Tag: India

Milestone And Briefcam Bring Premium Forensic Analytics To XProtect Customers

Bangalore, India -With the introduction of XProtect® Rapid REVIEW, Milestone’s customers will be able to accelerate investigations and find what they are looking for with speed and accuracy. Powered by BriefCam’s video analytics technology, hours of video recordings can now be reviewed in minutes, bringing enhanced decision-making and momentum to any investigation.

Milestone’s XProtect Rapid REVIEW is an intelligent video analytics solution that allows security operators and investigators to efficiently search through hours and hours of video recordings and pinpoint exactly what they are looking for in mere minutes.

Powered by the innovative BriefCam® video analytics technology, XProtect Rapid REVIEW is an add-on product that is seamlessly integrated into Milestone’s XProtect Smart Client. The product is available from 27 October 2021 and is supported on all paid XProtect VMS products.

“XProtect Rapid REVIEW is an ideal solution for Milestone XProtect customers, looking to enhance their VMS investment with premium forensic video analytics. BriefCam is thrilled to tap into a segment of the market not currently addressed, through Milestone and its vast partner ecosystem,” said Gili Rom, VP Strategy and Alliances at BriefCam.

Commenting on the launch, Sandesh Kaup, Country Manager, India, and SAARC, at Milestone Systems added, “Public security is an integral part of our smart cities initiative and video forensics is in high demand in India. Integrating VIDEO SYNOPSIS® and Milestone’s XProtect, a day of security footage can get reduced into just one minute video clips. This leads to a significant reduction in the effort and cost required to review any stored video. This greatly benefits our police and forensic investigations to identify evidence, and use data generated insights for swift action and continued safety.”

Bjørn Skou Eilertsen, Chief Technology Officer at Milestone Systems, said: “Clearly, XProtect Rapid REVIEW is an important tool for our customers to help them speed up their investigation and in general work smarter with their VMS. Bringing the best solutions for our customers is our key focus.”

XProtect Rapid REVIEW enables highly accurate, cross-camera video searches and filtering, based on an expanding suite of classes, attributes, behaviors and visual layers that help investigators pinpoint people, objects, and behaviors of interest. The unique VIDEO SYNOPSIS® technology gives the operator the ability to visualize objects simultaneously that appeared at different times within the video.

“The launch of XProtect Rapid REVIEW is a strategic partnership to bring video analytics closer to our core product and add further value to our customers’ XProtect investment,” said Eilertsen.

“We want to enable businesses and governments to harness the power of data insights, which can help them address scarcity of resources, security threats, and other challenges. Sometimes we may find that the best option is to integrate analytics in XProtect.  That said, openness is built into Milestone’s DNA, XProtect remains an Open Platform VMS, and we continue to deliver the video management solutions that best solve customers’ needs through strong partnerships with our technology partners,” concluded Eilertsen.

Western Digital Offers Pocket-Sized WD Elements™ SE External SSD to Mac and PC Users

India: Western Digital announced the WD Elements™ SE SSD, a new portable storage solution that marries pocket-sized design with performance. This compact device is a great solution for consumers who need a portable drive to move files fast. With the WD Elements™ SE SSD, the consumer is in control of their content across laptops, desktops, and other devices, whether on the job or creating content for fun.

Speaking on the launch of this new addition to the WD SSD portfolio, Mr. Khalid Wani, Senior Director – Sales, India, Western Digital said, “Solid-state drives are the next big wave in the storage industry because of their performance, speed, reliability, and for the ease they provide. Our new WD Elements™ SE external SSD is a productivity-driven solution for Mac and PC users.”

Mr. Jaganathan Chelliah, Senior Director – Marketing, India, Western Digital added, “Western Digital is focused on bringing innovative technology to make it convenient for Mac and PC users to manage their content. WD Elements™ SE External SSD provides an excellent blend of performance, compact size, and capacity. It’s an outstanding choice for consumers looking to back up and share content between multiple devices.”

With read speeds of up to 400MB/s** and capacities of up to 2TB*, this new portable SSD enables consumers to quickly move large files so they can get more done each day. The drive’s plug-and-play functionality means it is ready to use right out of the box and can seamlessly integrate into any workflow.

The WD Elements™ SE SSD features a compact, portable design that is drop-resistant up to 2 meters, making this the perfect drive for your on-the-go lifestyle. Continuing the renowned Western Digital storage legacy of durability, the drive is backed by a three-year limited warranty worldwide.

Pricing and Availability

The WD Elements™ SE SSD is available at Amazon.in, Flipkart, Croma Retail, and other leading IT and Mobility stores across the country. MSRP starts at Rs 6499 for the 480GB* capacity drive.

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* 1GB = 1 billion bytes and 1TB = one trillion bytes. Actual user capacity may be less, depending on the operating environment

** 1 MB/s = 1 million bytes per second. Based on internal testing; performance may vary depending upon the host device, usage conditions, drive capacity, and other factors

Mr. SAITO Mitsunori appointed as the new Chief Representative of Japan International Cooperation Agency India Office

New Delhi: The Japan International Cooperation Agency (JICA) has announced the appointment of Mr.SAITO Mitsunori as the new Chief Representative of its India office, effective on August 24. He succeeds Mr. MATSUMOTO Katsuo, who completed his tenure with JICA India after three years of service. Prior to this, Mr. Saito was working as the acting Director General of the Infrastructure Engineering Department at JICA. Over the years, he has been responsible for projects and operations strategy under Official Development Assistance (ODA) programmes of JICA and has experience of working at the Africa and Middle East divisions too. In addition, he used to work as a representative of India office from 2006 to 2010.

On assuming office, Mr. SAITO Mitsunori, said, “This appointment is indeed a great honour for me. India has been making extraordinary progress across sectors. And the nation’s development is expected to contribute significantly to the achievement of the Sustainable Development Goals, which will have a global impact. I believe that stronger relationship between Japan and India based on the cooperation to tackle the development challenges will contribute to a more secure and sustainable region and the world. Toward this, JICA has collaborated with several Indian institutions and agencies on ODA loan projects and technical cooperation projects, initiated private sector partnerships, dispatched Japanese volunteers to India and offered India its assistance to fight the pandemic. I look forward to nurturing this deep partnership based on mutual trust during my tenure in the country.”

India is the largest development partner of Official Development Assistance (ODA) from Japan. Japan’s ODA to India started in 1958 as the first recipient of Japanese ODA loan in the world. Since then, over 6,566 billion Japanese Yen (approximately INR 4,37,742 Crore) in ODA loans have been committed to India for more than 300 public projects across various sectors. JICA has been implementing several initiatives to help India’s development journey. There are various ongoing projects such as the railway projects of Dedicated Freight Corridor and High-Speed Railway, and building Renewable energy system to promote sustainable development and growth in India.

Mirabai Chanu Sees The Possibilities Of Lifting Up The Community, The Country And Inspiring The Nation

New Delhi: With her latest win, Mirabai Chanu, the Indian weightlifter has left everyone astounded and proud. She has emerged as an inspiration and the motivation to be in sport for thousands of women across the nation.

Her exceptional win depicts her belief in rebellious optimism and seeing possibilities of not just being a weightlifter but also uplifting her community through the power of sport. And with this spirit of rebelliousness, she has created a ripple which has inspired women to not shy away from weightlifting. The world has always associated weightlifting as a sport for men, where women do not belong, despite the norm, Mirabai chose what she felt was her strength and passion and took it as a challenge and saw the possibilities of breaking this norm and so-called bias.

During her visit to the adidas store at The Promenade Mall in Vasant Kunj, Mirabai met young girls from the weightlifting community in Delhi, and spent time hearing out their aspirations, the challenges they face and what inspired them to take up weightlifting as a sport. She concluded the conversation by motivating the young girls by sharing her journey and experiences including many high and lows.

At the adidas store, Mirabai Chanu said, “My journey from a remote village to representing our country at an international sporting event, clearly showcases that sport doesn’t care about gender or stereotypes. In our society, weightlifting has always been perceived as a male dominated sport, it took a lot of courage and hard work to break such stereotypes. I want women to dream and believe in themselves to be able to see possibilities”.

On Mirabai’s recent victory, Sunil Gupta, Senior Director, brand adidas, India said, “We are extremely proud of Mirabai’s success, and it gives us immense pleasure to be a part of her incredible journey. Our aim is to enable all athletes including our partners to achieve their “impossible”by providing them with the best products in training and competition. I hope her success inspires young girls to believe in their dreams and see possibilities of fulfilling them.”

With her recent win, Mirabai has become the flagbearer of making the impossible possible for young girls and women across the country, inspiring them to be fearless and take to sport.

Western Digital Expands Smart Video Surveillance Solutions for Growing AI-Enabled Workloads from Endpoint to Cloud

India– Empowering the world’s essential data infrastructure, Western Digital Corp. (NASDAQ: WDC) today announced the expansion of the WD Purple family with the WD Purple™ Pro product line for a new generation of advanced AI-enabled recorders and back-end servers.

The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from $23.6 billion in 2019, according to IDC. Emerging smart video architectures that capture, store and analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.

Mr. Jaganathan Chelliah, Director – Marketing, India, Western Digital, said, “With the addition of WD Purple Pro product line, our WD Purple portfolio of smart video storage products are well positioned to harness the capabilities of Artificial Intelligence. Unlike the traditional CCTV cameras, smart CCTV cameras today capture and transfers multiple video streams for AI based real time and batch analytics. Our WD Purple Pro HDDs with All frames AI tech has the capability to handle intense workload and enable users to derive deep insights.”

Mr. Khalid Wani, Director – Sales, India, Western Digital, said, “With the emerging AI workloads and video feeds with 4K resolution, there is a strong requirement for a smart video storage solution to address the high-capacity and reliability needs. Several large infrastructure projects are looking at AI based smart video solutions for use cases beyond safety. WD Purple Pro with up to 18TB capacity is the ideal solution to enable original equipment manufacturers and system integrators to solve this growing market requirement.”

WD Purple Pro hard drive benefits include:

• Enhanced AllFrame™ AI technology enabling video streams from up to 64 HD cameras to be recorded concurrently¹, while simultaneously handling up to an additional 32 AI streams for AI functions, whether cameras are directly connected to advanced recorders or to cloud-based servers.

• High performance and workload capability, supporting up to 550TB a year workload rating², provides for the additional demands of AI functionality, including pattern matching and object/event recognition, while writing a multitude of video streams.

• High reliability and capacity solutions help retain and feed thousands of hours of training video to enable effective deep-learning and AI algorithm development. Capacities range from 8TB to 18TB³ with a five-year limited warranty.

• Enterprise-class durability to work seamlessly in large-scale, high-density video analytics servers and cloud solutions. Offers ongoing HDD health monitoring in compatible systems with Western Digital Device Analytics™ support.

Western Digital’s full family of WD Purple solutions for smart video surveillance includes upto 1TB³ WD Purple microSD cards for cameras and edge devices to 1TB-8TB³ WD Purple HDDs for NVRs; and now, WD Purple Pro drives from 8TB to 18TB³ to support a range of systems for AI-heavy workloads, including back-end enterprise servers. WD Purple Pro solutions will be available this quarter from Western Digital resellers.

Availability and pricing

The WD Purple Pro HDD in 4TB is priced at INR 8999, 8TB at INR 25999, and is available in capacities up to 18TB. The current range of Western Digital Purple Pro HDDs are available at Isha Enterprise, Ace Metro, ADI and other leading IT partners across the country.

Related Western Digital resources:

• Speeding Up: How AI and Data Are Accelerating Our Cities – blog
• Storage for advanced smart video solutions – product brief

Silicon Valley Bank backs COVID-19 relief efforts in India with elevating healthcare infrastructure

Bengaluru: In an effort to contribute to the fight against the pandemic, Silicon Valley Bank (SVB), a subsidiary of SVB Financial Group – a U.S. based innovation economy bank – has come forward with support to COVID-19 relief efforts in India. Over the last few months, SVB has donated oxygen plants, ventilators, ambulances, lab equipment, thermometers, oximeters and PPE kits to multiple hospitals summing up to over INR 2 Cr.

Hospitals that have been covered in this initiative include Jain Mission Trust Hospital, Rakalakshmi Hospital, Nimhans, St. Marthas Hospital, St. Philomena’s Hospital and Gudalur Tribal Hospital. The team at SVB ensured that supplies were delivered in a timely manner during the height of the pandemic. As supply chains were disrupted everywhere and a surge in caseloads put a strain on the healthcare ecosystem, these contributions were especially critical to keeping the relief efforts going.

Commenting on this initiative, Dimple Martin, Associate Director – Workplaces Services and CSR Lead, India says, “Several hospitals treating Covid-19 patients in the country had been pushed to the edge due to an acute shortage of medical supplies. We tried to support our frontline workers to continue the fight against the Covid-19 virus by providing essential supplies, as and when they needed them. This not only ensured that patients get treated on time but also reduced potential risk to the healthcare workers. Our focus has always been on the well-being of people, and we will continue to support in the timely provision of healthcare equipment in the best manner possible.”

She further adds, “While the hospital initiative is one of the efforts from SVB, the team has also been actively engaged in other relief efforts including mobilizing funds to provide necessary equipment, medication and sanitization supplies to underprivileged sections of the society.”

SVB has invested over 7.5 Cr, since the start of the pandemic to support community relief efforts which include supporting front liners, meal donations, vaccination efforts, education, animal welfare, among numerous others.

Allen Solly Introduces Duo Defence Mask; Launches Power of Two campaign…

Mumbai: – Allen Solly, India’s pioneer brand in semi-formal dressing from Aditya Birla Fashion and Retail Ltd., has launched a brand-new range of Anti-Viral face masks with Meltblown layers and detachable 5 layered filters, providing high particle filtration; a solution to today’s double masking needs.

The brand has launched a campaign titled “Power of Two” for the new collection of Duo Defence Masks. The campaign is in line with the current climate and seeks to offer customers a solution for their Double Masking requirements, whilst also providing their customers with a sense of comfort and safety. To ensure this, the brand has introduced the “Duo Defence Masks”, 5-layered masks with melt blown layers and 5 layered detachable filter, with three melt blown layers, providing High Particle Filtration.

The Allen Solly Duo Defence Mask, the newly introduced range of facemasks has been created in India, with VIROBLOCKTM, a Swiss technology that is tested to provide resistance against common viruses (enveloped) and bacteria as per AATCC 100 and ISO18184 global testing methods. Both the mask and filter are washable and recommended to be reused up to 20 gentle washes for the mask, and upto 10 gentle washes for the filter. Tested with government-approved laboratory in accordance to ASTM F2101 with higher Bacterial Filtration Efficiency the treatment does not claim to prevent infection/diseases or imply any public health claims to the wearer.

The Allen Solly Duo Defence masks also offers twice the comfort, as well due to its ergonomic design. The mask comprises of a nose clip that provides firm fixture and fits one’s face while also preventing aerosol flow. The mask is developed with premium woven fabric with Antiviral finish such that users are comfortable to wear the masks for extended durations.

Elaborating on the launch, Mr. Anil. S. Kumar, COO, Allen Solly said, “It has become essential for everyone to adhere to protocols and keep themselves and their loved ones safe and secure amid the scare of spread of COVID-19. The medical fraternity too has recommended double masking, especially when moving out. That is why we at Allen Solly have developed the new Duo Defence Anti-Viral mask, in line with customer needs today. “He further added, “Everyone should act responsibly during these times as a means to ensure the safety of not just themselves but also others around them. The Duo Defence Masks is a step in that very direction.”

The Duo Defence mask by Allen Solly comes in packs of two priced at INR 799. These masks are available to consumers across the country through exclusive Allen Solly stores, as well as online via allensolly.com.
Link- https://www.instagram.com/p/CQnDkItjPEt/?utm_source=ig_web_copy_link
Product link – https://bit.ly/ASDuoDefence

McCain Foods releases its 2nd Global Sustainability Report 2020 themed ‘Together, Towards Planet-Friendly Food’

Mc cain logo

Bengaluru: In line with the Global Sustainability Strategy and Commitments, McCain released its Global Sustainability Report with a focus on India, for the first time, to track progress across its sustainability pillars for the year 2020. As a leader in the prepared potato industry, McCain Foods has embarked upon a journey to create planet-friendly food that is made with clear commitments to the farmers, communities, environment, and consumers – so that consumers can enjoy great tasting food for generations to come.

McCain India has remained committed to integrating sustainable business practices across its operations for over 22 years. In line with the company’s principle of ‘Good Ethics is Good Business’, the Global Sustainability Report along with the India chapter, showcases McCain’s commitment and actions towards its four focus areas I) Smart & Sustainable Farming II) Resource-Efficient Operations III) Good Food and IV) Thriving Communities.

Commenting on the launch of the Sustainability Report 2020, Mr. Vikas Mittal, Managing Director, India, South East Asia, South Korea, Taiwan at McCain Foods said, “Our commitment to sustainability is enshrined in our purpose which is ‘Celebrating real connections through delicious, planet-friendly food’. We believe that building a resilient future and preservation of the planet is our collective responsibility. Sustainability is at the heart of our business and it has guided us towards adapting our operations to deliver delicious food in a sustainable and responsible manner. Our 2020 Sustainability Report (Global & India) is aimed at transparently highlighting the interventions and impact created so far across our sustainability priorities. Our humble yet consistent efforts are in line with the United Nations’ Sustainable Development Goals (SDGs) and we will continue to make concerted efforts towards building a more resilient future for generations to come.”

As the challenges posed by climate change become more acute, the global food system needs to transform significantly. It needs to do so to feed a growing population while reducing its impact on nature. Over the years, McCain food has been successfully driving new models of sustainable farming across the globe while reducing environmental footprints. Even in India, the key goal is to reduce the impact on the land through four pillars:

Smart and Sustainable Farming: Innovative practices that are aimed at improving agricultural resource efficiency by partnering with farmers for water usage efficiency and educating farmers on various farm operating practices like regenerative agriculture.

Key Highlights (2019-2020)
Pillars Impact
Smart and Sustainable Farming ·          Implementing regenerative agricultural practices across 100% McCain potato acres by 2030

·          2% decrease in CO2 emissions | 14% reduction in water-use intensity

·          56% of the contracted volume of potatoes certified under Global GAP

·          19% reduction in pesticide use

Resource Efficient Operations

 

·          50% absolute reduction in CO2 emissions (Scope 1 & 2), move out of coal and 100% renewable electricity by 2030

·          3% improvement in CO2 emissions

·          Claim 20% renewable electricity in 2021

·          3.2% waste to landfill, up from 1.5% in 2019

·          100% recovery of B2C plastic materials from April 2020

Good Food ·          13% sodium reduction in Veggie Nuggets | 10% sodium reduction in Smiles

·          Preparations underway to move from palm oil to alternative oils by 2025

Thriving Community ·          Project Shakti – Positively impacted 411 women and girls to date

·          Project Utthan – Improved the livelihoods of 203 small and marginal farmers in Gujarat in its first year

·          152,000 meals 26 tonnes of finished goods donated

Resource Efficient Operations: Our food is produced through the efficient use of natural resources, mainly, energy, water, and sustainably farmed potatoes. We aim to pave the way for building a low carbon economy by reducing Co2 emissions, zero waste to landfill, encouraging the use of renewable energy, and efficient use of water resources.

Good Food: Improving the nutritional profile of our products while continuing to offer new, healthier choices

Thriving Communities: Committed to building long-term, trusted connections with our growers, communities, and employees. We intend to create sustainable livelihoods and maintain them through the competitiveness, resilience, and long-term development of these communities.
Covid Response: Further, to help affected communities in need, McCain also provided more than 1,300 families with essential food items and distributed more than 12,000 masks. These masks were produced by beneficiaries of the company’s community programs. A sum of INR 10 lakh was also contributed by McCain and its employees to state and national relief funds.

Learn more about McCain’s sustainability commitments as well as its journey towards regenerative agriculture in Together, Towards Planet-Friendly Food, 2020 Global Sustainability Report Summary at mccain.com/sustainability.

More Funding Needed For Tobacco Control To Reduce Cancer Incidence

Geneva, Switzerland: Marking World No Tobacco Day on 31st May, the Union for International Cancer Control (UICC) urges governments around the world to reduce tobacco-related cancer deaths and other diseases by increasing investment in tobacco control.

Tobacco use contributes to the development of at least 20 different types of cancer and is a preventable cause of some 2.4 million cancer-related deaths globally every year.

Aligning with the theme for World No Tobacco Day 2021 “Commit to quit”, UICC urges governments to promote cessation and prevention by enacting proven regulatory measures that help people quit tobacco and curb first-time use. Each dollar invested now not only saves lives, but also reduces future health costs many times over.

These measures include monitoring use and prevention policies, raising awareness about the dangers of tobacco, enforcing bans on tobacco advertising, imposing health warning on cigarettes packages and, in particular, raising taxes on tobacco products, which is effective in reducing consumption while raising revenue for health spending.

Certain measures can be implemented regardless of a country’s income level, such as effective smoke-free legislation that bans smoking in public places, including indoor workplaces.

Prof. Anil D’Cruz, President of UICC and Director of Oncology at Apollo Hospitals, India, says: “No one should die from a cancer that could have been prevented. We have the means to guard against the dangers of tobacco and second-hand smoke. The policy tools exist to ensure that the next generation is not exposed to the same staggering level of ill health caused by tobacco use as this one. We need to be proactive and support action to use these tools effectively and make our voices heard, more so in countries where that action is still sorely lacking.”

With 80% of tobacco consumption concentrated in low and middle-income countries (LMICs), a substantial increase in funding for tobacco control is urgently needed. According to the Framework Convention Alliance, the global funding gap amounts to just over USD 27bn per year, with only 0.16% of Development Assistance for Health going to tobacco control in 2018.

A report on “Country-specific costs of implementing the WHO FCTC tobacco control policies and potential financing sources” states that only 2 US cents is spent per person per year in LMICs on tobacco control. Half is spent by national governments, the other half comes from international funding. To enable LMICs to move towards full implementation of resource-efficient tobacco control measures would cost only 11 US cents per person per year.

A significant threat to the effective implementation of tobacco control in many countries and globally, however, is the influence exerted by the tobacco industry, which spreads misinformation, actively entices young people to become smokers and undermines political action.

Dr Cary Adams, CEO of UICC, says: “The tobacco industry systemically opposes policies that can help reduce smoking, funds research to cast doubt on the evidence that tobacco products are harmful and engages in PR campaigns to whitewash its image and advance its interests, even amidst the pandemic. The tobacco industry also seeks to insert itself in global discussions on health and post-pandemic reconstruction, a tactic that is widely denounced.”

Despite these challenges, governments around the world have acted and implemented policies to reduce tobacco sales. Today, 65% of the world population is covered comprehensively by at least one recommended measure compared with 15% in 2007.

UICC therefore joins the entire cancer community, the World Health Organization, anti-tobacco organisations and the global health community in their efforts to drive forward progress, raise awareness about the benefits of tobacco control and ensure that millions of people do not die prematurely from a preventable cancer.

Von Wellx Germany Group Donates 10000 Healthy Shoes to Frontline Medical Workers

On the occasion of International Nurse Day, the company starts the gifting drive in 4 hospitals at SGPGI, Lucknow, S.N. Medical College, Agra, Women District hospital amongst others. The shoes have also been sent to Hyderabad, Bhuvneshwar, Jalandhar, and other cities as well for distribution amongst the frontline healthcare workers. On this occasion Ashish Jain, CEO – Von Wellx Germany, India said “Nurses have played one of the greatest roles in the fight against Covid 19, risking their and their own family’s life. We are doing this to show them our smallest token of gratitude for risking everything for the greater good of society. It is our appeal to all the people of the society to show support to the nurses and medical workers who are our true heroes. The aim of extending aid to frontline workers is that the germs can stay alive on your shoes for up to 4 days, so it is critical to have shoes that can be washed and sanitised alongside the comfort of being able to walk in them for long hours so that you can stay healthy and fit.”

Von Wellx Germany Group has come and forward in support of all the frontline health workers. It had pledged to gift 10,000 washable (easily sanitizable) & healthy shoes, to medical workers, across Covid-19 hospitals in India & has commenced this donation drive on nurses’ day. The Hon’ble Union Labour Minister (Independent Charge) Shri. Santosh Gangwar Ji too has applauded this initiative of the company.

Last year, Von Wellx Germany project was established in Agra, India, and land for Phase 2 has been allotted near Noida International Airport, Jewar. Hon’ble UP CM Mr.Yogi Adityanath Ji congratulated on the project and promised to support the project in all respects. Ashish Jain, CEO – Von Wellx Germany, India shared, “Von Wellx shoes are based on an Internationally Patented 5 Zones Technology through Reflexology. It massages & stimulates the pressure points and muscles in your feet by 2.5 times with every step, thus providing you the benefit of 8000 steps with only 3000 steps. This stimulation increases the blood and oxygen supply to your organs and body, thus helping you to remain fit/active in Covid 19 times, a critical facet to win the fight over Covid 19.”

After being sold in multiple countries, Da Naturo was launched in India, which is washable and sanitizable and with Springlight technology provides comfort even in all-day walking scenarios. Inspired by the Made in India dream of Hon’ble PM Modi Ji and Hon UP CM Yogi ji, Da Naturo shoes are now being sold in India at very reasonable prices, that were earlier imported to India at Rs. 3000-4000 per pair. These shoes are being distributed free of cost.

About Von Wellx Germany:

Von Wellx Germany is a footwear brand based on Internationally Patented German Technology – 5 Zones by Dr. Mauch across Men’s and Women’s Category. It is sold in over 80 countries with over 100 million satisfied consumers and is made with Patented Material. The USP is that though it promotes good health of the feet, knees and back it is highly fashionable truly upholding its tagline “The Healthiest Shoes Ever.” Also, it has a special range for Diabetes, Hallux Valgus, Flat foot, etc. Von Wellx Germany has now come to India and is available across India at Metro, Mochi, Central & Centro, etc. shoe stores and online on Amazon, Flipkart & www.vonwellx.com.