Tag: Founder and Director

Mr. Chandan Bagwe

C Com Digital charting new frontiers

Mumbai: C Com digital a full-service techno digital marketing agency is now breaking new ground by expanding its service portfolio and coverage of global markets. The COVID-19 pandemic was tackled by C Com Digital as an opportunity and the company has made significant operational gains in recent times. Widening its scope, C Com Digital has progressed from being an ‘digital marketing execution agency’ to become ‘Marketing communication and digital marketing strategists’ at an international level.

In recent times, businesses across industries and geographies had to deal with an unprecedented challenge to their growth and survival. As customers increasingly went into isolation and activities shifted online, it became imperative for brands to amplify their digital presence and strengthen online communication. The need today is to engage the audience in a manner that impacts them positively and adds value to their lives. Brands across the world are eagerly working to get the right mix of impact, intent, and social relevance in their messaging.

Sensing this digital transformation trend and the needs of new normal of marketing, C Com Digital created solutions that helped it expand its operations geographically. The company has now evolved from being a digital marketing execution agency to the holistic role of communication and marketing strategists for international clients.

Speaking about this, Chandan Bagwe, Founder and Director, C Com Digital, said, “Since early 2020, we have seen global businesses pivot their marketing strategies and approaches to respond to their audience’s needs and aspirations. As a company that has built a high impact combination of creativity and advance technology driven marketing solutions, we leveraged this opportunity to refine and scale our expertise in customer targeting through data analytics, devops and marketing strategy across geographies. Since we already had a good exposure to global markets such as USA and UAE apart from our pan-India presence, I have now decided to personally lead our global expansion strategies with our offices in New York (USA) and Dubai (UAE) where C Com Digital LLC, USA will be represented by our strategic partner, Silver Cloud Digital. Going beyond the highly effective execution support, we will now be offering holistic services to our clients by helping them develop marketing and technology strategies that will achieve desired personalization and impact. Our aim is to make C Com Digital a globally reputed brand in its vertical in the years to come.”

C Com Digital specializes in building brand narratives and provides superior business driven marketing communication support to its clientele across industries such as Healthcare, Edu-tech, Pharma, Food & Beverage, Retail, Hospitality, Foundations and E-Commerce verticals.

e-mobility

ARAI inks pact with Micelio Discovery Studio to provide electrification for mobility solutions in the start-up ecosystem

Bengaluru: Automotive Research Association of India (ARAI) recently signed a memorandum of understanding with Micelio Discovery Studio (a part of Mobility Pvt. Limited) to encourage developments of indigenous innovative technologies for the e-mobility start-up ecosystem in India. This partnership will not only accelerate their development but will also strengthen it with value-added support within ARAI’s areas of expertise.

This collaboration aims to work on and support a plethora of mobility-related solutions, with an initial emphasis on e-mobility. ARAI shall bring its key expertise in research, testing, validation, evaluation, engineering services and consultation to the table, supporting projects from the component & sub system level to complete integrated solutions. This would address many of the key requirements of the EV & Mobility market, enabling both suppliers and businesses.

While acknowledging this new collaboration, Mr. Shreyas Shibulal, Founder and Director, Micelio said, “We foresee tremendous growth and market shifts pertaining to sustainable, smart and innovative mobility solutions in India. Micelio Discovery Studio is enabling EV start-ups to get their solutions to market faster. Through this collaboration, we will be synergising ARAI’s experience, equipment and expertise with agility, energy and passion of the start-ups in Micelio’s network to achieve the goal of ‘Make in India’. This will help transform companies and start-ups into competitive, sustainable and value added businesses that will impact the Indian ecosystem.”

Ms. Ujjwala Karle, Deputy Director Technology Group, ARAI, “Our aim is to support many projects in the ecosystem. To start off with, a few projects are under discussion, however we intend to take things in a brisk yet step-by-step manner, without limiting ourselves on the number of activities we take on. We foresee tremendous growth and market shifts pertaining to sustainable, smart and innovative mobility solutions in India.”

About Micelio

Micelio is a catalyst and enabler of innovation by creating a sustainable mobility ecosystem with a strong EV focus. Micelio has four companies under it – Micelio Fund (a corpus of 140 crore to invest in EV startups), Micelio Studio (incubation space for the startups to collaborate and create products), Lighting Logistics (an EV last mile delivery firm) and Product Company (building a cool EV form factor, with an initial focus on the Indian last-mile solutions).

About ARAI

Automotive Research Association of India (ARAI), established in 1966, is the leading automotive R&D organization of the country set up by the Automotive Industry with the Government of India. ARAI is an autonomous body with the Ministry of Heavy Industries, Government of India.

Pratik Gandhi

Venus Infrastructure and Developers rolls out a new TVC featuring actor Pratik Gandhi

Ahmedabad: Venus Infrastructure and Developers Pvt. Ltd has launched a new ad campaign on its latest offering, STRATUM, featuring Gujarati film and theatre actor Pratik Gandhi. Conceptualised by Zero Gravity Communications, the ad titled ‘Big Bull of Business Destinations’ reinforces the significance of nostalgia associated with a particular location in our lives.

“Ahmedabad is rapidly developing as a major city due to infrastructural developments and growth of real estate. We, as realty players, can play an instrumental role in contributing to the growth story of Ahmedabad & Baroda through our best-in-class offerings,” Rajesh Vaswani, Founder and Director, Venus Infrastructure and Developers Pvt. Ltd.

The ad depicts the protagonist, Pratik Gandhi, visiting an under-construction site with his friend, who is sceptical about the place and asks to explore alternative locations as their commercial property. But Pratik, having made up his mind, says while the property offers the best amenities, the development area is the heart of the city and recounts several childhood memories associated with the region.

Nehru Nagar is an elite corporate space that reflects soaring ambitions and leaves an iconic impression. Stratum at Venus Grounds, Nehru Nagar is a premium business hub and a sought-after area of the city. A symbol of pride, it is the home to successful visionaries. To reflect upon this emotion, Pratik Gandhi very rightly says that Nehrunagar “Sirf dil nahi, dhadkan hai ye seher ki”.

“Our key messaging for this ad was not only to showcase our marquee offering- ‘STRATUM; but also reinforce our emotion behind developing this region, Nehru Nagar in Ahmedabad. Pratik Gandhi amplifies our messaging through his versatile acting prowess. We understand that an individual is emotionally connected to his property. Also, location is among the key factors while choosing the property that you proudly call your workplace. The ad reaffirms our commitment to delivering projects exemplifying best-in-class construction practices,” Rajesh Vaswani added.

“We are proud to partner with Venus Infrastructure and Developers in their vision to redefine the realty landscape in Ahmedabad and Baroda. Their idea behind this campaign is to make Stratum, their upcoming futuristic commercial project, synonymous with Nehru Nagar, the heart of Ahmedabad. The key challenge was to highlight the value propositions of Stratum as a futuristic workplace for next-generation millennials, as the project is still under construction. This concept is brought to life by portraying the generation of millennials who are carrying forward the legacy of their families with their businesses in Nehrunagar for a long time,” said Khushboo Solanki Sharma, Founder, Zero Gravity Communications.

“The TVC had to strike a chord in the hearts of thousands of people who have lived in Nehrunagar and successfully conducted business there. Stratum, with its state-of-the-art amenities, offers a perfect opportunity to upscale their business location. Pratik Gandhi, an acclaimed Indian actor, truly brings justice to the messaging through his versatile acting skills,” she added.

Zero Gravity Communications is an Ahmedabad-headquartered integrated strategy, branding, advertising and digital solutions company and counts Havmor Ice Creams, Goyal & Company, Venus Group, Jivraj9, NBC Bearings of CK Birla Group, MyByk etc. among its esteemed clientele.

Divo partners withIndo Overseas Films (IOF) for the national OTT release of the movie "Mojin: The Treasure Valley”

Divo partners withIndo Overseas Films (IOF) for the national OTT release of the movie “Mojin: The Treasure Valley”

Mumbai/ Chennai: Divo, one of India’s leading and well-established digital media and music companies has partnered with Indo Overseas Films (IOF) for the digital release of the international, highest-grossing movie, “Mojin: The Treasure Valley” in India. The movie is the second in the Mojin series (first being Mojin: The Lost Legend – 2015) to be released and originally was called Mojin: The Worm Valley (now being released by Divo & IOF under the name Mojin – The Treasure Valley for OTT platforms).

The movie revolves around a legendary tomb explorer named Hu Bayi who is on a hunt to find the cure to an ancient curse in the Tomb of Emperor Xian featuring Hang Cai, Xuan Gu, and Heng Yu in leading roles.

This highly acclaimed movie is now available to viewers in 4 languages (English, Hindi. Tamil and Telugu) for a pay-per-view model across all leading OTT platforms such as Book My Show, Gudsho, Google Play, Shemaroo, Hungama Play, Filme, Oct Square, and Apple TV.

The movie is being released by Indo Overseas Films (IOF) in India and to ensure a smooth digital release, they have partnered with Divo and handed them the complete digital distribution of the movie on various leading OTT platforms.

Links to Trailers:

English – https://www.youtube.com/watch?v=qr1VM8ym1Fg

Tamil – https://www.youtube.com/watch?v=wQg8mPih_uQ

Hindi – https://www.youtube.com/watch?v=ZbD9bOops5w

Telugu – https://www.youtube.com/watch?v=jDSoSF_uNxA

Speaking on the release, Mr. Firoz Elias, CEO, Indo Overseas Films (IOF) said, “With the evolution of film distribution in India and movies only releasing online, it was imperative for us to partner with a digital distributor, who could provide a smooth process. This movie never got an opportunity to release in India due to the pandemic and considering the current situation, we decided to go ahead with an OTT release. We are glad to team up with Divo for this release, who helped us reach out to a large audience base via correct channels.”

Speaking on the association, Shahir Muneer, Founder and Director, Divo said, “With audiences not able to go out and enjoy movies like earlier, it has become important for us to offer them new and fresh content across multiple touch-points. There is a very high demand for content in international languages and it’s our constant endeavor at Divo to provide maximum reach via regional languages.”

Mojin: The Worm Valley was Released in China in Theaters in 2018, and in the USA in 2019.

KEEPING EDUCATION ON TRACK WITH BLENDED LEARNING PROGRAMS

Tritya Educational Trust expands into out of the country education with Tritya Overseas Education

New Delhi: In order to provide world-class education and promote high academic achievement for the students at all levels, largest educational assemblage Tritya Educational Trust has expanded its reach and started an abroad-education wing Tritya Overseas Education. It provides comprehensive training to those students with dreams of studying abroad and makes them well-equipped with all material and extensive information regarding their dream course.

Tritya Overseas Education offers comprehensive classroom training for tests such as MAT, GRE, SAT, TOEFL, IELTS and PTE. They provide a wide bouquet of services including career counseling, overseas study, immigration and funding, visa, and admission in countries such as Canada, New Zealand, UK, Ukraine, USA, and Australia. So far, more than 1000 students have enrolled themselves and Tritya Overseas Education delivered results to these students at a lightning speed. They are providing admissions in postgraduate and undergraduate courses like BA, BBA, Bachelor of Fine Arts, Masters in IT, Hotel Management among others besides providing specialized MBBS program in Ukraine.

“We feel education is the backbone of any nation and our mission is to build the nation through education and beyond. That’s why we have a pool of qualified faculty members with extensive management & technical experience as well as high academic qualifications which raise the level of students to get placed in various renowned colleges and universities. We also make the cumbersome admission process of overseas education smooth with Tritya Overseas Education. Our immigration counselors continuously guide the students to the right path keeping in mind their preferences and countries. Our work doesn’t end here. We also provide post-admission care to the students,” said Captain Amardeep, Founder and Director, Tritya Group of Institutions.

Tritya Educational Trust has been one of the pioneers in providing assistance to students when it comes to professional training and guidance, since 2010. Tritya has successfully proved its metal in Maritime education, Event management education and Air hostess training education. With Tritya Overseas Education, they aim at each of their students to achieve a satisfying and rewarding experience by meeting their abroad study goals.

It is currently located at six centers which spread across five cities in India, emerging and promising in each aspect. Every centre follows a standard curriculum, taught by their highly experienced faculty members. They ensure that every student gets customized attention as per requirement. They initiate batches in small numbers to ensure the same.

INFLUENZA & PNEUMOCOCCAL VACCINES IMPORTANT FOR ELDERLY AND HEART PATIENTS DURING WINTERS TO STAY FIT AND KEEP COVID-19 AT BAY: CARDIOLOGY EXPERTS

INFLUENZA & PNEUMOCOCCAL VACCINES IMPORTANT FOR ELDERLY AND HEART PATIENTS DURING WINTERS TO STAY FIT AND KEEP COVID-19 AT BAY: CARDIOLOGY EXPERTS

New Delhi: People with cardiovascular problems need to be extra cautious when temperatures start to fall, as risk of a heart attack begins to climb during cold weather, said cardiology experts sharing their experiences during 16th edition of ASSOCHAM webinar series on Illness to Wellness.

Supported by the hygiene brand SAVLON, the program which promotes healthy living with a quality life focusing on wellness and preventive health through healthy lifestyle habits, balanced diet, regular exercises, and holistic health saw the speakers engage on the preventive measures for healthy Heart especially in winter season.

It was also discussed that influenza vaccine for all individuals above 65 years and in addition to that Pneumococcal vaccine is key to stay fit for everyone with heart diseases.

“The supply of oxygen-rich blood to heart muscles gets reduced during winter season forcing the heart to work harder, as such any demand-supply mismatch in terms of blood flow to heart muscles due to cold temperatures can put health at risk for those having heart conditions,” said experts during the panel discussion at an ASSOCHAM webinar on ‘Heart Care during winters in Covid-19 era,’ held yesterday .

Staying extra cautious and taking certain precautions like limiting the in-take of high-calorie food, indulging in sports activities and others can help minimise risk of heart attack or a cardiac arrest, said experts sharing their views during the webinar.

Eminent cardiologist, Padma Bhushan Dr K.K. Talwar, chairman PSRI Heart Institute in his address said that elderly people are at a higher risk during winter season as cold weather can affect heart, especially those having cardiovascular disease. “Being outdoors in cold weather for long time should be avoided, cardiac patients should move out only when sun is shining and cover themselves up properly.”

Dr Talwar also said that a regular exercise routine can be a blessing not just for heart patients but for normal people as well and that it is always better to play any sport rather than merely walk.

Talking about the food habits, he stated that oily foods need to be avoided and those who consume liquor should take small amounts to just relax themselves, besides sweets, milk products and bakery items should be completely avoided by those suffering from heart diseases.

On a cautionary note he said that it is extremely important to keep blood pressure under control in all circumstances and for diabetics and kidney disease patients it should be less than 130/80.

Sharing his views, Padma Shri Dr Balbir Singh, chairman, Cardiac Sciences, Max Healthcare said that heart disease is preventable by following certain healthy practices. First, it is important to give up high-saturated diet because if we eat and drink in moderation then it won’t become a health risk. He also said that in today’s fast paced-lives, stress has become quite common among people thus it is important to manage it by indulging in recreational activities like yoga and others.

He added that there is a popular myth that alcohol consumption can prevent heart attack, it is nothing but overblown. He said, in India people indulge in binge drinking and eat high-calorie food which is very harmful for heart health.

Dr Singh further said that usage of facemasks should be continued even after the covid-19 has subsided as it would help prevent spread of infections like pneumonia and viral diseases. Even in hospitals, he said infections have significantly decreased due to measures like wearing masks and hand sanitization.

ASSOCHAM National Council on Corporate Social Responsibility (CSR), chairman, Mr Anil Rajput said that the year 2020 saw medical fraternity rising to the challenge thereby showcasing their unwavering spirit despite complex nature of Covid-19 pandemic.

He added, that fighting the Covid-19 virus becomes more challenging for those with underlying heart conditions, more so during the winter season when heart must work extra hard to maintain a healthy body temperature.

Mr Rajput also lauded the doctors, scientists, frontline workers for fearlessly dedicating themselves to the fight against this deadly virus.

The session was moderated by Dr Rajesh Kesari, founder and director, Total Care Control who also shared his experiences and highlighted that heart disease and high blood pressure can put one at greater risk, thus following a healthy regime can help protect one’s heart during the COVID-19 pandemic.

ARTHRITIS TODAY IS AS TREATABLE AS DIABETES: EXPERTS AT ASSOCHAM’S ILLNESS TO WELLNESS SERIES

ARTHRITIS TODAY IS AS TREATABLE AS DIABETES: EXPERTS AT ASSOCHAM’S ILLNESS TO WELLNESS SERIES

New Delhi: The Associated Chambers of Commerce and Industry of India (ASSOCHAM), one of the apex trade associations of India concluded the fourteenth edition of the ‘Illness to Wellness’ series themed ‘Preventive and Curative Measures for Bones and Joint Pains During Winter & COVID–19’. The event saw an expert panel of rheumatologists invited to hold an informative dialogue on challenges faced by patients suffering from pain in bones and joints, finding the right exercises and activities to elevate their pain and the importance of reaching out for treatment.

Supported by the hygiene brand SAVLON, the programme which promotes healthy living with focus on wellness and preventive health through healthy habits, diet, exercise, and holistic health saw the speakers actively engage on the importance of right medication and treatment to control and prevent pain for arthritic patients.

Speaking on how arthritis may not have a cure just like diabetes or hypertension, Dr. P. D. Rath, Director & Head of Department, Rheumatology, Max Super Speciality Hospital, Saket Smart, New Delhi emphasised how science has now ensured that arthritis is treatable. “When we suffer from an autoimmune disease, it is important that we don’t run away from it. We should face it and treat it. Today, with the kind of treatment we have, arthritis is as treatable as blood pressure, thyroid or diabetes. In our country, we have drugs that are at comparably cheaper and effective. So, patients should be confident enough to pursue treatment,” he said. Calling arthritis, a multifactorial disease, he listed some of the common factors behind arthritis like genetics, stress, infections and others.  He also added, “Don’t manage arthritis on your own with pain killers. They can only provide temporary relief, but they will not address the underlying disease. In cases of dangerous arthritis this can be life threatening.”

Highlighting the wide prevalence of joint-related diseases in adults and not just seniors, Shri Anil Rajput, Chairperson, ASSOCHAM CSR Council said, “It is a well-known fact that a healthy mind lives in a healthy body and certain medical conditions like diabetes, obesity and hypertension need to be well controlled to have better immunity against all types of infections. Bones and joint pains are no longer a disorder that affects only elders, rather, these health conditions have trickled down to adults as a result of lifestyle choices. Acute or chronic trauma, degenerative changes and the wear and tear of joints and joint structures over the time are the common causes of major bone injuries and health conditions. To prevent this, a healthy ecosystem and environment is a prerequisite. Taking multivitamins and other healthy foods is important, however, not enough to boost immunity alone. Experts are stressing on the need to spend at least 30 minutes a day doing regular exercises and taking brisk walks.”

Taking the discussion further, Dr. (Lt. General) (Prof.) Ved Chaturvedi, Senior Consultant, Rheumatology, Sir Gangaram Hospital, New Delhi, spoke of the importance of ensuring right dietary supplements to prevent bones and joint-related diseases. “Calcium and Vitamin D are two of the most recommended supplements by doctors and specialists. In women, calcium supplement post 45 years of age, during menopause is crucial. You roughly require 1-1.5 gm of Calcium daily. Growing children too need it. Vitamin D has also emerged as one of the most recommended supplements because it can help immune systems, nerves, muscles,” he said.

The experts further agreed that patients should focus on increasing dietary intake of required supplements as opposed to taking them in the form of pills unless suggested by doctors. Tablets should only be used for those for whom dietary intake may be difficult due to allergies and other reasons. For calcium, the most recommended form was in milk, curd and cheese. Omega 3 found in fish and flax seeds was another was recommended as a must have element in daily diet due to its anti-inflammatory properties.

Commenting on the best course of action to eliminate joint pains during winters, Dr. Maninder Shah Singh, Senior Consultant, Chief Foot & Ankle Services, Indian Spinal Injuries Centre, New Delhi said, “The most effective way to reduce joint pain during winter is keeping active through brisk walks and exercises such as running and cycling. Those who are elderly and have pre-existing joint problems may opt for simple stretches to avoid stiffness in joints. Yoga and warm baths are particularly effective. Keeping your body warm is also very important, especially around joints using gloves, scarves, thermals and warm boots. Spending just 30 minutes or 2% of a day exercising can go a long way in keeping our body healthy as we all have only one body for our entire life.”

Dr. Rajesh Kesari, Founder and Director, Total Care Control acted as the moderator of the event and raised pertinent questions before the panellists to guide the discussion into a strong knowledge-sharing webinar. His smart manoeuvring of the discussions helped reap health foresights from the veteran rheumatologists.