consumer to business data marketplaces, launched a pan India #mydatamyasset campaign alongside the launch of Aii.social. The futuristic social network application, available both on Google Play Store as well as Apple App Store, offers users to convert data, social engagement and brand interactions into rewards & payments whilst keeping privacy at the user’s discretion. Brands and influencers too benefit from the unique economic incentive offered to the users. The KYC feature of the platform prevents marketing budget leaks to the tune of up to 20% as it is commonly found in the adtech world.

While the app is released for individual users, Aiisma is also running a beta program for business, brand and influencer partners. The commercial partners benefit from Aii.Social via increased conversion of ads to sales, fair economics, reduced ad budget leakage and paywall features. Specifically, influencers can now avail royalty payments for usage of their content, host in-app releases, live appearances and more. Aiisma progressively intends to integrate more features to the platform such as AiiPay & AiiStore to make digital socializing, marketing and conversion processes seamless for users, brands and influencers.

3. Chingari: The app is founded by Bengaluru based programmers Biswatma Nayak and Siddharth Gautam in 2019. It allows users to download and upload videos, chat with friends, interact with new people and browse through the feed. Chingari also pays its users based on how viral the content creators video becomes. For each video a user uploads on the app, the content creator gets points per view and these points can be redeemed for money. The app is available in languages including English, Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil and Telugu.

4. Roposo: Similar to TikTok, Roposo is a short-form video sharing platform owned by Glance Digital Experience Pvt Ltd. Created by 3 IIT Delhi alumni, Roposo brands itself as ‘Truly Swadeshi’ and available in 10 Indian languages. The first version of the app came out it 2014 as a fashion networking sight. Roposo later released version 2.0 and rebranded itself as ‘Roposo – TV by the people’. Post the Indian Government’s ban of TikTok, Roposo saw a huge spike is users, with its user base increasing by 22 million just 2 days after the ban. Another cool feature of the Roposo app is it allows it’s content creators to earn money (called Roposo coins) on the app basis their in-app activity. Roposo coins will have to be converted into Paytm cash in order to be redeemed.

5. Bolo Indya: Founded by Varun Saxena, Bolo Indya is a UGC short videos app, enabling users to create two-minute videos, sharing their knowledge, experience, and opinions across interest areas, and taking the videos to the local language audience who share similar interests. Additionally, top creators work closely with the Bolo Indya team on a revenue-sharing basis for brand partnerships and content marketing. Creators who are empanelled for this earn up to Rs 25,000-35,000 per month with these partnerships.

Business World

Entrepreneurs disrupting the UGC space with content

Oct 27, 2020 by Gouri Achary 0 Comments #Aiisma, #chingari, #Fun 2, #Mr. Biswatma Nayak, #Mr. Mayank Bhangadia, #Mr. Nicholas Bohnlein, #Mr. Rahul Bhattacharya, #Roposo

In the time, where content is the king and earning way for most of the people. But some entrepreneurs have thought and executed their plans by going out of the way and turned the entrepreneur word in #contentpreneurs. Contentpreneurs are the ones who are marking benchmarks in the field of content sharing assuring data privacy.

Hereby enclosing contentprenuers marking their name in the adtech field:

Mr. Nicholas Bohnlein, Co-Founder, COO, and CMO of Aiisma: India’s first-ever consumer to business data ecosystem. In his present capacity, Nicholas is responsible for working towards Aiisma’s vision of being the data marketplace of choice for a global audience, overseeing primarily marketing & SMB enrollment in sync with Founder & CEO Ankit Chaudhari and other leaders within the venture.

Nicholas believes that content is the strong part to take over and developed Aiisma into a full-fledged hard and software company that analyzes generic data points such as geo-location, device health, user-health behaviour, or browser usage insights, and tailors custom content as per the user’s interest. On the consumer side, upon installing the app, users can create an account, where they will receive rewards for participating anonymously and consensually in the data project, or by watching tailored in-app advertisements.

Mr. Rahul Bhattacharya, Co-Founder, Director (Strategy), Fun 2: A committed corporate professional turned entrepreneur, Rahul Bhattacharya is the Co-Founder & Director (Strategy) at Fun 2. The company has embarked on a journey to build a content first, influencer led social media platform, which is made in India for Indian audiences and diaspora.

Rahul worked closely with the other promoters, devising the brand’s go-to-market strategies and striving to cement its stance as a leading social media video-sharing platform in the country. Fun2 aims to become an aspirational brand to empower content creators and boost anyone who has a talent to show in a very simple and effective way. The platform is slated to become consumable as a non-stop entertainment option not only in India but in other countries as well, with an intent to retain the essence of India’s rich culture.

The inclusion of other regional languages, in addition to English and Hindi, will certainly attract more talent from India and outside, encouraging them to share their creative expressions. With a presence of more than 300 Indian influencers, driving significant engagement on the platform, Fun2 endeavors to become a leading name in the social media domain and partner of choice for Indian content creators

Mr. Biswatma Nayak, Co-founder Chingari: Biswatma Nayak co-founded Chingari and aimed at creating a new and dynamic brand delivering the content that the Young India audience is looking for on platforms that they can engage with all day every day.

With its recent collaboration with QYOU Media, the platform aims to build their content offering across both UGC and professionally produced content to the fast-growing audience. The content will be offered on an ad-supported basis. Currently, the Chingari app is now available to over 30 million users in India with 3 million daily active users.

Mr. Mayank Bhangadia, co-founder at Roposo: India’s one-of-a-kind ‘TV by the people’, where he spearheads product development besides overseeing all other functions of the company as well. He is focused on building features on Roposo that help the platform grow on a non-linear basis and make content creation smoother and more seamless for users.

After completing his B.Tech in Engineering Physics from IIT Delhi, Mayank pursued an MS in Management with a major in Finance from ESCP Europe and an MS in Petroleum Economics from IFP Paris. He began his career as a Management Consultant at Schlumberger Business Consulting. He worked here for about three years, prior to which he was interning with the Energy Division of the Planning Commission of India for a year. He then embarked on the entrepreneurial route to start Giveter, a gifting platform, and then co-founded Roposo.

Business World

Top 5 most influential UGC platforms of 2020

Oct 16, 2020 by Gouri Achary 0 Comments #chingari, #Instagram, #Momspresso, #Roposo, #ShareChat, #user-generated content (UGC)

The last decade in particular, has seen the evolution of user-generated content in tonnes of growth spurts. Lately, the marketing landscape has evolved a lot with the brand’s focusing on delivering value to the customers and making marketing more engaging to the users through content but the challenge that they still face is about creating or choosing the content which will help them achieve these objectives along with driving returns for their marketing activities.

User-generated content marketing in recent times has solved these challenges for marketers as they found it beneficial to both the brand and the consumers. Now the need is a solution that can help them leverage UGC to its full capabilities with end-to-end UGC marketing solutions.

Today, user-generated content (UGC) is a powerful weapon that every marketer needs to have in their arsenal. Let’s take a look at these 5 most influential user-generated platforms of the year that have changed the face of marketing in India.

Instagram:

Instagram is a decade-old platform which started as a photo-sharing app took the social world by storm, and still continues to do so. For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing your products and services to their audience. Better yet, you can share that content with your own audience, boosting your credibility in the process. On Instagram, UGC created by your target audience can help other potential customers see themselves in those creative assets and can then enter your sales funnel through a variety of means. In addition, it will help build trust in your brand, drive more engagement, and ultimately, help your bottom line.

Momspresso:

India’s largest user-generated content platform for women has recently completed 10 years. The platform is helping brands to conceptualize and launch digital campaigns with the help of Influencers, Content Creators, etc and leveraging the traffic on their social media platforms across 10 different languages. It is a multilingual content platform that caters to the multifaceted mums of today. It is a platform for moms, brewing with the energy of possibilities.

The finely-brewed content offers support to moms not just in their journeys as parents, but also in their lives as wives, daughters, and – most importantly – as women! It provides answers on all their parenting queries, while also acting as a catalyst for self-discovery and as an engine for them to reinvent their own identities along the way. Momspresso with its platform, Supports Groups — India’s first anonymous social network for women to initiate conversations about lesser talked about topics such as single motherhood, sex, intimacy, and depression has created a safe space for women.

The brand is also empowering moms financially, with the introduction of its micro-influencer platform called MyMoney. The launch of this unique feature underlines Momspresso’s commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.

Sharechat

ShareChat is a social networking and regional content platform for the fast-growing Internet users in India. It enables the users to get everything whether it is related to fun or GK etc. It lets users get the best jokes, photos, videos, recent or current information from pan India in just a few seconds. It is available in 6 different languages. It allows the user to send and receive videos, jokes, GIFs, Audio and much more

Roposo:

Roposo is a social media sharing platform that lets its users create images, video and other shareable content using editing tools. Based out of Gurugram, Roposo was founded in 2012 by IIT Delhi alumni Avinash Saxena, Mayank Bhangadia and Kaushal Shubhank. The app is currently available in 8 languages namely Hindi, Marathi, Tamil, Telugu, Kannada Gujarati, Punjabi and Bengali, for users to explore and express themselves in. Roposo further plans to introduce languages like Odiya and Assamese among others and state that users can share content on their app without the risk of their message being lost in translation.

Chingari

The new social media app ‘Chingari’ is seen as the Indian alternative to Chinese short video platform Tiktok. The app is a video sharing platform which allows users to create short videos, download and upload videos, chat with friends, interact with people, share content, and also browse through the feed. Users can upload WhatsApp statuses, audio clips, GIF images and photos. The app is available in nine languages other than English as it supports Hindi, Bangla, Gujrati, Marathi, Kannada, Punjabi Malayalam, Tamil, and Telugu.

Business World

Roposo Crosses 100 Million Users on The Google Play Store

Oct 10, 2020 by Gouri Achary 0 Comments ##MadeInIndia, #Google Play Store, #India's #1 short video app., #InMobi Group., #Naveen Tewari, #Roposo

Roposo today crossed 100 million users on the Play Store to cement its position as India’s #1 short video app. The first and only Indian short video app to reach this milestone, Roposo was already the number 1 social app on the Play Store in June 2020 amidst emerging demand from consumers for made in India apps.

This development marks another major milestone for Glance, the company that owns Roposo. Its eponymous lock feed platform Glance which delivers AI-driven personalized content on the lock screen reached the significant milestone of 100 million daily active users earlier in May 2020. Glance now has two of the largest content platforms in the country that are #MadeInIndia and collectively reaches 40% of India’s smartphone users.

With Roposo, users finally have a way to enjoy responsible entertainment while displaying their talent. Roposo is available in 12 Indian languages and has more than 2 billion video views daily. The platform centres around enabling every Indian to display their talent in their own unique way. The app’s ease of use combined with powerful video editing tools, and pre-existing communities that users can identify and interact within their mother tongue, has made Roposo the number one Made in India short video app.

“We are proud to be the first Indian short video app to cross 100 million users. This shows the tremendous love that Indian consumers and content creators have for Roposo,” said Naveen Tewari, Founder and CEO of InMobi Group. “Between Glance and Roposo, we have two of the largest #MadeInIndia platforms that collectively reach 40% of India’s smartphone users. We hope to build upon this success and help establish India as a major digital hub alongside the US and China.”

Business World

Roposo welcomes Alisha Abdulla, India’s first female racing champion to the Roposo Pride of India program

Oct 10, 2020 by Gouri Achary 0 Comments #Alisha Abdullah, #Babita Phogat, #Bikash Chowdhury, #Neel Ghose, #Roposo, #Sangram Singh, #Shooter Dadi, #The Roposo Pride of India

Roposo, India’s No. 1 short video app, welcomes Alisha Abdullah under the highly successful program. The program recognizes remarkable Indians by providing them with a platform to mentor and inspire fellow Indians. Alisha, India’s first female national racing champion truly embodies the characteristics of a legend of a champion, on and off the racetrack. ‘Roposo Pride of India’

India is a land of many talents. Many Indians have made it big in their chosen field and many more are waiting to be discovered. Roposo believes that each of us has an innate talent that needs a bit of inspiration and a platform to shine.

The Roposo Pride of India was launched in July 2020 with Babita Phogat, Neel Ghose, Sangram Singh & Shooter Dadi has already garnered over 50 Lakh video views. In continuation of the program, Alisha Abdullah will be sharing videos of her journey to the racetrack and making a mark in a sport dominated by men. Her exemplary career has led to her winning the President’s award as well.

“Success in the field of motorsports is not easy, especially for a girl. By sharing my journey, I want to inspire the next generation of girls to take up motorsports as a career and make India proud on a global stage” says Alisha Abdullah

Alisha, through her Roposo account (@Alishaa) will share her experiences and life lessons with other aspiring Indians through Roposo-styled short-video capsules in the coming weeks.

“With close to 100 Mn downloads Roposo is India’s largest social video platform and has a great responsibility towards creating a platform rooted in Indian culture and ethos“, said Bikash Chowdhury, CMO of Glance which owns Roposo. “With the Roposo Pride of India’ program, we hope to recognize Indians who have made the nation proud, and contribute to the cause of nation-building by inspiring millions of Indians to realize their full potential.”

Business World

Glance Launches Its First Exclusive Cricketainment Series with Danish Sait on Roposo

Sep 30, 2020 by Gouri Achary 0 Comments #Bikash Chowdhury, #Cricketainment Series, #Danish Ki Googly, #Danish Sait, #Glance, #Glance Danish, #Intellectual Property (IP) series, #Roposo

Glance today announced the launch of its 1st Intellectual Property (IP) series “Danish Ki Googly” on Roposo. The IP series would feature stand-up comedian, television host, radio jockey, actor, and writer, Danish Sait doing what he does best. Bringing cricket and entertainment together, he would be giving his take on cricketers, their performance on the field and off the field, team owners, cheerleaders, the lack of audience, the bubble and who broke it. The series will launch exclusively on Roposo @danishsait and Glance Lockfeed, as the cricket action kicks off on September 19th, 2020

Roposo, India’s No. 1 social video app with close to 100 Mn downloads and 55 million monthly active users intends to drive higher engagement on the platform during the upcoming cricket season. The series would also be available on Glance Lockfeed which has a daily active user base of more than 100 Mn.

Speaking about his new series on Roposo,  Glance Danish said “I am thrilled to join Roposo, India’s No.1 Social Video App, and Glance, India’s 3rd largest content platform. Roposo and Glance give me a chance to reach and entertain a huge audience of 200 Mn users during this cricket season.”

“Our focus during the upcoming season is on bringing great narratives to life and sharing them with our users. We have a fantastic line-up of narratives for the festive season that cut across genres, all backed by great new partnerships,” said Bikash Chowdhury, CMO Glance.

Technology

5 go to digital platforms for Hindi & regional content

Sep 13, 2020 by Neel Achary 0 Comments #netflix, #Roposo

The lockdown period has led to a boom in Hindi and regional content consumption all over the nation, the consumption of Indic language content, especially Hindi, is the most popular choice during this period. Realizing the enormous potential of native content and its popularity with the masses, there are platforms that have disrupted storytelling on digital platforms by bridging the gap between useful native content and community.

Here are the lists of 5 go to digital platforms for Hindi language:

Netflix:

Netflix is the world’s leading streaming entertainment service with 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Netflix has recently launched its user interface in Hindi to enable users who prefer the most-spoken language to easily discover access and enjoy their favourite streaming content in the country.

Momspresso:

Momspresso is India’s largest user-generated content platform for women. The platform produces over 20,000 hindi content pieces on a monthly basis in formats like blogs, Vlogs and 100 word stories. In fact, the platform has revealed that its Hindi page views per user is 2.8 times of english and  with a 18 times higher interaction rate as compared to english. The unique platform that empanels moms to churn out relevant content for women, also partners with global brands like Dettol, Dove, Nestle, which attracts the audience towards the local content. Brands are increasingly leveraging India’s linguistic diversity to connect with consumers and Momspresso is an instrumental driver of such linguistically diverse content. Momspresso has 25000 content creators creating content in 10 regional languages.

Sharechat:

In an attempt to leverage and drive the number of vernacular content users, ShareChat proposes to be India’s answer to Facebook, Twitter and similar social networking platforms. Headquartered in Bengaluru, ShareChat was founded in 2015 by IIT-Kanpur alumni Bhanu Singh Pratap, Farid Ahsan and Ankush Sachdeva. Similar to Facebook and Twitter, ShareChat enables users to post and share videos, songs, images and other content, as well as discover content that is topical and trending. Users can interact with content in several Indian languages including Hindi, Marathi, Malayalam, Telugu, etc.

Hubhopper:

Hubhopper is India’s largest podcasting and audio-on-demand platform. It has over a million hours of audio content spread across twelve vernacular languages. It has also launched Online Studio for the potential audio content creators in India, and has seen a good traction of storytellers from towns like Bihar, Assam, etc. With 70,000+ daily active users on its platforms, Hubhopper helps brands target the right audience by streaming advertisements on selective regional and community-focused podcasts. Some of its leading podcasts are Paranormal Reality,  Spanecdotes by Sonata and Kachi Mitti – A Body of Barefoot Stories.

Roposo:

Roposo is a social media sharing platform that lets its users create images, video and other shareable content using editing tools. Based out of Gurugram, Roposo was founded in 2012 by IIT Delhi alumni Avinash Saxena, Mayank Bhangadia and Kaushal Shubhank. The app is currently available in 8 languages namely Hindi, Marathi, Tamil, Telugu, Kannada Gujarati, Punjabi and Bengali, for users to explore and expresses themselves in. Roposo further plans to introduce languages like Odiya and Assamese among others and state that users can share content on their app without the risk of their message being lost in translation.