Tag: iMARS Communications

News

Global-10 PR Summit organized by iMARS Communications of Russia

Dec 16, 2020 by Neel Achary 0 Comments #global communications industry, #Global-10 PR Summit 2020, #iMARS Communications, #International PR Weeks 2020, #Russian Public Relations Association

The Global-10 PR Summit 2020 brought together representatives of the global communication industry to find effective practices for its development in the post-Covid era and the rapid digital transformation provoked by the pandemic. Leading communications experts – heads of significant communications companies from China, India, USA, Canada, Brazil, Great Britain, Germany, Italy, France, and Russia – took part in the discussion. The Global-10 PR Summit’s primary purpose was to discuss not the results of the year but plans. During the open event, they shared their own experience of using the latest digital tools for solving PR problems, as well as examples from the practice of leading players in world markets.

“We turned to the most advanced examples in Russia and abroad in the field of how companies are using digital solutions for PR needs. It is the use of voice assistants and neural networks based on artificial intelligence technologies for data analysis and assessment of reputation. It is cases of successful use of online sociology and instant polls, work with big data, and much more,” says Oleg Poletaev from the Russian Public Relations Association (RPRA).

“As a result of the discussion, we identified important trends and segmented the key PR functions into two dimensions. Namely: which of our tasks and functions need to be “digitized” soon to preserve our industry identity and increase the efficiency of our activities both for ourselves and for the business results of our clients, and which should be done for the same purpose, leave it in analog form?”  says, summing up the event, Senior Partner of iMARS Communications Elena Groznaya.

Live stream recording is available here: https://youtu.be/tdmPDB_HBG8.

The Global-10 PR Summit 2020, held by iMARS Communications, Russian Public Relations Association (RPRA) with the Public Relations Society of America (PRSA) support, the international media partner Cision and the Russian media partner Sostav.ru, completed the series of “International PR Weeks 2020”. In 2021, the organizers plan to continue regular meetings of professionals from the global communications industry at public platforms to discuss current challenges and the PR industry’s future.

Business World

iMARS Communications wins a tender for organizing and conducting press tours for the United Aircraft Corporation (UAC)

Aug 17, 2020 by Neel Achary 0 Comments #iMARS Communications, #United Aircraft Corporation (UAC), #world’s largest aircraft-manufacturing

iMARS Communications won a tender for organizing and conducting press tours for the United Aircraft Corporation (UAC). The agency’s team will prepare information materials, and will also assist in accompanying media representatives at international industry business events with the client’s participation in Russia, China, and Indonesia.

The contract will last until January 2021 inclusive.

The Public Joint Stock Company United Aircraft Corporation (PJSC UAC) was established in 2006. The priority activity areas of PJSC UAC and its member companies are development, production, sales, operational support, warranty and servicing, modernization, repair, and disposal of civil and military aircraft. The corporation’s enterprises produce aircraft of such famous brands as Su, MiG, Il, Tu, Yak, Beriev, as well as new ones – Superjet 100 and MS-21. OAK enterprises carry out all work to create and maintain the full life cycle of aviation technology. The main provisions of UAC’s Development Strategy through 2025 define the principles and directions needed to ensure effective, dynamic development of the Corporation in order to gain the status of one of the world’s largest aircraft-manufacturing centers with a widely-diversified product range.