The lockdown period has led to a boom in Hindi and regional content consumption all over the nation, the consumption of Indic language content, especially Hindi, is the most popular choice during this period. Realizing the enormous potential of native content and its popularity with the masses, there are platforms that have disrupted storytelling on digital platforms by bridging the gap between useful native content and community.
Here are the lists of 5 go to digital platforms for Hindi language:
Netflix is the world’s leading streaming entertainment service with 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Netflix has recently launched its user interface in Hindi to enable users who prefer the most-spoken language to easily discover access and enjoy their favourite streaming content in the country.
Momspresso is India’s largest user-generated content platform for women. The platform produces over 20,000 hindi content pieces on a monthly basis in formats like blogs, Vlogs and 100 word stories. In fact, the platform has revealed that its Hindi page views per user is 2.8 times of english and with a 18 times higher interaction rate as compared to english. The unique platform that empanels moms to churn out relevant content for women, also partners with global brands like Dettol, Dove, Nestle, which attracts the audience towards the local content. Brands are increasingly leveraging India’s linguistic diversity to connect with consumers and Momspresso is an instrumental driver of such linguistically diverse content. Momspresso has 25000 content creators creating content in 10 regional languages.
In an attempt to leverage and drive the number of vernacular content users, ShareChat proposes to be India’s answer to Facebook, Twitter and similar social networking platforms. Headquartered in Bengaluru, ShareChat was founded in 2015 by IIT-Kanpur alumni Bhanu Singh Pratap, Farid Ahsan and Ankush Sachdeva. Similar to Facebook and Twitter, ShareChat enables users to post and share videos, songs, images and other content, as well as discover content that is topical and trending. Users can interact with content in several Indian languages including Hindi, Marathi, Malayalam, Telugu, etc.
Hubhopper is India’s largest podcasting and audio-on-demand platform. It has over a million hours of audio content spread across twelve vernacular languages. It has also launched Online Studio for the potential audio content creators in India, and has seen a good traction of storytellers from towns like Bihar, Assam, etc. With 70,000+ daily active users on its platforms, Hubhopper helps brands target the right audience by streaming advertisements on selective regional and community-focused podcasts. Some of its leading podcasts are Paranormal Reality, Spanecdotes by Sonata and Kachi Mitti – A Body of Barefoot Stories.
Roposo is a social media sharing platform that lets its users create images, video and other shareable content using editing tools. Based out of Gurugram, Roposo was founded in 2012 by IIT Delhi alumni Avinash Saxena, Mayank Bhangadia and Kaushal Shubhank. The app is currently available in 8 languages namely Hindi, Marathi, Tamil, Telugu, Kannada Gujarati, Punjabi and Bengali, for users to explore and expresses themselves in. Roposo further plans to introduce languages like Odiya and Assamese among others and state that users can share content on their app without the risk of their message being lost in translation.