Tag: Usha International

Business, News

Usha International Heleous fan launches on digital Ceiling fans with BLDC motor for energy efficiency

Aug 10, 2021 by Rekha Nair 0 Comments #Mr Rohit Mathur, #President - Electric Fans, #Usha International, #Water Heaters & Pumps

New Delhi: Usha International, India’s leading consumer durable brand has launched Heleous – An ABS blade fan with BLDC motor for energy efficiency to augment its fans portfolio. With fans having become an integral part of home décor, the Heleous fan caters to those looking for power-packed performance and a seamless integrated design with a premium finish, to create that perfect look.

With a sweep of 1220 mm, the Heleous fan comes loaded with high-tech features including 3D ABS moulded aerodynamic rust-free blades for smoother airflow, super high 260 m³/minute air delivery, 310 RPM speed, and whisper-quiet operation. Additionally, Usha’s Heleous has an unique bi-directional rotation that helps the fan run in an anti-clockwise direction during hot summer months to blow cool breeze downwards, and clockwise during winter to circulate the warm air trapped closer to the ceiling downwards – making it suitable for use around the year. The fan comes with 3 pre-configured breeze modes – Natural, Sleep, and Normal, with a point-anywhere RF remote for convenient operations. Further, the fan’s high torque BLDC motor reduces power consumption by 50% — higher energy efficiency using just 43 watts of power – improves speed control, and reliability.

Commenting on the new launch, Mr. Rohit Mathur, President – Electric Fans, Water Heaters & Pumps, Usha International said, “Designed for India’s new-age consumers, we are happy to launch Heleous fan across our digital platforms. With its cutting-edge technology, high performance, and elegance, Heleous fan is the perfect option for consumers aspiring to up the ante of their home décor.”

Available only on digital platforms, the newly launched fan is priced at INR 8990/-. This fan is available in a range of 5 contemporary colours viz. Sparkle Black, Sparkle White, Imperial Blue, Golden Yellow, and Horizon Blue, and comes with a 4-year warranty on the motor.

Business, News

Kick-start the summer with Usha’s Kitchen Appliances

Jul 6, 2021 by Rekha Nair 0 Comments #Usha International

Usha International, India’s leading consumer durable brand, has the perfect set of kitchen appliances for you to get through the scorching summer heat in a healthy way. Staying active and healthy has never been more important than it is now, and for those looking to take their fitness journey to the next level this summer, Usha’s robust portfolio of products offers you everything you need – Blenders, Food Processors, Mixer Grinders, Choppers, Pressure Cookers, and more.

Usha Food Processor: An all-in-one kitchen solution, the Usha food processor is equipped with a 1000W high torque motor making food preparation faster andhassle free. The multi-functional cooking appliance allows you to chop, shred, and slice food into small, chunky, or ribbon-thin pieces using fully stainless steel blades that are attached using a disc holder to prevent any wobbling. The processor comes with 13 separate attachments, including a bowl, blender jar, chutney jar, multi-purpose jar, citrus juicer, centrifugal juicer, shredder, grater, slicer, chopper, atta kneading blade, egg whisker, and spatula. The food processor can be used for multiple recipes like pizza dough, cake and dosabatters, salsa and milkshakes.

Usha Nutripress Cold Press Juicer: The perfect product to give yourself a daily dose of health. The NutripressCold Press Juicer is a silent, cool operator that retains the freshness of every single nutrient through its unique low-temperature juicing technology. A slow juicingof 67 rpm preserves the natural taste and all the goodness of your ingredients. The juicer is also great for experimenting with different combinations of veggies and fruits, such as cucumber and kale, beetroot and apples.

Calypso 30LOTG: This versatile oven is your ideal companion for healthy and delicious cooking. The Turbo Convection fan blows hot air over the ingredients at high velocity cooking faster than a conventional oven, and resulting in quicker browning and crisping of the surface while keeping the insides succulent and juicy.The added Air Fry function allows you to make french fries and wedges with a fraction of the oil needed for deep frying, making for healthy snacks and dishes without compromising on taste.The digital display with rotary controls allow easy selection of settings, and the modern design of Calypso adds elegance to your kitchen. One can recreate healthier versions of potato wedges, chicken wings, samosas, and other deep fried delicacies besides regulars like baked goodies, lasagne, frittatas, and much more.

Usha Trienergy+ Mixer Grinder: Enhance your blending experience with this 800 W 4-jar Mixer Grinder from Usha that comes with India’s first Quadri flow square shape blender jar & 6 fin whirlwind blade for faster and smoother blending. The Square corners of Quadri flow jar fold the ingredients back onto the wider diameter Whirlwind blade for faster and smoother blending of all pulpy, hard or fibrous ingredients like fruits, nuts, or leafy vegetables. Its high torque copper motor ensures a longer life and its shockproof ABS body comes in an attractive dual tone with a sparkle finish that adds a premium touch of class to your kitchen.This mixer grinder is super versatile and great for making home-made masalas, oats flour, almond butter and also batters for dal vadas, cheelas, and chutneys etc.

Business World

Usha International continues association with Mumbai Indians for 8th consecutive year

Apr 5, 2021 by Neel Achary 0 Comments #Usha International

New Delhi, 05 April, 2021: Usha International, one of India’s leading consumer durables company continues its association with five-times champions Mumbai Indians,as an official partner for the eighth consecutive year. Slated to start in Chennai on April 9, 2021, with a high-octane clash featuring defending champions Mumbai Indians, the 14th edition ofthe tournament will be held across six Indian cities – Ahmedabad, Bengaluru, Chennai, Delhi, Mumbai, and Kolkata. There will be 56 leagues matches in this edition with no team playing at their home venue and to reduce commute and minimise risk, the fixtures have been mapped in a way that every team will travel only three times during the league stage.

As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during specified match toss. Geared solely to cater to online/TV audiences this year, the stadium will also have a massive LED wall, jumbo screens,and perimeter boards across the ground, which will play up the Usha brand at various points during the game.Due to Covid-mandated restrictions, the focus is on creating virtual experiences and Usha has planned a series of activation straddling various digital platforms to grow stakeholder engagement and brand recall. This includes contests on days when Mumbai Indians is playing, wherein consumers can win an opportunity to virtually interact with their favourite MI players.Additionally, Usha will also launch a unique digital campaign, featuring select players.

Mumbai Indian

Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, said, “Consistent effort delivers consistent performance and that is the story of Mumbai Indian – the most successful team in the league. Usha as a brand personifies resilience and consistency, attributes which sync beautifully with MI as a team. The players in the MI team are a living testament to promoting active and healthy lifestyle which is Usha’s brand ethos as well. We look forward to ‘Play’ with Mumbai Indians this season!”

Speaking on the continued partnership, Mumbai Indians spokesperson said, “We are pleased to continue our association with Usha International. They have been part of the Mumbai Indians family for 8 years now, one of the longest partnerships in sports sponsorships in India. We have always believed in having long-standing relationships with our brand partners and our association with Usha reflects the faith and commitment vested in each other by both brands over the course of all these years. We look forward to yet another successful campaign with them, setting new benchmarks on and off the field.”

The tournament will be a closed event to begin with and a call on allowing spectators will be taken at a later stage of the tournament. There will be a total of 11 doubleheaders where six teams will play three-afternoon matches and two teams will play two-afternoon matches. The afternoon games are slated for 3:30 PM IST to start while the evening games will have a 7:30 PM IST start.

Usha International supports numerous sports, healthy and active initiatives in the country including its association with Mumbai Indians, Ultimate Flying Disc, Differently Abled Cricket, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Power lifting) and Football.

For more information, please visit:
Website: www.usha.com

News

Usha International continues association with Mumbai Indians for 8th consecutive year

Apr 5, 2021 by Rekha Nair 0 Comments #Mumbai Indians, #Usha International

New Delhi:Usha International, one of India’s leading consumer durables company continues its association with five-times champions Mumbai Indians,as an official partner for the eighth consecutive year. Slated to start in Chennai on April 9, 2021, with a high-octane clash featuring defending champions Mumbai Indians, the 14th edition ofthe tournamentwill be held across six Indian cities – Ahmedabad, Bengaluru, Chennai, Delhi, Mumbai, and Kolkata. There will be 56 leagues matches in this edition with no team playing at their home venue and to reduce commute and minimise risk, the fixtures have been mapped in a way that every team will travel only three times during the league stage.

As part of the association, the Usha logo will be seen on the leading side caps andhelmets of MI players and on the mat during specifiedmatch toss. Geared solely to cater to online/TV audiences this year, the stadium will also have a massive LED wall, jumbo screens,and perimeter boards across the ground, which willplay up the Usha brand at various points during the game.Due to Covid-mandated restrictions, the focus is on creating virtual experiences andUsha has planned a series of activations straddling various digital platformsto growstakeholder engagement and brand recall. This includescontests on days when Mumbai Indians is playing, wherein consumers can win an opportunity to virtually interact with their favourite MI players.Additionally, Usha will also launch aunique digital campaign, featuring select players.

Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, said, “Consistent effort delivers consistent performance and that is the story of Mumbai Indian – the most successful team in the league. Usha as a brand personifies resilience and consistency, attributes which sync beautifully with MI as a team. The players in the MI team are a living testament to promoting active and healthy lifestyle which is Usha’s brand ethos as well. We look forward to ‘Play’ with Mumbai Indians this season!”

Speaking on the continued partnership, Mumbai Indians spokesperson said, “We are pleased to continue our association with Usha International. They have been part of the Mumbai Indians family for 8 years now, one of the longest partnerships in sports sponsorships in India. We have always believed in having long-standing relationships with our brand partners and our association with Usha reflects the faith and commitment vested in each other by both brands over the course of all these years. We look forward to yet another successful campaign with them, setting new benchmarks on and off the field.”

The tournament will be a closed event to begin with and a call on allowing spectators will be taken at a later stage of the tournament. There will be a total of 11 doubleheaders where six teams will play three-afternoon matches and two teams will play two-afternoon matches. The afternoon games are slated for 3:30 PM IST to start while the evening games will have a 7:30 PM IST start.

Usha International supports numerous sports, healthy and active initiatives in the country including its association with Mumbai Indians, Ultimate Flying Disc, Differently Abled Cricket, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.

Business World

Usha International @ Unacademy Road Safety World Series 2021

Mar 16, 2021 by Neel Achary 0 Comments #Road Safety, #Usha International

New Delhi: Usha International, India’s leading consumer durables company, is the Ground Sponsor for the Unacademy Road Safety World Series 2021. Aimed at bringing the spotlight on road safety through the passion for cricket, the second edition of the T20 cricket tournament will be held at the Shaheed Veer Narayan Singh International Cricket Stadium in Raipur from 5th – 21st March 2021. Cricketing superstars such as Sachin Tendulkar, Virender Sehwag, Yuvraj Singh, and Brian Lara are amongst the legends who will be seen in action. This reiterates Usha’s commitment towards being socially responsible and aligns with Usha Play, inculcating a healthy and active lifestyle.

Last year, the tournament began on a high but was halted prematurely in the wake of the COVID-19 pandemic. With the situation now much improved, the organisers are all set to host 15 matches across the 15-day tournament. The series will see legends from India, West Indies, South Africa, Sri Lanka, Bangladesh and England coming together and playing to draw attention to road safety.

Commenting on the collaboration, Komal Mehra, Head – Sports Initiatives and Associations at Usha International, said, “The Unacademy Road Safety World Series 2021 addresses a very important issue – every year many lives can be saved if basic road safety rules are adhered to. Given India’s unwavering passion for cricket, we believe that this coming together of the world’s greatest cricketing legends will actually spread awareness being responsible on the roads leading to a fall in the number of fatal accidents. We see our association as a great opportunity to impact people’s lives in a more meaningful manner.”

As a part of the association, the Usha logo will be used in In-stadia brandings such as logo presence behind the stumps, there will be an Usha Fan Army in the stands, perimeter rope branding, logo in the player dugout, giant screens and on the sponsorship strips. Usha will also be capturing the audience’s attention across their digital platforms and through association banners onushafans.com, ushacook.com and ushasew.com.

Usha supports and promotes a wide array of sports initiatives across the country which includes the Mumbai Indians team, Ultimate Flying Disc, Ladies and Amateur Golf, Marathon, Cricket for differently abled, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.

Business World, News

Usha Heleous Fans – A perfect blend of elegance & technological innovation

Feb 11, 2021 by Rekha Nair 0 Comments #Mr Rohit Mathur, #President - Electric Fans & Pumps, #Usha International

New Delhi: Usha International, India’s leading consumer durablebrand and pioneer of fans, recently launched Heleous to further strengthen its ceiling fans portfolio.

With fans having evolved from being functional to becoming a part of home décor, the consumer demand for premium fans in India is growing as it increasingly becomes an integral part of enhancing the interiorsacross homes. Additionally, Indian consumers are now choosing fans that offer innovation in technology, besides being aesthetically pleasing – offering an optimal blend of looks and functionality.

A one-of-its-kind fan, the Heleousis packed with high-tech features including 3-D aerodynamic ABS blades for smoother air flow, super high 260 m³/min air delivery and whisper-quiet operation. High torque BLDC motor in the Heleous fan ensures low temperature rise, higher efficiency, low power consumption of only 43 watts, improved speed control, and reliability. Bi-directional rotationhelps run this fan anti-clockwise during hot summer months to blow cool breeze downwards, and clockwise during winter to circulate the warm air trapped closer to the ceiling downwards –making it suitable to usearound-the-year. The Heleous fans also come with a point-anywhere RF remote for convenient operations.

Talking about the new launch, Mr. Rohit Mathur, President – Electric Fans & Pumps, Usha International, said “This launch – of the state-of-the-art Heleous Fans – is a milestonefor us at Usha. The premium fans market is growing rapidly as consumers are now looking to upgrade their lifestyle and homes by incorporating good looking and innovative products. The upsurge in demand was further accelerated as people stayed home during the pandemic-led nationwide lockdown,spurring them to give their homes a makeover. With technology at its best, the Usha Heleous is the ideal choice for consumers aspiring for a great product from a brand they trust.”

The newly launched fans are available in contemporary colours viz., Sparkle Black and Sparkle White. Priced at INR 8490/-, the fans come with a 4-year warranty on the motor.

For further details, please visit: https://www.ushafans.com/

Business World, News

Give wings to your creativity with Usha’s new sewing machines Six new models to hit the shelves this month

Jan 22, 2021 by Rekha Nair 0 Comments #Usha International

New Delhi: Usha International, India’s leading consumer durables company, is set to launch six new sewing machines this month to further strengthen its existing portfolio. The three new sewing machines that are already in stores include Usha Quilt Magic, Design Craft, and Sew Magic, and bear testimony to the brand’s commitment to offer innovative products based on consumer insights and preferences. These easy-to-use automatic computerized machines, boasting exceptional speed and precision, cater to everyone – novice to expert – and give wings to one’s creativity and designing skills, enabling once to explore ones unique personal style.

Following these, three more sewing machines will be launched later in the month – MC 8200 QCP, Style Stitch, and Mystique. Offering a wide range of superior features, these machines are designed to cater to the surging number of creatively inclined people across the country – be it homemakers, sewing enthusiasts, fashion designing students, tailors, and boutique owners.

Usha Quilt Magic comes with top loading full rotary hook bobbin, which ensures silent and smooth operation. The sewing machine offers specialized quilting features including 300 built-in stitches that can go up to 7 mm wide, a wide collection of buttonholes, and 1 font for monogramming, giving the user multiple options to choose from. The machine can be operated with the start-stop button, and the speed can be adjusted with a slider placed on the machine. Usha Quilt Magic is equipped with a customized sequence of stitch packages as well as a hardcover for consumer safety. It has an Instruction Book provided as easy reference to understand the machine’s operation.

Usha Quilt Magic is also equipped with an automatic thread cutter, which indicates that the upper and lower thread is cut automatically, and a lock stitch button that locks in the seam by making three stitches at the same place when the stitching is complete. Further, the machine has a default setting to ensure the needle remains inside the fabric when stitching is stopped, helping make perfect corners. Other useful features include manual thread tension control for adjusting the upper thread, automatic threading without straining the eyes, a slider switch that helps control the machine’s speed, and a snap-on presser foot arrangement helps in changing the presser foot easily. Additionally, Usha’s Quilt Magic sewing machine comes with a free quilting kit that includes a walking foot and two parallel stitch guides for all the quilting enthusiasts!
The Usha Quilt Magic is priced at INR 49,000/-

Usha Design Craft sewing machine offers 50 built-in stitches, going up to 7mm width, which further enhances the decorative patterns as well as three one-step buttonholes for ease of sewing. Silent and smooth while in operation with its top-loading full rotary hook bobbin, this automatic machine comes with time-saving features including a start and stop button, automatic threading, and a calibrated thread tension dial for adjusting the upper thread tension. The machine can stitch at a speed of up to 860 SPM that can be adjusted with a slider option provided on the panel.
The Design Craft is priced at INR 32,000/-

Usha Sew Magic sewing machine has is equipped with specialized features including a top loading full rotary hook bobbin for silent and smooth operation. It has 30 built-in stitches that can go up to 5 mm in width, allowing users to explore endless variations. The Sew Magic can stitch at a speed of up to 820 SPM, has a start and stop button, and a slider to regulate the speed of the machine. Designed to be extremely user friendly, this machine takes one’s creativity to the next level and offers ease of sewing with features like automatic threading and a calibrated thread tension dial for adjusting the upper thread tension.
The Sew Magic is priced at INR 19,100/-

A quilter’s best friend, the Usha MC 8200 QCP is a high-precision machine equipped with specialized quilting features including a detachable Accu-feed flex system that keeps all the layers of the quilt aligned, and allows 11 inches of extra space helping quilters working on large projects. This sturdy machine offers a stitch width of up to 9mm and 170 in-built stitch patterns allowing for a multitude of effects and textures. Additionally, the machine offers 10 one-step buttonhole, and 3 fonts for monogramming, allowing the user to experiment using a variety of options. The ingenious automatic machine offers time-saving features including a superior needle threader, super fine needle position adjustment, and a speed of 1000 stitches per minute making it ideal for heavy-duty work.
The MC 8200 QCP is priced at INR 115,500/-

The Usha Style Stitch and Usha Mystique are high-performance Janome machines that are consistently flawless in operation, allowing the user to focus on creativity and output. These machines have an aluminum body with a flat-bed ensuring durability, and a rigid carrying handle for easy portability. These machines offer a choice of 22 built-in stitching designs, a 4-step buttonhole, and a stitch width of up to 5mm, allowing for endless variations and possibilities. These user-friendly machines are also equipped with 3 dials that allow users to adjust the stitch width, length, and also select patterns from the colour-coded reference chart. Other features include a lever for reverse stitching and a calibrated thread tension dial for adjusting the upper thread tension. The Mystique also comes with an additional sewing light which aids better stitching.

Usha Style Stitch is priced at INR 16,000/- and Usha Mystique is priced at INR 20,000/-

For more information on the same, please visit www.Usha.com; www.Ushasew.com

Business World

Usha expands kitchen appliances and fabric care range

Dec 23, 2020 by Neel Achary 0 Comments #Mr. Saurabh Baishakhia, #President – Appliances, #Usha International

New Delhi: One of India’s most trusted and leading consumer durables brand, Usha International, has launched a range of 13 kitchen and home appliances this season. Aimed at consumers looking to buy best in class products that deliver convenience and aid them in their work-from-home phase and beyond, all the new offerings are extremely compelling buys. The new launches include 9 new mixer grinders including the powerful Trienergy Plus Mixer Grinder, Maximus Plus Mixer Grinder, and the Power Spin Mixer Grinder in the kitchen appliances category, as well as a range of steam irons in the fabric care category that includes the Aqua Glow, Grand Jet, Helix Pro, and Mistello.
Usha’s constant endeavor is to develop products that are in sync with consumer needs and modern day living. New products are developed based on consumer insights – emotional, cognitive, rational, and aesthetic – and also take into consideration consumer experience. When the country went into lockdown with barely a few hours of notice, people suddenly found themselves working from home and doing household chores alongside. This is where Usha appliances played a big role in their lives as they reduced prep time in the kitchen helping them spend time on other important tasks.

Speaking about the new launches Mr. Saurabh Baishakhia, President – Appliances, Usha International, said “Our sales growth ever since unlock began proves that consumers repose their trust in us as they are confident we offer the best in class products and experiences. While we addressed the pent-up demand in the months following unlock, the sales curve has continued to grow and we are optimistic our new launches will further spur sales as they are compelling both in terms of multi-functionality and value proposition. We are also focused on elevating the overall consumer experience – both online and in-store, better after sales service, and a hugely enhanced digital engagement for consumers ensconced safely in their homes as we expand both geographically and numerically to grow counter/market share.”

 

The new launches are listed below:
Product Category Product Name USP & Features MRP
Fabric Care: Steam Irons Aqua Glow  LED Strip on the handle to indicate operational readiness – Red light while heating, Green light when ready to go
 20 gm/min steam rate for quick crease removal
 Scratch resistant, durable ceramic soleplate
 Power 2000 W INR 3190/-
Grand Jet  400 ml large water tank for longer ironing
 28 gm/min steam rate for quick crease removal
 Scratch resistant, durable ceramic soleplate
 Power 2200 W INR 2890/-
Helix Pro  Retractable cord winding mechanism for smart storage
 20 g/min steam rate for
quick crease removal
 250 ml large water tank for longer ironing
 Power 2000 W INR 3390/-
Mistello  18 g/min steam rate for
quick crease removal
 Scratch resistant, non-stick soleplate
 250 ml large water tank for longer ironing
 Power 1300 W INR 1590/-
Kitchen Appliances: Mixer Grinders Trienergy Plus  Unique square blender jar
 4-in-1 mixer grinder, equipped
 800W high torque copper motor Rs 7090
Maximus Plus  Superior blender jar with fruit filter
 800W high torque copper motor for longer life
 Lid locks for hands-free operation Rs 6990
Power Spin
 6-fin whirlwind blades (wet jar)
 High-Performance 750W copper motor
 Stable and Durable design Rs 4699

Business World

Usha International launches high performance pedestal, wall, and exhaust fans

Dec 1, 2020 by Neel Achary 0 Comments #Striker exhaust fans, #Striker high-speed exhaust fan, #Usha International

New Delhi: India’s leading consumer durables brand, Usha International, has widened its fans portfolio with the launch of new pedestal, wall, and exhaust fans. The newly launched products include Pentacool wall and pedestal fans, Colossus wall and pedestal fans, and Striker high-speed exhaust fan.

Pentacool 5-blade wall and pedestal fans

Pentacool fans offer smooth and silent performance. The 5-blade fans come with translucent ABS blades, elevating the style quotient of any room they are placed in. It promises high air delivery of 85 cubic meter per minute, resulting in great performance and efficiency, vis-à-vis traditional 3-blade pedestal and wall fans.

It has a speed of 1350 rpm, and its 100% copper motor and ABS blades ensure longer life and smooth air flow. Pentacool is available in two color variants – white body with blue blades, and black body with black blades.

Colossus wall and pedestal fans

The new, trendy range of Colossus wall and pedestal fans are specially designed with rust free anluminium blades that provide high air delivery of 92m3/min at a speed of 1320 rpm for efficient cooling in high humidity coastal areas.

Available in three stunning metallic colours – red, golden, and blue, the Colossus wall and pedestal fans range would enhance the décor of your home. The range has a 100% copper motor and a thermal overload protection fuse which assures a longer life span.

Striker exhaust fans

Available in two sizes, 150mm and 200mm, Usha’s high-speed Striker exhaust fans have strong air suction of 450 cubic meter per hour (6’’) and 800 cubic meter per hour (8’’) and function at an ultra-high speed of 2350 rpm( 6’’) and 2100 rpm (8’’). These exhaust fans promise up to 70% faster freshness than regular exhaust fans and come with ball bearings for low noise and less jamming.

The fans are available in three colours – brown, black, and white – and come with a 100% copper motor and robust metal blades that ensures longer life and smoother operations. Equipped with a removable ABS grill which is easy to clean, and automatic back shutters, these fans protect against pests, dust, and other foreign contaminants.

Business World

Usha International Associates with NK Racing Academy

Oct 30, 2020 by Gouri Achary 0 Comments #Komal Mehra, #Narain Karthikeyan, #NK Racing Academy, #Sports, #Usha International

Usha International, one of India’s leading consumer durables brand, today announced its partnership with the NK Racing Academy as Associate Sponsor for the Rotax Max National Karting Championship to be held at Meco Kartopia, Bangalore. Usha International will support the academy for this initiative to encourage and discover new talent in the world of racing, reiterating Usha’s commitment to helping improve the quality of life for youth through sports and promote an active and healthy lifestyle.

The tournament will take place in December-January over weekends comprising a total of 5 rounds with 4 races each – Rotax India Round 1 and 2 from 4th to 6th December 2020, Rotax India Round 3 and 4 from 18th to 20th December 2020, and Rotax India Round 5 from 8th to 10th January 2021. With a total of 20 races, this event will see over 50 budding racers from across the country vying for top honours. As a part of the association, the Usha branding will be seen on the T-shirts of the participants, on the backdrop boards in the pit, and on the race car nose. While the pit garage area at the racing venue will be equipped with Usha fans and air coolers, Usha will also be installing various products from its portfolio in the Narain Karthikeyan Academy that will aid an active and healthy lifestyle.

Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, said, “Exploring new avenues that offer developing sports among people is one of the opportunities that brings us together with Narain Karthikeyan. This association with the Narain Karthikeyan Racing Academy gives us a great opportunity to encourage and engage with upcoming sports talent while promoting an active and healthy lifestyle. This collaboration is a long-term commitment, one that extends beyond the usual sports boundaries.”

Speaking on the partnership, Narain Karthikeyan, said, “My association with Usha International goes way back and they are true partners in every sense. We share a common agenda – that of giving back and contributing to the development of sports in India – and I am sure this is going to be an exciting journey ahead for all of us.”

Usha International supports numerous sports, healthy and active initiatives in the country including its association with Mumbai Indians, Ultimate Flying Disc, Differently Abled Cricket, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.