Tag: Dr. Sheenu Jain

Education, News

‘Healthcare Marketing’ can accelerate quality, access and awareness of Public Health facilities says Dr. PR Sodani in webinar on Marketing Healthcare

Jun 15, 2021 by Rekha Nair 0 Comments #Associate Professor & Chair, #Centre for Innovation Incubation & Entrepreneurship (CIIE), #Dr. PR Sodani, #Dr. Sheenu Jain, #IIHMR Universit, #IIHMR University, #President

1 in 10 Patients Harmed While Receiving Hospital Care – WHO

Jaipur: IIHMR University in partnership with Explorra Education Pvt Ltd and Innovation & Research Foundation conducted a webinar on Healthcare Marketing. Key speaker of the webinar wasDr.PiyushSinha, Director, CRI Advisory and Research, Trustee, Innovation & Research Foundation and Former Sr. Prof. & Chairperson of the Centre for Retailing at IIM Ahmedabad. Dr. PR Sodani, President, IIHMR University gave away the welcome address. and Dr.Sheenu Jain, Associate Professor & Chair, Centre for Innovation Incubation & Entrepreneurship (CIIE), IIHMR University moderated the discussion.The webinar focused on the Marketing Strategies that instill confidence among potential new patients, draw them to your practice, increase office visits. Discussion on best practices to attract, convert and retain patients in difficult times. Discussion on practicing communications that promote safety to patients. Discussion on reputation management programs that instill confidence in new patients

Dr. PR Sodani, President, IIHMR University said, “There is a huge requirement of marketing in the health sector. I would like to go a step further to say the private and the corporate sector usually use marketing fundamentals and applications very well to generate and expand business globally. In case of the Public Health environment, Marketing is one such component that has not taken a lead yet. Marketing is not just for commercial activities, but is also for connecting with the ultimate clientele who are in need of that service. COVID-19 has thrown challenges on the availability of public health services in the rural set-up or far flung areas. In case of the Public Health services, marketing fundamentals are the need of the hour to promote the work, infrastructure, and the services that PHCs and CHCs and local health service centres offer at the grass root level. Marketing Healthcare will help in accelerating the know-how of quality, improvise the access and even create awareness of Public Health services for those who wish to avail these services anywhere.”

Dr.PiyushSinha, Director, CRI Advisory and Research, Trustee, Innovation & Research Foundation and Former Sr. Prof. & Chairperson of the Centre for Retailing at IIM-A said,

DrSinha started with briefing us about B2B and B2C in healthcare and the services provided are IT/Tech, Research, Education, Advisory, Manpower , Financing, Insurance and Public Policy. He shared in depth the key characteristics like Power Distance, Trust, Deficit, unsought product economic burden, unwholesome demand, decision postponement, consumption to lifestyle etc.
Today the definition of Marketing is conventional. For ages access to PHCs and CHCs has been a challenge. Marketing healthcare changes the outlook and perception of access to these facilities into adoption by people of visiting these facilities. The measurement of a country’s health like India is measured on how much is the illness. For countries in Europe, the measurement is not illness, but how happy are they. The purpose of marketing will define its strategy.”He presented a holistic healthcare marketing model.

DrSinha briefed about Route to Value Goes through Customer Experience. Trust, service quality, loyalty, customer centricity is included in it.

Further on he gave insight about corporate objectives that are ignite the emotional attachment to our customer, engage and inspire partner, create innovating growth platform worthy for business, be an undisputed authority, be committed to communities, provide extraordinary services are some objectives to be fulfilled by corporates.

Dr.Sheenu Jain, Associate Professor & Chair, Centre for Innovation Incubation & Entrepreneurship (CIIE), IIHMR University said, “Marketing is a major domain of any start-up. Digital platforms are major perception drivers for patients or potential seeking information on their doctors or any health service. Dr. Jain highlighted having a veteran expert like Prof. Sinha talking about healthcare marketing from his experience was a delight and it was well received by the participants and generated lot of discussion. We attracted 325 delegates for this webinar not only from India but also from US, UK, South Africa, Australia, Afghanistan and Nepal..

IIHMR University has launched the first program in India on one-year full time PG Diploma in Health Entrepreneurship approved by UGC under the National Skills Qualification Framework (NSQF). The participants will work on preparing a detailed focused healthcare marketing plan of their idea under the program.

Education, News

IIHMR University launches the first of its kind UGC NSQF Framework approved PG Diploma program in Health Entrepreneurship in India

Jun 14, 2021 by Rekha Nair 0 Comments #Chair Centre for Innovation, #Dr. Sheenu Jain, #Incubation and Entrepreneurship & Program Coordinator

Jaipur: Dr. PR Sodani, President (Officiating), IIHMR University said, “IIHMR is inviting applications for Post Graduate Diploma in Health Entrepreneurship. This is first of its kind program approved By UGC under the NSQF framework. We have a niche in Health & Hospital Management with 36 years of legacy. We are very sure that participants will get benefitted out of this program and we will be able to create some innovative health startups for the country in the post pandemic era. It is a comprehensive program aims to help with strong support to graduating health start-ups at University’s Incubation centre post program. Our course curriculum has been carefully crafted which covers both the current trends and the future game changers in health and allied sector while contributing to the advancement of knowledge and the practice of entrepreneurship by supporting entrepreneurial creation and growth aspirations in key sectors, including healthcare, pharma, and development sectors.

Dr. Sheenu Jain, Chair Centre for Innovation, Incubation and Entrepreneurship & Program Coordinator said “Students will be taught under the guidance of multidisciplinary faculty that represents management, economics, statistics, demography, social and behavioral sciences, rural development, public health, and the pharmaceutical sector, who will facilitate fostering entrepreneurial skills’’ The guided business plan for the venture is the key outcome at the end of the course. After the program participants can immediately think about launching their ventures in the market.

The eligible candidates will be invited for the Personal Interview (PI). The final selection of the candidate is based on his/her performance in the Personal Interview (PI)

***Note – Date of PI are subject to change as per UGC guidelines

• Number of seats is limited in each program and will be filled on first come first serve basis
Who is it for?

An NSQF Level-8 and a UGC-approved, skill-focused, Accelerated Program for aspiring health entrepreneurs is open for any one with bachelor’s degree. Graduates from the following fields may find special interest in entrepreneurship in healthcare:

• Health Sciences (Biology, Human Biology, Biotechnology, Biomedical Sciences, Pharmacy, Medicine, Veterinary)
• Business and Economics,
• Engineering (Biomedical, Informatics, Industrial, Telecommunications)
• Insurance, Dental science, and Medical Administrators. Nursing
• Medical Devices, Diagnostics

About the program:

PG Diploma in Health Entrepreneurship program at School of Development Studies, IIHMR-U is the first of its kind First of its kind program in the country approved by UGC on Skill based framework. The program fosters skill-building that inspires students to create businesses that drive economic and social value by introducing the students to new trends, technologies, and developments in the health sector that are enabling more innovation now and probably in the future.

The Health Entrepreneurship diploma program at School of Development Studies, IIHMR University enhances skills not only in business acumen in key areas but also it Emphasizes on module teaching and 70% skill focused practical learning. The training and education with flexi timings and modules are designed to expose students to the theory and practice of innovation and entrepreneurship in health care settings.

USP of the Program:

Upon completion of the Program, students will be able to analyze the idea, value proposition, team, business model, financing and execution of early-stage healthcare company and also will be able to Successfully initiate, expand, diversify a business enterprise in healthcare related areas.
One of the other main objectives of the program is to being able to craft business models that attain alignment between an entrepreneurial healthcare venture and the Six Factors that shape this sect Financing, Structure, Public Policy, Consumers, Technology, and Accountability to create a business model.

IMPORTANT INFORMATION:

Candidates aspiring for admission may apply online-
https://applications.iihmr.edu.in/application-form-fordiploma-program-for-iihmr-u.
Website: www.iihmr.edu.in
For more details, please send email @ pgadmissions@iihmr.edu.in, ciie@iihmr.edu.in, or call us on following numbers: +91 93588 93199, +919358790012, +911413924700

Business World

IIHMR University’s’ Health Next 2021 – Global Health and Innovation Conference

Jan 14, 2021 by Neel Achary 0 Comments #& Convener GHIC Conference, #CIIE, #Dr. Sheenu Jain, #IIHMR University Jaipur

As COVID-19 has taken a toll on various sectors and areas, it definitely has created an urgency to mitigate the risks that have accompanied the pandemic. To highlight the key areas of concern, challenges and the changes that were highlighted to enhance the health sector and its allied sectors, IIHMR University concluded its 2-day Health Next 2021- Global Health and Innovation Conference on 12th January 2021. The 2-day conference witnessed the deliberation from speakers across 8 plus countries such as the USA, Germany, India, UK, Canada etc. and a participation of 40 speakers who emphasized on new solutions and strategies, where networking was curated, and key business-to-business exchanges took place.The conference was opened and addressed by the keynote speaker Mr. Naveen Jain, Ex-MD NHM & Former Secretary Skills & Entrepreneurship Secretary, Food, Civil Supplies & Consumer Affairs Department, Govt. of Rajasthan.

The Health Next 2021- Global Health and Innovation Conference witnessed stalwart panelists from Bill & Melinda Gates Foundation, Bayer, Germany, Pharmeasy, Apollo Hospitals, MedCords, Dawaa Dost, NISHTHA/ Jhpiego, Medicover Hospitals, AstraZeneca, Biopharmaceutical R&D, Gaithersburg, MD, USA, Docquity, India, Viveo Health, Ai Highway Inc, myresqr. life, TiE Global, Amity Centre for Entrepreneurship Development and Startup Oasis, Healthcare at Home India Pvt. Ltd., E4Impact Foundation, Ecoware, BOD, iKure, StanPlus/ Red Ambulances and DAYA India.

Dr. PR Sodani, President (Officiating), Dean IIHMR University, “We think the challenges in the healthcare sector have changed and mitigating these challenges and risks have become a matter of urgency post-COVID-19. As we progress, we see the industry’s magnificent efforts to innovate and keep the industry well before time. The Health Next 2021- Global Health and Innovation Conference is a great platform for not just for budding entrepreneurs but the healthcare fraternity on the whole.”

Dr. Gaurav Thukral, EVP & COO, Healthcare at Home India Pvt. Ltd. said, “Affordability, Availability and Accessibility are three A’s that have always been a challenge in the healthcare sector. Despite of Ayushman Bharat, there is hardly any percentage of healthcare that is State Funded. We see that the penetration of insurance is way lesser till date where the penetration is not more than 20% when it comes to private insurance or even the state insurance. However, the National Digital Health Mission and Universal Health Coverage have played a major role in focusing on the need of insurance to reduce the out of pocket expenses of patients. The other aspect is the standardization of delivery of care where the major problem focused is the supply. Healthcare managers need to be moved from classroom training to practical training. To make the whole system more sustainable it is important to bring in the equilibrium and overcome challenges.”

Prof. Mario Molteni, CEO at E4Impact Foundation said, “An equilibrium in public health and private health is important. In Milan we do create this equilibrium by creating a healthy competition between the public and private sector health services. We create an awareness on ease of accessibility of services as everything we do is abided by compliance. This promotes the equivalence of all services that are available in the country. We promote young enterprises to come up with business models that are exciting that allow us to overcome certain gaps with the help of these organisations.”

Rhea Mazumdar, Rhea Mazumdar Singhal, CEO at Ecoware said, “India has a dense population and we do not actually have no formal waste management or waste treatment. I think when we speak of sustainability in India or any South East Asian countries we must talk of Close looped solutions. This means what the end of the life of the product is which would help us know actually how to treat it by the end of its lifecycle. Challenges that we face is lack of innovations for closed loop solutions and measuring impact outcomes which means if you have decided to do something please measure that. This would be beneficial for the amount of health waste that is being generated each day and thus can be treated wisely.”

Santosh Marathe, COO & Unit Head at Apollo Hospitals, “Personalised healthcare is the need of the hour. We see a paradigm shift in therapies where the Organ-specific therapies through precision medicine techniques have been adopted at the moment. Use of technology and big data is beneficial to get apt patient data which has helped us offer organ-specific therapies.” Mr. Saurabh Uboweja, Founder & Managing Partner at BOD, pointed out that “Collection of high-quality data especially that of patients, can help you to design a treatment protocol for patients. The access of personalized healthcare is accessible to a limited few at the moment.”

Shreyans Mehta, Co-Founder at MedCords, “Personalised healthcare services in the last 6 years in Rajasthan have seen a big shift. Our effort has been to create a health record for every family member who collaborated with the National Digital Health Mission. Better recording of patient healthcare data can prove to be beneficial for gathering data to offer personalized patient care. Policy related challenges faced is that a lot of Government work happens in silos. There are multiple departments within the Government where streamlining these departments is important. The use of technology in health has reduced the Government’s burden where preventable measures can be taken at a good pace.”

Towards the end, a conference report was presented by Dr. P. R. Sodani. At his Valedictory address, Mr. AmbiParameshwaran, Brand Strategist/Couch Founder Brand Building concluded the session talking about his experiences.

Dr. Sheenu Jain, CIIE, & Convener GHIC Conference, IIHMR University Jaipur, said “this was a signature conference on the hottest markets and investment growth areas in digital health, healthcare. Power packed panel took a deeper look at the most important gradients that are emerging and how they are fueling a continued surge in innovation.”

The Health Next 2021- Global Health and Innovation Conference offered a platform for healthcare start-ups students, alumni or people at large who have a business idea in healthcare, health tech space and want to get it nurtured at the IIHMR University’s Innovation and Incubation Center. The GHIC demonstrated the need for an all-in, must-attend health ecosystem conference where all major stakeholders shared new solutions and strategies, where networking was curated and key business-to-business exchanges took place. GHIC was unique in facilitating serious conversations among leaders about our healthcare system and innovation. Health Next 2021- Global Health and Innovation Conference. The conference focused on 5 thrust areas, Driving Innovation in New Healthcare Landscape- Post COVID-19, IoT in Health Ecosystem.

Education, News

Disrupt, Accelerate and Innovate Key Focus Points of Health Next 2021 – Global Health and Innovation Conference conducted by IIHMR University

Jan 12, 2021 by Rekha Nair 0 Comments #& Convener GHIC Conference, #Chair, #Chairperson, #CIIE, #Civil Supplies & Consumer Affairs Department, #Dean IIHMR University, #Dr. PR Sodani, #Dr. SD Gupta, #Dr. Sheenu Jain, #Ex-MD NHM & Former Secretary Skills & Entrepreneurship, #food, #Govt. of Rajasthan, #IIHMR University, #IIHMR University Jaipur, #Nitin Chugh, #Pharmeasy, #President (Officiating), #secretary, #Shri Naveen Jain, #VP-Customer Retention and Loyalty

The Health Next 2021- Global Health and Innovation Conference is spread across two days conducted by IIHMR University, Jaipur on 11th and 12th January 2021. The conference concluded its first day with the key focus points on innovations in the health care sector, sustainability and integration of these healthcare systems, managing public perceptions, key points on public-private partnerships from the point of view of the state of Rajasthan and their improvisations for apt delivery. The conference had a participation of over 40+ stalwart panellists from iKure, StanPlus/ Red Ambulances, Pharmeasy, NISHTHA/ Jhpiego, Medicover Hospitals, India, Viveo Health, Ai Highway Inc, myresqr.life, TiE Global, Amity Centre for Entrepreneurship Development and Startup Oasis. The conference over these two days shall witness the participation of 1000 participants, panellists from 8 plus countries such as Germany, USA, Canada, UK, India etc. The GHIC offered a platform for healthcare start-ups students, alumni or people at large who have a business idea in healthcare, health tech space and want to get it nurtured at the IIHMR University’s Innovation and Incubation Center. 

 

Keynote addressee Shri Naveen Jain, Ex-MD NHM & Former Secretary Skills & Entrepreneurship, Secretary, Food, Civil Supplies & Consumer Affairs Department, Govt. of Rajasthan, “The subject of the conclave is very exciting as it focused on encouraging the young generation to initiate startups in Public Health to offer solutions along with promoting innovations in this area. Innovations by start-ups must be encouraged not just in the private healthcare sector but must also be encouraged in the public healthcare sector. Young entrepreneurs must understand the existing gaps and offer solutions for the quick delivery to the end customer in the existing environment.”

 

Shri Naveen Jain said, “We must focus on key public perceptions which include- Availability of huge data not being utilized, lack of implementation of innovations due to less accessibility and acceptability due to lengthy government processes, financial crunch in the state of Rajasthan as compared to its peers such as Maharashtra, Gujarat, Haryana and even Punjab. He even pointed out that there must be integration in systems for smooth delivery of the end product or service. We must focus to Re-engineer, Re-Build and Re-Design where we utilise the existing resources to offer the best in class services in the public health sector and I would humbly request our entrepreneurs to do the same.”

 

Dr. SD Gupta, Chairperson, IIHMR University said, “COVID-19 has brought in an urgency to innovate. We face tremendous challenges in the systems as of today, however, what is more, important is to integrate these services for the best in class services to be offered to the end customer. I feel the utilization of IoT and AI in healthcare which include telecommunication and telemedicine have played an important role during the time of the pandemic. We see a huge potential for the upcoming start-up to explore a lot of gaps in the healthcare sector and innovate products that would be fruitful for the benefit of the patient and the entire healthcare fraternity on the whole.”

 

Dr. PR Sodani, President (Officiating), Dean IIHMR University said, “The Health Next 2021 – Global Health and Innovation Conference is a global conference that will witness strong business leader representation across provider, payer, pharmaceutical and academic organizations attracted industry suppliers, media and venture capital. We are excited to witness key trends driving the health industry, virtual networking with peers, and newfound business opportunities. We hope to see the participation of many healthcare enthusiasts during this two-day Global Healthcare Conclave.”

 

Dr. Sheenu Jain, Chair, CIIE, & Convener GHIC Conference, IIHMR University Jaipur moderated this conference. She deliberated that the most important focus of the Health Next 2021- Global Health and Innovations Conference would be Disrupt, Accelerate and Innovate. 

 

Nitin Chugh, VP-Customer Retention and Loyalty, Pharmeasy said, “The conference is a great platform for all healthcare start-ups. It highlights innovations which will be fruitful for the healthcare industry and would prove to be beneficial for the outcome during the tyrannous time of COVID-19.” Likewise Sahil Kapoor, Lead Digital Health and Program Manager Partnerships NISHTHA/ Jhpiego shared similar views and said, “IIHMR University’s initiative of the Health Next 2021 platform is one of a kind which not only highlighted the trends in the healthcare sector but also highlighted that innovations pertaining to technology and otherwise would be beneficial for the industry. We look forward to many such conclaves that uplift the spirits of the young talent in India who would love to make a change in the health sector especially at the bottom of the pyramid.”

 

The GHIC demonstrated the need for an all-in, must-attend health ecosystem conference where all major stakeholders shared new solutions and strategies, where networking was curated and key business-to-business exchanges took place. GHIC was unique in facilitating serious conversations among leaders about our healthcare system and innovation. Health Next 2021- Global Health and Innovation Conference. The conference focused on 5 thrust areas, Driving Innovation in New Healthcare Landscape- Post COVID-19, IoT in Health Ecosystem.

 

The second day shall see topics such as Building a Sustainable healthcare model, Creating Personalized healthcare experience for every patient and Health Beyond Hospitals.The Centre for Innovation, Incubation and Entrepreneurship (CIIE) at IIHMR University contributes to health eco system of start- upsproviding mentoring and incubation support to the budding start-ups at our centre.