Tag: Road Safety

News

Honda Motorcycle and Scooter India conducts successful Road Safety Awareness Campaign in Jalgaon, Maharashtra

Jun 29, 2024 by Sujata Muguda 0 Comments #HMSI, #HMSI’s National Road Safety Awareness, #Honda Motorcycle and Scooter India, #Maharashtra, #Road Safety, #Road Safety Awareness Campaign in Jalgaon

Jalgaon,29th June 2024: Honda Motorcycle and Scooter India reinforces its commitment to road safety with another impactful awareness campaign in Jalgaon, Maharashtra. Hosted on the grounds of Sheth Lalji Narayanji Sarvajanik Vidyalaya, Pandit Jawaharlal Nehru Vidyalaya and Manudevi Madhy.Vidyalaya the campaign marked a significant milestone for HMSI, engaging over 2200 students and staff members.

Honda Wing Mark Logo

The road safety campaign featured interactive activities such as safety riding theory session, danger prediction training, road safety quiz, helmet awareness, and Riding Trainer session that kept the participants engaged throughout the campaign.

HMSI prioritizes the safety of every individual, and in line with this dedication, the company has been conducting road safety awareness campaigns across various regions of the country. These initiatives aim to provide crucial information and guidance on safe driving practices. Jalgaon is the latest city to benefit from this initiative, as HMSI strives to equip the community with the knowledge and skills necessary for safe navigation on the roads.

HMSI extends its gratitude to the authorities of Sheth Lalji Narayanji Sarvajanik Vidyalaya, Pandit Jawaharlal Nehru Vidyalaya and Manudevi Madhy.Vidyalaya for their support in organizing this important initiative. Together, we can make a significant difference in creating safer roads and reducing accidents.

Since its inception, HMSI has educated nearly 3 lac adults and children in Maharashtra, promoting responsible road usage, and cultivating safe riding habits. Additionally, HMSI has reached more than 60 lac individuals across the country with its road safety education initiatives.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but also to inculcate a safety culture in young minds and turn them to be the safety ambassador. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society.

HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has impacted over 5.7 million Indian citizens. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.

2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.

3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

Business World

Usha International @ Unacademy Road Safety World Series 2021

Mar 16, 2021 by Neel Achary 0 Comments #Road Safety, #Usha International

New Delhi: Usha International, India’s leading consumer durables company, is the Ground Sponsor for the Unacademy Road Safety World Series 2021. Aimed at bringing the spotlight on road safety through the passion for cricket, the second edition of the T20 cricket tournament will be held at the Shaheed Veer Narayan Singh International Cricket Stadium in Raipur from 5th – 21st March 2021. Cricketing superstars such as Sachin Tendulkar, Virender Sehwag, Yuvraj Singh, and Brian Lara are amongst the legends who will be seen in action. This reiterates Usha’s commitment towards being socially responsible and aligns with Usha Play, inculcating a healthy and active lifestyle.

Last year, the tournament began on a high but was halted prematurely in the wake of the COVID-19 pandemic. With the situation now much improved, the organisers are all set to host 15 matches across the 15-day tournament. The series will see legends from India, West Indies, South Africa, Sri Lanka, Bangladesh and England coming together and playing to draw attention to road safety.

Commenting on the collaboration, Komal Mehra, Head – Sports Initiatives and Associations at Usha International, said, “The Unacademy Road Safety World Series 2021 addresses a very important issue – every year many lives can be saved if basic road safety rules are adhered to. Given India’s unwavering passion for cricket, we believe that this coming together of the world’s greatest cricketing legends will actually spread awareness being responsible on the roads leading to a fall in the number of fatal accidents. We see our association as a great opportunity to impact people’s lives in a more meaningful manner.”

As a part of the association, the Usha logo will be used in In-stadia brandings such as logo presence behind the stumps, there will be an Usha Fan Army in the stands, perimeter rope branding, logo in the player dugout, giant screens and on the sponsorship strips. Usha will also be capturing the audience’s attention across their digital platforms and through association banners onushafans.com, ushacook.com and ushasew.com.

Usha supports and promotes a wide array of sports initiatives across the country which includes the Mumbai Indians team, Ultimate Flying Disc, Ladies and Amateur Golf, Marathon, Cricket for differently abled, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.

News

M3M Foundation commemorates 32nd National Road Safety Month

Feb 18, 2021 by Neel Achary 0 Comments #M3M Foundation, #M3M Group, #Road Safety

Gurugram: M3M Foundation commemorated the 32nd National Road Safety Month at iMpower clubs (IFC sector 66, Cornerwalk sector 74, Prive sector 75, Broadway 71 and 65th Avenue Sector 65) in Gurugram. Over 140 children were sensitized on various aspects of road safety by faculty members. The children also took out a rally in the vicinity disseminating awareness on the significance of road safety. The objective of the initiative was to spread awareness among the youth who are the future of the nation.

“Road accident is among the leading causes of fatalities in India. This initiative is a part of our endeavour to do our bit towards making roads safer for citizens. The sensitization of these children will go a long way in ensuring a safe and secure future for the youth,” said Dr Payal Kanodia, Trustee, M3M Foundation.

iMpower is a flagship programme of M3M Foundation being implemented in collaboration with Aide et Action at identified worksites in the Gurugram district of Haryana. It is being done by ensuring their entitlements to basic requirements such as education, health, financial and social security, legal aid and their access to State and Central welfare schemes.

The project engages with the age groups from 0 to 35, in and around the M3M worksites through a multi-functional resource centre. This resource centre is not only a space for supporting children in education but also links the community with government entitlements/schemes. The Resource Centre is also a hub for promoting digital literacy, health, hygiene & nutrition, and space for imparting skill training to the youth. Children and community members are being made digitally literate in the project area through this intervention. Special emphasis has been given to the behaviour change aspects of the community through various health-related interventions.

M3M Foundation, the philanthropic arm of M3M Group, is working towards bringing an equitable development for attaining a brighter India. Education, environment, health, disaster management and socio-economic development are its key areas. The Foundation believes in taking an innovative approach to address social issues by developing a self-sustained program.

Road Safety is one of the potent issues that need to be addressed urgently. Carelessness on roads and reckless driving has become a major cause of deaths and road accidents worldwide. According to the National Crime Records Bureau (NCRB), a total of 4,37,396 road accidents were recorded in India in 2019, claiming 1,54,732 lives and resulting in 4,39,262 injuries. The World Health Organization (WHO) estimates that about 93% of the world’s fatalities on the roads occur in low- and middle-income countries, even though these countries have approximately 60% of the world’s vehicles.