Tag: Komal Mehra

Business World

6th Usha Divyang Cricket League 2021 starts in Chandigarh tomorrow

Mar 24, 2021 by Neel Achary 0 Comments #Head – Sports Initiatives and Associations at Usha International, #Komal Mehra

Underpinning its commitment to supporting inclusive platforms that improve the quality of life for the youth through sports and an active lifestyle, Usha, India’s leading consumer durables company continues its association with All India Cricket Association for the Deaf (AICAD) and Deaf Cricket Federation as sponsors of the 6th edition of the Usha Divyang Cricket League. The league will see192 specially-abled cricketers play across three categories: visually impaired, hearing impaired, and wheelchair categories. The 3-day cricket tournament for the specially-abled cricketers will be played over three days starting March 25th, across three venues – Sector 16, Sector 26 and Sector 19 Stadiums. Shri K.K. Yadav (Secretary Sports), Shri Suresh Krishnani (Principal Chief GST Commissioner), Shri Sanjay Beniwal (Director General of Police) will be amongst the guests attending the event.

The first three editions of the league, starting in 2013, were limited to the hearing impaired athletes. Exhibition matches of wheel chair enabled cricketers and visually impaired cricketers were introduced only in the 4th edition. The 5th edition of the league witnessed four wheelchair cricket teams and two visually impaired teams participating, in addition to eight hearing impaired cricket teams. The 6th edition of the League will have 12 teams with Wheelchair Cricketers, Blind Cricketers and Deaf Cricketers – Silent Heroes, Chenab XI, Jhelum XI, Satluj XI, Ravi XI, Beas XI, Special Lions, Tiger Eyes, Visions, Punjab Heroes, DCF XI, and Wheelers XI.

Mr. Padam Passi, Chief Organiser of the League, said, “The vision behind the league is to encourage and provide thespecially-abled cricketers a platform to showcase their talent and determination. The fortitude and resilience of these specially-abled cricketers inspires us. We are extremely grateful to Usha International for supporting us on this journey right from inception. We hope to have them onboard going forward as well.”

Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations at Usha International, said, “It’s commendable to see how Divyang athletes defy odds every day, especially in the current scenario of unprecedented uncertainty. The resolve and determination of the players to rise above all the odds syncs perfectly with the resilience of our brand so there was no doubt about continuing our support. I wish the athletes continue winning their way in the world, making it an inclusive and diverse one while promoting an active, healthy and socially distanced way of life.”

Usha has also been a key sponsor for the Indian Deaf Cricket Team for the Deaf Cricket Asia Cup. Many of the participating players have also represented India as a part of the Indian DeafCricket Team and various other international tournaments.

Business World

Usha International Associates with NK Racing Academy

Oct 30, 2020 by Gouri Achary 0 Comments #Komal Mehra, #Narain Karthikeyan, #NK Racing Academy, #Sports, #Usha International

Usha International, one of India’s leading consumer durables brand, today announced its partnership with the NK Racing Academy as Associate Sponsor for the Rotax Max National Karting Championship to be held at Meco Kartopia, Bangalore. Usha International will support the academy for this initiative to encourage and discover new talent in the world of racing, reiterating Usha’s commitment to helping improve the quality of life for youth through sports and promote an active and healthy lifestyle.

The tournament will take place in December-January over weekends comprising a total of 5 rounds with 4 races each – Rotax India Round 1 and 2 from 4th to 6th December 2020, Rotax India Round 3 and 4 from 18th to 20th December 2020, and Rotax India Round 5 from 8th to 10th January 2021. With a total of 20 races, this event will see over 50 budding racers from across the country vying for top honours. As a part of the association, the Usha branding will be seen on the T-shirts of the participants, on the backdrop boards in the pit, and on the race car nose. While the pit garage area at the racing venue will be equipped with Usha fans and air coolers, Usha will also be installing various products from its portfolio in the Narain Karthikeyan Academy that will aid an active and healthy lifestyle.

Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, said, “Exploring new avenues that offer developing sports among people is one of the opportunities that brings us together with Narain Karthikeyan. This association with the Narain Karthikeyan Racing Academy gives us a great opportunity to encourage and engage with upcoming sports talent while promoting an active and healthy lifestyle. This collaboration is a long-term commitment, one that extends beyond the usual sports boundaries.”

Speaking on the partnership, Narain Karthikeyan, said, “My association with Usha International goes way back and they are true partners in every sense. We share a common agenda – that of giving back and contributing to the development of sports in India – and I am sure this is going to be an exciting journey ahead for all of us.”

Usha International supports numerous sports, healthy and active initiatives in the country including its association with Mumbai Indians, Ultimate Flying Disc, Differently Abled Cricket, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.