Tag: Panasonic Life solutions India

Business World

Panasonic Bets Big on Connected Living Solutions; Expands Miraie Range

Feb 12, 2021 by Neel Achary 0 Comments #Joint Managing Director, #Miraie, #Mr. Dinesh Aggarwal, #Mr. Manish Sharma, #panasonic india, #Panasonic India and South Asia, #Panasonic Life solutions India, #President & CEO

New Delhi: Reaffirming its commitment to enhance the everyday lives of consumers, Panasonic India, a diversified technology company today, announced the expansion of its IoT & AI enabled Connected Living platform – Miraie and launched connected Refrigerator, Washing Machine, WiFi Fan, ROMA Smart digital Switches and Smart WiFi Controller plugs and switches on the platform. The new range of Miraie appliances will be available across Panasonic brand shops, large format retail outlets and online platforms from next week onwards. These new models are an addition to the first generation of Miraie connected products including Connected Air Conditioners, Smart Door phones, Zigbee Plugs & Switches, which were introduced last year; making it the widest range of connected products available under one platform.

The new range of connected products have been developed after carefully understanding the distinct consumer requirements and preferences. As per syndicated research* commissioned by Panasonic, over 56% of consumers aspire to purchase an IoT enabled Refrigerator and 39% of consumers showed interest in an IoT enabled Washing Machine with comfort, convenience, and safety being the biggest drivers of demand. Also, according to a research by IFMA (Indian Fan manufacturing association), 43% of consumers desire to purchase IoT enabled smart fans for the ease of use and value added benefit of connectivity. The ongoing pandemic has led to a surge in need for tech-enabled solutions as consumers stay home longer, spurring the growth for smart and connected home appliances.

Miraie app

Speaking at the launch, Mr. Manish Sharma, President & CEO, Panasonic India and South Asia, said, “The consumer durable industry is at the cusp of a massive technological revolution due to the pandemic that has pushed the adoption of IoT enabled appliances faster. The concept of ‘home as the new hub’ is here to stay, compelling consumers to upgrade their living spaces to ensure comfort and safety. And the expansion of Miraie is a testament to our commitment to providing smart capabilities aligned to the evolved aspirations of our consumers. We are looking to democratize technology and with Miraie, we aim to bring down the total cost of ownership as the platform sends users regular notifications for servicing requirements driving optimum output and efficient performance over time.”

Mr. Sharma added, “Reflecting the true spirit of India, Miraie offerings bring us a step closer to the Prime Minister’s vision of Atmanirbhar Bharat. We are focused on expanding manufacturing, and building scale for electronics manufacturing in India guided by our innovation and spatial solutions strategy.”

Mr. Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India said, “With the new normal of work from home, and because of the pandemic, we are witnessing a surge in demand for smart and connected appliances. We now foresee a world in which all devices, appliances, and gadgets, will be IoT enabled, App and Voice-controlled. With Google and Amazon developing voice engines in multiple Indian languages, we are confident that the adoption of Miraie devices and appliances will get accelerated. We have already seen enormous success with our first-generation launch of Miraie appliances and devices, both in commercial and residential projects. In line with the government’s vision of self-reliant India, with the new range of our locally designed and manufactured IoT smart products viz. Fans, ROMA Smart digital Switches, and WiFi Controlled plugs & switches; we are at the forefront to provide a complete range of affordable connected living solutions for a smart home and an office.

Mr. Aggarwal added, “We will continue to offer devices and appliances that will enable us to address all possible consumer requirements, aimed at energy saving, comfort and safety. We will soon extend these devices into Health, Hospitality, Retail, and Industrial segments as well.”

Addressing concerns on health and safety and elevating the comfort factor for consumers, Panasonic’s new range of IoT-enabled appliances come with a bevy of advanced features – from notification alerts of wash cycle basis weather conditions to setting customised wash programs as favourites in Washing Machine, to diagnosis mode in refrigerators to get updates of the refrigerator door, freezer door, ambient temperature and power supply to making existing switches WiFi enabled via smart WiFi controller to manage switches across all rooms; consumers can operate their appliances from anywhere with a click of a finger through the Miraie app. The Miraie platform not only extends the ease of use by managing e-warranties, and notifications about service requests but can be operated via voice assistants such as Amazon Alexa and Google Assistant for more flexibility in operations.

Miraie has been indigenously conceptualized, designed, and manufactured by Panasonic’s India Innovation Centre, and stands tall to the commitment of building manufacturing excellence in India. The home-grown Miraie application has also now been introduced for Smart Android TVs and is made available in Hindi, Tamil languages with Telugu, Marathi and Bengali to be added soon, to make connected living adoption inclusive and empower customer experience. Miraie platform also received the prestigious Red Dot Award for Brand & Communication Design with Analogy Design.

The launch will be supported by a digital marketing campaign #MeetTheFuture wherein the brand has released a series of three digital films on Washing Machine, Refrigerator and Plugs and Switches, bringing alive the value of future forward connected tech that Miraie appliances offer.

PRODUCT FEATURES

Connected Refrigerator

  • Remote temperature control – control refrigerator and freezer temperature remotely using Miraie app
  • Mode selection – quickly select child lock and different refrigerator modes like fast freezing, etc.
  • Updates and alerts – get information on the status of the refrigerator door, freezer door, ambient temperature and power supply

Connected Washing Machine

  • Displays information in Mobile App – get information on the current wash cycle, time remaining and power supply
  • Customised settings – create and set customised wash programs as favourites for quick selection
  • Wash Wizard to get recommendations for best wash quality based on type of clothes and soil level of clothes
  • Timely reminder – get reminders with instructions for periodic cleaning of washing machine parts such as drain filter, drum, and lint filter (recommendation of drum self-clean once in every 60 washes)

IoT WIFI Fans

  • AI mode – Manages AC and Fan together in the room by optimizing power consumption and enhancing comfort.
  • Speed control – change the speed and mode via the Miraie app
  • On/off timer – set the time to switch the fan on/off
  • Temperature reading – easily find out the room’s temperature using Miraie app

ROMA Smart digital lights & blinds

  • Control Fans and Lights
  • Mood setting – switch between different ambient lighting colors as per one’s mood
  • Dim lighting – Adjust the room brightness as per need
  • Control blinds through the Miraie app

Smart WiFi Controller (Switch and Plug)

WiFi enabling – make existing switches wifi enabled and manage switches across all rooms through the Miraie app
Easy switching – control the on/off status of devices via switches and plugs
Accessibility – control features through Alexa or Google Home

  • Staying alerts – receive alerts on a smartphone from motion detection

Setting names – rename switches as per the appliances attached

Business World

Panasonic Life Solutions India unveils its ‘First’ Exclusive Brand Outlet in Jaipur

Sep 8, 2020 by Neel Achary 0 Comments #Panasonic Life solutions India

Panasonic Life Solutions India is one of the largest domestic manufacturers of electrical construction materials (ECM) in India. The products are available through the length and breadth of the country under our flagship brand, ‘Anchor by Panasonic’, for more than five decades now. Apart from the ECM space the company also operates diverse smart electronics, housing, and home automation solutions in India, and has today announced the launch of its second exclusive brand outlet in India and first in Jaipur. Popularly known as the Pink City, which is known for its magnificent heritage and décor with contemporary amenities.

With state-of-the-art product designs, the brand outlet would house an alluring choice of the best in class Anchor and Panasonic products ranging from advanced Electrical Wiring Devices, Switchgear, Wires, LED lighting solutions, IAQ (Fans), and Water Heaters for the residential, commercial, and industrial segment; designed to suit the needs of every individual.

The expansion of robust infrastructure, rapid retail expansion, and growing demand from customers in Jaipur has led developers to take up more commercial projects and residential spaces. Panasonic Life Solutions’ global expertise will act as a catalyst for Jaipur’s real estate players, architects, interior designers and consumers giving an unparalleled experience of enhanced safety, comfort, and convenience. Strategically located, Panasonic Life Solutions’ outlet is an experience zone for buyers with a wide range of Home automation, Classy Kitchen Solutions, smart and energy saver products.

The exclusive outlet will also display a wide range of advanced Indoor Air Quality (IAQ) Solutions, Electric Vehicle Charging Solutions, Modular kitchen Solutions, Bidet-Panasonic Electronic Automatic Toilet seats, and other electrical equipment’s that will further enrich and lighten the overall outlook of the outlet by enabling the consumers to experience the next-generation technology.

Panasonic Life solutions India, to accelerate its retail reach and expansion with the intent of boosting its customer connection, will invest heavily in its retail strategy. The 130 brand outlets would set up in a Franchise Owned and Franchise Operated (FOFO) model, allowing the people to associate and grow with the brand Panasonic while assuring customers of superior quality and high-tech products.

On this occasion, Mr Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “Amidst the disruption caused due to the COVID-19 pandemic, we are relentlessly striving to meet the demand for innovative products by increasing our footprint across new markets in India. Today, we are thrilled to announce the launch of our first exclusive brand outlet in Jaipur which is one of the fastest-growing cities in India. This will be our second brand outlet in India, after the first one in Hyderabad, with an aim to elevate our consumer-oriented strides and to strengthen the connection with our consumers. The goal is to meet the growing aspirations of the people in Jaipur, as they are keen on experiencing technologically advanced solutions in their quest for an aspirational lifestyle. We intend to launch 3 more new outlets in the city of Jaipur, as part of our expansion strategy of opening 130 exclusive brand outlets in the top 100 cities in India. These outlets will serve as experience centres for consumers and will showcase the distinctive range which is part of Panasonic’s global innovation on ‘smart and connected’ homes. We are confident that with Panasonic Life Solutions India’s legacy, the new outlet will not only provide a platform for the builders, architects, and interior decorators fraternity but also for contractors, electricians, and even end consumers to experience the next-gen solutions”.

Mr Ravindra Kundalia, Franchisee owner added that “We are delighted to have Panasonic Life Solutions launch its first exclusive outlet in Jaipur and second in India. Panasonic Life Solutions India has established itself as a manufacturer of best quality products; especially for residential and commercial infrastructure projects. There is a surge in demand for state-of-the-art products in the Jaipur market. The showroom will give a holistic experience of the actual look and feel to the consumers by offering unique features, enhancing the selection process of the consumers and will move up the ladder of comfort and convenience”

Customers in Jaipur can now visit and experience the experiential outlet spread across 1000.sq.ft. Located at 20, Sahkar Marg, Near Sahkar Bhavan, Jaipur, Rajasthan.