Among the many parts of the economy that require immediate attention and support as a result of COVID are the micro, small and medium enterprises. While the RBI has allowed a moratorium on term loans, eased working capital financing and deferred interest payment on working capital facilities without an asset classification downgrade, there is a significant loan funding gap in the MSME sector.
Here are 5 companies that are working to help SMEs and MSME sector to evolve and stay afloat during these times –
Crediwatch
Crediwatch is an AI-enabled platform that provides actionable insights and flexible workflows for seamless credit management and faster lending decisions. Crediwatch does this with no human intervention by deploying AI /ML and NLP tools that use scalable deep learning technologies across disparate digital footprints left by private entities (big and small). The company has partnered with respected financial institutions such as – SBI, Aditya Birla Financial Services, Karur Vysya Bank, RBL Bank, APAC Financial etc. to provide credit intelligence of more than 50 thousand businesses. The company has provided insights on 50,000+ businesses and $7 billion loan portfolio.
FlexiLoans
FlexiLoans is an online lending platform which started with an endeavour to solve the problem that MSMEs face in accessing quick, flexible, and adequate funds for growing their businesses. The platform’s technology-powered online marketplace is the best model to meet the financial requirements of MSMEs, who do not have a credit history and hence, cannot avail business loans from traditional banking channels.
Ziploan
Ziploan, a tech-enabled, RBI registered NBFC, helps in providing loans to small businesses. The platform addresses the need of the SME sector, which has been ignored by financial institutions. The platform generates a unique ZipScore for each loan applicant by developing an automated underwriting algorithm.
Happy Loans
Happy Loans Happy Loans provides customised loan offerings to micro-enterprise owners to meet their specific demands. It assesses over 1,000 variables about the merchant to underwrite their micro business. Its credit model is based on the merchant’s level of business engagement with the partner, their behavior towards borrowing, APIs, demographics, and business trends. The ML-based MSME sector digital lender has launched a ‘Lockdown Loan’. The digital credit facility is developed to address the working capital woes of Indian micro enterprises during the lockdown. It will provide them capital access of Rs 25,000 and Rs 50,000, with bullet repayment after six months.
Locus
Locus, a global B2B SaaS company, has announced the launch of a free tool ‘QuickStart,’ which is a self-serve lite version of the product suite for startups and small and medium enterprises to improve their supply chain efficiency amid COVID-19 pandemic. The company is also providing a free trial for two months from the start of the subscription, which will help them improve their supply chain.
Mumbai: ICICI Bank today announced that it has integrated FASTag technology at Vashi toll plaza in Navi Mumbai, in association with Maharashtra State Road Development Corporation Limited (MSRDC). This integration enables commuters to seamlessly pay toll charges using FASTag issued by any bank, and experience a hassle-free journey. It is completely contactless which ensures safety of the commuters during COVID-19 pandemic. With this, ICICI Bank becomes the first bank to integrate FASTag at Vashi toll plaza. The Bank will shortly integrate FASTag at other toll plazas in Mumbai suburbs including Airoli, Dahisar, Mulund and Thane.
FASTag is a brand name owned by Indian Highways Management Company Ltd. (IHMCL) which carries out electronic tolling and other ancillary projects of National Highway Authorities of India (NHAI). This Radio Frequency Identification Device (RFID) tag is affixed on the windscreen of the vehicle. It is an easy to use, a rechargeable tag which enables automatic deduction of toll charges and lets the vehicle pass through the toll plaza without stopping for cash transaction.
Speaking on the initiative, Mr. Sudipta Roy, Head- Unsecured Assets, ICICI Bank said, “We at ICICI Bank are proud to be associated with the integration of FASTag technology at Vashi toll plaza along with MSRDC, IHMCL, NPCI and the operator of the toll plaza, MEP Infrastructure. ICICI Bank was the first to launch this innovative service on the Mumbai – Vadodara corridor. We have successfully set benchmarks that are now being leveraged to create national standards for inter-operability between all banks.
We are also collaborating with various partners to come up with other innovative uses of FASTag payments. As part of this, we are working with NPCI to deploy FASTag-based contactless parking solution at malls and airports across key cities in the country, in the coming months. The Bank has already implemented this facility at the parking place of the GMR Hyderabad International Airport.”
Speaking on the initiative, Mr. Vijay Waghmare, Joint Managing Director II, MSRDC said, “With the successful roll out of FASTag at RGSL (Rajiv Gandhi Sea Link), we have rolled out FASTag services at Vashi which is one of the plazas that commuters use to travel to and from Mumbai. ETC services will be rolled out at Dahisar, Thane, Airoli & Mulund in due course of time. Post ‘Unlock 4.0’, vehicular traffic has picked up again and in order to give commuters a safe and contactless way of toll payments, digital payments like FASTag is the way forward.”
Speaking on the initiative, Mr. Jayant Mhaiskar, Chairman & MD, MEP said, “Our journey in ETC started way back in 2012. To fulfil MSRDC’s vision, we installed our first closed loop ETC system at RGSL( Rajiv Gandhi Sea Link) and then extended it at 5 Mumbai entry point toll plazas. We are glad to migrate the closed loop ETC system to NETC FASTag program implemented nation-wide. The interoperable NETC FASTag program will provide seamless entry in Mumbai city for commuters using national highways to travel to & from nearby cities.”
Speaking on the initiative, Ms. Praveena Rai, COO, NPCI said, “We are pleased to be a part of NETC FASTag’s integration at the Vashi Toll Plaza with ICICI Bank. This initiative will provide passengers safe, contactless and convenient toll payments experience. We believe the NETC FASTag’s integration will be the stepping stone to a large-scale revolution in the unification of the urban mobility system. Given the current COVID scenario, safety is the utmost priority among citizens of the country and we look forward to NETC FASTag’s interoperability, empowering more and more commuters to undertake contactless and risk-free road journey.”
Commuters who own passenger vehicles can purchase FASTag at the point of sale center set up by the Bank at Vashi toll plaza. Additionally, ICICI Bank customers can also avail FASTag using the Bank’s digital channels of banking including internet banking, iMobile app, InstaBIZ app, Pockets app or by visiting their nearest bank branch. The tag can be reloaded with funds seamlessly online using the Bank’s internet banking, UPI and NEFT platforms. Commuters who are not the customers of ICICI Bank can purchase FASTag using the Pockets app or by simply visiting www.icicibank.com/fastag.
ICICI Bank is by far the leader in the Electronic Toll Collection (ETC) market in terms of both value as well as volume of average daily transactions on FASTag. In August 2020, the Bank commanded nearly 40% market share in terms of value of average daily transactions. The Bank recorded over 20 lakh average daily transactions in the month. The FASTag platform allows motorists to pay at multiple FASTag enabled toll plazas using a single tag. Currently, the Bank handles 220 toll plazas on state and national highways. This represents nearly 32% of the toll plazas that are currently operational under the FASTag programme.
Panasonic Life Solutions India is one of the largest domestic manufacturers of electrical construction materials (ECM) in India. The products are available through the length and breadth of the country under our flagship brand, ‘Anchor by Panasonic’, for more than five decades now. Apart from the ECM space the company also operates diverse smart electronics, housing, and home automation solutions in India, and has today announced the launch of its second exclusive brand outlet in India and first in Jaipur. Popularly known as the Pink City, which is known for its magnificent heritage and décor with contemporary amenities.
With state-of-the-art product designs, the brand outlet would house an alluring choice of the best in class Anchor and Panasonic products ranging from advanced Electrical Wiring Devices, Switchgear, Wires, LED lighting solutions, IAQ (Fans), and Water Heaters for the residential, commercial, and industrial segment; designed to suit the needs of every individual.
The expansion of robust infrastructure, rapid retail expansion, and growing demand from customers in Jaipur has led developers to take up more commercial projects and residential spaces. Panasonic Life Solutions’ global expertise will act as a catalyst for Jaipur’s real estate players, architects, interior designers and consumers giving an unparalleled experience of enhanced safety, comfort, and convenience. Strategically located, Panasonic Life Solutions’ outlet is an experience zone for buyers with a wide range of Home automation, Classy Kitchen Solutions, smart and energy saver products.
The exclusive outlet will also display a wide range of advanced Indoor Air Quality (IAQ) Solutions, Electric Vehicle Charging Solutions, Modular kitchen Solutions, Bidet-Panasonic Electronic Automatic Toilet seats, and other electrical equipment’s that will further enrich and lighten the overall outlook of the outlet by enabling the consumers to experience the next-generation technology.
Panasonic Life solutions India, to accelerate its retail reach and expansion with the intent of boosting its customer connection, will invest heavily in its retail strategy. The 130 brand outlets would set up in a Franchise Owned and Franchise Operated (FOFO) model, allowing the people to associate and grow with the brand Panasonic while assuring customers of superior quality and high-tech products.
On this occasion, Mr Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “Amidst the disruption caused due to the COVID-19 pandemic, we are relentlessly striving to meet the demand for innovative products by increasing our footprint across new markets in India. Today, we are thrilled to announce the launch of our first exclusive brand outlet in Jaipur which is one of the fastest-growing cities in India. This will be our second brand outlet in India, after the first one in Hyderabad, with an aim to elevate our consumer-oriented strides and to strengthen the connection with our consumers. The goal is to meet the growing aspirations of the people in Jaipur, as they are keen on experiencing technologically advanced solutions in their quest for an aspirational lifestyle. We intend to launch 3 more new outlets in the city of Jaipur, as part of our expansion strategy of opening 130 exclusive brand outlets in the top 100 cities in India. These outlets will serve as experience centres for consumers and will showcase the distinctive range which is part of Panasonic’s global innovation on ‘smart and connected’ homes. We are confident that with Panasonic Life Solutions India’s legacy, the new outlet will not only provide a platform for the builders, architects, and interior decorators fraternity but also for contractors, electricians, and even end consumers to experience the next-gen solutions”.
Mr Ravindra Kundalia, Franchisee owner added that “We are delighted to have Panasonic Life Solutions launch its first exclusive outlet in Jaipur and second in India. Panasonic Life Solutions India has established itself as a manufacturer of best quality products; especially for residential and commercial infrastructure projects. There is a surge in demand for state-of-the-art products in the Jaipur market. The showroom will give a holistic experience of the actual look and feel to the consumers by offering unique features, enhancing the selection process of the consumers and will move up the ladder of comfort and convenience”
Customers in Jaipur can now visit and experience the experiential outlet spread across 1000.sq.ft. Located at 20, Sahkar Marg, Near Sahkar Bhavan, Jaipur, Rajasthan.
Bengaluru, 5 September 2020: On Teacher’s Day, Edu-Warriors undertaking Digital Transformation & Holistic Learning program to make school teachers future-ready were celebrated at the first-of-its-kind Knowledge L’avenir Conclave webinars by Mr. Ali Sait of Tech Avant-Garde (TAG), in association with Microsoft, Knowledge Key Foundation, Lycee Corp, Efeeonline and Roshini Social Schooling. Over the next 12 weeks (till November 2020), 3,000 teachers will exhibit their Digital Teaching Skills and over 150,000 teachers from over 72,000 schools across India with a student-teacher population of 76 million (7.6 crore) will get inspired to make the Digital Transformation. This grand education showcase is part of Mr. Sait’s vision to transform 18 lakh schools in India from four walls of the classroom to Connected Learning Community after the announcement of the National Education Policy (NEP).
The keynote speakers (edu–warriors) for I TOUCH THE FUTURE… i teach L’avenir Knowledge Conclave (LAC) Curtain Raiser moderated by Mr. Ali Sait (CEO, TAG), were: Mr. Kulbhushan Sharma (President, NISA), Mr. Vincent KV (Secretary, ASISC), Dr. Vinnie Jauhari (Director-Education and Industry Expert, Microsoft), Dr. Dakshayini Kanna (Director, Principal, Harvest International School), Ms. Vandana Baik (R&D and Innovation, Dir. Of Higher Education, Goa), Ms. Sonia Garcha (CSpathshala), Ms. Roshini Kumar (Chief Patron, Roshni, Social Schooling) and Ms. Praveen Rai (COO, NPCI) along with several school principals and teachers from all parts of the country.
Dr. Vinnie Jauhari (Director-Education and Industry Expert, Microsoft)
In her opening remarks, Dr. Vinnie Jauhari (Director-Education and Industry Expert, Microsoft) quoted world-famous personalities such as Nobel laureate and education activist Malala Yousafzai who said, “They cannot stop me. I will get my education, if it is in the home, school or any place” and Microsoft’s global CEO Satya Nadella who said, “As COVID-19 impacts every aspect of our work and life, we have seen two years’ worth of digital transformation in two months Microsoft Education transformation framework Leadership & Policy, Teaching & Learning, Intelligent Empowerment, and Student and School Success.”
Ali Sait, CEO, Tech Avant-Garde
Ali Sait, CEO, Tech Avant-Garde, said, “The Government’s National Education Policy has given a boost to making India a world leader in digitally imparted school education by 2020 – the 75th platinum jubilee year of Indian independence. NEP will also help ed-tech companies to raise funds required for transforming 18 lakh schools across India. In fact, academicians and ed-tech players are very happy that NEP follows the UNESCO model of 21st century-ready classrooms and digital devices as textbooks. The ideas of Open Schools, Cluster Public-Private Schools to take digital learning to underprivileged and remote students; and spending on digitization instead of brick and mortar classrooms are revolutionary. If implemented in the right spirit, then India will become a global leader in education.” The Indian education industry has crossed the USD 100 billion mark (Rs. 7.5 lakh crore) while the ed-tech industry is expected to cross USD 3.5 bn by 2020.
“The transformation and adoption of digital teaching and learning have been the fastest in 2020 – 3 to 4 times faster than those witnessed in the last few years. We believe that Microsoft has the mother of all content and if every teacher is empowered as a content creator, then the whole school is transformed. Teachers well versed in digital teaching can transform Government schools and this will help students/teachers in remote areas. Eventually, the students will drive the change and can be part of the class of digitally trained teachers even if they are not in a class,” says Ali Sait. But it’s a long journey as they have touched only the tip of the iceberg – 72,000 schools out of 4 lakh private sector schools and 14 lakh Govt. schools.
Ali Sait also says that each class needs Rs. 10 lakh to be digitally transformed. “The Government has announced bold steps in NEP with emerging tech-driven ideas such as Skype in Classroom and Virtual field trips instead of the traditional ‘chalk and talk’. As home schools become the new normal, Cognitive learning, Mixed Reality, Immersive Learning, IoT and AR-VR will eventually reach students at home. Public-private partnership is the way forward where the private sector helps by investing a million to transform each class. Poor bandwidth related problems can be tackled the way it is done in Africa – internet through SIM cards,” says Ali Sait.
Under the above program, teachers have been trained in Gen Extra Muros – Knowledge Beyond Walls pedagogy. The teachers who are trained under this program are “Future Ready”. They are eligible to take part in Knowledge L’avenir Conclave to display their digital teaching skills. Each Knowledge L’avenir Conclave webinar will be a one-day event; in which teachers from one school will present topics of their choice, using technology-based teaching tools. In every webinar, an average of 20 teachers from 1,000 schools will get an invitation to attend and witness this digital teaching extravaganza. The attendees will get insight on digital teaching and would get inspired to enhance their teaching skills. Knowledge L’avenir Conclave participation is only by invitation – each invited school is allowed to enroll teachers to make a presentation in the webinar to exhibit their digital teaching skills.
Ali Sait’s dream of a Connected Learning Community is a simple yet powerful idea with even more relevance today than when he first introduced the concept in the year 2002. His vision is that the world is an enriched learning environment in which technology used well enhances and expands opportunities for learning while providing the practical technology experience needed in today’s society and workplaces. In the Connected Learning Community: Students, educators, and parents have any time, anyplace access to learning; Learning is relevant, individualized and personalized; Schools have information systems that support accountability and efficient management; Schools, campuses, homes, libraries, businesses, and global resources are connected in a dynamic, collaborative learning environment. Yet for 21st-century learning, technology alone is not sufficient. Schools, students, and teachers must have the vision and opportunity to experiment, innovate, and create with technology as a learning tool. Ali wants to facilitate a New Era of Education in a growing number of schools and communities around the world. Technology has helped launch a new era of education that simultaneously fosters academic excellence and the practical experience needed to succeed in life and work in the growing knowledge economy. Nevertheless, communities have only begun to tap the potential of technology for learning.
Most of these students and teachers would require items such as Laptops, Tablets, Handheld devices, electronic writing pads, learning software, internet, desks, chairs, etc. Tech Avant-Garde is planning to showcase these products in Knowledge L’avenir Conclave webinars along with the names of the fulfillment agencies.
The online casino industry is one of the fastest-growing sectors on the planet. From embracing the use of cryptocurrencies to offering live dealer games, it has been a trademark of the gambling revolution.
Today, the gambling industry is using the internet and social media platforms to create new marketing opportunities. Read on to know how online casinos make use of digital marketing strategies to reach their target audience.
Content marketing
This is one marketing strategy that is used throughout the online casino industry. Online gambling sites and affiliates trying to promote their services will want to have engaging content and up to date information to offer to all their potential players. Some of the most common information that can be found includes Teen Patti Gold tips, how to play casino games, where to find the best-paying bonuses, and so on.
Most reputed gambling sites offer content that appeals to frequent gamblers. They will provide information about exclusive promotions and rewards that will be offered by the site, and provide newsletters to announce the release of new games. Without engaging content, it’s quite difficult to retain players as they may look for another online casino that lives up to their expectations.
Focus on SEO
Internet search engines determine what is relevant to the keywords by scanning every page on the web with programs like spiders or crawlers, and then compile a list of the most relevant information.
The search engine programs categorize information based on various factors, but one of the most important factors is by using keywords. Online sites make the use of keywords like “casino”, “casino games”, “gambling”, and “online casino” as these are organic casino terms for someone looking for information on a casino.
In other words, it’s about meeting the demand of customers and providing them with what they want. Using the right keywords strategy helps casino sites in understanding the response and feedback better.
User engagement
Knowing different metrics like the popular pages, the time spent on their website, and the busiest hours helps online casinos is redefining their digital marketing strategy. With these statistics, the casino sites get on an overall view of their business and their operations. Sometimes, casino providers have to focus their strategies on a particular region depending on the feedback they receive from these metrics.
Use of social media platforms
Most online gambling sites use popular social media platforms to market the contests or challenges to their customers. Some of them also use Facebook’s promoted features to increase the engagement of their content.
Online casinos use Twitter to increase user engagement. By responding to the feedback from their customers and improving the overall gambling experience on their website, they successfully attract and retain players.
YouTube
If you are an avid gambler, you might be aware that casinos display their restricted advertisements on their YouTube handle. Of course, YouTube has certain restrictions on casinos as compared to other social media platforms. However, the major advantage of YouTube marketing is to entice customers with engaging content.
Being a Soccer coach or any other sports coach is a daunting task. The career of the player totally depends upon the characteristics and behavior of the coach. Being a player having the right mindset and focus is important, but as a coach it is elementary. A coach only can show the right road to a player.
People often think that techniques and skills are the only essential trait to win a match, but in reality, it’s not true. It has been proven that mental health state or psychology plays a great role in the achievement of any goal. A positive and healthy mind will surely give the optimum result. Gerald Forestell enjoys being outdoors in his spare time whether it’s growing his garden, biking, skiing or soccer. Dr. Gerald Forestell is also a supporter of charity organizations including many local charities. There are many qualities that a soccer coach enables but some of the best traits of a great soccer coach are highlighted below.
Psychological development:
As mentioned above mental health is very essential for a player to outperform others. Thus, a coach with skill enhancement should also focus on developing the mental health of a player. As there is no sleep without peace, there is no chance to win the field if the mind is not calm. Mental relaxation is more important than improving the physical condition or exercise. If the players mind is not stable there will be lack of concentration during practice.
Open-minded:
A coach needs to be open-minded and always ready to accept the ideas and suggestions from anyone. May it a child, parent, or any other coach. Ideas give birth to some other new ideas. A great coach should not rigid himself to his thoughts and ideas. Ask for people thoughts and learning processes.
Enjoy the journey:
Being a coach is a challenging job. But you have to keep patience and love the journey. Success doesn’t take place overnight. People have to do hard work to see the phase of success. Thus, repeat the good habit over and again to expect a great result.
Unity among players:
Try to bring the spirit of teamwork among the players. It may happen that teams with extremely talented individuals will fall into the trap of relying too heavily on a single player. Which may ruin the whole match. Hence, every player must know to behave responsibly. A coach needs to make the players aware of their duty as a teammate.
Punctual:
If as a coach you are not punctual, you can’t expect your students to be. Remember time and tide waits for none. You should know the value of every second and make the best of it. Being punctual is a habit that must be adhered too.
The above-mentioned attribute is followed by many people in their day to day life, to live a disciplined life. Thus, if you’re new as a coach you need not burden yourself.
Original article published on http://businessnewsthisweek.com/business/what-are-the-5-traits-of-a-great-soccer-coach/
Unlike topics that come and go, data privacy remains an ever-important issue for social media users. The Indian government banned 59 Chinese apps in late June, citing national security and data privacy concerns. The ban also includes the popular short video making app Tik Tok with 610 million lifetime downloads as of April. The Tiktok community thrived in the recent times of lockdown but supported the move and reiterated the worth of personal information. The void created by Tiktok was received favourably by Indian based start-ups like Chingari, Aii Social, Bolo Indya, etc to not only create a TikTok like the platform but also promise stronger privacy and reliability.
Here is the list of few such apps which emphasize not only on content creation but also data privacy
Aii Social
Aii social is a first of its kind social media founded by Ankit Chaudhari which allows users to convert data, social engagement, and brand interactions into rewards & payment. Along with content creation and engagement with friends and family, Aii social emphasises on users’ safety and data privacy. The app is a KYC enabled platform in the social space addressing the issue of social bullying & trolling at the same time. The hybrid platform rewards users for their social interactions and data, tackling hidden user data monetisation as it occurs on other social media platforms where users have never been rewarded for their data. While the app is released for individual users, Aiisma is also running a beta program for business, brand, and influencer partners. The first platform to charge only for the real business to consumer interactions, Aii.Social already has over 50 brands working with it. By 2021, the platform aims to reach 5million+ users and plans to expand geographically to the Middle East with social commerce and games made available on the app.
Chingari
Chingari, the Odisha based start-up founded by Biswatama Nayak is a desi alternative to Tiktok. The Chingari app is available in all major languages prevalent in India such as English, Hindiingari , Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, and Telugu The short video app is not only restricted to user generated contents, rather users can also play quizzes and get informed from reliable sources.Chingari pays its content creator on the basis of how viral the video becomes. For every video that users upload, they get points per view which can be redeemed for money. The company has claimed that the app has been developed with a key focus on privacy, implementing the highest standards in terms of privacy and transparency. Chingari app has been made available across all app stores such as Google Play Store and iOS App Store. The app has seen around 2.5 lakhs download in July.
Bolo Indya
Bolo Indya is an infotainment app developed by SynergyByte Media Pvt Ltd based in gurgaon. The app allows users to create and consume short videos of maximum duration 2 minutes across interest areas ranging from Lifestyle, Cooking, Entertainment, Talent, Technology, Storytelling, Motivation, Finance, Relationships to Sports and many more. With over 12 diverse language bases, the app is a perfect fit for its regional target audience. The app also pays royalty to its users if they create video. The app also stays committed to Indian government’s guidelines on UGC platforms, Data security, and promotes Indian ethos, values, culture, and heritage in the content that stays on the platform. According to the company, Bolo Indya currently enjoys 40 lakh monthly active users across play store and OEM Appstore with 15 lakh videos being created daily since jun 2020.
Mx Takatak
Mx Takatak which belongs to India’s famous video sharing platform MX Player has emerged as the apt choice for content creators. MX Takatak community hosts the largest number of digital influencers, over 1 million. Every content creator on the platform gets access to mobile-first content creation tools – From an extensive background music library, advanced beautifications tools, new innovative filters, voice-over recording, and much more. We take the security of your data very seriously. MX TakaTak is very concerned about safeguarding the confidentiality of your information. We do not collect Personal Information, and we employ administrative, physical, and electronic measures designed to protect your Non-Personal Information from unauthorized access and use.
In the last 6 months, people from all corners of the nation have come forward and lent a helping hand to fight against the COVID-19 battle. There is a lot of good too emerging from this crisis and ‘Public App’, a leading informative social platform has announced #PublicKeHero campaign to celebrate the stories of the brave and courageous, the heroes in real life.
Under the campaign, nominations are invited from people to send in videos of themselves or any person they would like to nominate, showing how they have helped communities in any way. The most loved and impactful work will be promoted on national level on the Public App and participants will get national recognition and appreciation by Dr. Harsh Vardhan, Union Minister of Health and Family Welfare and Science & Technology, Earth Sciences, Government of India through a video message on the App.
The campaign aims to highlight the stories of hope, compassion and resilience of all the heroes around us – doctors saving lives, policemen protecting the streets, deliverymen keeping our life going, common people procuring PPE kits for healthcare workers, supporting migrant labourers, helping the elderly, protecting the street animals.
Speaking about the campaign Azhar Iqubal, Founder and CEO, Public said “As the nation gears up to celebrate 74th Independence Day, we are glad to announce #PublicKeHero initiative to recognize the unsung warriors who have been contributing to battle against COVID-19 and appreciate their tireless efforts to help those in need. The COVID-19 pandemic has been challenging for all of us, and it takes a lot of courage to step forward to help others. We want to celebrate these heroes from the public of India on the Public app, who have come forward to support the fellow Indians in these tough times. We hope to get inspired and encouraged from them in this battle against coronavirus.”
The campaign got launched on 13th Aug and has received over 300+ videos within hours of launch. With over 50 million users, including politicians and local authorities, Public is one of the largest informative social apps in India.
iMARS Communications won a tender for organizing and conducting press tours for the United Aircraft Corporation (UAC). The agency’s team will prepare information materials, and will also assist in accompanying media representatives at international industry business events with the client’s participation in Russia, China, and Indonesia.
The contract will last until January 2021 inclusive.
The Public Joint Stock Company United Aircraft Corporation (PJSC UAC) was established in 2006. The priority activity areas of PJSC UAC and its member companies are development, production, sales, operational support, warranty and servicing, modernization, repair, and disposal of civil and military aircraft. The corporation’s enterprises produce aircraft of such famous brands as Su, MiG, Il, Tu, Yak, Beriev, as well as new ones – Superjet 100 and MS-21. OAK enterprises carry out all work to create and maintain the full life cycle of aviation technology. The main provisions of UAC’s Development Strategy through 2025 define the principles and directions needed to ensure effective, dynamic development of the Corporation in order to gain the status of one of the world’s largest aircraft-manufacturing centers with a widely-diversified product range.
By Dr. Rinky Kapoor, Cosmetic Dermatologist & Dermato-Surgeon, The Esthetic Clinics
Our hands and feet never stop working. One famous artist one said that the human feet are the masterpiece of engineering and a work of art. The feet deserve special care at all times and extra special care during the monsoons. Monsoons are the worst for the feet and they lead to smelly, crinkly looking feet. The humid, wet and sticky climate translates into wet shoes, sweaty feet, cracked toes, fungal infections, itching, athlete foot and other allergies. The most common foot problems in monsoons are
Stinking feet
Swelling around the nail folds
Fungal infections
These problems can be easily taken care of by some simple foot care habits that you need to incorporate in your daily life
Don’t jump in the puddle: The roads are full of dirty rainwater, which is mixed with all kinds of muck lying on the roads and is filled with virus causing bacteria. The best way is to avoid walking in rain and especially avoid stepping in any puddles.
Dry and dry: The golden rule of foot care is to keep them as dry as possible. If by chance your feet get wet then dry them as soon as you reach home. If you keep wearing wet and dirty shoes in office, you will end up with swollen and unclean feet that are vulnerable to cracks and infections. Keep an extra pair of shoes and socks in office.
Do not walk barefoot: As tempting as it sounds to walk barefoot on the cold floor or on wet grass in monsoon, you should refrain from giving into the temptation. Waking barefoot increases the chances of getting warts and makes the feet a fertile ground for bacterial infections and fungal infections, which is hard to treat.
Wash the wet feet: Sounds strange but inculcate the habit of washing the feet as soon as you get home from work or even from an outing. Add some antiseptic liquid in lukewarm water and dip your feet in it. Let it sit for 10 minutes and wash your feet. Pat dry with a towel.
Invest is a good antifungal talcum powder: Apply powder on dry feet and keep your feet in air for some time before wearing shoes or socks.
Moisturize: Invest in a good foot cream that will keep your feet hydrated and prevent allergies and keep the heels soft and smooth. Apply the cream on dry feet twice a day, morning after the shower and night before going to bed.
Trim the toenails: Overgrown nails are an invitation to the dirt and grime to accumulate under them and a breeding ground for fungal infections. Keep your toenails short and filed.
Get some breathable footwear: Switch your heels for simple foot wear such as flip-flops, slippers, rubber boots, sandals etc. as they are easy to care dry and the water washes out easily. Avoid wearing closed shoes. Gumboots are a perfect choice for a walk in the rain. They keep the feet away from dirty water, and they are easy to care for. Never wear wet shoes. Dry the shoes overnight if you have been out in the rain.
Cover the nicks and cuts with a waterproof bandage so that water does not enter the wound in any way.
Use the following simple home remedies to give your feet the extra dose of care that they deserve:
Ground up some camphor into a fine powder and add it to the talcum powder. Sprinkle some of this mix on your feet before wearing shoes or socks. This will prevent smelly feet.
Exfoliate: Once a week set aside some time for foot pampering. Soak your feet in hot water with salt or mild shampoo for 15 minutes. The salt will kill the bacteria and remove the bad smell. Take a pumice stone and gently scrub away the dead skin cells. Wash and dry your feet and apply a good foot cream.
You can also use a papaya mask on the feet for exfoliation. Papaya softens the skin and improves cell turnover
To control sweating, add a few drops of lemon to hot water and soak your feet twice a week.
Apply henna paste on the cracks on heels, crevices between the toes. Leave the pack to dry before removing. This will help curb the fungal infections.
Mix apple cider vinegar with water and lemon and apply and the areas affected by fungal infections. Leave for half hour and then dry the area. This mix will help control the itching too.
Massaging onion juice between toes also helps in reliving itching.
For soft and supple feet make a mix of 3 tablespoons of rose water with 2 tablespoons of lemon juice and 1 teaspoon of pure glycerine. Apply this daily after washing and drying the feet.
Use tea tree oil around the toes to get rid of the fungal and bacterial infections. Mix tea tree oil with aloe vera gel or juice for better results.
Make a refreshing food soak by adding 1 tsp of peppermint oil in half bucket of water along with some neem leaves and half cup of coarse salt. Soak your feet for 10-15 minutes. Pat dry and apply talcum powder on feet.
A foot mask made up of fullers earth, neem power, turmeric water and honey is excellent for feet health. Apply this mask once a week and soon you will see the results. You can replace multani mitti with ground orange peel. Wash the mask with water and massage your feet with olive oil. This will help relive of the cracked heels too.
Massage your feet with olive oil and wear cotton socks over them for a few hours as you relax. This will help soothe the aches and pain.
