Tag: Narain Karthikeyan

Business

Pre-owned two-wheelers leader DriveX shifts gears; launches DriveX Xplor engine oil

Jan 31, 2024 by Sujata Muguda 0 Comments #DriveX Xplor, #Narain Karthikeyan

Bengaluru, 31st January 2024: Recognizing the immense potential, demand, and opportunities in the pre-owned and refurbished two-wheeler market, DriveX, India’s first fully integrated pre-owned 2-wheeler platform, is revolutionizing this space by offering a credible and delightful buying experience to customers. Taking a step further in delivering an enhanced pre-owned vehicle ownership experience, the company has launched DriveX Xplor, a specialized-grade engine oil for two-wheelers. This strategic move aims to instigate a positive shift in behaviour, specifically focusing on improving engine protection and optimizing performance for pre-owned two-wheelers.

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DriveX Xplor, is meticulously designed to prioritize engine longevity & improved performance, which not only strengthens the commitment to enhance the ownership experience of pre-owned two-wheelers but also provides DriveX customers with a comprehensive solution to enhance durability, and performance, especially for matured engines. Suitable for both BS IV & BS VI engines, DriveX Xplor not only cleanses the engine but also ensures a seamless and enjoyable riding experience. With superior quality at a very competitive price, it stands as the ideal choice for those seeking peak performance and an extended lifespan for their engines.

Narain Karthikeyan Founder and Executive Director Stated, “We are proud to launch DriveX Xplor engine oil, which not only strengthens our commitment to enhancing the ownership experience of pre-owned two-wheelers but also provides our valued customers with a comprehensive solution to enhance longevity, durability, and performance, especially for matured engines. We have been constantly innovating to completely transform the pre-owned vehicle market, and this launch brings us one step closer to our goal of instigating a positive shift in behaviour, benefiting our dealers and end-users. It also aims at improving engine protection and optimizing performance for pre-owned two-wheelers, completely revolutionizing the market. Uniquely crafted to boost performance and enhance durability, particularly for matured engines, Xplore is available in two variants, 10W30 & 20W40 semi-synthetic (pack size 900 ml & 1.0 L). Suitable for both BS IV & BS VI engines”

The company anticipates that this introduction will be highly advantageous for DriveX dealers and end consumers alike. Targeting bike owners and automotive enthusiasts who prioritize superior engine performance, durability, and maintenance, the launch is poised to deliver substantial benefits. By championing these essential aspects, the new engine oil not only meets but exceeds the expectations of discerning consumers, fostering transformative experience in the realm of two-wheeler maintenance.

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Business World

Usha International Associates with NK Racing Academy

Oct 30, 2020 by Gouri Achary 0 Comments #Komal Mehra, #Narain Karthikeyan, #NK Racing Academy, #Sports, #Usha International

Usha International, one of India’s leading consumer durables brand, today announced its partnership with the NK Racing Academy as Associate Sponsor for the Rotax Max National Karting Championship to be held at Meco Kartopia, Bangalore. Usha International will support the academy for this initiative to encourage and discover new talent in the world of racing, reiterating Usha’s commitment to helping improve the quality of life for youth through sports and promote an active and healthy lifestyle.

The tournament will take place in December-January over weekends comprising a total of 5 rounds with 4 races each – Rotax India Round 1 and 2 from 4th to 6th December 2020, Rotax India Round 3 and 4 from 18th to 20th December 2020, and Rotax India Round 5 from 8th to 10th January 2021. With a total of 20 races, this event will see over 50 budding racers from across the country vying for top honours. As a part of the association, the Usha branding will be seen on the T-shirts of the participants, on the backdrop boards in the pit, and on the race car nose. While the pit garage area at the racing venue will be equipped with Usha fans and air coolers, Usha will also be installing various products from its portfolio in the Narain Karthikeyan Academy that will aid an active and healthy lifestyle.

Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, said, “Exploring new avenues that offer developing sports among people is one of the opportunities that brings us together with Narain Karthikeyan. This association with the Narain Karthikeyan Racing Academy gives us a great opportunity to encourage and engage with upcoming sports talent while promoting an active and healthy lifestyle. This collaboration is a long-term commitment, one that extends beyond the usual sports boundaries.”

Speaking on the partnership, Narain Karthikeyan, said, “My association with Usha International goes way back and they are true partners in every sense. We share a common agenda – that of giving back and contributing to the development of sports in India – and I am sure this is going to be an exciting journey ahead for all of us.”

Usha International supports numerous sports, healthy and active initiatives in the country including its association with Mumbai Indians, Ultimate Flying Disc, Differently Abled Cricket, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.